GreyLion Capital
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
GreyLion Capital firmographics
Firmographics- Name
- GreyLion Capital
- Legal name
- GreyLion Partners LP
- Website
- https://greylion.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GreyLion Capital industry classification
Industry- Product category
- Private Equity Management
- NAICS
- Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282), Investors, Nec (6799)
- akta.pro primary industry
- Multi-Sector / Generalist Growth Equity (FSANACAO)
- akta.pro secondary industries
- Technology & Software Growth Equity (FSANACAA), Business Services (B2B) Growth Equity (FSANACAD)
Keywords
Where GreyLion Capital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreyLion Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private Equity Fund Management (Management Fees): GreyLion Capital manages private equity funds and earns recurring management fees on committed capital under management, typical of private equity structures. The firm completed a $750 million Fund II raise in May 2017.
- Carried Interest (Performance Fees): GreyLion generates carried interest on successful portfolio company exits and realizations, which is the primary economic upside for private equity fund managers. The firm has completed multiple exits including Western Window Systems (2018), Fashion to Figure (2017), BuildASign (2018), Trench Plate Rental (2016), MSA Security (2021), YouFit (2020), MOD Pizza (2024), SkinSpirit (2025), TickPick (2024), Norwood Sawmills (2025), Quick Med Claims (2025), and Metal-Era (2024).
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
GreyLion Capital product offering
Product offeringCore offering
GreyLion Capital is a private equity firm that manages growth equity funds focused on investing in high-growth businesses in the lower middle market. The firm typically serves as a founder's first institutional capital partner, providing equity capital, board-level strategic guidance, and operational support via its proprietary LIFT framework (Leadership, Technology, Investment, Flexibility) to accelerate portfolio company growth.
Product overview
GreyLion Capital is a private equity firm focused on growth equity investments in middle-market companies. Rather than offering a unified software product or platform, the firm provides investment capital, strategic guidance, and operational support through its LIFT Framework (Leadership, Technology, Investment, Flexibility) to portfolio companies across diverse sectors including training and education, manufacturing, restaurants, healthcare services, events/trade shows, and technology-enabled services. The firm does not develop or sell a distinct technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- GreyLion Growth Equity Funds
- Portfolio Company Investment Management
Quantifiable outcome
- GreyLion portfolio company TickPick grew total sales 8x over three years, reaching nearly $1 billion in ticket sales and saving customers over $180 million in service fees.
- +3 more outcomes
Companies that use GreyLion Capital
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
GreyLion Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GreyLion Capital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core portfolio investment.
- Tanis Brushcore portfolio investmentGreyLion announced a strategic investment in Tanis Brush in May 2026. Tanis Brush is a manufacturer of custom-engineered and stock industrial and abrasive brushes used for precision cleaning, surface conditioning, and material handling across medical, data centers, industrial, and other end markets. GreyLion board members include David Ferguson and Santiago Nuñez.
- Tanis Brushcore portfolio investmentGreyLion announced a partnership with Tanis Brush in May 2026. Tanis Brush manufactures custom-engineered industrial and abrasive brushes serving medical, data center, industrial, and other end markets. David Ferguson and Santiago Nuñez serve as GreyLion board members.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
GreyLion Capital competitors and assessment
Company assessmentDirect peers
- Wellspring Capital Management: Lower middle market private equity firm investing across consumer, industrials, and business services. Comparable target company size and direct origination approach to GreyLion.
- PWP Growth Equity (Perella Weinberg Partners): GreyLion's direct predecessor platform. Both Chip Baird and David Ferguson co-founded PWP Growth Equity at Perella Weinberg Partners before spinning out to form GreyLion. Operates in the same lower middle market growth equity segment with overlapping sector coverage and shared DNA.
- GenNx360 Capital Partners: Lower middle market growth equity firm investing in industrials, business services, and consumer companies. Closely comparable in target EBITDA range, growth equity check size, and founder partnership orientation.
- Trinity Hunt Capital Partners: Growth-oriented lower middle market private equity firm investing in business services, consumer, and healthcare companies. Similar investment philosophy, target company size, and partnership approach as GreyLion.
- NexPhase Capital: Lower middle market growth equity firm focused on consumer, healthcare, and tech-enabled services. Direct peer in deal size, sector overlap (consumer/health), and growth equity orientation.
- Stellex Capital Management: Lower middle market private equity firm investing in business services, industrials, and consumer. Similar fund size range and operating value-creation approach via portfolio support.
- Linsalata Capital Partners: Lower middle market private equity firm with focus on business services and consumer companies. Comparable fund size and direct deal sourcing model.
- Huron Capital Partners: Lower middle market private equity firm investing across business services, consumer, and industrials. Direct peer in deal size, sector breadth, and founder partnership orientation.
Broad incumbents
- Stone Point Capital: Larger financial services-focused private equity firm that co-invested with GreyLion in Hyphen Solutions. While Stone Point is larger and more concentrated in financial services, its middle market growth equity orientation and co-investment history make it a relevant comparable.
- Brighton Park Capital: Growth equity investor that acquired GreyLion's TickPick portfolio company in 2024. Operates at a slightly larger scale in software and tech-enabled services, providing a useful benchmark for the next fund stage GreyLion could pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
GreyLion Capital social profiles
Digital presenceGreyLion Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreyLion Capital leadership team
Management profileNumber of profiles
Profiles7 records
GreyLion Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreyLion Capital M&A and investment
M&A and investmentM&A6 records
Investments32 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreyLion Capital
What does GreyLion Capital do?
GreyLion Capital is a private equity firm that manages growth equity funds focused on investing in high-growth businesses in the lower middle market. The firm typically serves as a founder's first institutional capital partner, providing equity capital, board-level strategic guidance, and operational support via its proprietary LIFT framework (Leadership, Technology, Investment, Flexibility) to accelerate portfolio company growth.
Is GreyLion Capital a public or private company?
GreyLion Capital is a private company. It is classified as management employee owned and is currently operating.
When was GreyLion Capital founded?
GreyLion Capital was founded in 2012. It employs 11 to 50 people.
Where is GreyLion Capital based?
GreyLion Capital is headquartered in New York, United States, in the North America region.
How does GreyLion Capital make money?
Two revenue lines are on record. Private Equity Fund Management (Management Fees) is the primary driver. The others are carried Interest (Performance Fees).
Who are GreyLion Capital's main competitors?
Direct peers on record are Wellspring Capital Management, PWP Growth Equity (Perella Weinberg Partners), GenNx360 Capital Partners, Trinity Hunt Capital Partners, NexPhase Capital, Stellex Capital Management, Linsalata Capital Partners and Huron Capital Partners. Broad incumbents are Stone Point Capital and Brighton Park Capital.
Does GreyLion Capital have an API?
No public API is recorded for GreyLion Capital.
What industry is GreyLion Capital in?
GreyLion Capital's product category is Private Equity Management. Its primary akta.pro industry code is FSANACAO, Multi-Sector / Generalist Growth Equity, with a secondary code of FSANACAA, Technology & Software Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.