Rx3 Growth Partners

What Rx3 Growth Partners does

Rx3 Growth Partners is an institutional growth equity investment firm focused exclusively on the consumer sector, headquartered in Newport Beach, California. Founded in 2018 by Nate Raabe, Aaron Rodgers, and Byron Roth, the firm invests growth capital ($5M–$15M checks) into category-defining consumer brands with $25M–$100M in trailing twelve-month revenue, taking lead or co-lead minority or majority positions. The firm has raised approximately $300 million across two $150 million funds (Fund I and Fund II, both reported in 2023) and holds a portfolio spanning wellness (Therabody, Hydrow, CorePower Yoga, Function Health), nutrition (Truvani, Super Coffee, Orgain, Hydrant), pet (Victor, Nom Nom), personal care (Manscaped, Chemical Guys), apparel/eyewear (Mack Weldon, Prive Revaux), automotive (Mavis, Storyteller Overland), golf (Topgolf, Full Swing), fitness (Crunch Fitness), experiences (Fever), and healthcare/telehealth (Hims & Hers).

The firm's core technology and platform are not software-based; rather, the platform is a human network combining celebrity/athlete co-founders and advisors (Aaron Rodgers as General Partner; Kevin Hart, Josh Allen, Christina Aguilera, Vanessa Hudgens as advisors), institutional consumer-investing operators (former Roth Capital Partners, Morgan Stanley, J.P. Morgan, TSG Consumer Partners, IBM executives), and an in-house brand strategy team led by Head of Brand Strategy Kristen Berntsen. The RX3 Foundation operates as a charitable subsidiary hosting the annual Charity Flag Football Tournament and has raised nearly $13M, functioning as both a community engagement engine and an indirect deal-sourcing channel.

Rx3 earns revenue through standard private equity fund economics: (1) management fees on committed/invested capital from limited partners (institutional and high-net-worth, including celebrity investors such as Josh Allen and Christina Aguilera), and (2) carried interest on investment returns above a specified hurdle, realized via IPOs, acquisitions, or secondary transactions. The firm does not sell products or services with disclosed pricing; its go-to-market is enterprise field sales — direct bilateral outreach to management teams of qualifying consumer brands — supplemented by referral flow from the celebrity/athlete network and investment banking relationships. Limited partner capital is sourced through network referrals, celebrity visibility, and earned media (Wall Street Journal, Bloomberg, Forbes, CNBC coverage of fund milestones).

Name

Rx3 Growth Partners

Legal name

RX3 Growth Partners

Website

http://www.rx3growthpartners.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rx3 Growth Partners is a Newport Beach-based consumer-focused growth equity firm that invests $5M–$15M into consumer brands with $25M–$100M in revenue, having raised approximately $300 million across two funds leveraging a celebrity/athlete network for deal sourcing and portfolio support.

Ownership category

akta.pro rank

Product category

Growth Equity Investment

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industries

Multi-Sector / Generalist Growth Equity (FSANACAO), Media, Entertainment & Gaming Growth Equity (FSANACAI)

Keywords

• Consumer growth equity
• Brand growth capital
• Celebrity-backed investments
• Portfolio marketing support
• Consumer brand investing

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Investment Returns (Capital Gains): RX3 generates returns through appreciation in portfolio company value realized via IPOs, acquisitions, and secondary transactions. The firm targets consumer brands with proven product-market fit and provides growth capital to scale these businesses.
2. Management Fees: Institutional growth equity firm charging management fees to fund investors (limited partners) for overseeing the investment portfolio and providing hands-on value-add services to portfolio companies.
3. Carried Interest: Performance-based fees earned on investment returns above a specified hurdle rate, aligning GP and LP interests in successful portfolio exits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RX3 Growth Partners is an institutional growth equity investment firm that deploys $5M-$15M growth capital checks into consumer brands with $25M-$100M trailing revenue, in lead or co-lead minority or majority control transactions. Beyond capital, the firm provides hands-on marketing support, industry and cultural insight, and strategic access to celebrity and influencer networks to help portfolio brands scale into category leaders.

Product overview

Rx3 Growth Partners is an institutional growth equity investment firm, not a product company. It does not offer a distinct product platform, software-as-a-service, or consumer application. The company provides investment capital, hands-on marketing support, industry and cultural insight, and strategic access to celebrity and influencer networks to consumer brand management teams. The portfolio brands (Topgolf, Crunch Fitness, Function Health, Truvani, Fever, Storyteller Overland, Full Swing, Therabody, CorePower Yoga, Manscaped, Hydrow, Super Coffee, Orgain, Hydrant, Victor, Mavis, ATM, Mack Weldon, Nom Nom, Chemical Guys, Prive Revaux, and Hims & Hers) are portfolio companies in which Rx3 holds equity stakes, not products or services offered by Rx3 Growth Partners itself.

