Diamond Sports Group

What Diamond Sports Group does

Diamond Sports Group is a privately held youth sports marketing company that organizes combines, tournaments, and All American Games for student athletes from 3rd through 12th grade, with a stated mission of providing national exposure and collegiate recruiting visibility to athletes who may otherwise be overlooked. The company's core product is the Diamond Youth All American Games and associated D1 Savage Spring Games, supplemented by speed, agility, and strength testing events (Diamond Combine) that produce a proprietary "Diamond Certified Rating" and algorithm-powered athlete evaluation. Supporting product lines include Diamond Football Academy (training camps), Diamond Basketball, Diamond Cheer (with Diamond Girlz club), Summer Shine and Winter Shine Football Tournaments, Diamond Media (digital athlete profiles/rosters), and Diamond Gear (Shopify-powered merchandise storefront).

The business is event-driven, monetizing primarily through per-athlete registration fees, tournament participation fees, and merchandise sales. Operations span at least nine U.S. states (Virginia, South Carolina, North Carolina, New York, New Jersey, Florida, Texas, Missouri, Maryland, New Hampshire), with headquarters in Virginia Beach, VA and flagship event venues in Virginia Beach and Myrtle Beach, SC. The technology stack is built on SportsEngine's Sports Relationship Management (SRM) platform for registration and participant management, with no disclosed in-house proprietary technology beyond the marketing-claimed "Objective Data Analysis Algorithm." The company also references partnerships with Battle Youth National Championship and Nextgen America Camps to expand youth football pathways.

A significant data integrity issue affects this profile: the input data appears to conflate this youth sports marketing entity with a separate, unrelated Diamond Sports Group that is a Sinclair Broadcast Group subsidiary owning the Bally Sports Regional Sports Networks. That subsidiary filed for Chapter 11 bankruptcy in 2023 and received $450 million in DIP financing approval in February 2024 and a $635 million credit facility in May 2022. Management entries referencing David Preschlack (CEO) and Randy Freer (Chairman) pertain to the Sinclair subsidiary, not the youth sports company led by CEO Donnell Britt. The firmographic field claiming 501-1000 employees and ownership of Bally Sports RSNs is similarly attributable to the Sinclair entity. This analysis is grounded in the youth sports marketing company's own website and primary source materials; readers should treat the Sinclair-related data points as a separate entity.

Name

Diamond Sports Group

Legal name

Diamond Sports Group

Website

https://diamondsportsgroup.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Diamond Sports Group is a privately held youth sports marketing company that runs combines, tournaments, and All American Games for student athletes in grades 3-12 across nine U.S. states, monetizing through event registration fees and merchandise to provide collegiate recruiting exposure.

Ownership category

akta.pro rank

Product category

Youth Sports Events and Athlete Evaluation

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Club Sports Programs (EDALAIAB)

Keywords

• Youth sports marketing
• Athletic combines
• All American games
• Sports tournaments
• Athlete recruitment

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Revenue generated from athlete and team registrations for combines, tournaments, and All American Games including the Diamond Youth All American Bowl, D1 Savage Spring Games, Summer Shine and Winter Shine Football Tournaments.
2. Merchandise Sales: Sales of Diamond Gear branded merchandise through their Shopify e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Diamond Sports Group is a youth sports marketing company that organizes national All American Games, combines, tournaments, and training programs for student athletes in grades 3-12 across multiple sports including football, basketball, cheerleading, baseball, and lacrosse. The company operates multi-day evaluation events featuring speed, agility, and strength testing with proprietary Diamond Certified Rating and Objective Data Analysis, connecting young athletes with collegiate programs offering full or partial scholarships.

Product overview

Diamond Sports Group is a sports marketing company operating as a platform of youth sports products centered around its All American Games component. The core offering consists of the Diamond Youth All American Games and D1 Savage Spring Youth All American Games, which provide exposure opportunities for athletes in grades 3-12. Supporting products include Diamond Combine (speed/agility/strength testing with Diamond Certified Rating), Diamond Football Academy (training and camps), Summer Shine and Winter Shine Football Tournaments, Diamond Basketball, Diamond Cheer (including Diamond Girlz Club), Diamond Media (class rosters), and Diamond Gear (merchandise). The company also conducts national combines and camps for football, baseball, cheerleading, and lacrosse. DSG 360 Scout Registration and DSG 360 platform provide objective data analysis powered by algorithms and Diamond Evaluation Tools for athlete assessment. The platform connects student athletes with collegiate programs offering scholarships.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Youth All American Games: Flagship All American Bowl game event for youth athletes from 3rd grade to 9th grade, held in Myrtle Beach, SC.
• D1 Savage Spring Youth All American Games
• Diamond Combine
• Diamond Football Academy
• Summer Shine Tournament
• Winter Shine Tournament
• Diamond Cheer
• Diamond Basketball

