Okay

What Okay does

Okay is a San Francisco-based engineering analytics SaaS platform that helps software engineering leaders measure and improve team effectiveness through a unified pipeline of data ingestion, modeling, and exploration. The product combines pre-built dashboards for DORA metrics (deployment frequency, lead time for changes, mean time to recovery, change failure rate), developer experience metrics (meeting, interview, and oncall load), and incident tracking, layered over a connected data model that integrates HR platforms, GitHub Teams, version control, and calendars. A query builder with filters and groupings by team, repository, or timezone, plus support for custom events, allows customers to blend non-obvious dimensions like timezones and tenures and to analyze technology adoption and local environment performance.

Okay operated a hybrid go-to-market combining product-led self-serve onboarding through app.okayhq.com with an enterprise field sales motion, evidenced by dedicated CRO and Senior Account Executive roles. The company monetized via SaaS subscriptions targeted at enterprise engineering organizations, with pricing not publicly disclosed. Customer base at the time of acquisition was described as covering thousands of engineers at multiple Silicon Valley unicorns, though no public customer logos were disclosed. Okay was founded in 2019/2020 by Antoine Boulanger (CEO) and Tomas Barreto (CTO), both alumni of large engineering organizations at Box, Checkr, Airbnb, and Google, and was backed by Y Combinator, Sequoia Capital, Kleiner Perkins, and notable individual investors including Aaron Levie (Box), Fred Ehrsam (Coinbase), and Dylan Smith (Box).

On May 31, 2023, Okay was acquired by Stripe, with Stripe citing alignment on engineering effectiveness values and the intent to apply Okay's methodology to its own developer experience initiatives. Okay also authored the open-source Engineering Effectiveness Handbook (ee-handbook.io), released under CC-BY-SA on GitHub, establishing the company as a thought leader in the engineering effectiveness category. Post-acquisition, Okay operates as part of Stripe's engineering organization and the standalone product is no longer actively marketed.

Name

Okay

Legal name

Okay Software Inc.

Website

https://okayhq.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

101–250 employees

Short description

Okay is an engineering analytics SaaS platform that helps software engineering leaders measure team effectiveness through DORA metrics, developer experience dashboards, and a connected data model integrating HR, GitHub, and calendar data. Founded around 2020 and acquired by Stripe in May 2023.

Ownership category

akta.pro rank

Product category

Engineering Analytics Software

NAICS

Computer Systems Design Services (541512), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

EDA Cloud/SaaS, Design Data Management & Collaboration (HDAHAFAJ)

Keywords

• Engineering analytics
• DORA metrics
• Developer experience
• Software team reporting
• Engineering effectiveness

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based analytics platform delivered as subscription service, eliminating need for customers to set up their own analytics pipeline. Combines ingestion, modeling, and exploration in single platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Okay provides a unified engineering analytics and reporting platform that combines data ingestion, modeling, and exploration in a single SaaS solution. It delivers pre-built dashboards for DORA metrics (lead time, deploy frequency, MTTR, change failure rate), incident tracking, and developer experience metrics, with a customizable Query Builder and connected data model integrating version control, calendars, and HR platforms.

Product overview

Okay is a unified engineering analytics and reporting platform designed for software teams. The platform combines ingestion, modeling, and exploration into a single platform, eliminating the need for teams to set up their own analytics pipelines. Okay's core offering centers on its DORA Metrics capabilities (lead time, deploy frequency, MTTR, change failure rate), along with pre-built Incident dashboards and Developer experience metrics (meeting/interview load, oncall load). The product features a Query Builder that enables customization with filters and groupings by team, repository, or timezone, and supports custom events for measuring specific team activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Okay Engineering Analytics Platform

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreStrategic or Co-development Partner · 31 May 2023Okay was acquired by Stripe in May 2023. Stripe leverages Okay's technology and expertise to build a world-class developer experience for their engineering team. The acquisition followed 3 years of Okay developing engineering effectiveness methodology with thousands of engineers at Silicon Valley unicorns. Okay's values and philosophy on engineering effectiveness were seen as a great match with Stripe's approach.
• GitHubcoreTechnology or IntegrationGitHub Teams integration is part of Okay's connected data model, enabling visualization of metrics by teams leveraging GitHub Teams data
• HR PlatformscoreTechnology or IntegrationHR Platform integrations are part of Okay's connected data model, enabling visualization of metrics by departments and teams with HR data

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Harness: Software delivery platform with continuous integration, deployment, feature flags, and embedded engineering metrics. A broader incumbent that bundles engineering effectiveness signals into a wider DevOps portfolio, competing with Okay on the metrics layer.
• Pluralsight Flow (formerly GitPrime): Engineering metrics platform originally GitPrime, now part of Pluralsight. Pioneered the team-based engineering analytics category that Okay competes in, sold as part of a broader developer training and skills portfolio.
• GitHub: Code hosting platform owned by Microsoft that natively publishes engineering metrics (e.g., GitHub Insights, Copilot metrics) directly to engineering leaders. A broad incumbent whose first-party data advantage threatens third-party engineering analytics tools like Okay.
• Datadog: Cloud observability and monitoring platform with expanding engineering productivity and CI visibility features. A broad incumbent that can absorb engineering metrics into its existing enterprise observability stack, threatening standalone analytics tools like Okay.

Direct peers

• LinearB: Engineering analytics platform that tracks DORA metrics, delivery predictability, and developer productivity. Directly competes with Okay on the same buyer (engineering leaders) with overlapping dashboard, alerting, and workflow capabilities.
• Faros AI: Open-source engineering intelligence platform covering DORA, DevEx, and AI-engineering metrics. Directly competes with Okay on the engineering-effectiveness methodology and developer-experience measurement.
• Waydev: Engineering analytics SaaS that pulls signals from GitHub, Jira, and CI/CD to produce DORA and cycle-time reports. Closely comparable on product surface, integrations, and target customer to Okay.
• Sleuth: DORA metrics and engineering effectiveness platform focused on deployment frequency, lead time, MTTR, and change failure rate. Overlaps with Okay's DORA dashboard core and serves similar engineering-leader buyers.
• Jellyfish: Engineering management platform connecting work allocation, DORA metrics, and resource planning. Directly competes for engineering-leader budgets and overlaps with Okay on engineering effectiveness measurement and reporting.
• Swarmia: Engineering effectiveness platform focused on DORA metrics, developer experience, and pull request workflow. Targets the same engineering-leader persona as Okay with a comparable team-based methodology and SaaS delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OkayHQ
• LinkedInlinkedin.com/company/okayhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okay