Advanced Info Service

What Advanced Info Service does

Advanced Info Service Public Company Limited (AIS) is Thailand's largest mobile telecommunications operator, serving more than 46 million mobile subscribers and holding an estimated 45-48% revenue share of the Thai mobile market, with 95% 5G population coverage as of 2024. The company operates a full-stack connectivity business spanning prepaid and postpaid mobile plans, fixed broadband through the AIS Fibre and 3BB Fibre brands (over 4.7 million broadband subscribers, 13.3 million households covered), enterprise 5G/IoT/cloud solutions, and a growing digital services portfolio anchored by the AIS Play streaming platform, Game On gaming, and the Serenade loyalty program.

AIS generates revenue primarily through recurring mobile and fibre subscriptions, complemented by device sales (iPhones, Xiaomi, Samsung, and other OEMs distributed through 1,500+ retail and service points), enterprise managed services, and digital content partnerships. In 2026, AIS expanded into financial services through the Clicx Bank joint venture with Krungthai Bank and PTT Oil and Retail Business, which received Thailand's first virtual bank license and launched in June 2026 targeting underserved borrowers. The company also signed a strategic partnership with Microsoft as part of a US$1B+ cloud and AI infrastructure build-out for Thailand and raised US$1B through international notes to fund data centers, cloud, and digital services capex.

The underlying technology stack combines 5G SA (where AIS was the first Thai operator to deploy), 4G/LTE, and fibre broadband with proprietary platforms including Living Network (real-time network quality monitoring), Netcracker's cloud-native revenue management platform, ZTE-powered next-generation OTT streaming, and AI services such as Alisa AI, AiCAM, and the Huawei-co-developed AI Calling solution. Ownership is anchored by Intouch Holdings PCL with approximately 41% of shares; the company is listed on the Stock Exchange of Thailand under ticker ADVANC and on otcpink as AVIFY, with investment-grade ratings of BBB+ from S&P and AAA(tha) from Fitch.

Name

Advanced Info Service

Legal name

Advanced Info Service Public Company Limited

Website

https://ais.co.th

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Advanced Info Service is Thailand's largest mobile operator serving over 46 million subscribers across mobile, fixed broadband (AIS Fibre, 3BB), enterprise 5G/IoT, and digital entertainment, with recent expansion into virtual banking via Clicx Bank.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• 5G network services
• Digital entertainment streaming
• Enterprise connectivity solutions

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Revenue from mobile telecommunications services including prepaid, postpaid plans, and international roaming. Core revenue driver with over 46 million subscribers representing approximately 45-48% market share in Thailand.
2. Fixed Broadband / Fibre: Revenue from home fibre internet services under AIS Fibre3 and 3BB Fibre3 brands. AIS became largest fixed broadband provider after acquiring 3BB, serving over 4.7 million fixed broadband subscribers.
3. Equipment Sales: Revenue from retail sales of mobile phones, tablets, accessories, and gadgets through AIS stores and online channels.
4. Enterprise Services: Revenue from providing technology solutions and digital services to business customers including 5G enterprise solutions, IoT services, cloud computing, and managed services.
5. Digital Services: Revenue from digital entertainment including AIS Play streaming, gaming platforms (Game On), music services, and digital content partnerships.
6. Retail Distribution: Revenue from operating retail stores selling mobile devices and accessories through company-owned and franchise outlets.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Advanced Info Service (AIS) is Thailand's largest mobile telecommunications operator, providing prepaid and postpaid mobile services, 5G and 4G/LTE connectivity, and AIS Fibre3 fixed broadband internet. The company operates proprietary digital platforms including AIS Play for streaming entertainment, Game On for gaming, and extends into enterprise 5G, IoT, and cloud solutions, alongside the Clicx Bank virtual banking joint venture.

Differentiator

Problem solved

Functional benefit

Brands

• AIS PLAY: Video streaming and entertainment platform offering premium content including Disney+, Netflix, HBO Max, and Asian content through iQIYI, Viu, WeTV
• AIS Fibre3 / 3BB Fibre3
• AIS Business
• Game On
• myAIS
• AIS Serenade
• Clicx Bank
• AIS Academy

Products and services

• Mobile Service Plans (Prepaid and Postpaid) Prepaid and postpaid mobile voice, data, and messaging plans on AIS 4G/LTE and 5G networks, including premium tiers like 5G VIP Ultra and youth-focused ZEED 5G, offered to individual consumers across Thailand.
• AIS Fibre3 Home Broadband

Quantifiable outcome

• 45-48% revenue market share in Thailand mobile sector
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability11 records

