Bind On-Demand Health Insurance

Name

Bind On-Demand Health Insurance

Website

https://yourbind.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Bind On-Demand Health Insurance, operating as Surest, administers an ACA-compliant, shoppable employer-sponsored health plan for U.S. employers with 2+ employees, sold through brokers and direct sales on self-funded, fully insured, and level-funded bases.

Ownership category

akta.pro rank

Product category

Employer-Sponsored Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industry

Level-Funded Group Health Plans (FSAIAFAC)

Keywords

• Employer health insurance
• Self-funded health plans
• Shoppable health benefits
• ACA-compliant group plans
• Level funded insurance

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Insurance Premiums: Surest generates revenue through employer-sponsored health insurance premiums, offering plans on self-funded, fully insured, and level funded basis. Employers pay premiums to provide health coverage to their employees (members).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Bind On-Demand Health Insurance, operating under the brand Surest, sells an ACA-compliant employer-sponsored health plan to employers with 2+ employees. The plan is offered on self-funded, fully insured, and level funded bases and is delivered through a shoppable, transparent interface designed to simplify plan selection and utilization for brokers, employers, members, and providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Surest Health Plan

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Direct peers

• Sidecar Health: Sidecar Health offers innovative health insurance with transparent, upfront pricing for care — a direct conceptual match to Surest's 'shoppable' design. Both companies compete on cost transparency and consumer/member experience within employer and individual markets.
• Oscar Health: Oscar Health is a tech-enabled health insurance carrier focused on individual ACA and small-group plans with a digital-first member experience. While its primary distribution is exchange rather than employer-sponsored, its tech-forward insurance model and shoppable UX overlap conceptually with Surest.
• Collective Health: Collective Health provides employer-sponsored, self-funded health benefits administration with a technology-forward, member-experience focus. It is the closest comparable to Bind/Surest in targeting self-funded employers with a differentiated, transparent digital experience and broker channel distribution.
• Centivo: Centivo provides self-funded employer health plans with a primary-care-centered, transparent-cost model sold through brokers. It overlaps directly with Surest on target buyer (self-funded employers), broker channel, and the 'clear cost / better experience' value proposition.
• Gravie: Gravie is an employer health benefits platform offering level-funded and self-funded plans through brokers with an emphasis on choice and member experience. It is directly comparable to Surest on funding-structure flexibility and broker-mediated SMB-to-mid-market employer distribution.

Emerging players

• Transcarent: Transcarent offers employer-sponsored health care navigation with transparent pricing and bundled services, overlapping with Surest on the 'shoppable, transparent experience' value proposition for self-funded employers.
• Accolade: Accolade provides personalized health benefits navigation and advocacy for employers and health plans. It overlaps with Surest on the employer-buyer channel and the mission of improving member experience, though it does not underwrite insurance itself.
• HealthJoy: HealthJoy is an employee benefits navigation platform that integrates with employer health plans to drive utilization and cost savings. It is an adjacent peer that often co-sells or co-deploys with employer-focused health plans like Surest.

Broad incumbents

• Bright Health Group: Bright Health was a tech-enabled health insurer operating across ACA, Medicare Advantage, and employer lines with a narrow-network, value-based care model. It is comparable as a venture-funded health insurtech competing in adjacent regulated markets with similar funding-stage dynamics.
• UnitedHealthcare (UnitedHealth Group): UnitedHealthcare is the nation's largest health insurer and a direct competitor to Surest in the employer-sponsored market. Its venture arm is also a strategic investor in Bind, making it both a competitor and a potential acquirer/partner.

Market position

Customer concentration

• Xx.com/Bind_ODHI

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bind On-Demand Health Insurance