Name

Scooch

Legal name

Scooch

Website

https://helloscooch.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Health Supplements

NAICS

Dog and Cat Food Manufacturing (311111), Food (Health) Supplement Retailers (456191), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

akta.pro secondary industries

Allergy & Anti-Inflammatory Supplements (HLAMALAL), Calming & Behavioral Support Supplements (HLAMALAD), Immune Support Supplements (HLAMALAE), Treats & Chews (CRADAFAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet health supplements
• Dog wellness products
• Pet care subscription
• Veterinary nutrition
• AI pet health monitoring

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Pet Supplement Subscriptions: Scooch generates revenue primarily through subscription-based sales of vet-formulated, human-grade pet supplements. Customers subscribe to receive daily wellness chews and targeted supplements (anal glands, digestion, allergies, joint mobility, calming, etc.) on a recurring basis. The company offers a 30-day money-back guarantee to reduce purchase friction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Scooch sells vet-formulated, human-grade, hypoallergenic supplements and treats for dogs through a direct-to-consumer subscription model. The product line centers on an all-in-one daily wellness chew covering six health areas, supplemented by targeted formulations for anal gland, digestion, allergy, joint, dental, and anxiety issues. The company complements its physical supplements with the Scooch Health App featuring Rio, an AI-powered health companion that monitors pet wellness and detects early health changes.

Product overview

Scooch is a pet health subscription platform combining AI-powered health monitoring with functional nutrition products. The platform is anchored by the Scooch Health App featuring AI companion 'Rio' for proactive wellness monitoring, paired with a comprehensive line of vet-formulated, human-grade, hypoallergenic supplements and treats. The product portfolio centers on the All-In-One daily wellness chew as the flagship offering, complemented by targeted supplements for specific conditions (anal glands, allergies, joint mobility, digestion, stress/anxiety, dental health) and lifestyle products (puppy care, dog food, training treats). Bundles provide discounted multi-product packages. The platform integrates AI analytics with functional nutrition to help pet owners detect health changes early and reduce emergency veterinary interventions.

Differentiator

Problem solved

Functional benefit

Brands

• Scooch Health: AI-powered health companion platform for pets, featuring an app accessible at app.scooch.pet

Products and services

• All-In-One Daily Wellness Supplement Comprehensive daily supplement chew providing six supplements in one chew: skin, joints, gut, immunity, brain, and heart support. Sold on subscription to UK dog owners seeking a single solution for routine canine wellness.
• Gut & Digestion Supplement Targeted supplement support for digestive health and gut function in dogs. Available as an add-on for pet parents addressing specific gastrointestinal issues.
• Anal Glands Supplement Specialized supplement addressing anal gland issues in dogs, formulated to reduce veterinary visits for this common canine condition.
• Puppy Care Supplement Range Supplement range formulated for puppies from 12 weeks old, supporting early-life development and health for young dogs.
• Allergy & Itching Supplement Targeted support for dogs suffering from allergies and skin itching, addressing common dermatological issues in canines.
• Stress & Anxiety Calming Supplement Supplement designed to help calm anxious or reactive dogs, supporting stress management for pets with behavioral issues.
• Joint & Mobility Supplement Supplement supporting joint health and mobility in dogs, particularly beneficial for older or active dogs. Cannot be mixed with the All-In-One supplement.
• Dog Food Complete dog food product line complementing the supplement range for full-spectrum pet nutrition.
• Treats & Sticks (Breath & Dental, Training Treats) Treat and stick products for dogs, encompassing dental/breath support sticks and reward-based training treats.
• Bundles Package deals combining multiple supplements and products at discounted prices for comprehensive pet health support.
• Scooch Health App (AI Health Companion Rio) AI-powered health companion app featuring Rio, an AI assistant that monitors pet wellness, detects subtle health changes early, and provides personalized health insights to reduce emergency veterinary interventions.

Quantifiable outcome

• 25,572+ dogs thriving with Scooch
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Petlab Co. Global D2C pet supplements subscription brand selling chews, dental sticks, and targeted wellness SKUs online; directly comparable on subscription model, target customer (dog owners), and product format (functional chews).
• YuMOVE (Lintbells): UK-based joint and mobility pet supplement brand, part of Lintbells, selling vet-formulated functional supplements via retail and DTC; directly comparable on geography, channel mix, and supplement positioning.
• Pet Honesty: US D2C pet wellness brand offering soft chews, supplements, and dental products with subscription; comparable on product format, vet-formulated messaging, and direct-to-consumer subscription model.
• Wild Earth: D2C pet wellness and nutrition brand offering functional dog food and supplements with a technology-forward positioning; comparable on DTC subscription model and innovative, vet-formulated framing.
• Smalls: D2C fresh pet food subscription with an emphasis on health, vet-formulated positioning, and digital customer experience; comparable subscription business model targeting health-conscious pet parents.

Broad incumbents

• Zesty Paws: Larger US pet supplement brand owned by H&H Group offering a wide portfolio of functional chews (joint, skin, calming, multivitamin); comparable product category and target customer but operates at significantly greater scale.
• NaturVet: Established US pet supplement manufacturer with broad wellness, joint, calming, and digestive SKUs sold via retail and online; comparable category but longer history and wider distribution.
• VetIQ: Pet health and wellness brand offering supplements, dental, and OTC products across retail channels; comparable on supplement portfolio and vet-aligned positioning but distributed more broadly than Scooch's DTC focus.
• BarkBox: D2C pet subscription powerhouse offering toys, treats, and now health/wellness products; comparable on subscription model and dog-owner audience, with broader category footprint and significantly larger scale.

Regional players

• Butternut Box: UK D2C fresh dog food subscription brand; comparable on geography and subscription D2C dog-owner customer, though it competes in complete food rather than supplements.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scooch