ADPList

What ADPList does

ADPList, operated by ADPList Pte. Ltd., is a Singapore-headquartered mentorship marketplace founded in 2021 during the COVID-19 pandemic. The platform connects mentees with 38,197+ verified expert mentors for free 1:1 sessions across nine skill domains — UX Design, Product Management, Software Engineering, Data Science, Marketing, Leadership, AI, and Career Development — with mentors drawn from 20,000+ organizations including Google, Meta, Amazon, Microsoft, Apple, Netflix, Spotify, Stripe, Airbnb, and McKinsey. The product surface spans a free core marketplace, Group Sessions for cohort-based mentorship, the AI-powered Journal feature that records and transcribes sessions to generate summaries and action items (launched 2024), and supplementary resources including free guides (Design by Intelligence, Design Moonshot) and the external CrackedResume AI tool.

The underlying platform is a web-based marketplace using OAuth authentication via Google and LinkedIn, with integrations to Topmate and Cal.com for external scheduling and Skool for paid course delivery. The core matchmaking, browsing, calendar, and session-notes functionality is built in-house; no public API, SDK, or developer platform has been disclosed. The technology stack is standard SaaS rather than technically differentiated, with the most novel component being Journal's transcription-to-summary pipeline, which likely relies on third-party speech-to-text and LLM providers.

The business model is freemium with a thin monetization layer. The 1:1 mentorship marketplace is entirely free for mentees, with mentors volunteering their time, so the platform generates no direct take rate on the core service. Revenue is derived from (a) the paid "Vibe Coding for Designers" course launched in 2025 at $249 (with founder Felix Lee as instructor), (b) optional premium mentor services such as mock interviews, resume reviews, and consulting priced individually by mentors, and (c) a referral program offering Claude Pro subscriptions. The company has raised $1.3M in seed funding led by Sequoia Capital India's Surge in August 2021 and operates with 1-10 employees, relying on community-led, self-serve growth rather than enterprise sales.

Name

ADPList

Legal name

ADPList Pte. Ltd.

Website

https://adplist.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ADPList is a Singapore-based free global mentorship marketplace connecting 300K+ mentees with 38,000+ verified expert mentors across 140+ countries, now layering AI-powered session tools and a paid AI coding course.

Ownership category

akta.pro rank

Product category

Online Mentorship Marketplace

NAICS

Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

akta.pro secondary industries

Mentorship, Coaching & Office-Hours Platforms (MPACALAG), Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD)

Keywords

• Online mentorship marketplace
• Career coaching platform
• 1:1 expert mentorship
• Professional development community
• AI design education

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Mentorship Platform: Core platform provides free 1:1 mentorship sessions between verified mentors and mentees. Mentors volunteer their time; the platform does not charge mentees. Revenue is not generated directly from this service.
2. AI Design Education Courses: Paid online courses including Vibe Coding for Designers ($249) and additional paid services like mock interviews, resume optimization, and career coaching. Course is delivered via Skool platform.
3. Premium Mentorship Services: Some mentors offer paid premium services including mock interviews ($120/session), resume reviews ($50), product marketing consulting ($550), and career coaching ($300) through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ADPList operates a free global online mentorship marketplace that connects mentees with verified professional mentors for 1:1 sessions across disciplines such as design, product management, engineering, data science, marketing, leadership, and AI. The platform also offers Group Sessions, an AI-powered Journal feature that records and transcribes sessions, paid educational courses (e.g., Vibe Coding for Designers), and optional premium services from individual mentors.

Product overview

ADPList operates a single unified platform — a free mentorship marketplace — augmented by several add-on learning resources and one paid educational product. The core platform connects mentees with 32,000+ verified expert mentors across 9 skill categories (UX Design, Product Management, Software Engineering, Data Science, Product Design, Marketing, Leadership, AI, Career Development) for free 1:1 sessions, supplemented by Group Sessions and an AI-powered Journal feature for session recording and transcription. The product portfolio also includes two free downloadable guides (Design by Intelligence, Design Moonshot ebook), one paid structured course (Vibe Coding for Designers at $249), an external free resume AI tool (CrackedResume), and community events (200+ in-person meets).

Differentiator

Problem solved

Functional benefit

Products and services

• ADPList Mentorship Platform A free global mentorship marketplace connecting individual mentees with verified expert mentors for 1:1 video sessions. Users browse mentors by expertise, company, or location and book sessions across design, product, engineering, data science, marketing, leadership, and AI disciplines.
• Group Sessions Live cohort-based or public mentorship sessions where a single mentor addresses multiple mentees simultaneously, enabling scalable delivery of mentorship on topics such as design, product, and AI.
• Premium Mentor Services Optional paid services offered by individual mentors through the platform, including 1:1 mock interviews (~$120/45 min), resume and cover letter optimization ($50/30 min), product marketing consulting ($550/55 min weekly x 4), product marketing coaching ($300/30 min fortnightly x 4), and pivot coaching ($250/50 min fortnightly x 2).
• Vibe Coding for Designers Course A paid 7-day structured online course that teaches designers how to build functional apps using AI tools (Claude Code and Cursor), covering AI-assisted coding, version control, deployment, authentication, and database integration. Priced at $249 (founding members) and hosted on Skool.

Quantifiable outcome

• 89% of members report being happy with their mentorship experience
• +2 more outcomes

Named customers31 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• Partnered OrganizationscoreChannel Partner/ Reseller/ DistributorPartnered mentors join ADPList through organizations that refer them to the platform. Mentors with partner tags on their profiles are referred by partner organizations. Companies can partner to provide their employees with mentorship access.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: Premium subscription platform for creator-led courses taught by world-class practitioners. Comparable as a creator-driven learning marketplace, though content is pre-recorded rather than 1:1 mentorship.
• LinkedIn Learning: Microsoft-owned professional learning subscription with massive distribution through LinkedIn's professional graph. Adjacent incumbent offering structured video courses and recently expanded into AI Coaching — a direct substitute for some ADPList personas.
• Coursera: Large online learning platform partnering with universities and companies to deliver courses, certificates, and guided projects. Adjacent incumbent in online professional learning, increasingly adding mentorship and coaching components.

Direct peers

• MentorCruise: Paid mentorship marketplace that matches mentees with vetted mentors across software engineering, data science, product, and design. Directly comparable to ADPList in target personas and category, but operates on a paid per-session/subscription model rather than free.
• Topmate: Marketplace platform enabling experts (product, design, engineering, growth) to monetize 1:1 sessions, calls, and digital products. Already integrated as a scheduling link on ADPList mentor profiles, indicating direct overlap in serving the same mentor/mentee personas.
• Clarity.fm: On-demand expert advice marketplace where entrepreneurs book paid short calls with vetted advisors. Comparable as a 1:1 expert-session marketplace, though focused more on startup/founder advice than career mentorship in tech disciplines.
• GrowthMentor: Subscription-based marketplace connecting marketers and growth professionals with senior mentors. Comparable in marketplace mechanics and target personas (growth, marketing, product), differing primarily in paid subscription monetization.
• Plato: Mentorship platform focused on engineering managers and tech leaders, pairing them with experienced mentors in cohort-based programs. Comparable in serving tech mentors/mentees with structured matching and learning journeys.

Others

• SCORE: Non-profit network providing free small-business mentorship, sponsored by the U.S. SBA. Operates a similar free-mentorship marketplace model but in the small-business vertical, useful as a benchmark for non-profit/free mentor network economics.
• Cal.com: Open-source scheduling infrastructure used by independent mentors and consultants (already referenced as an integration on ADPList mentor profiles). Comparable as enabling infrastructure for the same 1:1 expert-session use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ADPList
• YouTubeyoutube.com/channel/UCEDeB17hbLD_Ius5cnilqSg
• LinkedInlinkedin.com/company/adplist-org
• Instagraminstagram.com/joinadplist

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADPList