UDR
UDR is a publicly traded multifamily REIT (NYSE: UDR) that owns, develops, and manages approximately 50,000 premium apartment homes across major U.S. metropolitan markets. The company generates recurring rental income from urban professionals and families seeking upscale apartment living in supply-constrained coastal and Sun Belt cities.
- Company typePublic
- Founded1969
- HeadquartersHighlands Ranch, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What UDR does
UDR, Inc. is a large-cap, self-administered multifamily real estate investment trust (REIT) that owns, acquires, develops, redevelops, and operates upscale mid-rise and high-rise apartment communities across major U.S. metropolitan markets. Headquartered in Highlands Ranch, Colorado, and listed on the NYSE under ticker UDR, the company controls a portfolio of approximately 50,000 apartment homes (with ownership interests extending to ~61,000 homes across 169 assets) valued at roughly $16.2 billion at year-end 2024. Markets span high-barrier coastal metros (New York, San Francisco, Seattle, Boston, Washington DC, Los Angeles, Orange County) and growth-oriented Sun Belt cities (Austin, Nashville, Dallas-Fort Worth, Denver, Tampa, Orlando, Philadelphia, Baltimore, Richmond, Portland). The portfolio generates revenue primarily through recurring monthly rental income on one-year-or-longer leases, supplemented by ancillary streams including pet fees, parking ($80-$215/month), storage, furnished corporate housing, and short-term rental hosting via Airbnb integration.
The company's digital operating stack centers on the UDR Resident App (iOS and Android) and a next-generation Resident Portal that consolidates rent payment, maintenance requests, and community engagement, with management describing a 'software-first' approach to operational efficiency. Supporting integrations include Rhino (deposit-free leasing), RentTrack (rent-based credit building at $6.95/month), Amenify (lifestyle services), GetCovered (renter's insurance), MoveMatcher (relocation), and smart-home device packages (thermostats, locks) at select communities. UDR's pricing is market-rate with unit-level variance by floor plan and amenities; for example, one-bedroom rents in Bellevue, WA start above $3,779/month, while furnished corporate units start around $4,264/month with a 60-day minimum. Customer acquisition flows primarily through direct-to-consumer channels — the udr.com website with apartment search and tour scheduling, an Apartment Search Concierge, and physical leasing offices at each community.
Financially, UDR generated approximately $1.75 billion in revenue for full-year 2025, with Q4 2025 revenue of $433.1 million (up 2.5% year-over-year). Q1 2026 occupancy stood at 96.6%, dividend yield at 4.6%, and the company maintains a BBB+ credit rating with $1 billion in liquidity. The company is actively recycling capital — completing $362 million in property sales in Q1 2026 alongside acquisitions including The Enclave at Potomac Club ($147.7 million) and a 232-unit Portland community — and expanded its joint venture with LaSalle Investment Management to approximately $850 million in December 2025. In April 2026, UDR announced a transition to monthly dividends effective July 2026, making it the first residential REIT to do so, followed by a 25 million-share increase to its share repurchase authorization in May 2026 (representing over $1 billion in repurchase capacity).
UDR firmographics
Firmographics- Name
- UDR
- Legal name
- UDR Inc.
- Website
- https://udr.com
- Company type
- Public
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- UDR is a publicly traded multifamily REIT (NYSE: UDR) that owns, develops, and manages approximately 50,000 premium apartment homes across major U.S. metropolitan markets. The company generates recurring rental income from urban professionals and families seeking upscale apartment living in supply-constrained coastal and Sun Belt cities.
- Ownership category
- akta.pro rank
UDR industry classification
Industry- Product category
- Multifamily Residential Real Estate (REIT)
- NAICS
- Lessors of Residential Buildings and Dwellings (531110), Lessors of Real Estate (5311), Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Investment Trusts (6798), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Build-to-Rent (BTR) Community Management (BPAJAFAC)
Keywords
Where UDR is headquartered
LocationHeadquarters
- HQ city
- Highlands Ranch
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
UDR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Rental Income: Primary revenue stream from rental income from upscale mid-rise and high-rise apartment properties with one-year-or-longer leases. Portfolio of approximately 50,000 apartment homes across major U.S. markets.
- Ancillary Income: Additional revenue from pet fees, parking fees ($80-$215/month), storage fees, furnished apartment rentals, and other resident services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Market-rate apartment rentals across premium U.S. markets |
| Unit Pricing | Monthly | Furnished corporate housing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
UDR product offering
Product offeringCore offering
UDR is a self-administered multifamily REIT that owns, acquires, develops, redevelops, and operates approximately 50,000 premium apartment homes in upscale mid-rise and high-rise buildings across high-barrier-to-entry U.S. metropolitan markets. The company leases apartments directly to residential tenants on one-year-or-longer leases and supports residents with a digital ecosystem (Resident Portal and UDR Resident App), furnished corporate housing, smart home packages, and ancillary services such as parking, pet, storage, deposit-free leasing, and credit-building.
Product overview
UDR is a self-administered multifamily REIT that operates as a single unified product offering: premium apartment rentals across approximately 50,000 apartment homes in major U.S. markets. The core product is apartment community management, which is supported by a digital ecosystem comprising the Resident Portal (web-based platform for rent payments, maintenance requests, and community engagement), the UDR Resident App (mobile application), Smart Home Technology packages, and a Furnished Housing Program for short-term needs. The company also offers resident convenience services including deposit-free living through Rhino, credit building via RentTrack, short-term rental hosting through Airbnb integration, and an Apartment Search Concierge for prospective tenants.
Differentiator
Problem solved
Functional benefit
Products and services
- UDR Apartment Communities Premium multifamily apartment rentals across major U.S. markets (New York, San Francisco, Seattle, Dallas-Fort Worth, Boston, Austin, Nashville, Orlando, Tampa, Philadelphia, Denver, Los Angeles, Orange County, Baltimore, Washington DC), comprising approximately 50,000 upscale mid-rise and high-rise apartment homes leased to residential tenants on one-year-or-longer leases.
- Enhanced Resident Portal Web-based resident portal that enables residents to pay rent, submit maintenance requests, and engage with their apartment community, serving as UDR's software-first property management platform.
- UDR Resident App Mobile application for iOS and Android that lets residents pay rent, submit service requests, view community news, and access resident services.
- Furnished Housing Program Short-term furnished apartment rentals (corporate housing) including furniture packages, full kitchen, housewares, Wi-Fi internet, and utilities, available on a 60-day minimum lease term starting around $4,264/month.
- Smart Home Technology Package Smart home technology package available at select UDR communities, including smart thermostats and smart locks for resident comfort and security.
- Apartment Search Concierge Assisted apartment search service that helps prospective residents discover and narrow down UDR apartment options through personalized guidance.
Quantifiable outcome
- Record resident retention 10 percentage points above historical levels
- +4 more outcomes
Companies that use UDR
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
UDR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
UDR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FunnelcoreFunnel, an agentic AI CRM platform for the multifamily industry, announced UDR as a partner alongside GMH Communities, Morgan Properties, Tribridge Residential, and RedPeak. Partnership is part of Funnel's expansion of AI-powered solutions including Resident AI and Insights. The company hosted its second annual Forum with 139 executives representing 2.4 million units.
- LaSalle Investment Managementcore$230 million expansion of existing joint venture bringing total to approximately $850 million. UDR contributes four apartment communities totaling 974 units in Portland, Orlando, and Richmond while retaining 51% ownership. Transaction generates approximately $200 million in cash proceeds for UDR to be used for share repurchases, debt repayment, and general corporate purposes. Both companies indicated they will continue exploring additional growth opportunities for the joint venture in 2026.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
UDR competitors and assessment
Company assessmentDirect peers
- AvalonBay Communities: AvalonBay is the closest direct peer to UDR: a publicly traded multifamily REIT (NYSE: AVB) operating ~90,000 apartment homes across coastal high-barrier U.S. markets with a similar premium mid/high-rise focus and overlapping geographies. Both REITs compete head-to-head in NYC, Boston, Seattle, Northern California, and DC Metro.
- Equity Residential: Equity Residential (NYSE: EQR) is a large-cap multifamily REIT focused on urban and high-density coastal gateway markets including NYC, San Francisco, Boston, Washington DC, and Southern California — directly competing with UDR in the same premium apartment segment.
- Essex Property Trust: Essex Property Trust (NYSE: ESS) operates ~62,000 apartment homes exclusively on the West Coast (California, Seattle), making it a direct multifamily peer to UDR with overlapping Seattle exposure and a comparable premium urban portfolio strategy.
- Mid-America Apartment Communities: MAA (NYSE: MAA) is a large-cap multifamily REIT operating ~102,000 apartment homes, primarily in the Sun Belt — directly comparable to UDR's Sun Belt portfolio in Nashville, Austin, Tampa, Orlando, and Dallas-Fort Worth. Both compete for institutional capital in the multifamily REIT universe.
- Camden Property Trust: Camden Property Trust (NYSE: CPT) is a diversified multifamily REIT with ~172 properties and ~58,000 apartment homes across the Sun Belt and select Mid-Atlantic markets. CPT overlaps with UDR's Austin, Dallas, Tampa, Orlando, and DC Metro exposure.
- Independence Realty Trust: Independence Realty Trust (NYSE: IRT) is a multifamily REIT focused on non-gateway Sun Belt markets including Atlanta, Dallas, Raleigh, and Tampa. It is a direct peer to UDR's Sun Belt segment though at a smaller scale (~36,000 units).
- NexPoint Residential Trust: NexPoint Residential Trust (NYSE: NXRT) operates a value-oriented multifamily portfolio in Sun Belt markets. As a smaller multifamily REIT with a similar garden-style/suburban focus in select UDR geographies, it serves as a comparable benchmark for capital allocation and operational efficiency.
- Veris Residential: Veris Residential (NYSE: VRE) is a multifamily REIT operating Class A multifamily properties primarily in the New Jersey waterfront submarket of NYC. It overlaps directly with UDR's Northeast/New York metro exposure, although smaller in scale.
Broad incumbents
- Federal Realty Investment Trust: Federal Realty (NYSE: FRT) is a major REIT, but focused on open-air shopping centers and mixed-use developments rather than multifamily. It is comparable to UDR as a fellow high-quality coastal REIT competing for similar income-oriented investor capital and recently added former UDR President Joe Fisher to its board.
Emerging players
- Invitation Homes: Invitation Homes (NYSE: INVH) is the largest single-family rental REIT (~84,000 homes), a different asset class but a comparable residential rental platform competing for the same renter pool and institutional capital as UDR's multifamily portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
UDR social profiles
Digital presenceUDR compliance and trust
Trust signalCompliance2 records
UDR financial estimates
Financial estimateRevenue estimate
Valuation estimate
UDR leadership team
Management profileNumber of profiles
Profiles5 records
UDR subsidiaries and ownership
Company hierarchySubsidiaries1 record
UDR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UDR M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UDR
What does UDR do?
UDR is a self-administered multifamily REIT that owns, acquires, develops, redevelops, and operates approximately 50,000 premium apartment homes in upscale mid-rise and high-rise buildings across high-barrier-to-entry U.S. metropolitan markets. The company leases apartments directly to residential tenants on one-year-or-longer leases and supports residents with a digital ecosystem (Resident Portal and UDR Resident App), furnished corporate housing, smart home packages, and ancillary services such as parking, pet, storage, deposit-free leasing, and credit-building.
Is UDR a public or private company?
UDR is a public company. It is classified as public and is currently operating.
When was UDR founded?
UDR was founded in 1969. It employs 1,001 to 5,000 people.
Where is UDR based?
UDR is headquartered in Highlands Ranch, United States, in the North America region.
How does UDR make money?
Two revenue lines are on record. Rental Income is the primary driver. The others are ancillary Income.
Who are UDR's main competitors?
Direct peers on record are AvalonBay Communities, Equity Residential, Essex Property Trust, Mid-America Apartment Communities, Camden Property Trust, Independence Realty Trust, NexPoint Residential Trust and Veris Residential. Federal Realty Investment Trust is listed as a broad incumbent. Invitation Homes is listed as an emerging player.
Does UDR have an API?
No public API is recorded for UDR.
What industry is UDR in?
UDR's product category is Multifamily Residential Real Estate (REIT). Its primary akta.pro industry code is BPAJAFAC, Build-to-Rent (BTR) Community Management. Its NAICS code is 531110 and its SIC code is 6798.