SimpleCitizen

What SimpleCitizen does

SimpleCitizen, Inc. is a Salt Lake City-based digital immigration platform founded in 2015 (with the founding idea dating to 2013) by Sam Stoddard (CEO), Aydé Soto Wright (CTO), and Brady Stoddard (Product Design). The company offers a self-serve, software-led application preparation service for U.S. immigration filings, covering marriage-based green cards, citizenship/naturalization, green card renewal, removal of conditions, K-1 fiancé visas, employment authorization documents, and DACA renewals. Customers complete a guided online questionnaire; the platform assembles the relevant USCIS forms and supporting evidence, routes the package to an independent network of immigration attorneys for review, and finally prints, assembles, and ships the application to the customer. The core stack is a cloud-native SaaS application hosted on Amazon Web Services, with AI services layered in from third-party providers (OpenAI, Anthropic, Google) for form assembly, document processing, and chatbot support, and operational integrations with Stripe, Klarna, Intercom, FedEx/EasyPost, and RushTranslate.

Revenue is generated through three one-time-purchase tiers per application type — Essentials (DIY plus attorney review), Enhanced (legal review with chat support, marketed as "Best Value"), and Professional (multiple attorney consultations, RFE support, interview prep, marketed as "Most Support") — with prices ranging from $119 for a DACA renewal Essentials package to $1,499 for a K-1 visa Professional package; USCIS filing fees are paid separately by the customer. The company has served customers in 80+ countries across 6 continents, holds a 4.9 average across 1,000+ Google and Trustpilot reviews, and cites over $25M in cumulative customer legal-fee savings. The go-to-market is product-led growth built on content marketing, SEO, a free eligibility quiz, referral discounts, and earned media coverage in outlets including ABA Journal, Wired, NPR, TechCrunch, USA Today, and Telemundo. In September 2020, SimpleCitizen was acquired by Fragomen, Del Rey, Bernsen & Loewy, LLP, the largest dedicated global immigration law firm, and continues to operate as an independent brand alongside a 2017-launched B2B business visa platform.

Name

SimpleCitizen

Legal name

SimpleCitizen, Inc.

Website

https://simplecitizen.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SimpleCitizen is a digital immigration platform that helps individual applicants prepare U.S. immigration filings through automated form assembly, independent attorney review, and physical document shipping. Founded in 2015 and headquartered in Salt Lake City, it operates as a subsidiary of Fragomen.

Ownership category

akta.pro rank

Product category

Immigration Application Software

NAICS

Document Preparation Services (56141), Custom Computer Programming Services (541511), Translation and Interpretation Services (541930)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Immigration Compliance Software & Case Management Tools (Student Visa Focus) (EDAIADAO)

akta.pro secondary industries

Immigration Case Management Platforms & Document Workflow (THACAKAD), Visa Documentation, Translation, Notarization & Apostille Services (EDAIADAD), Appeals, Refusals, Administrative Review & Re-application Support (EDAIADAL)

Keywords

• Immigration software
• Visa application platform
• Green card services
• USCIS form automation
• Citizenship application tools

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Immigration Application Packages: SimpleCitizen generates revenue through tiered one-time purchase packages for immigration application preparation. Each package tier (Essentials, Enhanced, Professional) offers different levels of service including DIY preparation, attorney review, and attorney consultations. Revenue is earned at point of purchase when customers select their service level. Financing options are available through Klarna for qualified customers at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SimpleCitizen operates a digital immigration application platform that guides individual applicants through U.S. immigration paperwork via an automated online questionnaire that assembles required USCIS forms. Completed applications are reviewed by an independent network of immigration attorneys, and SimpleCitizen prints, assembles, and ships the final application package to the customer. The service is sold as tiered packages (Essentials, Enhanced, Professional) per immigration case type.

Product overview

SimpleCitizen is a digital immigration platform offering a suite of immigration application preparation services. The core platform provides an automated questionnaire that assembles USCIS immigration forms, combined with attorney review through an independent attorney network. Service is delivered through three tiered packages: Essentials (DIY with attorney review), Enhanced (legal review with chat support), and Professional (up to 3 attorney consultations with comprehensive guidance). The platform covers key immigration pathways including marriage-based green cards, citizenship applications, green card renewals, removal of conditions, K-1 fiancé visas, employment authorization documents, and DACA renewals. Physical delivery includes printing, assembling, and shipping complete application packages. Additional services include a free eligibility quiz, multilingual support, certified translations, and USCIS direct online submission. The company was acquired by Fragomen, Del Rey, Bernsen & Loewy, LLP in 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• SimpleCitizen Digital Immigration Platform
• Marriage-Based Green Card Application
• Citizenship / Naturalization Application (Form N-400)
• Green Card Renewal / Replacement (Form I-90)
• Removal of Conditions Application (Form I-751)
• Fiancé-Petitioned K-1 Visa Application
• Employment Authorization Document (Form I-765)
• DACA Renewal Application
• Business Visa Platform

Quantifiable outcome

• Customers save an average of $25,324,988+ in legal fees compared to traditional immigration attorneys
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fragomen, Del Rey, Bernsen & Loewy, LLPcoreStrategic or Co-development Partner · 23 September 2020Fragomen, a major global immigration law firm, acquired SimpleCitizen in September 2020. This acquisition enables Fragomen to enrich its technology offerings while SimpleCitizen maintains its independent attorney network. Fragomen is also listed as a participating law firm and affiliate subprocessor.
• Trochez Law, PLLCcoreTechnology or IntegrationListed as a participating immigration law firm in SimpleCitizen's attorney network. Provides independent attorney review services for customers' immigration applications.
• KlarnaminorOthersFinancing partner providing payment installment options for qualified customers at checkout. Allows customers to spread the cost of immigration services over time.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud infrastructure provider hosting SimpleCitizen's services and customer data. Data is stored in AWS facilities in the USA (us-east-1) and multiple other availability zones for disaster recovery.
• StripecoreTechnology or IntegrationPayment processing partner handling all credit card transactions for SimpleCitizen service purchases. Handles PCI DSS compliance for payment processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Immi: Emerging immigration technology startup offering guided immigration experiences. Represents the next generation of immigration-focused SaaS platforms with similar digital-first approaches.

Broad incumbents

• Berry Appleman & Leiden (BAL): Major global corporate immigration law firm with proprietary technology platforms for enterprise immigration management. Represents the corporate-side incumbent that SimpleCitizen could be repositioned to serve through Fragomen.
• LegalZoom: Large online legal services platform offering business formation, wills, and some immigration-related services. Competes in the broader consumer legal-tech category with a recognized brand and similar self-serve digital platform model.
• Envoy Global: Immigration services platform combining technology with attorney services for corporate clients. Competes in the immigration tech space with a stronger enterprise focus but overlapping underlying automation capabilities.
• Fragomen: Parent company of SimpleCitizen and the world's largest dedicated corporate immigration law firm. Provides both the strategic ownership context and the broad B2B corporate immigration backdrop against which SimpleCitizen competes.

Direct peers

• CitizenPath: Online immigration form preparation service that auto-fills USCIS forms and offers attorney support. Targets the same self-serve immigration applicant customer base with a similar tiered pricing model.
• RapidVisa: Online immigration service focused on family-based petitions and fiancé visas. Competes directly with SimpleCitizen's core marriage-based green card and K-1 visa offerings.
• Boundless: Direct-to-consumer immigration tech platform offering guided application preparation for green cards, citizenship, and family-based immigration. Competes head-to-head with SimpleCitizen on the same DIY-plus-attorney-review value proposition.
• VisaNation: Immigration law firm with online application preparation tools serving individual immigrants. Operates in the same consumer immigration services category with overlapping application types.

Others

• Rocket Lawyer: Subscription-based online legal services platform offering document preparation and attorney consultations. Operates adjacent to SimpleCitizen with overlapping on-demand legal document and form preparation functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SimpleCitizen/videos
• Instagraminstagram.com/simplecitizenUS
• Xx.com/simplecitizenus
• Facebookfacebook.com/simplecitizenus
• LinkedInlinkedin.com/company/simplecitizen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleCitizen