Listener Brands
Listener Brands is a US-based, venture-backed consumer products company founded in 2021 that builds beauty and wellness brands targeting underserved markets, currently in pre-commercial stage following a January 2024 SEC filing to raise up to $5 million.
- Company typePrivate
- Founded2021
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Listener Brands does
Listener Brands is a US-based, privately-held consumer products company founded in 2021 and headquartered in Chicago, with the operating entity (Listener Brands Inc.) incorporated in Delaware. Per the company's own positioning, it aims to create consumer brands that serve underserved markets. The company operates in the beauty and wellness sector and is led by co-founders Kim Lewis (CEO) and Tim Lewis (CTO). No specific consumer brands, SKUs, product lines, or technology platform have been disclosed in the input data, and the company has no app, API, or listed products or services — indicating the business is in a pre-commercial or stealth build-out phase rather than a scaled operating stage.
On the capital side, the company has executed at least three disclosed financing events: an approximately $449,997 raise in November 2022 (investors undisclosed), a $1,000,000 seed investment in June 2023 from BrainTrust Fund (the venture vehicle of BrainTrust Founders Studio, which launched with a $25M commitment to invest in early-stage beauty and wellness companies led by Black founders), and a January 2024 SEC Form D filing to offer up to $5,000,000 in securities, with $250,000 of proceeds earmarked for executive salaries. The company's stated operating geography is the United States, and the only confirmed channel of investor engagement is private placement rather than public markets. With 11–50 employees and no disclosed revenue, pricing model, or customer logos, the business is best characterized as an early-stage, venture-backed brand-building platform targeting culturally underserved segments of the beauty and wellness market.
Listener Brands firmographics
Firmographics- Name
- Listener Brands
- Legal name
- Listener Brands Inc.
- Website
- https://listenerbrands.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Listener Brands is a US-based, venture-backed consumer products company founded in 2021 that builds beauty and wellness brands targeting underserved markets, currently in pre-commercial stage following a January 2024 SEC filing to raise up to $5 million.
- Ownership category
- akta.pro rank
Where Listener Brands is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Listener Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Operations
Listener Brands product offering
Product offeringCore offering
Listener Brands is a Delaware-incorporated retail company that creates and operates consumer brands in the beauty and wellness sector, with a stated focus on serving underserved markets. The company builds a portfolio of branded consumer products targeted at communities that mainstream consumer brands have historically overlooked.
Differentiator
Problem solved
Functional benefit
Companies that use Listener Brands
Customer profileIdeal customer profiles1 record
Listener Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Listener Brands partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Listener Brands competitors and assessment
Company assessmentDirect peers
- Mented Cosmetics: Mented is a Black-founded beauty brand focused on products for women of color. It is a direct peer because, like Listener Brands, it is an early-to-mid-stage inclusive beauty company serving historically underserved consumers.
- Thirteen Lune: Thirteen Lune is a beauty and wellness platform and retailer that spotlights brands founded by people of color. It is a direct peer because it operates in the same underserved-market beauty/wellness niche that Listener Brands targets, with overlapping customer segments and investor theses.
- Golde: Golde is a Black-founded wellness and superfood brand. It is comparable to Listener Brands because both are Black-founded, early-stage consumer wellness companies often backed by investors focused on diversity-led theses.
- Buttah Skin: Buttah Skin is a Black-founded skincare brand formulated for melanin-rich skin. It is a direct peer because it operates in the inclusive skincare category targeting underserved consumer segments, sharing audience and brand identity with Listener Brands.
- Range Beauty: Range Beauty is a Black-founded clean beauty brand focused on inclusivity for all skin tones and types. It is a direct peer because of its mission alignment and category overlap with Listener Brands in serving underrepresented beauty consumers.
- Uoma Beauty: Uoma Beauty is a Black-founded inclusive cosmetics brand. It is comparable to Listener Brands because it serves the same underserved beauty consumer base with a founder-led brand identity and inclusive product positioning.
Broad incumbents
- Fenty Beauty: Fenty Beauty is a global, well-funded inclusive beauty brand owned by LVMH. It is a broad incumbent because it dominates the inclusive beauty category that Listener Brands targets, with vastly greater capital, distribution, and brand recognition.
- Pat McGrath Labs: Pat McGrath Labs is a well-established prestige beauty brand. It is a broad incumbent because it operates in the same beauty category with global distribution and significantly greater brand recognition and capital than Listener Brands.
Emerging players
- Epara: Epara is a Black-founded luxury skincare brand for women of color. It is an emerging player with similar founder identity and target consumer to Listener Brands, but a more mature luxury positioning and product assortment.
- Adwoa Beauty: Adwoa Beauty is a Black-founded clean hair care brand. It is comparable as an emerging player in inclusive hair care, which is adjacent to the beauty/wellness space Listener Brands operates in and shares similar investor and customer demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Listener Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Listener Brands leadership team
Management profileNumber of profiles
Profiles2 records
Listener Brands funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Listener Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Listener Brands
What does Listener Brands do?
Listener Brands is a Delaware-incorporated retail company that creates and operates consumer brands in the beauty and wellness sector, with a stated focus on serving underserved markets. The company builds a portfolio of branded consumer products targeted at communities that mainstream consumer brands have historically overlooked.
Is Listener Brands a public or private company?
Listener Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Listener Brands founded?
Listener Brands was founded in 2021. It employs 11 to 50 people.
Where is Listener Brands based?
Listener Brands is headquartered in Chicago, United States, in the North America region.
Who are Listener Brands's main competitors?
Direct peers on record are Mented Cosmetics, Thirteen Lune, Golde, Buttah Skin, Range Beauty and Uoma Beauty. Broad incumbents are Fenty Beauty and Pat McGrath Labs. Emerging players are Epara and Adwoa Beauty.
Does Listener Brands have an API?
No public API is recorded for Listener Brands.