KickUp
KickUp is a Philadelphia-based SaaS company that sells a unified K-12 educator growth platform — covering coaching, professional development, and evaluations — to US public school districts via direct enterprise sales and annual subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What KickUp does
KickUp is a Philadelphia-based SaaS company founded in 2014 that sells a unified K-12 educator growth platform to US public school districts. The product is organized around three integrated modules: KickUp Foundations for coaching, mentorship, and classroom walkthroughs; KickUp Learning for professional development management; and KickUp Growth for staff evaluations. The platform replaces the multiple legacy point systems that districts typically run for PD tracking, observation scripting, and appraisal management, and exposes unified analytics (dashboards, heatmaps, dynamic role-filtered sharing) across all three modules. Integrations with Canvas LMS, Frontline Substitute Management, Google SSO, and Azure SSO embed KickUp into district identity and learning stacks, and a partnership with The Danielson Group (announced 2025-11-18) provides Framework for Teaching alignment.
Revenue is generated through annual SaaS subscriptions negotiated via a direct enterprise field sales motion; pricing is quote-based and not publicly disclosed. The buyer is the district cabinet — superintendents, CAOs, directors of PD, and HR/talent leaders — and the company targets cabinet-level consolidation pitches (replace three or four systems with one) rather than self-serve SMB adoption. The company is privately held (KickUp, Inc., incorporated in Delaware), has 1-10 employees, and has raised approximately $4.12M across five disclosed rounds since 2014, with the most recent material round being a $1.75M SustainVC-led raise in 2019. Co-founders Jeremy Rogoff (CEO) and Victoria Kinzig (COO) lead the business. Customer evidence includes large named districts such as Philadelphia, Memphis-Shelby County, Baltimore City, Charlotte-Mecklenburg, Lubbock ISD, Twin Rivers USD, Bastrop ISD, and Colorado Springs D11, with documented outcomes including 75% reductions in PD management time, 6,599 admin hours saved per year (Bastrop ISD), and 80% reductions in observation documentation time via the AI scripting tool.
KickUp firmographics
Firmographics- Name
- KickUp
- Legal name
- KickUp, Inc.
- Website
- https://kickup.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KickUp is a Philadelphia-based SaaS company that sells a unified K-12 educator growth platform — covering coaching, professional development, and evaluations — to US public school districts via direct enterprise sales and annual subscriptions.
- Ownership category
- akta.pro rank
KickUp industry classification
Industry- Product category
- K-12 Educator Growth / Professional Learning Software
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
Keywords
Where KickUp is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KickUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: KickUp operates as a subscription-based SaaS platform for K-12 school districts. Districts pay recurring subscription fees for access to the platform covering professional learning management, coaching/walkthrough tools, and evaluation systems. The enterprise sales motion indicates per-district or per-seat licensing structures typical of EdTech SaaS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for K-12 districts — pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
KickUp product offering
Product offeringCore offering
KickUp sells a unified SaaS platform for K-12 school districts that combines professional development management, instructional coaching and walkthrough tracking, and educator/staff evaluation workflows. The platform is sold as three integrated products (KickUp Foundations, KickUp Learning, KickUp Growth) plus dashboards and AI-enabled observation scripting, and is delivered as an annual district subscription accessed via web login at pulse.kickup.co.
Product overview
KickUp is a modern educator growth platform for K-12 districts that combines three core software products into a unified professional learning ecosystem: KickUp Foundations (coaching, mentorship, and walkthrough system), KickUp Learning (professional development management), and KickUp Growth (teacher and staff evaluations). These three products share a common data layer and can be purchased individually or as a full suite, allowing districts to replace disconnected legacy systems with a single integrated platform. The platform also includes analytics and dashboard features with dynamic sharing capabilities, AI-enabled observation scripting, and heatmap visualizations. Supporting content properties include the KickUp Conversations video series and The Best of Us podcast.
Differentiator
Problem solved
Functional benefit
Brands
- KickUp Foundations: Coaching, mentorship and walkthrough system with data for leaders to track coaching and walks, align to district priorities, and show coaching impact.
- KickUp Learning
- KickUp Growth
Products and services
- KickUp Foundations A coaching, mentorship, and walkthrough system for K-12 districts that tracks coaching activities, aligns observations to district priorities, and surfaces coaching impact through clear data dashboards.
- KickUp Learning
- KickUp Growth An evaluations system for every staff role that offers customizable evaluation processes, real-time progress tracking, and AI-enabled scripting tools for evaluators to accelerate observation documentation.
Quantifiable outcome
- 75% reduction in PD management administrative time (Twin Rivers USD)
- +6 more outcomes
Companies that use KickUp
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
KickUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
KickUp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- The Danielson GroupcoreKickUp and The Danielson Group announced a partnership to integrate the Framework for Teaching into KickUp's educator development platform. This integration allows districts to access Framework-aligned tools, dashboards, and evaluations, enhancing educator growth and leadership. The partnership aims to provide flexible, customizable evaluation processes for districts worldwide. The Danielson Group's Framework for Teaching is a widely-used instructional framework for teacher evaluation and professional development.
- Canvas LMScoreKickUp has a product integration with Canvas LMS, one of the leading learning management systems in K-12 education. The integration allows districts using Canvas to connect professional learning data with KickUp's platform.
