Opopop

What Opopop does

Opopop is a Denver-based gourmet popcorn company founded in 2018 that manufactures and markets flavored microwave popcorn built around a proprietary Flavor Wrapped Kernel process, in which seasoning is coated onto each kernel before popping so that flavor is delivered uniformly in every bite, unlike conventional popcorn that relies on post-pop seasoning. The product portfolio spans discovery kits that bundle flavor sachets with a reusable collapsible silicone microwave popper, 320g resealable Big Bags, single-serve Pop Cups, gift cards, and limited-edition merchandise; flavors include Super Butter, Fancy Butter, Salty Caramel, Cinnalicious, Birthday Cake, Lightly Salted, Maui Heat, and Pickle Monster, plus a Walmart-exclusive Butter Bliss. All products are gluten-free, nut-free, and Non-GMO, with most flavors vegan-friendly.

The company operates a hybrid go-to-market: a direct-to-consumer e-commerce channel on opopop.com anchored by a subscription bundle builder offering up to 35% discounts and free shipping, an Amazon marketplace presence contributing more than $3 million in annual recurring revenue, a corporate and bulk gifting program with custom branding (belly bands, branded inserts, gift notes) used by enterprise clients such as Nintendo of America, and physical retail distribution at Meijer across six Midwestern states since September 2024 and Walmart nationwide since March 2026. Pricing ranges from $16.99 for a 6-pack of Pop Cups to $45.99 for the 12-sachet Variety Show pack, with subscriptions delivered every 30, 60, or 90 days; the company serves more than 350,000 cumulative customers and 12,847+ active subscribers.

Opopop is a private corporation (Opopop, Inc., Delaware) with approximately $14 million in total funding across disclosed rounds in 2021, 2022, and 2024, with Valor Siren Ventures as a key institutional investor. Leadership transitioned in 2024 from founder Jonas Tempel to Patrick Yee, former chief marketing officer of Refinery29 and Daily Harvest, to lead the pivot from DTC to mass-market retail. Headcount is 11-50 employees, headquarters are in Denver, Colorado, and operating geographies include the United States and Canada.

Name

Opopop

Legal name

Opopop, Inc.

Website

https://opopop.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Opopop is a Denver-based gourmet popcorn company (founded 2018) that sells flavored microwave popcorn built on proprietary Flavor Wrapped Kernel technology through DTC e-commerce, subscriptions (12,847+ subscribers), Amazon, Meijer, Walmart, and B2B corporate gifting.

Ownership category

akta.pro rank

Product category

Gourmet Popcorn

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Popcorn & Puffed Snacks (CRADABAH)

Keywords

• Gourmet popcorn products
• Microwave popcorn snacks
• Popcorn subscription service
• Flavored popcorn kernels
• Snack food manufacturing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Subscription: Subscription model offering recurring deliveries of gourmet popcorn with subscriber discounts up to 35% and free shipping. Customers choose flavors and delivery frequency (every 2 weeks, 30 days, 60 days, or 90 days). 12,847+ active subscribers.
2. One-Time Product Sales: Single purchases of popcorn products including Big Bags ($17.99), Sachets (4-pack for $17.99), Pop Cups 6-pack ($16.99), and Variety Show 12-pack ($45.99). Also includes accessories like the Microwave Popper ($23.99) and Gift Cards.
3. Corporate and Bulk Gifting: B2B corporate gifting program offering bulk orders with custom branding options including Custom Belly Bands, Branded Inserts, and Gift Notes. Volume discounts available with tailored pricing for larger orders.
4. Retail Distribution: Wholesale distribution through Walmart nationwide and Meijer stores across 6 Midwestern states. Products sold in grocery aisles in 6-count and 3-count packs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Opopop manufactures and sells gourmet popcorn products using its proprietary Flavor Wrapped Kernel technology, where seasoning is coated onto each kernel before popping. Products are sold via direct-to-consumer e-commerce (subscriptions and one-time purchases), nationwide retail distribution (Walmart, Meijer), Amazon, and a B2B corporate gifting program. The core portfolio includes Discovery Kits, Variety Show packs, individual Big Bags, Sachet refills, Pop Cups, and a reusable silicone microwave popper.

