GetHarley
GetHarley is a London-based telehealth platform founded in 2019 that connects consumers with a network of 1,000+ aesthetic doctors, dermatologists, and plastic surgeons for online consultations and personalised medical-grade skincare regimens, serving approximately 100,000 users across the UK and select international markets.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What GetHarley does
GetHarley is a London-based telehealth platform founded in 2019 by Charmaine Chow that connects individual consumers with a network of over 1,000 qualified skincare practitioners — including aesthetic doctors, dermatologists, and plastic surgeons — for online video consultations and personalised medical-grade skincare regimens. The platform operates a dual-sided model: consumers self-serve through a web booking flow, are matched with a practitioner, complete a 30-minute video consultation, and have prescribed skincare delivered to their door, while clinicians access a separate portal to extend their practice digitally, run virtual or in-clinic consultations, and dispense products without holding inventory.
The core product stack consists of the Online Skin Consultation (£40 per 30-minute session), a Personalised Skincare Plan built from over 10,000 medical-grade SKUs sourced from 500+ brands, and a centralised logistics and delivery layer. Supporting services include a Skincare Concierge handling patient reminders, compliance tracking, and 24/7 support, plus a Knowledge library of practitioner-authored articles that drives organic search authority. The technology is described as a telehealth consultation platform with booking, practitioner matching, video, e-commerce, and fulfilment modules, but no proprietary AI capability is disclosed. Marketing combines earned media in Vogue, Harper's Bazaar, Forbes, Telegraph, and Tatler with paid performance channels across Google, Meta, Partnerize, and RTB House.
GetHarley monetises through two primary revenue streams — one-time consultation fees and transaction-based product sales, with the company appearing to act as seller of record for the medical-grade skincare it distributes — supplemented by gift cards (£40 consultation credit and £10+ skincare credit). The horizontal consumer base spans acne, hyperpigmentation, rosacea, melasma, and anti-ageing, and a B2B practitioner segment extends the platform's reach. As of June 2023 the company served approximately 100,000 users, employed 51–100 staff, operated primarily in the UK with active product delivery into Saudi Arabia, and had raised approximately $67 million cumulatively across three rounds led primarily by Index Ventures and Visionaries Club.
GetHarley firmographics
Firmographics- Name
- GetHarley
- Legal name
- 16HarleyCo Limited
- Website
- https://getharley.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GetHarley is a London-based telehealth platform founded in 2019 that connects consumers with a network of 1,000+ aesthetic doctors, dermatologists, and plastic surgeons for online consultations and personalised medical-grade skincare regimens, serving approximately 100,000 users across the UK and select international markets.
- Ownership category
- akta.pro rank
GetHarley industry classification
Industry- Product category
- Telehealth Skincare Consultations
- NAICS
- Offices of Physicians (62111), Outpatient Care Centers (6214)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermatology Telemedicine Platforms (HLALAGAA)
- akta.pro secondary industry
- Specialist Referral & Appointment Booking Platforms (HLALALAB)
Keywords
Where GetHarley is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GetHarley business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Consultation Fees: Consumers pay for a 30-minute online skin consultation with a GetHarley practitioner. The consultation fee is charged at booking, with refund and rematch policies defined in the client terms.
- Skincare Product Sales: After a consultation, practitioners recommend a bespoke regimen of medical-grade products which are sold and delivered to the consumer through GetHarley's platform. Products range across 10,000+ medical-grade items from 500+ brands. The platform handles logistics, inventory, and delivery on behalf of practitioners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online Skin Consultation Gift |
| One time/ perpetual license | Pay-as-you-go | Skincare Credit Gift |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GetHarley product offering
Product offeringCore offering
GetHarley is a telehealth platform that connects individual consumers with a network of over 1,000 vetted aesthetic doctors, dermatologists and plastic surgeons for 30-minute video consultations. Following consultation, practitioners prescribe a bespoke regimen of medical-grade skincare products drawn from 10,000+ items across 500+ brands, which GetHarley fulfils and delivers directly to the patient. A separate practitioner-facing portal enables clinics to conduct virtual and in-clinic consultations, prescribe products and access administrative concierge support without holding inventory.
Product overview
GetHarley operates as a telehealth platform connecting individuals with experienced skincare practitioners (aesthetic doctors, dermatologists, and plastic surgeons) for personalised skin health consultations and medical-grade product recommendations. The core offering consists of three integrated components: (1) Online Skin Consultation — a 30-minute video consultation with a qualified practitioner; (2) Personalised Skincare Plan — a bespoke regimen recommended during the consultation; and (3) Medical Grade Products — over 10,000 pharmaceutical-grade products from 500+ brands delivered to the patient's door. The platform is powered by a network of over 1,000 practitioners and includes a Skincare Concierge Service for ongoing patient support and compliance. For practitioners, GetHarley offers a clinic-powering platform with curated product recommendations and concierge support. Additional offerings include gift cards for consultations and skincare credits, and a Knowledge library with expert-authored articles on skin conditions and treatments.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Skin Consultation A 30-minute video consultation with a GetHarley practitioner who assesses the patient's skin concerns and goals and recommends a personalised medical-grade skincare regimen. Sold directly to individual consumers through the getharley.com booking flow.
