Greenpixie
Greenpixie is a London-based climate-tech company, founded 2021, that provides ISO 14064-verified cloud and AI emissions data (GPX Data) to enterprises via API, FinOps integrations and the GreenOps Academy, targeting Fortune 1000 customers and FinOps teams.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Greenpixie does
Greenpixie is a London-based climate-tech software company founded in 2021 that provides cloud and AI emissions measurement data to enterprise customers and their FinOps teams. Its core platform, GPX Data, ingests cloud usage line-item data from AWS, Microsoft Azure and Google Cloud at SKU/instance-level granularity and returns hourly-refreshed, location-based carbon, energy (kWh) and water (litres) metrics, plus Scope 3 embodied emissions. The methodology is ISO 14064-aligned, GHG-Protocol compliant and has received Limited Assurance Verification under ISO 14064-3 Annex C (2024); the company also holds ISO 27001:2022 certification and is registered with the UK ICO.
The product is delivered via API or as an enriched Cloud Billing Report and plugs into FinOps and BI tools such as Power BI, QuickSight, Tableau and ServiceNow, with what-if decision-making tools that model carbon and cost impact of instance, region and storage changes. On top of the core platform, Greenpixie offers the AI Energy & Sustainability Calculator (backed by proprietary benchmarking of 35 quantised frontier LLMs from 1B to 1T parameters on H100 and B200 GPUs) and the GreenOps Academy, a LearnWorlds-hosted training and certification programme.
The business monetises through quote-based enterprise SaaS subscriptions on GPX Data, OEM/embedded licensing into FinOps platforms (Anodot, Infracost via InfraCarbon), partner co-development revenue and paid certifications. Go-to-market combines direct enterprise field sales (Fortune 1000 accounts such as Mastercard), an API-first product motion, an OEM/channel partner programme with resellers like Flexera, NTT Data and Xebia, heavy event sponsorship across GreenIO/FinOps X/ServiceNow Knowledge, and a community-led motion through the GreenOps Academy. The company is pre-Series A, having closed a £4.7M round in May 2026 led by VERBUND X Ventures, and serves customers across financial services, public sector, healthcare, banking, higher education and government.
Greenpixie firmographics
Firmographics- Name
- Greenpixie
- Legal name
- Greenpixie Ltd
- Website
- https://greenpixie.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenpixie is a London-based climate-tech company, founded 2021, that provides ISO 14064-verified cloud and AI emissions data (GPX Data) to enterprises via API, FinOps integrations and the GreenOps Academy, targeting Fortune 1000 customers and FinOps teams.
- Ownership category
- akta.pro rank
Greenpixie industry classification
Industry- Product category
- Cloud Sustainability Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
Keywords
Where Greenpixie is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Greenpixie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS data subscription (GPX Data): Recurring SaaS revenue from licensing the GPX Data cloud emissions measurement platform to enterprises (Fortune 1000), typically consumed via API or enriched Cloud Billing Report and integrated into FinOps/BI tooling.
- Embedded / OEM licensing into FinOps platforms: Licensing the methodology and data feed to FinOps platforms such as Anodot so their customers can purchase integrated FinOps + GreenOps, generating OEM/embedded revenue in addition to direct sales.
- Integration / co-development partnerships (e.g., InfraCarbon): Revenue from technology integrations such as the Infracost InfraCarbon feature that surfaces Greenpixie carbon data inside Infracost Cloud's code review workflows across AWS, Azure and Google Cloud.
- Training & certification (GreenOps Academy): Paid certifications in Cloud Sustainability Fundamentals, Cloud GreenOps Philosopher, and GreenOps for AI delivered via the GreenOps Academy (academy.greenpixie.com) on LearnWorlds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise subscription for GPX Data |
| Usage-based | Pay-as-you-go | Pay-as-you-go API consumption of emissions coefficients |
| One time/ perpetual license | Pay-as-you-go | GreenOps Academy paid training & certification |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels8 records
Greenpixie product offering
Product offeringCore offering
Greenpixie provides cloud sustainability data solutions centered on its GPX Data platform, which measures and reports the carbon emissions of enterprise cloud workloads. The company complements this with an AI Energy & Sustainability Calculator for cloud usage estimation and the GreenOps Academy training and certification program for sustainability and engineering teams.
Product overview
Greenpixie offers a platform-plus-modules architecture centered on GPX Data, its core cloud emissions measurement platform, which automatically enriches multi-cloud usage reports with ISO 14064-verified, location-based carbon, energy, and water data across AWS, Azure, and GCP. On top of this core platform, Greenpixie layers the AI Energy & Sustainability Calculator (a public-facing simplified tool that models AI workload sustainability using its proprietary enterprise methodology), and the GreenOps Academy (a LearnWorlds-hosted training and certification program including Cloud Sustainability Fundamentals, Cloud GreenOps Philosopher, and GreenOps for AI credentials). Greenpixie also exposes its emissions intelligence via a public API and through partner-enabled integrations such as the InfraCarbon feature in Infracost Cloud and the GreenOps add-on inside Anodot's FinOps suite.
