MyVenue
MyVenue provides a cloud-native, hardware-agnostic point-of-sale and mobile commerce platform for major sports venues, entertainment facilities, and hospitality operators, with deployments across 290+ venues and 20,000+ terminals worldwide.
- Company typePrivate
- Founded2020
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MyVenue does
MyVenue is an Adelaide, Australia-based software company that provides a cloud-native, hardware-agnostic point-of-sale (POS) and mobile commerce platform purpose-built for high-volume event-driven venues. Founded in 2020 by a team that previously built Quest Retail Technology (later acquired by NCR), the platform runs on Android devices hosted entirely on AWS and includes a flagship POS application (mvPOS), a browser-based real-time back-office (mvManager), a native mobile ordering app (mvMobile), and add-on modules for self-service kiosks, suite catering, inventory, and API integration. Differentiators include patent-pending mobile ordering, store-and-forward offline redundancy, and the industry's first two-way integration with Amazon's Just Walk Out frictionless technology at Lumen Field.
The company monetizes primarily through enterprise SaaS licensing on annual contracts with transaction-processing economics layered on top, complemented by hardware-agnostic deployment on terminals from partners including Castles Technology and Samsung. Go-to-market is enterprise direct sales led by Business Development Executives and Account Executives in the North American market (Denver HQ) plus a channel partnership with Transact + CBORD for collegiate athletics. Customers include 290+ venues across the US, Canada, UK, Australia, and New Zealand, anchored by major league sports (Hard Rock Stadium, State Farm Stadium, Lumen Field, Rogers Place, Dodger Stadium, Yankee Stadium), entertainment venues (MSG Sphere, LA Memorial Coliseum, Ravinia Festival), and Australian hospitality.
Following a May 2025 majority investment by Greater Sum Ventures (GSV), a Knoxville-based family office, MyVenue has accelerated expansion. The Tapin2 portfolio addition in 2026 consolidated coverage of 70%+ of MLB and NFL stadiums. The company processes billions of dollars in credit card transactions annually across 20,000+ terminals, with reported 537% revenue growth over three years through 2023, a 60% increase in headcount in the trailing twelve months, and recognition as a three-time Australian Export Award winner.
MyVenue firmographics
Firmographics- Name
- MyVenue
- Legal name
- MyVenue Pty Ltd
- Website
- https://myvenue.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MyVenue provides a cloud-native, hardware-agnostic point-of-sale and mobile commerce platform for major sports venues, entertainment facilities, and hospitality operators, with deployments across 290+ venues and 20,000+ terminals worldwide.
- Ownership category
- akta.pro rank
MyVenue industry classification
Industry- Product category
- Venue Point-of-Sale Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where MyVenue is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
MyVenue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS POS Licensing: Cloud-based POS software subscription model with recurring licensing fees. Venues pay for access to the platform including POS software, back-office, mobile ordering, and support.
- Transaction Processing: MyVenue processes POS transactions at venues, potentially taking a percentage or per-transaction fee. Powers billions of dollars in credit card transactions annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on venue requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
MyVenue product offering
Product offeringCore offering
MyVenue provides a cloud-native, hardware-agnostic point-of-sale and mobile commerce platform purpose-built for sports stadiums, arenas, entertainment venues, and hospitality operators. The platform includes mvPOS (Android POS application), mvManager (cloud-based back-office with real-time dashboards), mvMobile (patent-pending mobile ordering app), and modules for self-service kiosks, suite catering, inventory management, and API integration. Hosted on AWS with store-and-forward offline redundancy, it processes billions of dollars in credit card transactions annually across 290+ venues worldwide.
Product overview
MyVenue is a unified, cloud-native point-of-sale platform purpose-built for sports, entertainment, and hospitality venues. The platform comprises a core product family including mvPOS (the flagship POS application), mvManager (cloud-based back-office with real-time dashboards and reporting), and mvMobile (native mobile ordering app for iOS/Android/web). Add-on modules extend functionality including mvKiosk (self-service kiosk POS), mvSuites (suite catering with online ordering portal), mvStock (inventory management), mvLink (API integrator for third-party connections), and POS Cybersecurity features. The platform is hardware-agnostic, supporting fixed terminals, handheld devices, tablets, and frictionless/kiosk configurations. All components are fully integrated, cloud-hosted on AWS, with native offline redundancy ('store-and-forward' technology) ensuring continuous operations during connectivity disruptions.
Differentiator
Problem solved
Functional benefit
Products and services
- mvPOS (Point of Sale App) Flagship Android-based point-of-sale application designed for high-volume event-driven venues. Reduces key presses, simplifies training, and processes transactions quickly with average credit card approval of 3 seconds. Supports fixed, handheld, and tablet deployments across concessions, suites, and portable locations. Includes store-and-forward offline redundancy for continuous operation during network disruptions.
- mvManager (Cloud-based Back-Office) Browser-accessed back-of-house reporting platform with real-time performance dashboards providing a 360-degree view of venue performance. Includes event reconciliation, remote monitoring, system configuration, and inventory management capabilities accessible from anywhere without on-site servers.
- mvMobile (Mobile Ordering App) Patent-pending native mobile ordering application for iOS, Android, and web browsers via QR code. Enables fans to order concessions and premium area items directly from their phones, reducing queues and increasing sales throughput at stadiums, arenas, festivals, and events.
- mvKiosk (Self-Service Kiosk POS) Self-service kiosk POS solution enabling frictionless ordering and payment without staff involvement. Supports multiple venue locations including concessions and portable areas for contactless ordering in high-volume environments.
