What Confianza does

Confianza is a US-based insurtech founded in 2020 (incorporated as Confianza, Inc. in Delaware) by insurance industry veterans Jeffrey Glazer and John Petricelli, headquartered in Fernandina Beach, Florida. The company provides a SaaS-based predictive loss analytics platform that serves as an "intelligence layer" for the property and casualty (P&C) insurance industry. Its core technology integrates 30+ data types from 70+ sources, covering a dataset of over 270 million individuals and 60 million businesses, and sequences data application across the underwriting decision process to support faster, more consistent underwriting outcomes.

The platform's product portfolio includes a Commercial Data Package and a Personal Data Package, both delivering 360-degree risk views, along with a Risk Insights capability that surfaces proximity risk exposure, structural risk, premium leakage detection, and natural/human risk signals. AI/ML capabilities are applied across predictive analytics, process automation, portfolio optimization, and anomaly detection. The company targets three primary customer segments: insurance carriers, MGAs (Managing General Agents), and wholesale brokers, with an explicit focus on second and third-tier insurance companies in the United States.

Confianza generates revenue through subscription-based SaaS licensing governed by Statements of Work (SOWs), typically on annual terms with auto-renewal and 30-day invoicing. Distribution is direct enterprise field sales with a "Schedule Demo" CTA and a partnership-driven channel that includes technology and integration partners such as Indico Data and Cogitate. The company has raised approximately $6.16 million across three funding rounds (2020, 2022, and 2025-2026), with Sandbox Insurtech Ventures leading the 2022 seed round. The current leadership team includes co-founders Glazer and Petricelli alongside CEO Greg Johnson and CTO David Young.

Name

Confianza

Legal name

Confianza, Inc.

Website

https://confianzaus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Confianza provides a SaaS-based predictive loss analytics platform for US P&C insurers, integrating 30+ data types from 70+ sources to support underwriting, risk selection, and portfolio optimization for insurance carriers, MGAs, and wholesale brokers.

Ownership category

akta.pro rank

Product category

Insurance Analytics Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Insurance Carriers (5241)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Risk, Controls & Governance (GRC) Platforms (FSAFAOAG)

akta.pro secondary industry

Purchase Price Allocation (PPA) & Intangible Asset Valuation (FSAEAHAF)

Keywords

• Predictive loss analytics
• Insurance underwriting intelligence
• Risk data orchestration
• P&C insurance analytics
• Portfolio optimization software

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Services: Confianza licenses its proprietary on-line platform (SaaS) to insurance entities on a subscription basis. Customers enter into Statements of Work (SOWs) for specific services, with subscription terms defined per SOW. The platform delivers predictive loss analytics and decision support services for internal use by customers and their employees, consultants, and agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Confianza provides a SaaS-based predictive loss analytics platform for the P&C insurance industry that integrates 30+ data types from 70+ sources. The platform sequences when and how data is applied across the underwriting decision process to deliver risk intelligence for insurance carriers, MGAs, and wholesale brokers. Commercial and Personal Data Packages deliver 360-degree risk views, while Risk Insights surfaces proximity, structural, premium leakage, and natural/human risk signals.

Product overview

Confianza is a data and analytics company providing an intelligence layer for the P&C insurance industry. The platform is built around a proprietary SaaS offering that sequences multi-source data to support underwriting and risk decision-making. The product portfolio includes Commercial Data Package and Personal Data Package as the primary data offerings, both delivering 360-degree risk views. The Risk Insights capability delivers specific outcomes including proximity risk exposure, structural risk revelation, premium leakage discovery, and natural/human risk identification. The platform integrates 30+ data types from 70+ sources to power predictive analytics for insurance carriers, MGAs, and wholesale brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive Loss Analytics Platform Proprietary online Software-as-a-Service platform that drives better underwriting decisions and outcomes through predictive loss analytics for insurance carriers, MGAs, and wholesale brokers, enabling risk selection and profitable growth.
• Commercial Data Package Unifies data across business entities and property exposures to deliver a complete 360-degree view of commercial risk, enabling earlier evaluation, better prioritization, and more informed underwriting decisions for commercial insurance underwriters.
• Personal Data Package Brings together consumer and behavioral data into a single personal risk view, supporting more accurate assessment, better segmentation, and improved decision-making across the insurance lifecycle for personal lines underwriters.

Quantifiable outcome

• Reduced losses
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Earnix: AI-based pricing, underwriting, and customer analytics platform purpose-built for insurance and banking. Competes for the same underwriting-decision-support budget as Confianza, particularly with carriers and MGAs.
• Cytora: AI-powered risk intelligence platform focused on commercial insurance underwriting, ingesting external data to produce risk scores and submission prioritization — a closely analogous offering to Confianza's intelligence layer for P&C carriers.

Broad incumbents

• Verisk: The dominant insurance data, analytics, and risk-assessment incumbent. Verisk provides proprietary data and decision-support products to P&C carriers, MGAs, and brokers, directly competing with Confianza's intelligence-layer offering while also serving as a potential upstream data provider.
• CoreLogic: Property data and analytics provider serving P&C insurers with property-level risk, replacement cost, and hazard data. Highly comparable on the property data side of Confianza's Commercial and Personal Data Packages.
• LexisNexis Risk Solutions: Major insurance data and analytics provider offering consumer, property, and behavioral data products to carriers for underwriting, claims, and fraud. Operates in the same data-to-decision value chain that Confianza targets, with far greater scale and data ownership.

Emerging players

• Tractable: AI-driven property and auto damage assessment for insurance claims and underwriting. While primarily claims-focused, it competes in the broader AI-for-insurance-risk-intelligence category Confianza targets.
• Planck: AI-driven data platform for commercial insurance underwriting, automatically ingesting and resolving business data for carrier submissions. Closely mirrors Confianza's 'data-to-decision' sequencing approach for commercial lines.
• Indico Data: AI-based intelligent document processing and unstructured data extraction for insurance. Listed as a Confianza partnership logo; competes for the same carrier AI/analytics budgets, particularly in submission intake.
• Cogitate: Insurance technology vendor offering digital underwriting, rating, and policy administration platforms. Listed as a Confianza partner; overlaps in the underwriting-decision workflow for P&C carriers and MGAs.
• Carpe Data: Alternative-data provider for insurance underwriting, combining public records, web, and behavioral data to score risk. Operates in the same data-orchestration-for-underwriting niche as Confianza with a similar emerging-player profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confianza