What Tving does

Tving (legal entity: TVING Corp.) is a South Korean subscription-based OTT streaming platform launched in 2020 and majority-owned by CJ ENM, South Korea's major media conglomerate. The platform delivers on-demand Korean dramas, entertainment shows, movies, sports (including exclusive UFC rights through 2029), animation, news, live broadcasts, and short-form content to approximately 5 million paid subscribers and 7.7 million monthly active users as of 2026. Tving targets Korean viewers in their 20s and 30s with a content strategy built around realistic-budget, high-quality original productions in multi-season formats — exemplified by 'Yumi's Cells,' which achieved 226% growth from season 1 and led Tving's weekly paid subscriber acquisition for four consecutive weeks.

The platform operates on a four-tier subscription model ranging from an ad-supported tier at 5,500 KRW/month to a Premium tier at 17,000 KRW/month, with simultaneous streaming limits (1 to 4 devices) and video quality (HD to 4K) varying by tier. Distribution reaches every major device class: web, iOS, Android, Samsung Tizen and LG webOS smart TVs, Android TV, Apple TV, and PC browsers, hosted on AWS Korea. A critical structural feature is the company's bundle architecture — Tving now offers discounted combined subscriptions with Wavve and Disney+ (18,000 KRW for two-platform, 21,500 KRW for three-platform at a 37% discount), and has distribution partnerships with Warner Bros. Discovery (Tving-branded hub on HBO Max across 17 Asia Pacific nations) and Disney+ Japan (60+ CJ ENM/TVING titles).

The business is in an aggressive but loss-making growth phase. Tving has reported operating losses every year since its 2020 launch, including 24 billion KRW in Q2 2025, with revenue currently estimated in the $250M–$500M band against an approximate 1 trillion won (~US$720M) corporate valuation. A pending merger with Wavve (antitrust-approved June 2025) would create a combined entity with 11M+ MAU and over 20% Korean OTT market share, narrowing Netflix Korea's 40% lead. The platform faces a material trust and regulatory overhang from a June 2026 data breach exposing 19.53 million user records (far exceeding active user counts) that has triggered 90,000+ lawsuits and a Personal Information Protection Commission investigation, prompting deployment of Akamai's AI-based security platform in April 2026.

Name

Tving

Legal name

TVING Corp.

Website

https://tving.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Tving (TVING Corp.) is a South Korean subscription OTT streaming platform owned by CJ ENM, serving ~5M paid subscribers with original Korean dramas, exclusive UFC sports content, and bundle partnerships with Disney+ and Wavve.

Ownership category

akta.pro rank

Product category

Video Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

akta.pro secondary industry

TVOD/Transactional & PPV Streaming Channels (MPABAHAC)

Keywords

• Video streaming
• OTT platform
• Subscription streaming
• Original content
• Sports broadcasting

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue (Paid Tiers): Tving generates primary revenue through multiple subscription tiers including Standard (13,500 KRW/month), Premium (17,000 KRW/month), Basic (9,500 KRW/month), and Ad-supported (5,500 KRW/month). Tiers differ by simultaneous viewing limits, video quality, and device compatibility.
2. Bundle Subscriptions: Revenue from bundled partnerships including TVING × Wavve (Double plans up to 19,500 KRW/month) and TVING × Disney+ (18,000 KRW/month), offering multi-platform access at discounted rates versus standalone subscriptions.
3. Sports Broadcasting Rights: Revenue generated through exclusive sports content licensing including UFC events (exclusive rights extended through 2029), baseball, basketball, and tennis content, positioning Tving as a sports entertainment platform to drive subscriptions.
4. Advertising Revenue: Ad-supported subscription tier (5,500-9,500 KRW/month) generates advertising revenue with commercials displayed during live broadcasts and quick VOD content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

TVING is a South Korean subscription OTT streaming service that distributes Korean dramas, entertainment shows, movies, sports (including exclusive UFC broadcasting rights through 2029), animation, news, live broadcasts, and short-form content across web, mobile, smart TV, and Apple TV applications. The platform operates tiered monthly subscriptions (Basic 9,500 KRW, Standard 13,500 KRW, Premium 17,000 KRW, Ad-Supported 5,500 KRW) and bundled offerings with Disney+ and Wavve at discounted rates.

Product overview

TVING is a South Korean OTT (Over-The-Top) streaming platform offering on-demand video content including dramas, entertainment shows, movies, sports, animation, news, live broadcasts, and shorts. The platform operates on a subscription-based model with tiered plans (Basic, Standard, Premium, Ad-Supported Standard) at prices ranging from 5,500 KRW to 17,000 KRW per month. Additional value is provided through bundle partnerships with Wavve and Disney+ (TVING × Wavve and TVING × Disney+ plans), as well as add-on services including Apple TV Pass and Additional Account features. The platform also offers exclusive sports content including UFC broadcasting rights, and has begun distributing AI-generated content. TVING is owned by CJ ENM and is currently pursuing a merger with Wavve. The service is exclusively available in South Korea with hosting provided by Amazon Web Services Korea.

Differentiator

Problem solved

Functional benefit

Products and services

• TVING Streaming Subscription Subscription-based OTT streaming service for South Korean consumers offering on-demand access to original Korean dramas, entertainment shows, movies, sports, animation, news, live broadcasts, and short-form content across web, mobile (iOS/Android), smart TV (Samsung Tizen, LG webOS), Android TV, and Apple TV platforms.
• TVING × Disney+ Bundle Subscription Bundled subscription combining TVING and Disney+ streaming access for South Korean consumers at 18,000 KRW/month (23% discount), with simultaneous viewing on 2 devices and high-quality video across both platforms.
• TVING × Wavve Double Plans Bundle Bundled subscription combining TVING and Wavve streaming access for South Korean consumers across multiple price tiers (7,000–19,500 KRW/month), offering combined content libraries from both Korean OTT platforms.
• TVING × Disney+ × Wavve 3 PACK Bundle Three-platform bundle subscription combining TVING, Disney+, and Wavve at 21,500 KRW/month (37% discount) for South Korean consumers, providing access to Korean OTT content plus the Disney+ global library.
• UFC Exclusive Sports Broadcasting Exclusive UFC sports broadcasting service for South Korean subscribers covering live events, video-on-demand replays, highlights, and shorts, available only on TVING as part of its sports entertainment OTT strategy.
• AI-Generated Content (Westworld 'FRIENDS' and 'WASTELAND') AI-generated short animation and short-form film content distributed on TVING, produced using generative AI technology by content partner Westworld.

Quantifiable outcome

• Yumi's Cells Season 3 achieved 226% growth from the first season and ranked No. 1 among Tving's weekly paid subscriber growth drives for four consecutive weeks
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Akamai TechnologiescoreTechnology or Integration · 30 April 2026Tving partnered with Akamai to implement AI-based security strategy following approximately two months of technical verification (PoC). Tving deployed Akamai's multi-layered defense platform including Application & API Protector and Account Protector, enabling the platform to maintain service availability during large-scale attacks and reduce response times to cyber threats. Both companies stated they will continue collaborating to provide secure viewing environments as Tving expands in global markets.
• Disney+coreChannel Partner/ Reseller/ Distributor · 18 November 2025Disney+ partnered with TVING to launch Korea's first bundle subscription combining global and local OTT platforms. Two plans available: three-platform bundle (Tving + Disney+ + Wavve) at 21,500 KRW monthly (37% discount) and Disney+·TVING bundle at 18,000 KRW monthly (23% discount). The partnership also positions Disney+ as a global gateway for Korean content, with over 60 titles from TVING and CJ ENM scheduled for release on Disney+ Japan.
• WavvecoreStrategic or Co-development Partner · 18 November 2025Tving is pursuing a merger with Wavve (pending as of 2026), with SK Square and CJ ENM investing 75 billion won and 50 billion won respectively in Wavve convertible bonds. The combined platform would command over 11 million MAU and over 20% market share, closing the gap with Netflix's 40% dominance in Korea.
• Disney+ JapancoreChannel Partner/ Reseller/ Distributor · 4 November 2025Disney+ Japan signed a major content deal with CJ ENM's Tving for distribution of Korean content in Japan. Over 60 titles from TVING and CJ ENM scheduled for release on Disney+ Japan, starting with series such as 'Guardian: The Lonely and Great God' and 'Reply 1988'.
• Warner Bros. DiscoverycoreStrategic or Co-development Partner · 16 October 2025WBD announced a multi-year partnership with CJ ENM to create a K-drama pipeline for HBO Max. The collaboration will launch a Tving-branded hub on HBO Max, distribute exclusive premieres of Korean dramas across 17 Asia Pacific nations, and produce original Korean TV series for worldwide distribution.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Naver NOW / Naver SERIES: Korean platform offering live streaming, originals, and webtoon-adapted content; backed by Naver, which is also a Tving investor (40B KRW in 2021) — a partial stakeholder and direct competitor for Korean OTT subscription share.
• Wavve: Direct Korean OTT competitor and pending merger counterparty, jointly backed by SK Square and CJ ENM. Operates the same SVOD subscription model targeting Korean viewers with comparable content breadth and is currently merging with Tving to challenge Netflix Korea.
• Watcha: Korean OTT subscription service competing for the same 20s-30s Korean demographic with original content and curated catalog, offering an alternative local-flavor platform with overlapping value proposition.
• Coupang Play: Korean OTT bundled with Coupang's e-commerce membership, competing directly with Tving for paid subscribers via aggressive bundle economics and CJ ENM-original drama access; a key rival in Korea's streaming consolidation story.
• Disney+ (Asia Pacific): Global SVOD competitor that is simultaneously a Tving bundle partner; Disney+ competes in Korea with premium content while co-distributing Tving/JENM titles globally — a partner-competitor with shared Korean subscribers.

Broad incumbents

• Netflix Korea: Dominant Korean OTT with ~40% market share; operates the same SVOD model Tving uses but at global scale with massive content investment, representing both the primary competitive threat and the benchmark Tving-Wavve merger seeks to close the gap with.
• Warner Bros. Discovery (HBO Max APAC): Global streaming incumbent and Tving's multi-year K-drama distribution partner; operates a Tving-branded hub on HBO Max across 17 APAC nations and represents both a major international distribution channel and a potential broader competitor for premium content spend.
• Amazon Prime Video Korea: Global SVOD competitor operating in Korea with broader catalog and bundling into Prime membership; competes for the same premium Korean subscriber while Tving's hosting (AWS Korea) creates an indirect operational linkage.

Emerging players

• Rakuten Viki: Global K-content streaming platform that distributes Tving/CJ ENM originals internationally (Yumi's Cells ranked #1); operates a complementary rather than directly competing model focused on Asian drama fans outside Korea.
• Apple TV+ (Korea): Global SVOD offered as an add-on ('Apple TV Pass' at 4,400 KRW/month) on top of Tving subscriptions; competes for premium content spend while leveraging Tving's distribution to reach Korean audiences without standalone local investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tvingdotcom
• Facebookfacebook.com/CJTVING
• LinkedInlinkedin.com/company/tving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tving