Tujia

What Tujia does

Tujia (途家网) is a privately held Chinese vacation rental and homestay booking platform, founded December 1, 2011, and operated through the legal entity Tujia Online Information Technology (Tianjin) Co., Ltd. (途家在线信息技术（天津）有限公司). The platform connects travelers with non-standardized homestay and vacation rental properties across more than 400 Chinese cities, 1,500+ counties, and thousands of international destinations, primarily serving family travelers with elderly relatives or children and young group travelers, who together account for over 60% of the user base. On the supply side, Tujia serves property owners and hosts through a tiered quality classification and host support ecosystem.

The platform is built on an AI-assisted marketplace architecture combining a proprietary big-data property classification model (the Homestay Pyramid System with Preferred / Strictly Selected / Premium tiers), an industry-first immersive AI property selection feature, AI-generated digital host avatars, and a tiered host credit and certification system. Distribution is multi-channel: a self-serve mobile app (Tujia APP), WeChat mini-program, website (tujia.com), and 24/7 phone booking support, supplemented by strategic B2B partnerships with major Chinese real estate developers (Longfor, Country Garden, Poly, Shimao, Gemdale, COHL, Greentown, Jinke) for property sourcing and regional tourism bureaus (Shandong, Chongqing, Fujian, Dali, Zhangjiajie, Qiandaohu) for destination promotion. Tujia has cumulatively raised approximately $755M from investors including Trip.com / Ctrip, GGV Capital, CDH Investments, Qiming Venture Partners, HomeAway, All-Stars Investment, and Glade Brook Capital.

Tujia monetizes primarily through commission fees on completed bookings, supplemented by deposit and damage-compensation handling, host penalty fees (50-150% of booking value for rule violations), and a four-tier membership loyalty program (Regular / Gold / Platinum / Diamond at 2,000 / 4,000 / 6,000 RMB annual spend) with points redemption (100 points = 1 RMB). In 2016 the company consolidated the Chinese OTA homestay market by acquiring the homestay businesses of Ctrip and Qunar, and in 2021 acquired Quhuhu. Tujia obtained National High-Tech Enterprise certification in December 2025 with multiple patents and software copyrights, and is extending into the 'travel living' (旅居) vertical via a dedicated channel launched in July 2025.

Name

Tujia

Legal name

途家在线信息技术（天津）有限公司

Website

https://tujia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tujia is a Chinese vacation rental marketplace founded in 2011, connecting travelers with homestays across 400+ Chinese cities and global destinations, while serving property hosts through tiered quality classification and an AI-assisted booking platform.

Ownership category

akta.pro rank

Product category

Online Vacation Rental Marketplace

NAICS

Travel Agencies (561510), Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industries

Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Vacation Rental Maintenance & Vendor Management (BPAJAIAM)

Keywords

• Vacation rental platform
• Homestay booking marketplace
• Short-term accommodation
• Vacation property exchange
• Travel accommodation marketplace

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D

Revenue model

1. Commission from Property Bookings: Tujia charges hosts/property owners commission fees for bookings facilitated through the platform. The platform connects travelers with diverse homestay properties and earns transaction-based revenue from completed bookings.
2. Deposit and Damage Compensation: Most properties require guests to pay deposits online. The platform manages disputes and may withhold deposits for damages or violations of house rules.
3. Penalty Fees from Host Violations: Hosts violating platform rules (no-show, overbooking, fake listings, review manipulation, refusing invoices) are penalized with fees ranging from 50-150% of booking value. Penalties include listing removals and store suspensions.
4. Membership Program and Points: Members earn points for bookings and reviews that can be redeemed for discounts (100 points = 1 RMB). Four tiers: Regular, Gold, Platinum, and Diamond based on annual spending (2,000/4,000/6,000 RMB respectively).

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Tujia operates an online marketplace that connects travelers with third-party homestay and vacation rental property hosts across China and worldwide. Travelers can search, book, and pay for stays via the website (tujia.com), mobile app, or WeChat mini-program, while property owners receive a booking channel, tiered quality certification, host support services, and an owner exchange system. The platform monetizes primarily through commissions on bookings, supported by deposit management, host penalty fees, and a tiered membership loyalty program.

Product overview

Tujia operates as a unified vacation rental booking platform with multiple access channels and complementary services. The core platform (途家民宿) at www.tujia.com provides the main booking functionality, supplemented by the mobile app (途家APP) and WeChat mini-program (途家小程序). The platform offers value-added services including the membership club (会员俱乐部) loyalty program with points rewards and tiered benefits, and the owner exchange system (业主交换入住体系) with its 免费体验房 channel for property owners to swap stays. Tujia has recently expanded into AI-powered features including immersive AI room selection (沉浸式AI选房) and digital host avatars (房东数字人), along with the vacation living channel (旅居频道). The platform also implements a homestay quality classification system (民宿金字塔体系) with tiered property categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Tujia Minsu Booking Platform (途家民宿) Tujia's core vacation rental and homestay booking marketplace that enables travelers to discover, book, and pay for homestay stays online or via customer service, covering 400+ Chinese cities and 1,500+ counties plus global destinations.
• Tujia Mobile App (途家APP) Tujia's mobile application offering convenient homestay booking functionality with points rewards for bookings made through the app; accessible via QR code from the website homepage.
• Tujia WeChat Mini Program (途家小程序) Tujia's WeChat-based mini-program that allows users to scan a QR code to book accommodations and view orders directly within WeChat.
• Tujia Membership Club (会员俱乐部) Four-tier loyalty program (Regular / Gold / Platinum / Diamond, with annual spending thresholds of 2,000 / 4,000 / 6,000 RMB) that lets members earn points for bookings and reviews (100 points = 1 RMB redeemable for discounts) and unlock tier-exclusive benefits.
• Owner Vacation Exchange System (业主交换入住体系) Vacation property exchange system that allows property owners to exchange stays at participating properties nationwide using experience vouchers, achieving a "one property purchase, multiple homes" benefit; includes the Free Experience Room (免费体验房) channel where owners redeem accumulated experience vouchers.

Quantifiable outcome

• Zhenxuan (臻选) tier properties achieve 22% higher occupancy rates than regular homestays
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• 龙湖地产 (Longfor)coreStrategic or Co-development PartnerMajor real estate developer partnership for property sourcing. Longfor is one of China's leading property developers.
• 碧桂园 (Country Garden)coreStrategic or Co-development PartnerPartnership with one of China's largest property developers for vacation rental property management.
• 保利地产 (Poly Property)coreStrategic or Co-development PartnerStrategic partnership with state-owned property developer for resort property management.
• 世茂集团 (Shimao Group)coreStrategic or Co-development PartnerPartnership for hospitality and vacation property management services.
• 金地集团 (Gemdale)coreStrategic or Co-development PartnerReal estate developer partnership for property management services.
• 中海地产 (COHL)coreStrategic or Co-development PartnerPartnership with China Overseas Land & Investment for property development.
• 绿城物业 (Greentown Property)coreStrategic or Co-development PartnerProperty management company partnership for service quality assurance.
• 金科集团 (Jinke Group)minorStrategic or Co-development PartnerReal estate developer partnership for vacation property services.
• 山东省旅游局 (Shandong Provincial Tourism Bureau)coreStrategic or Co-development PartnerGovernment partnership for regional tourism development and homestay promotion.
• 重庆市旅游局 (Chongqing Tourism Bureau)coreStrategic or Co-development PartnerGovernment partnership for tourism destination promotion.
• 福建省旅游局 (Fujian Provincial Tourism Bureau)coreStrategic or Co-development PartnerRegional government partnership for tourism development.
• 大理州旅游发展管理委员会 (Dali Prefecture Tourism Development Management Committee)coreStrategic or Co-development PartnerGovernment partnership for Dali region's tourism promotion.
• 张家界市武陵源景区 (Zhangjiajie Wulingyuan Scenic Area)coreStrategic or Co-development PartnerWorld Heritage site partnership for accommodation services.
• 千岛湖旅游集团 (Qiandaohu Tourism Group)coreStrategic or Co-development PartnerMajor lake tourism destination partnership for vacation rentals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Agoda:

Direct peers

• Airbnb: Global leader in vacation rentals and the most direct competitor to Tujia's marketplace model, connecting travelers with non-standardized homestays. Airbnb operates in China but Tujia holds stronger local inventory and developer relationships.
• Muniao (木鸟民宿): Another Chinese short-term rental and homestay marketplace competing directly with Tujia for host inventory and traveler bookings in domestic China.
• Xiaozhu (小猪民宿): Direct Chinese vacation rental competitor focused on short-term homestays. Targets the same Chinese family and group traveler segments with a similar P2P marketplace model, though at smaller scale than Tujia.

Regional players

• OYO Rooms: Tech-enabled budget accommodation operator with presence across Asia, including China-adjacent markets. Operates a different (managed-franchise) model than Tujia's P2P marketplace but competes for similar value-conscious travelers in Asia.

Broad incumbents

• Trip.com Group (Ctrip): China's largest OTA, also a major historical investor in Tujia. Trip.com operates its own homestay/short-term rental vertical in addition to holding equity, creating both partnership and competitive overlap with Tujia.
• Booking.com: Global OTA with a growing vacation rental and alternative accommodation inventory. Targets Chinese outbound travelers and competes for cross-border homestay bookings with Tujia's worldwide destinations.
• Vrbo (Expedia Group): Global vacation rental marketplace owned by Expedia. Comparable product offering (whole-home vacation rentals) and historical investor relationship with Tujia through Expedia subsidiaries.
• Tongcheng Travel (同程旅行): Major Chinese online travel agency offering hotels, flights, and short-term rentals. Competes with Tujia for online homestay bookings within a broader travel inventory.
• Meituan: China's dominant local services super-app with a hotel and homestay booking vertical. Meituan's massive user funnel and merchant base make it a broader incumbent that overlaps with Tujia in the homestay category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/tujia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tujia