Feature8 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Krungthai BankflagshipStrategic or Co-development Partner · 29 May 2026Krungthai Bank partnered with AIS and PTT Oil and Retail Business to form the Clicx virtual bank consortium. The consortium was selected by Bank of Thailand to launch Thailand's first virtual banks. Krungthai provides banking infrastructure for the joint venture.
• PTT Oil and Retail Business (PTT OR)flagshipStrategic or Co-development Partner · 29 May 2026PTT Oil and Retail Business partnered with AIS and Krungthai Bank to form the Clicx virtual bank consortium. PTT OR contributes its extensive retail network for distribution of banking services.
• Clicx Bank (Joint Venture with Krungthai Bank and PTT Oil and Retail Business)flagshipStrategic or Co-development Partner · 14 May 2026AIS co-founded Thailand's first virtual bank Clicx together with Krungthai Bank and PTT Oil and Retail Business. The joint venture received virtual bank license from Bank of Thailand on May 14, 2026. Clicx targets underserved borrowers including freelancers, gig workers, and self-employed individuals using AI and alternative data for assessment. The partners bring over 50 million combined customers, with banking infrastructure, technology, and retail networks respectively.
• MicrosoftcoreStrategic or Co-development Partner · 31 March 2026Microsoft announced over $1 billion investment in Thailand's cloud and AI infrastructure (2026-2028) in partnership with AIS and other Thai companies including Gulf Development, CP Group, True Corporation, and True IDC. AIS serves as a strategic partner for data center development and AI infrastructure. Microsoft is collaborating with Thai government on regulatory frameworks and AI governance, with AIS involved in sovereign cloud and national AI initiatives.
• Gulf DevelopmentcoreStrategic or Co-development Partner · 31 March 2026Gulf Development partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
• CP GroupcoreStrategic or Co-development Partner · 31 March 2026CP Group partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
• True CorporationcoreStrategic or Co-development Partner · 31 March 2026True Corporation partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
• True IDCcoreTechnology or Integration · 31 March 2026True IDC partnered with Microsoft and AIS for data center development in Thailand as part of Microsoft's $1 billion AI and cloud infrastructure investment initiative.
• BundesligacoreChannel Partner/ Reseller/ Distributor · 24 March 2026Bundesliga appointed AIS as its new domestic broadcast rights partner in Thailand for three seasons (2026-27 through 2028-29). AIS will air all nine games per gameweek along with German Supercup editions via its AIS Play platform, replacing previous broadcasters BeIN Sports and PPTV.
• Netcracker TechnologycoreTechnology or Integration · 10 December 2025Netcracker Technology completed the largest cloud deployment in Thailand and Asia-Pacific for AIS, implementing its Cloud-Native Revenue Management platform. This platform supports B2C and B2B quad-play subscribers with improved scalability, cost optimization, and faster time to market. The cloud-native platform enables innovative 5G business models including enterprise 5G and IoT services.
• Singtel GroupcoreStrategic or Co-development Partner · 13 November 2025AIS partnered with Singtel Group and its investment arms for Innov8Sparks Regional Workshop 2025 to support Thai startups and SMEs in regional expansion. The initiative aims to showcase innovative solutions, connect entrepreneurs with investors, and foster co-growth ecosystem in Southeast Asia.
• HuaweicoreTechnology or Integration · 30 October 2025AIS Thailand and Huawei jointly won the Most Innovative 5G Communication Service Award at Network X for their AI Calling solution. The solution provides real-time translation accessible across all mobile network generations, improving voice services and enhancing communication in Thailand's tourism-driven market.
• ZTEcoreTechnology or Integration · 29 September 2025ZTE powered AIS to launch a next-generation OTT streaming platform in Thailand. The platform adopts a hybrid cloud architecture and supports high-definition video-on-demand and large-scale live streaming, including major sports events, driving digital entertainment upgrade.
• SCB X (and KakaoBank)minorStrategic or Co-development Partner · 19 June 2025SCB X and KakaoBank consortium was also approved as a virtual bank applicant alongside the AIS-Krungthai-PTT OR consortium. All three successful applicants (including Clicx) are required to begin operations by mid-2026.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Globe Telecom: Globe is the Philippines' largest mobile operator with mobile, broadband, and content services, comparable to AIS in market leadership, convergence strategy, and digital entertainment focus in a neighboring ASEAN market.
• Maxis Berhad: Maxis is a leading Malaysian mobile and converged services operator, comparable to AIS in subscription revenue model, postpaid/prepaid tiering, and digital content partnerships.
• Viettel Group: Viettel is Vietnam's dominant state-linked telecom and digital services operator — comparable to AIS in mobile leadership, fixed broadband expansion (FTTH), and large-scale enterprise/cloud ambitions in ASEAN.
• Telekom Malaysia: Telekom Malaysia is Malaysia's incumbent integrated telco across mobile, fibre, and enterprise — comparable to AIS in convergence strategy, government/enterprise exposure, and regional 5G build-out.
• XL Axiata: XL Axiata is one of Indonesia's major mobile operators with enterprise and digital services — comparable to AIS in mid-sized/ASEAN telecom competition and ARPU competition in prepaid-heavy markets.
• PLDT Inc. PLDT is the Philippines' integrated telco with mobile (Smart), fixed broadband (PLDT Home), and content — directly analogous to AIS's mobile-plus-fibre-plus-AIS Play quad-play model.
• Indosat Ooredoo Hutchison: Indosat is a top-three Indonesian mobile operator with consumer and enterprise offerings, comparable to AIS in scale, postpaid/prepaid mix, and the larger Southeast Asian 5G/digital services landscape.

Direct peers

• True Corporation: True Corporation is the only other major Thai mobile operator post its 2023 merger with DTAC, directly competing with AIS in mobile, fixed broadband, enterprise services, and content across the same Thai customer base.

Broad incumbents

• Singtel Group: Singtel is a strategic partner/regional associate and Southeast Asia telecom incumbent that competes with AIS for enterprise/5G contracts, regional roaming, and cross-border digital services.

Others

• Netcracker Technology: Netcracker is AIS's BSS/OSS cloud-native revenue management vendor; included as an adjacent technology supplier relevant to AIS's 5G monetization platform and broader enterprise AI infrastructure strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ais_thailand
• YouTubeyoutube.com/user/AISChannel
• Facebookfacebook.com/136361556433047
• Instagraminstagram.com/aisinstagram
• TikToktiktok.com/@ais
• LinkedInlinkedin.com/company/advanced-info-service-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Info Service