Products and services

• Diamond Youth All American Games Flagship event featuring All American Bowl games for youth athletes in grades 3-12, providing national exposure and recruitment opportunities for student athletes seeking collegiate scholarships.
• Diamond Combine Sports combine program designed to evaluate and certify athletes through speed, agility, and strength testing, providing verified data and Diamond Certified ratings for coaches and recruiting profiles.
• Diamond Football Youth and high school football programs including combines, tournaments, and training events that provide athlete exposure and skill assessment.
• Diamond Basketball Basketball combines and evaluation programs for youth athletes with combine scheduling and state-specific offerings.
• Diamond Cheer Cheerleading camps, the Diamond Girlz Club, and spirit week events for youth cheerleaders.
• Diamond Gear Online merchandise store selling Diamond Sports Group branded apparel and gear through a Shopify storefront.
• Diamond Media Digital media platform showcasing athlete class rosters from 2017-2026, providing visibility for prospective college athletes.
• Diamond Football Academy Training academy offering offense-defense camps, skill development sessions, and professional-level training for young athletes in American football and other sports.
• Summer Shine Football Tournament Annual youth football tournament held during summer with 8 full brackets managed through Tourney Machine, featuring age-based divisions and tournament logistics.
• Winter Shine Football Tournament Annual youth football tournament held during winter at Doug Shaw Memorial Stadium in Myrtle Beach, SC with multi-day game schedules.
• All American Games Multi-location All American Games events including Virginia Beach, VA, Myrtle Beach, SC, and Bullhead City, AZ venues.

Quantifiable outcome

• Over 500 youth athletes participate annually in the Diamond Youth All American Bowl
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Battle Youth National Championship / Nextgen America CampscoreStrategic or Co-development PartnerDiamond Sports Group partners with Battle Youth National Championship and Nextgen America Camps to provide offense-defense camps and national championship participation opportunities for young athletes, helping them compete at national levels and gain visibility for youth football teams.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Under Armour All-America Game: Runs the marquee Under Armour All-America high-school football game and combines, providing elite youth football athletes with national exposure and recruiting visibility, directly comparable to Diamond's All American Bowl and combine model.
• Rivals: A national network of recruiting sites and combines (e.g., Rivals Camp Series) serving youth and high school football prospects with rankings and exposure, overlapping Diamond Combine's positioning as a recruiting-focused evaluation platform.
• NCSA (Next College Student Athlete): Provides recruiting tools, combine data and college-matching services for student athletes across multiple sports. Overlaps Diamond Sports Group's recruiting-exposure and verified stats value proposition.
• 247Sports: National recruiting network for high school athletes with rankings, combines and camps across football, basketball and other sports; competes directly for the same recruiting-exposure mindshare as DSG's combines.
• FBU (Football University): Operates youth football combines, camps and a national championship (FBU Top Gun) targeting middle and high school players, mirroring Diamond Football Academy's combine and tournament offerings.

Broad incumbents

• Adidas All-American Bowl: Operates an elite high-school All-American football game and broader grassroots events backed by a global athletic apparel brand, competing for elite youth football athletes and sponsorship dollars.
• AAU (Amateur Athletic Union): A national nonprofit that sanctions youth sports leagues and tournaments across multiple sports, with extensive infrastructure for basketball and football youth competitions overlapping DSG's tournament products.

Emerging players

• Pylon 7on7: Runs national 7-on-7 football tournaments and combines for high school prospects with strong recruiting-exposure positioning, increasingly overlapping Diamond's combine and tournament value proposition.
• Five Star Basketball: Operates elite youth basketball camps, combines and showcases with a recruiting-exposure model analogous to DSG's but focused on basketball, overlapping Diamond Basketball.

Others

• SportsEngine: Underlying technology partner powering DSG's registration and event management; a leading youth sports league/club management platform that enables many of DSG's direct and indirect competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DiamondCombine
• Facebookfacebook.com/diamond.combines
• Instagraminstagram.com/diamondsportsgroup
• LinkedInlinkedin.com/company/diamond-sports-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Sports Group