What Evo.com does

Evo.com is a Seattle-headquartered, privately held specialty retailer and outdoor-experiences company, founded in 2001 (per the company's financial-data input; one firmographic source lists 2003). The company sells ski, snowboard, mountain bike, trail running, wake/surf, skateboard, and apparel products through a Shopify-powered e-commerce storefront (evo.com), 10,000+ SKUs, and a network of eight-plus owned retail/showroom locations across Seattle, Salt Lake City, Denver, Portland, Tahoe City, and Snoqualmie Pass in the US, plus Whistler, Canada, and Hokkaido, Japan (via the wholly-owned Rhythm Japan subsidiary acquired in January 2022). Beyond retail, evo operates an integrated ecosystem that includes multi-location equipment rental (skis, snowboards, bikes) with insurance and rental-credit-toward-purchase programs, full-service tuning and repair, evo Hotel hospitality properties in Salt Lake City and Tahoe City, evoTrip adventure-travel packages to Japan, Europe, and South America, two All Together Skatepark community facilities, and a Wonderland Gear Exchange used-gear marketplace. The merchandise mix spans entry-level accessories (~$4.45) to premium equipment ($6,899 complete bikes), supported by exclusive private-label brands (evo, Oyuki, Season) and partnerships with Burton, Salomon, Santa Cruz, Arc'teryx, Atomic, K2, Rossignol, and Marker, among others.

Customer segments skew toward action-sports enthusiasts — primary segments are ski, snowboard, and mountain bike participants — with secondary reach into wake sports, skateboarding, trail running, and adventure travel. Revenue is generated across six streams: one-time retail product sales (the dominant share), usage-based equipment rentals, transaction-fee evoTrip travel packages, recurring/nightly evo Hotel stays, professional-services tuning and repair, and sales of private-label products. Go-to-market combines direct-to-consumer e-commerce, owned retail storefronts, rental shops, and travel agency channels. Underlying technology is largely Shopify-native: the core e-commerce platform is integrated with rental/booking systems, Rivo-powered membership and loyalty (free to join, 1 point per $1 spent, redeemable across all channels), Shop Pay accelerated checkout, PayPal Pay Later financing, and Google sign-in. The company employs 501-1,000 people and reports no institutional investors, parent company, or controlling entities in the source data, appearing to be founder/management-owned.

Recent strategic activity includes the 2022 acquisition of Rhythm Japan and the December 2025 submission of concept plans to redevelop Denver's 1926 Sports Castle building (with Hyder Construction) into a flagship retail and community hub with rooftop amenity, while pursuing National Register of Historic Places listing. A 2024 funding round totaled approximately $3.3 million, supplementing earlier 2010 rounds led in part by Acequia Capital. Distribution remains omnichannel and tightly integrated across retail, rental, services, travel, and hospitality, with member-level cross-vertical incentives (rental credit, points, member-only hotel rates) used as the primary retention mechanism.

Name

Evo.com

Legal name

evo

Website

https://evo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Evo.com is a Seattle-based, privately held specialty retailer and outdoor-experiences company selling ski, snowboard, bike, trail-running, wake, skate, and apparel products through an e-commerce storefront and more than eight owned retail locations across the US, Canada, and Japan, supplemented by rentals, service, adventure-travel packages, hotel properties, and a membership-based loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Outdoor Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Outdoor gear retail
• Ski snowboard equipment
• Mountain bike sales
• Adventure travel packages
• Gear rental services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: E-commerce and retail store sales of outdoor gear and apparel including skis, snowboards, bikes, clothing, and accessories. Products range from budget items ($4.45) to premium equipment ($6,899+)
2. Equipment Rentals: Ski, snowboard, and bike rental services across 8 worldwide locations. Multi-day rentals available with insurance options ($15 for skis/snowboards, $15-$25 for bikes)
3. evoTrip Travel Packages: Adventure travel packages including ski/snowboard trips to Japan, Europe, South America, and mountain biking trips. Prices range from $165 to $4,900+ per traveler
4. evo Hotel Hospitality: Hotel accommodations at evo Hotel Salt Lake City and evo Hotel Tahoe City with member-exclusive rates
5. Service and Repair: Full-service tuning and repair shops at all locations for ski, snowboard, and bike equipment including boot fitting services
6. Private Label Products: Sale of evo branded products including bikes, clothing, bags, and accessories under the evo, Oyuki, and Season private labels

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Evo.com is a multi-channel outdoor retailer selling ski, snowboard, mountain bike, trail running, wake/surf, skate, and apparel products through its e-commerce storefront (evo.com) and a network of physical retail and rental locations. The core retail offering is extended through equipment rentals, guided adventure travel packages (evoTrip), hotel accommodations (evo Hotel), tuning and repair services, and a Wonderland Gear Exchange marketplace for used equipment.

Product overview

Evo.com is a multi-channel outdoor experiences company operating a unified platform-plus-services model. The core retail business encompasses an e-commerce store (evo.com) and physical store locations offering ski, snowboard, bike, trail running, wake & surf, skate, and apparel products. This is extended through a family of integrated services: evoTrip adventure travel packages, evoHotel hospitality accommodations, evo Rentals for gear rental at multiple locations, and evo Services for tuning and repairs. The ecosystem includes loyalty program (evo Membership), acquired brand Rhythm Japan for Asia-Pacific presence, All Together Skatepark community facilities, and Wonderland Gear Exchange for used gear. The portfolio is differentiated through exclusive in-house brands (evo, Oyuki, Season) and partnerships with premium vendors (Santa Cruz, Burton, Arc'teryx, Salomon).

Differentiator

Problem solved

Functional benefit

Brands

• evoTrip: Adventure travel vacations and trip packages including ski, snowboard, mountain bike, and surf trips worldwide
• evo Hotel
• Rhythm Japan
• All Together Skatepark
• Wonderland Gear Exchange

Products and services

• Outdoor Gear and Apparel Retail Multi-category direct-to-consumer retail of ski, snowboard, mountain bike, e-MTB, gravel bike, trail running, wake/surf, skate, and apparel products for outdoor enthusiasts; available through evo.com e-commerce and physical store locations in the US, Canada, and Japan.
• Equipment Rentals

Quantifiable outcome

• Up to 50% off during sales events
• +5 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Hyder ConstructioncoreStrategic or Co-development Partner · 1 December 2025Tom McLagan of Hyder Construction (property purchaser in 2021 for $4.5 million) is partnering with evo on the redevelopment of Denver's historic Sports Castle building (1926 Beaux-Arts landmark). Plans include transforming the building into a retail destination and regional hub with interior/exterior restoration and 4,500-square-foot rooftop amenity. Concept plans submitted to the city in December 2025.
• Rhythm JapancoreOEM/ Whitelabel/ Licensing Partner · 11 January 2022Evo acquired Rhythm Japan in January 2022 - a leading Japanese snow sports retailer and rental company based in Hokkaido, Japan. Full ownership transfer with Rhythm Japan maintaining its management team. Establishes evo's entry into Asia-Pacific market and enhances rental offerings and digital presence in Asia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/videosbyevo
• Facebookfacebook.com/evo
• Instagraminstagram.com/evo
• Xx.com/evogear
• LinkedInlinkedin.com/company/evo-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evo.com