- Personalised Skincare Plan A bespoke skincare regimen of medical-grade products prescribed by the practitioner during consultation and fulfilled and delivered directly to the patient by GetHarley, drawing on 10,000+ products from 500+ brands.
- Practitioner Platform A digital platform for aesthetic doctors, plastic surgeons and dermatologists that enables online and in-clinic consultations, prescription of GetHarley's curated medical-grade product range, automated patient reminders and inventory-free product dispensing, with administrative support handled by GetHarley's concierge service.
- Gift Cards Digital gift offerings allowing purchasers to gift a 30-minute online skin consultation (£40 e-gift card) or skincare credit of any value from £10, redeemable against a Personalised Skincare Plan and delivered by email.
Quantifiable outcome
- Serving approximately 100,000 users as of June 2023
- +2 more outcomes
Companies that use GetHarley
Customer profileSegments2 records
Ideal customer profiles2 records
GetHarley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GetHarley partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
GetHarley competitors and assessment
Company assessmentDirect peers
- Skin + Me: UK-based direct-to-consumer dermatology telehealth platform offering personalised prescription skincare regimens after an online consultation. Closest direct competitor to GetHarley in the UK, with near-identical clinician-supply, online-consultation, and product-delivery model.
- Musely: Online dermatology clinic offering doctor-prescribed skincare regimens for ageing, hyperpigmentation and acne. Competes with GetHarley on teleconsultation, custom formulation, and direct-to-consumer medical-grade product delivery.
- Curology: US-based telehealth platform pairing patients with dermatology providers for personalised prescription skincare. Closest US analogue to GetHarley's model, competing for the same consumer demographic and clinician-supply narrative.
- Apostrophe: US-based online dermatology clinic delivering personalised prescription skincare after a remote consult with a licensed dermatologist. Direct functional competitor on consultation-plus-formulation delivery.
- Dermatica: UK-based online dermatology clinic providing personalised prescription skincare formulations after a remote consultation. Operates the same teleconsultation + bespoke product fulfilment motion as GetHarley, making it a core head-to-head competitor in the UK.
Emerging players
- SkinVision: Digital dermatology platform using AI to assess skin lesions and connect users to clinicians. Adjacent to GetHarley in clinician-supplied dermatology care via a mobile-first channel, but differentiated by its screening/diagnostic AI focus.
- MDacne: App-based acne-focused dermatology telehealth service offering personalised treatment kits after a remote consultation. Niche overlap with GetHarley on the acne use case but narrower scope and emerging scale.
Broad incumbents
- Allergan Aesthetics (AbbVie): Global medical aesthetics incumbent producing Botox, fillers, and skin-care brands sold largely through clinical channels. Competes for clinician attention and patient spend that GetHarley routes through its marketplace, and represents a potential ecosystem partner or competitor.
- Hims & Hers Health: Large publicly listed telehealth platform offering skincare, hair, sexual health and primary care via online consultations and product delivery. Overlaps with GetHarley on teleconsultation plus skincare commerce, but as part of a much broader health and wellness portfolio.
Others
- Highsnobiety / Violet Grey-style curated beauty retailers: Premium curated beauty retailers offering vetted medical-grade and clinical skincare to a similar affluent demographic. Not a direct telehealth competitor, but a relevant indirect competitor for the consumer wallet share GetHarley targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GetHarley social profiles
Digital presenceGetHarley compliance and trust
Trust signalCompliance1 record
GetHarley financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetHarley leadership team
Management profileNumber of profiles
Profiles1 record
GetHarley funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetHarley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetHarley
What does GetHarley do?
GetHarley is a telehealth platform that connects individual consumers with a network of over 1,000 vetted aesthetic doctors, dermatologists and plastic surgeons for 30-minute video consultations. Following consultation, practitioners prescribe a bespoke regimen of medical-grade skincare products drawn from 10,000+ items across 500+ brands, which GetHarley fulfils and delivers directly to the patient. A separate practitioner-facing portal enables clinics to conduct virtual and in-clinic consultations, prescribe products and access administrative concierge support without holding inventory.
Is GetHarley a public or private company?
GetHarley is a private company. It is classified as venture growth investor backed and is currently operating.
When was GetHarley founded?
GetHarley was founded in 2019. It employs 51 to 100 people.
Where is GetHarley based?
GetHarley is headquartered in London, United Kingdom, in the Europe region.
How does GetHarley make money?
Two revenue lines are on record. Online Consultation Fees are the primary driver. The others are skincare Product Sales.
Who are GetHarley's main competitors?
Direct peers on record are Skin + Me, Musely, Curology, Apostrophe and Dermatica. Emerging players are SkinVision and MDacne. Broad incumbents are Allergan Aesthetics (AbbVie) and Hims & Hers Health. Highsnobiety / Violet Grey-style curated beauty retailers is listed as an others.
Does GetHarley have an API?
No public API is recorded for GetHarley.
What industry is GetHarley in?
GetHarley's product category is Telehealth Skincare Consultations. Its primary akta.pro industry code is HLALAGAA, Dermatology Telemedicine Platforms, with a secondary code of HLALALAB, Specialist Referral & Appointment Booking Platforms. Its NAICS code is 62111 and its SIC code is 8011.