Yaba

What Yaba does

Yaba (legally Your Amazing Brand Amplifier S.L.) is a Barcelona-based brand curator and aggregator in the consumer wellness space, founded in 2020. Originally structured as an Amazon aggregator acquiring and scaling digital-native European brands, the company executed a strategic pivot in 2024 to position itself as a lifelong well-being curator focused on longevity, prevention, and holistic health. Yaba curates a portfolio of complementary wellness sub-brands spanning organic superfoods and adaptogens (NaturaleBio), functional matcha (Matcha DNA, Purechimp), science-backed supplements and women's health (Incite Nutrition, including a GLP-Plus Formula), drinkable beauty and nutricosmetics (Aethern), and forthcoming multifunctional mushroom/nootropic beverages (VitalRoots), with additional brands MDNA (Beauty) and Allroots (mushroom coffee). The company's proprietary Yaba 4S® framework (Search, Source, Safety, Success) governs ingredient vetting and third-party testing across the portfolio.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through owned brand websites with Amazon marketplace distribution globally, supported by a content-led marketing engine (blog, LinkedIn, Instagram) and thought-leadership positioning through events such as the Nobel Prize Dialogue 2024. Revenue is generated through product sales across the brand portfolio, with a secondary B2B motion involving the acquisition and scaling of well-being brand owners seeking growth acceleration. Yaba has raised approximately €75 million in a March 2022 debt-led round (Crossbeam and Tikehau as co-leads) on top of an earlier €45 million Extension Fund debt facility and a planned €60 million Series A, and has completed three acquisitions (Banbaloo, Superscandi, BidMamba) between 2021 and 2023. The company employs 51-100 people and is led by co-CEO and co-founder David Baratech, with Ruben Ferreiro serving as Chairman.

Name

Yaba

Legal name

Your Amazing Brand Amplifier S.L.

Website

https://yaba.life

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Yaba is a Barcelona-based brand curator that acquires, creates, and scales a portfolio of consumer wellness brands spanning supplements, superfoods, nutricosmetics, and functional beverages, selling direct-to-consumer online and through Amazon to health-conscious consumers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Well-being brand product sales: Yaba generates revenue through the sale of curated well-being products including supplements, superfoods, and functional nutrition products under its portfolio brands. The company creates, acquires, and scales wellness brands, selling directly to consumers through e-commerce channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Yaba creates, acquires, and scales a portfolio of direct-to-consumer well-being brands covering organic superfoods, functional matcha, science-backed dietary supplements, nutricosmetics, and beauty supplements. The portfolio is curated under the proprietary Yaba 4S® quality framework and distributed through owned e-commerce storefronts and Amazon, targeting health-conscious consumers seeking science-backed products for longevity and preventive wellness.

Product overview

Yaba operates as a brand aggregator and curator in the well-being/longevity space, creating, acquiring, and nurturing purpose-driven wellness brands. The company does not offer a single unified product but rather a portfolio of sub-brands: NaturaleBio (organic superfoods and adaptogens), Matcha DNA and Purechimp (functional matcha for mood/energy), Incite Nutrition (science-backed vitamins and supplements including GLP-Plus Formula), Aethern (premium nutricosmetics for skin/hair/body), VitalRoots (upcoming multifunctional drinks with nootropics/mushrooms), and MDNA (beauty brand). The portfolio emphasizes scientific evidence, transparency, and the Yaba 4S methodology (Search, Source, Safety, Success) across all products, targeting prevention, holistic wellness, and longevity from a Mediterranean foundation.

Differentiator

Problem solved

Functional benefit

Brands

• NaturaleBio: Superfood brand offering organic superfoods, antioxidants, adaptogens, teas, and superfood powders for functional wellness.
• Matcha DNA
• Purechimp
• Incite Nutrition
• Aethern
• VitalRoots
• Allroots

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ritual: US-based DTC essential vitamins and supplements brand selling science-backed formulations directly to consumers. Highly comparable to Yaba's Incite Nutrition sub-brand in positioning, premium DTC model, and ingredient-transparency narrative.
• Four Sigmatic: Functional mushroom coffee, elixirs, and adaptogen blends sold DTC and via retail. Closely comparable to Yaba's VitalRoots mushroom/nootropic blends and Allroots mushroom coffee sub-brand in product format and functional positioning.
• Care/of: Personalized vitamin and supplement DTC brand (owned by Bayer). Comparable to Yaba's Incite Nutrition and VitalRoots for its subscription DTC model, science-driven supplement positioning, and millennial/Gen-Z wellness consumer targeting.
• Heights: UK-founded DTC braincare supplements brand. Comparable to Yaba's cognitive-wellness positioning through VitalRoots and Incite Nutrition in supplement format, premium DTC model, and Europe-rooted origin.
• MUD\WTR: DTC functional coffee alternative featuring matcha, mushrooms, and adaptogens. Directly comparable to Yaba's Matcha DNA, Purechimp, and Allroots brands in functional-beverage positioning and lifestyle-driven DTC marketing.
• Hum Nutrition: DTC beauty-from-within (nutricosmetics) supplements brand. Directly comparable to Yaba's Aethern nutricosmetics brand in product category, premium DTC positioning, and beauty/wellness crossover audience.
• AG1 (Athletic Greens): Subscription DTC nutritional supplement brand built around daily greens and comprehensive wellness. Comparable to Yaba in subscription model, premium positioning, and longevity-adjacent marketing.
• Feel (Feel30): UK-based DTC supplements brand offering personalized vitamin packs. Comparable to Yaba's subscription DTC supplements model and European wellness consumer targeting.

Emerging players

• Golde: DTC superfood and matcha brand offering functional blends. Comparable to Yaba's NaturaleBio superfoods line and Matcha DNA/Purechimp brands in product format and inclusive wellness positioning.

Broad incumbents

• OLLY (Unilever): Mass-market vitamins and supplements gummy brand owned by Unilever. Comparable to Yaba's Incite Nutrition supplement line in product format (gummies, capsules) and target consumer, but operates at a much larger scale and as part of a CPG incumbent's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goyaba
• Instagraminstagram.com/yaba_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaba