Morgan Creek Capital Management

What Morgan Creek Capital Management does

Morgan Creek Capital Management, LLC is a SEC-registered investment adviser founded in July 2004 by Mark W. Yusko, the former Chief Investment Officer of the University of North Carolina at Chapel Hill Endowment. Headquartered in Chapel Hill, North Carolina, with a Shanghai office serving as the Asia Pacific hub, the firm manages approximately $1.5 billion in discretionary and non-discretionary assets on behalf of institutional clients (endowments, pension plans, foundations) and wealthy families (family offices and high net-worth individuals). Its core offering is an outsourced investment program built on the Endowment Model, providing asset allocation, manager selection, and portfolio construction services that the firm positions as making institutional-quality, endowment-style investing accessible beyond the largest university endowments.

The firm operates a multi-strategy platform comprising Asia Private Equity (China+ASEAN focus since 2004), the Opportunistic Equity platform (public and later-stage private equities, restructured into a Hybrid Model in 2013), a Venture Capital strategy, the Morgan Creek Digital platform (early-stage AI, blockchain, computing infrastructure, and big data investments launched in 2018), the Morgan Creek Global Equity Long/Short Institutional Fund (hedge fund), and the Risk-Managed Bitcoin Fund (launched 2022). The underlying investment process emphasizes asset allocation as the primary return driver, value orientation, appreciation for the liquidity premium, and opportunistic manager selection, with the investment team co-located in the same geographies as many of the underlying managers.

Revenue is generated through a combination of management fees on assets under management, performance fees and carried interest on alternative investment strategies (private equity, venture, hedge funds), and fees from customized advisory solutions for family offices and high net-worth individuals. Distribution is conducted exclusively through direct sales led by the Senior Investment Team, a dedicated Business Development function (Managing Director Greg Holmes), and an Investor Relations team (Managing Director Erica Vrana), supported by extensive thought-leadership content including the HedgeD and Digital Currents podcasts, the "Around The World With Yusko" YouTube series, and frequent media appearances by the CEO on CNBC and BNN Bloomberg. Pricing is not publicly disclosed and is negotiated on a client-by-client basis, with securities distributed through a channel partnership with Pickwick Capital Partners.

Name

Morgan Creek Capital Management

Legal name

Morgan Creek Capital Management, LLC

Website

https://morgancreekcap.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Morgan Creek Capital Management is a SEC-registered investment adviser founded in 2004 that manages approximately $1.5 billion for endowments, pension plans, foundations, family offices, and high net-worth individuals using the Endowment Model across multiple strategies including private equity, venture capital, hedge funds, and digital assets.

Ownership category

akta.pro rank

Product category

Institutional Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Institutional investment management
• Endowment model investing
• Alternative asset management
• Digital asset investments
• Private equity funds

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Management Fees: Morgan Creek Capital Management provides SEC-registered investment management services and earns fees for managing client assets. The firm manages approximately $1.5 billion in discretionary and non-discretionary assets. Management fees are typically charged as a percentage of assets under management, which is standard for investment advisory firms.
2. Performance Fees / Carried Interest: As an alternative investment manager, Morgan Creek likely earns performance-based compensation on returns generated above specified benchmarks or hurdle rates, common in hedge funds, private equity, and venture capital fund structures.
3. Advisory Services Fees: The firm provides customized advisory solutions to family offices, institutions, and high net-worth individuals through an outsourced investment model. These comprehensive advisory services generate fee income separate from direct asset management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Morgan Creek Capital Management is an SEC-registered investment adviser providing customized investment management services to institutions and wealthy families. The firm delivers asset allocation, manager selection, and portfolio construction services based on the University Endowment Model across multiple strategies including private equity, hedge funds, venture capital, digital assets, and Asia-Pacific investments. The firm manages approximately $1.5 billion in discretionary and non-discretionary assets through directly distributed funds and advisory mandates.

Product overview

Morgan Creek Capital Management is a SEC-registered investment adviser offering a comprehensive suite of investment management services and products. The firm operates as a multi-strategy investment platform with distinct investment strategies including Asia Private Equity (with a China+ASEAN focus), Morgan Creek Digital (focused on AI, blockchain, computing infrastructure, and big data companies), Opportunistic Equity (public and later-stage private equities), Venture Capital (early-stage ecosystem investing), the Risk-Managed Bitcoin Fund, the Morgan Creek Global Equity Long/Short Institutional Fund (hedge fund), Customized Advisory Solutions (outsourced investment model), and Private Equity and Hedge Funds. These products are unified by the firm's Endowment Model philosophy, providing asset allocation, manager selection, and portfolio construction services to institutional clients, family offices, and high net-worth individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Morgan Creek Digital: Investment platform focusing on transformational technologies including Artificial Intelligence, Blockchain Technology, Computing Infrastructure and Big Data
• Asia Private Equity
• Opportunistic Equity
• Morgan Creek Venture
• Private Equity & Hedge Funds

Products and services

• Asia Private Equity Investment platform focusing on entrepreneurs and venture capitalists in the Asia Pacific region with a unique 'China+ASEAN' approach, investing in funds and co-investment opportunities since 2004 to capture regional dynamism and growth potential. Designed for institutional clients seeking Asia-Pacific private equity exposure.
• Morgan Creek Digital Investment platform that invests in transformational technologies including Artificial Intelligence, Blockchain Technology, Computing Infrastructure, and Big Data. Manages four actively managed funds investing in entrepreneurs creating next-generation digital innovation with more efficient, transparent, and secure systems and hardware.
• Opportunistic Equity Investment platform focusing on manager selection and direct investments in public and later-stage private equities, operating under the Hybrid Model since 2013. Targets institutional clients seeking opportunistic equity exposure.
• Venture Capital Venture capital strategy that partners with key-node VCs across the early-stage ecosystem, including both established and emerging venture funds with a 'first institutional capital' bias. Invests with great entrepreneurs in big ideas through VC funds and direct/co-investments.
• Risk-Managed Bitcoin Fund A fund that seeks to reduce the volatility of Bitcoin investment through a structure providing exposure to Bitcoin while employing qualitative and quantitative risk management techniques. The fund handles trade, transfer, and custody of Bitcoin, generally maintaining full exposure when risk-reward metrics suggest a future price rise and reducing exposure when indicators suggest a future price decline.
• Morgan Creek Global Equity Long/Short Institutional Fund A hedge fund providing institutional-grade global equity long/short investment strategy with prospectus, SAI, annual reports, and semi-annual reports available to investors. Designed for institutional clients seeking equity hedge fund exposure.
• Customized Advisory Solutions An outsourced investment model providing comprehensive investment solutions to family offices, institutions, and high net-worth individuals, offering full diversification across asset classes with active risk management and partnership with talented managers.
• Private Equity and Hedge Funds Morgan Creek's alternative investment products encompassing private equity with focus on asset allocation and top-performing managers, and hedge funds with flexibility to invest long/short across stocks, bonds, derivatives, and futures markets. Designed for institutional clients and family offices seeking alternative investment exposure.

Quantifiable outcome

• Founded in 2004 with approximately $1.5 billion AUM

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pickwick Capital PartnersminorChannel Partner/ Reseller/ DistributorGreg Holmes, Managing Director at Morgan Creek, holds Series 7, 63 and SIE securities licenses offered through Pickwick Capital Partners, a member of FINRA and SIPC. Securities are distributed through this channel partner arrangement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cambridge Associates: Cambridge Associates is an OCIO and investment advisor serving endowments, foundations, pensions, and family offices with discretionary and non-discretionary portfolio management. It is the most direct comparable to Morgan Creek's endowment-model outsourced investment offering, though it operates at materially greater scale.
• Commonfund: Commonfund is an investment manager focused on endowments, foundations, and other nonprofit institutional investors, offering discretionary portfolio management and alternative investment access. Its institutional, nonprofit-focused mandate closely parallels Morgan Creek's core client base and endowment-style approach.
• NEPC: NEPC is an independent investment consulting firm serving public pensions, endowments, foundations, and corporate plans, with both advisory and discretionary OCIO services. It competes head-to-head with Morgan Creek in the outsourced institutional investment space, particularly with pension plans and foundations.
• Meketa Investment Group: Meketa is an investment consulting and OCIO firm focused on public pensions, endowments, foundations, and corporate plan sponsors. Its focus on alternative manager research and OCIO mandates makes it a direct comparable for Morgan Creek's institutional advisory and discretionary solutions.
• Hamilton Lane: Hamilton Lane is a private markets investment manager serving institutional clients with primary, secondary, co-investment, and direct private equity solutions. It is comparable to Morgan Creek's private equity and venture capital platforms serving endowments, pensions, and family offices.
• Pantera Capital: Pantera Capital is a digital-asset and blockchain-focused investment firm offering venture, liquid token, and Bitcoin funds to institutional investors. It directly competes with Morgan Creek Digital's early-stage digital asset and Bitcoin fund strategies.
• Aksia: Aksia is an institutional investment advisor specializing in alternative investment manager research and advisory for pensions, endowments, foundations, and sovereign wealth funds. Its focus on alternatives manager selection and institutional advisory directly mirrors Morgan Creek's manager-selection and endowment-model value proposition.

Broad incumbents

• Galaxy Digital: Galaxy Digital is a diversified digital-asset and crypto-focused financial services and investment management platform with institutional trading, asset management, and venture investing. It is a broader incumbent comparable to Morgan Creek Digital across multiple digital-asset strategies.
• Grosvenor Capital Management: Grosvenor Capital Management is a multi-strategy alternatives-focused investment manager serving institutional clients with private equity, hedge fund, and customized solutions. It is a broader incumbent comparable to Morgan Creek's multi-strategy alternative platform.
• Russell Investments: Russell Investments is a global multi-asset investment manager and OCIO provider serving institutional investors including pensions, endowments, and foundations. It is a broad incumbent comparable to Morgan Creek's endowment-model investment solutions, though operating at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MorganCreekDist
• YouTubepodcasts.apple.com/us/podcast/hedged/id1526505843
• LinkedInlinkedin.com/company/morgan-creek-capital-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments43 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Creek Capital Management