- Frontline Substitute ManagementcoreKickUp has an integration with Frontline Substitute Management, enabling districts to connect substitute teacher management data with professional learning and evaluation workflows.
- Google SSOcoreKickUp offers single sign-on integration with Google, allowing districts to authenticate users through their existing Google/Google Workspace credentials.
- Microsoft Azure SSOcoreKickUp offers single sign-on integration with Microsoft Azure AD, allowing districts using Microsoft enterprise tools to authenticate users through their existing Azure credentials.
- Learning ForwardminorKickUp partners with Learning Forward, the professional learning association that sets standards for effective professional development. KickUp co-hosted a webinar with Learning Forward Academy on new teacher mentorship programs.
- Quality MattersminorKickUp is a partner of Quality Matters, an organization that certifies the quality of online and blended course design. The partnership supports KickUp's asynchronous course and professional learning content capabilities.
- McREL InternationalminorKickUp partners with McREL International, an education research and development organization known for classroom walkthrough frameworks and instructional leadership research.
- Diane Sweeney ConsultingminorKickUp partners with Diane Sweeney Consulting, which provides professional learning content and coaching methodologies aligned with student-centered approaches and peer collaboration.
- VLLA (Visionary Leadership Learning Associates)minorKickUp partners with VLLA, a consulting group focused on visionary leadership and professional learning design for school districts.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
KickUp competitors and assessment
Company assessmentDirect peers
- Eduphorium: Eduphorium provides K-12 school districts with integrated professional development management, workshop tracking, and teacher evaluation software (Aware, Strive, Forethought). It is the most direct head-to-head competitor to KickUp's Foundations, Learning, and Growth modules, serving similar Texas-anchored district buyers.
- TeachPoint: TeachPoint offers K-12 educator evaluation and observation software aligned to state frameworks (Danielson, Marzano, state rubrics). It directly competes with KickUp Growth on the teacher appraisal workflow and overlaps on observation scripting.
- BloomBoard: BloomBoard is a K-12 professional growth platform that combines PD management, micro-credentials, and educator evaluation. It targets similar district PD director and HR leader personas and overlaps with KickUp's Learning and Growth product lines.
- LEARN Platform: LEARN Platform (a Learnosity company) provides K-12 PD tracking, course management, and educator growth tools. It competes with KickUp Learning on the PD administration and tracking layer used by district PD directors.
Broad incumbents
- Frontline Education: Frontline Education is a large K-12 administrative software incumbent covering HR, absence management, PD, and evaluation. Its Professional Growth and Insights products overlap with KickUp's full suite, but Frontline sells into the same district buyers as part of a much broader admin portfolio.
- PowerSchool: PowerSchool (via Unified Talent Perform, formerly Performance Matters) provides K-12 talent management, PD, and evaluation modules. It is the dominant K-12 SIS vendor and competes with KickUp on PD and evaluation as part of its broader talent suite.
- Vector Solutions: Vector Solutions (formerly SafeSchools, TeachPoint-adjacent PD lines) provides K-12 professional development, safety, and operations training. It offers overlapping PD course catalog and tracking capabilities that compete with KickUp Learning.
- SchoolMint: SchoolMint (a PowerSchool company) provides K-12 enrollment, attendance, and talent management software including PD and educator evaluation workflows. It targets the same district HR and PD leader personas as KickUp.
Emerging players
- Instructure (Canvas): Instructure's Canvas LMS is both an integration partner of KickUp and a potential adjacent platform that could expand into PD, coaching, and educator growth modules, creating both partnership leverage and competitive risk.
- BetterLesson: BetterLesson provides K-12 professional learning, coaching, and PD strategy services with embedded software tools. It overlaps with KickUp's coaching and PD offerings but is more services-led, serving similar district cabinet and PD director buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KickUp social profiles
Digital presenceKickUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
KickUp leadership team
Management profileNumber of profiles
Profiles2 records
KickUp funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KickUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KickUp
What does KickUp do?
KickUp sells a unified SaaS platform for K-12 school districts that combines professional development management, instructional coaching and walkthrough tracking, and educator/staff evaluation workflows. The platform is sold as three integrated products (KickUp Foundations, KickUp Learning, KickUp Growth) plus dashboards and AI-enabled observation scripting, and is delivered as an annual district subscription accessed via web login at pulse.kickup.co.
Is KickUp a public or private company?
KickUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was KickUp founded?
KickUp was founded in 2014. It employs 1 to 10 people.
Where is KickUp based?
KickUp is headquartered in Philadelphia, United States, in the North America region.
How does KickUp make money?
One revenue line is on record: saaS Platform Subscription.
Who are KickUp's main competitors?
Direct peers on record are Eduphorium, TeachPoint, BloomBoard and LEARN Platform. Broad incumbents are Frontline Education, PowerSchool, Vector Solutions and SchoolMint. Emerging players are Instructure (Canvas) and BetterLesson.
Does KickUp have an API?
No public API is recorded for KickUp.
What industry is KickUp in?
KickUp's product category is K-12 Educator Growth / Professional Learning Software. Its primary akta.pro industry code is EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12). Its NAICS code is 61171 and its SIC code is 7372.