Differentiator

Problem solved

Functional benefit

Brands

• RX3 Foundation: The charitable arm of RX3 Growth Partners dedicated to making positive impact across the community through strategic partnerships, community activations, and annual Charity Flag Football Tournament.

Products and services

• Growth Equity Investment
• Hands-on Marketing & Brand Strategy Support
• Celebrity & Influencer Network Access

Quantifiable outcome

• Nearly $13M raised for charitable causes through RX3 Foundation
• +1 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Hartbeat Ventures (Kevin Hart)coreOthersKevin Hart serves as an advisor to RX3 Growth Partners. As founder of Hartbeat Ventures, a leading investment fund focused on consumer, entertainment, media, and technology companies, Hart provides strategic insight and access to his entertainment network for portfolio companies.
• Vanessa HudgenssupportingOthersMulti-talented actress, singer, and entrepreneur who supports innovative brands and founders. She brings expertise across lifestyle, fashion, and wellness sectors to advise RX3 portfolio companies.
• Raissa GeronasupportingOthersChief Brand Officer at RVLV Group (NYSE: RVLV) overseeing REVOLVE.com and FWRD.com marketing strategy. Co-founded Alliance Apparel and pioneered influencer marketing strategies. Provides brand strategy and influencer marketing expertise to RX3.
• Digital Brand ArchitectssupportingGTM or Marketing PartnerLeading digital marketing agency specializing in influencer marketing, brand strategy, and content creation. Known for building authentic long-term partnerships between brands and influencers across beauty, fashion, wellness, and lifestyle.
• Kira JacksonsupportingOthersChief Brand Officer of SET ACTIVE and former RX3 Head of Partnerships. Previously VP of Brand Strategy at Power Digital and founding team member at Covet PR. Provides marketing and partnership expertise to RX3 portfolio companies.
• Paul Kessler (Bristol Capital Advisors)supportingOthersPrincipal and Founder of Bristol Capital Advisors with over 30 years of experience providing growth capital. Has overseen more than 750 investment transactions in emerging growth companies across technology, energy, and consumer sectors.
• Aaron KeaysupportingOthersCanadian entrepreneur and investor with advisory role at RX3 Growth Partners. Former professional soccer player with ventures including Klutch Financial and Kommunity Fitness. Has played key role in over $5B in IPOs, mergers, and acquisitions.
• Carta (Fund One Investor Portal)supportingTechnology or IntegrationThird-party investor relations and fund administration platform used by RX3 for Fund I investor login and access to investment documents.
• TMF Group (Fund Two Investor Portal)supportingTechnology or IntegrationThird-party fund administration and investor relations platform used by RX3 for Fund II investor login and access.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TSG Consumer Partners: TSG is a leading consumer-focused private equity firm investing in high-growth consumer brands, closely mirroring RX3's mandate. Several RX3 team members (notably VP Jessica Horick) came from TSG, signaling direct strategic and talent overlap.
• Alliance Consumer Growth: Alliance Consumer Growth is a growth equity firm specifically targeting consumer brands at the $10M–$150M revenue stage, making it the closest comparable in check size and stage to RX3's $5M–$15M investments in $25M–$100M revenue brands.
• Monogram Capital Partners: Monogram is a consumer-focused growth equity firm investing behind consumer brands with proven traction, very similar mandate to RX3. Direct overlap in target consumer categories and stage.
• Kainos Capital: Kainos Capital is a middle-market consumer-focused private equity firm targeting branded consumer products companies. Comparable in sector focus and brand-building investment thesis to RX3.
• Verlinvest: Verlinvest is a family-office backed consumer growth investor focused on consumer and health/wellness brands globally. Comparable in sector and stage, with similar emphasis on cultural and brand-driven value creation.
• Forerunner Ventures: Forerunner is a consumer-focused venture capital firm investing in modern consumer brands, slightly earlier-stage than RX3 but very comparable in consumer thesis and brand-building orientation.
• Beechwood Capital: Beechwood Capital partners with founders of high-growth consumer companies, with a stage and sector focus comparable to RX3's consumer growth equity mandate.

Broad incumbents

• L Catterton: L Catterton is the largest consumer-dedicated private equity firm globally, with a multi-billion-dollar AUM and similar focus on consumer brands. Comparable to RX3 in sector focus but vastly larger in fund size and operational scale.
• Accel-KKR Consumer Partners: Accel-KKR operates a consumer growth equity strategy targeting growth-stage consumer brands. Broader PE platform with consumer mandate similar to RX3's niche focus.

Emerging players

• Hartbeat Ventures: Founded by RX3 advisor Kevin Hart, Hartbeat Ventures focuses on consumer, entertainment, media, and technology companies. While a separate entity, its celebrity-driven consumer thesis and direct operational link to RX3 via Kevin Hart make it thematically comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments21 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rx3 Growth Partners