Product overview

Opopop is a gourmet popcorn company offering a portfolio of flavor-innovated microwave popcorn products built around its proprietary Flavor Wrapped Kernel technology. The core product lineup consists of: (1) Discovery Kits and Variety Show samplers that include Flavor Wrapped Kernel sachets plus the proprietary microwave popper bowl; (2) individual flavor Big Bags (320g resealable pouches yielding 36 cups) and Sachet refills in Super Butter, Fancy Butter, Salty Caramel, Cinnalicious, Birthday Cake, Lightly Salted, Maui Heat, and Pickle Monster; (3) Pop Cups — pre-portioned single-serve snack cups with peel-and-pour convenience; (4) the reusable Opopop Microwave Popper bowl as a standalone accessory; (5) a Bundle Builder subscription service offering 6-Pack and 4-Pack customizable flavor mixes with up to 35% savings; and (6) Corporate/Bulk Gifting for B2B occasions with custom branding options. The brand operates a direct-to-consumer model supplemented by nationwide retail distribution at Walmart.

Differentiator

Problem solved

Functional benefit

Products and services

• Flavor Wrapped Kernels Discovery Kit Flagship starter product featuring Opopop's patented Flavor Wrapped Kernel technology — kernels coated with seasoning before popping. Includes 7 sachets of various flavors and the proprietary reusable microwave popper bowl; each sachet yields approximately 9 cups of popcorn. Designed for first-time buyers and gift givers.
• Variety Show 12-Pack Sampler pack containing 12 sachets (2 each of 6 popular flavors: Pickle Monster, Super Butter, Maui Heat, Cinnalicious, Salty Caramel, Fancy Butter) for existing Opopop popper owners seeking variety. Priced at $45.99.
• Pop Cups Pre-portioned individual snack cups (2-4 servings each) that pop approximately 5 cups of popcorn each via peel-and-pour convenience. Available in multiple flavors including Super Butter, Salty Caramel, Pickle Monster, Lightly Salted, and Birthday Cake.
• Sachets (Refill Station) Pre-measured flavor sachets (approximately 80g each) designed for refilling the Opopop popper bowl. Each sachet fills the popper once with about 9 cups of popcorn. Available in all core flavors via subscription or one-time purchase.
• Full Size Big Bags Large 320g resealable popcorn bags yielding 4 popper fills (approximately 36 cups). Available across the core flavor portfolio including Super Butter, Fancy Butter, Salty Caramel, Cinnalicious, Birthday Cake, Lightly Salted, Maui Heat, and Pickle Monster.
• Super Butter Big Bag Intense movie theater butter flavored popcorn in a 320g resealable big bag yielding 36 cups (4 popper fills). Gluten-free and Non-GMO.
• Fancy Butter Big Bag Classic butter flavored popcorn in a 320g resealable big bag delivering savory, melt-in-your-mouth buttery flavor. Contains milk. Requires Opopop microwave popping bowl (sold separately).
• Birthday Cake Big Bag Sweet vanilla cake flavored popcorn in a 320g resealable big bag. Gluten-free, vegan, and Non-GMO. Yields 36 cups across 4 popper fills.
• Cinnalicious Big Bag Sweet cinnamon roll flavored popcorn in a 320g resealable big bag. Sweet, cinnamon-spiced flavor suitable for breakfast snacking. Yields 36 cups.
• Lightly Salted Big Bag