- mvSuites (Suite Catering) Suite catering module with online ordering portal for luxury suites and premium hospitality areas. Enables advanced ordering, in-suite delivery coordination, and integration with event catering operations at sports and entertainment venues.
- mvStock (Inventory Management Mobile App) Mobile inventory management application for tracking stock levels, managing restocking operations, and monitoring ingredient quantities across multiple venue locations in real time.
- mvLink (API Integrator) API integration solution that enables injection of MyVenue POS software onto existing hardware, reducing upfront investment, while connecting third-party payment gateways and enterprise platforms for venue-specific customizations and system interoperability.
- POS Cybersecurity Security features and protocols protecting point-of-sale operations, including encrypted transactions, secure data handling, and compliance with payment security standards. Backed by SOC 2 Type 2 certification audited by Prescient Assurance with a perfect score on 71 controls.
Quantifiable outcome
- Reduced reconciling labor by 90%
- +9 more outcomes
Companies that use MyVenue
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
MyVenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature9 records
MyVenue partnerships and signals
Strategic signalScale indicators11 records
Recent moves8 records
Expansion highlights6 records
MyVenue competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a leading cloud-based POS platform primarily for restaurants that has been expanding into sports, entertainment, and large-format hospitality venues. It overlaps with MyVenue on cloud POS architecture and enterprise food-and-beverage customers but at much broader scale and generalist positioning.
- Fiserv (Clover): Fiserv's Clover POS platform serves small and mid-market merchants including restaurants and entertainment venues globally. It competes with MyVenue in payment processing and POS for hospitality-adjacent segments but is a much larger incumbent without MyVenue's sports-specific depth.
- Lightspeed Commerce: Lightspeed provides cloud-based POS systems for retail, hospitality, and golf/entertainment venues. It is comparable to MyVenue as a cloud-native POS competitor with hardware-agnostic deployment but serves a much broader and more fragmented customer base.
- NCR Corporation: NCR acquired Quest Retail Technology, MyVenue founders' previous company, and is the dominant legacy POS provider in sports and entertainment venues. It competes directly with MyVenue in the same enterprise stadium/arena market but as part of a much broader portfolio across retail, hospitality, and banking.
- Shift4 Payments: Shift4 is a payments and POS platform serving hospitality, restaurants, hotels, stadiums, and gaming. It overlaps with MyVenue on integrated payments, SkyTab POS hardware, and sports/entertainment venue customers while operating at much larger scale across multiple verticals.
- Block (Square): Block owns Square, a widely used cloud-based POS and payments platform serving small and mid-market merchants. While Square is far broader and less specialized than MyVenue, it competes for adjacent hospitality and event-based merchants with hardware-agnostic, mobile-friendly POS.
- Global Payments (Heartland): Global Payments, including Heartland, is one of the largest payment processors and POS providers in the world serving hospitality, sports, and entertainment. It is comparable to MyVenue on payment processing and enterprise venue deployments but as a far larger, multi-vertical incumbent.
Direct peers
- SpotOn (Appetize): SpotOn acquired Appetize, an enterprise POS platform focused on sports venues, entertainment, and business and industry food service. It directly competes with MyVenue for stadium, arena, and large-venue contracts with similar cloud-based, hardware-agnostic POS functionality.
- CenterEdge Software: CenterEdge provides POS and business management software for entertainment venues including amusement parks, family entertainment centers, and similar high-volume venues. It competes with MyVenue in adjacent entertainment-vertical POS, especially for attractions beyond traditional stadiums.
Others
- Olo: Olo is a SaaS platform for restaurant ordering and delivery, including digital ordering, dispatch, and guest experience tools. It is adjacent to MyVenue's mobile ordering and suite catering capabilities but serves restaurant chains rather than venue operators directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MyVenue social profiles
Digital presenceMyVenue compliance and trust
Trust signalCompliance2 records
MyVenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyVenue leadership team
Management profileNumber of profiles
Profiles9 records
MyVenue funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyVenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyVenue
What does MyVenue do?
MyVenue provides a cloud-native, hardware-agnostic point-of-sale and mobile commerce platform purpose-built for sports stadiums, arenas, entertainment venues, and hospitality operators. The platform includes mvPOS (Android POS application), mvManager (cloud-based back-office with real-time dashboards), mvMobile (patent-pending mobile ordering app), and modules for self-service kiosks, suite catering, inventory management, and API integration. Hosted on AWS with store-and-forward offline redundancy, it processes billions of dollars in credit card transactions annually across 290+ venues worldwide.
Is MyVenue a public or private company?
MyVenue is a private company. It is classified as private equity controlled and is currently operating.
When was MyVenue founded?
MyVenue was founded in 2020. It employs 51 to 100 people.
Where is MyVenue based?
MyVenue is headquartered in Adelaide, Australia, in the Oceania region.
How does MyVenue make money?
Two revenue lines are on record. SaaS POS Licensing is the primary driver. The others are transaction Processing.
Who are MyVenue's main competitors?
Broad incumbents on record are Toast, Fiserv (Clover), Lightspeed Commerce, NCR Corporation, Shift4 Payments, Block (Square) and Global Payments (Heartland). Direct peers are SpotOn (Appetize) and CenterEdge Software. Olo is listed as an others.
Does MyVenue have an API?
Yes. MyVenue offers an API Integrator product (mvLink) that enables integration with third-party systems and payment gateways. The API is used to integrate with venue systems, payment processors, and enterprise platforms. Details on API type (REST/GraphQL), auth method, and public documentation are not available in the source material.
What industry is MyVenue in?
MyVenue's product category is Venue Point-of-Sale Software. Its primary akta.pro industry code is MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 541511 and its SIC code is 7370.