Quantifiable outcome

• 80% year-over-year sales increase to over $3 million in Amazon annual recurring revenue
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Nationwide distribution partnership launching Opopop's microwave popcorn products across all Walmart stores in the United States. Products include 6-count packs and 3-count packs with flavors like Maui Heat, Salty Caramel, Cinnalicious, and Walmart-exclusive Butter Bliss. CEO Alex Medeiros called it 'a meaningful milestone that brings the brand's bold flavor offerings to more households.'
• RaindropcoreGTM or Marketing Partner · 1 March 2026San Diego-based creative agency launched humorous marketing campaign on YouTube for Opopop's Walmart national launch. Campaign features classic movie trailer tropes to position Opopop as the star of movie night. Creative showcases Flavor Wrapped Kernel technology and bold flavors including Salty Caramel, Cinnalicious, Maui Heat, Pickle Monster, Fancy Butter and Super Butter.
• SellerMetricsminorGTM or Marketing Partner · 1 October 2024Amazon advertising optimization firm helped Opopop reverse sales decline by restructuring Amazon ad campaigns and optimizing product catalog. After one year, Opopop achieved 80% YoY sales increase to over $3M in annual recurring revenue, 40% reduction in total advertising cost of sales, and 120% increase in category share of voice.
• MeijerminorChannel Partner/ Reseller/ Distributor · 1 September 2024Entered Meijer grocery stores across 6 Midwestern states, marking Opopop's first brick-and-mortar retail presence beyond DTC model. Part of transition from digitally native company to mainstream retail brand.
• AdcrateminorGTM or Marketing Partner · 1 August 2024Advertising creative agency partnership addressing ad performance and customer acquisition costs. Within 45 days, collaboration generated over $800,000 in ad spend, acquired 18,000 new customers, and achieved 50% reduction in cost per acquisition while driving record-high revenues outside typical Q4 peak season.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pipcorn: Heirloom popcorn and snack brand sold DTC and through natural/retail channels. Directly comparable to Opopop in being a premium, better-for-you popcorn CPG brand pursuing both DTC and retail distribution with a differentiated product story.
• SkinnyPop: One of the fastest-growing popcorn brands in the U.S., now owned by Amplify Snack Brands. Competes head-to-head with Opopop in the premium popcorn category at mass retail, with overlapping retail channel footprint (Walmart, Target, Kroger).
• Angie's BOOMCHICKAPOP: Premium popped popcorn brand (also owned by Amplify) competing in the same better-for-you popcorn segment. Sells across grocery, club, and mass retail with bold flavor profiles comparable to Opopop's portfolio.
• 479° Popcorn: Premium gourmet popcorn brand built around chef-inspired flavors, sold DTC and through select retail. Closely comparable to Opopop in target consumer (foodie/snack enthusiast), flavor innovation strategy, and DTC-first go-to-market.
• Lesser Evil: Better-for-you snack brand with popcorn, puffs, and cookies in clean-label positioning. Comparable to Opopop on premium pricing, clean ingredients (Non-GMO, organic, gluten-free), and retail expansion strategy through natural and mass channels.
• Quinn Snacks: Premium better-for-you snack brand with popcorn, pretzels, and filled bars sold DTC and at natural/grocery retail. Comparable in mission-driven CPG positioning, clean-label credentials, and DTC-to-retail transition strategy.
• Popcorn Indiana: Gourmet popcorn brand sold in popcorn balls, kernels, and ready-to-eat formats across grocery retail. Direct competitor in the gourmet popcorn segment with overlapping retail distribution and gifting SKUs.

Broad incumbents

• Smartfood: PepsiCo-owned flavored popcorn brand with deep mass-retail penetration. A scaled incumbent competitor with established trade relationships and marketing budgets that Opopop must compete against for shelf space and consumer attention.
• Jolly Time: Family-owned incumbent popcorn brand with broad retail distribution including Walmart. Competes with Opopop at the shelf for microwave popcorn sales, with broader SKU portfolio but less premium positioning.

Emerging players

• Kernel Season's: Popcorn seasoning brand sold in grocery retail — directly relevant to the flavor-innovation narrative underpinning Opopop's Flavor Wrapped Kernel technology. A niche competitor in the popcorn-flavor adjacency rather than a full-line popcorn brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/opopop
• YouTubeyoutube.com/@opopop
• Facebookfacebook.com/opopopco
• LinkedInlinkedin.com/company/opopop
• Instagraminstagram.com/opopop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opopop