Differentiator
Problem solved
Functional benefit
Brands
- GPX Data: Greenpixie's secure cloud emissions measurement platform that enriches cloud usage reports with emissions metrics to deliver granular, FinOps-grade sustainability data.
- GreenOps Academy
Products and services
- GPX Data GPX Data is Greenpixie's flagship cloud sustainability data platform that measures, attributes, and reports the carbon emissions associated with enterprise cloud workloads across major providers. It is designed for sustainability, ESG, and cloud platform teams that need granular emissions data to support reporting and reduction initiatives.
- AI Energy & Sustainability Calculator The AI Energy & Sustainability Calculator is a self-serve tool that uses AI models to estimate the energy consumption and associated emissions of specified cloud workloads. It is aimed at cloud engineering, FinOps, and sustainability practitioners seeking quick assessments of cloud usage impact.
- GreenOps Academy GreenOps Academy is Greenpixie's training and certification program covering cloud sustainability, FinOps, and GreenOps practices. It targets enterprise sustainability, cloud platform, and FinOps professionals who need structured education on measuring and reducing cloud emissions.
Companies that use Greenpixie
Customer profileNamed customers5 records
Ideal customer profiles1 record
Greenpixie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature6 records
Greenpixie partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship ecosystem partner — repeated sponsorship and speaking at greenio events globally., core ecosystem partner — finops foundation logo displayed on homepage as trusted partner., core ecosystem partner — sponsorship of sustainable it world congress events., strategic channel partner — co-hosts joint events, listed as trusted partner., strategic integration partner — servicenow knowledge 2026 sponsorship and explicit 'manage ai sustainability & governance in servicenow' use case., major developer-workflow integration — brings greenpixie carbon data into code-review tooling., flagship channel/oem partnership — integrates greenpixie methodology into anodot's cloud cost management platform so an customers see hourly carbon + water data alongside cost., major si/channel partner — andy westbrook (director, cloud transformation & finops) publicly endorses greenpixie's ai methodology., trusted consulting/si partner — listed on homepage logo strip., trusted finops tooling partner — listed on homepage logo strip., strategic academic partner — contributed to methodology and continues to support greenpixie's research mission. and uk government partner — dsit has supported greenpixie's mission since 2021..
- GreenIOflagship ecosystem partner — repeated sponsorship and speaking at greenio events globally.Greenpixie is partnering with GreenIO to showcase best practice in cloud sustainability across flagship conferences in London, Paris, New York, Munich, Singapore and Amsterdam, with sponsorship and speaker slots throughout 2026.
- FinOps Foundationcore ecosystem partner — finops foundation logo displayed on homepage as trusted partner.Greenpixie partners with the FinOps Foundation to connect with GreenOps practitioners worldwide and showcase best practice in cloud sustainability across joint events in 2026.
- Sustainable ITcore ecosystem partner — sponsorship of sustainable it world congress events.Greenpixie partners with Sustainable IT to connect with GreenOps practitioners and showcase best practice in cloud sustainability, sponsoring the June 2026 Sustainable IT event in London.
- Flexerastrategic channel partner — co-hosts joint events, listed as trusted partner.Greenpixie supports Flexera's wider sustainable IT ecosystem and co-hosts events such as the Flexera Experience Lab (South Africa) and the Flexera Roadshow (London, July 2026). Flexera's Mark Bradley publicly endorses Greenpixie's AI methodology.
- ServiceNowstrategic integration partner — servicenow knowledge 2026 sponsorship and explicit 'manage ai sustainability & governance in servicenow' use case.Greenpixie has a published use case to 'Manage AI sustainability & governance in ServiceNow' and is sponsoring ServiceNow Knowledge 2026 (May 5–7), signalling an integration with ServiceNow workflows.
- Infracostmajor developer-workflow integration — brings greenpixie carbon data into code-review tooling.Partnership announced 16 December 2025 to launch InfraCarbon, a feature inside Infracost Cloud that surfaces data on the carbon footprint of infrastructure decisions during code review. The tool estimates emissions from cloud changes across AWS, Azure and Google Cloud and translates the data into relatable metrics to drive environmentally conscious decisions.
- Anodotflagship channel/oem partnership — integrates greenpixie methodology into anodot's cloud cost management platform so an customers see hourly carbon + water data alongside cost.Strategic partnership announced 8 July 2024 to embed Greenpixie's ISO-verified cloud emissions methodology into Anodot's FinOps platform. Greenpixie's technology is integrated with Anodot's server utilization data, delivering hourly carbon and water emissions data inside Anodot's Cloud Cost Management suite. Roll-out to all Anodot customers was scheduled for Q4 2024. Joint value proposition: combined FinOps + GreenOps 'single pane of glass' for cloud cost and carbon, addressing CSRD/SFDR/UK SDR pressure.
- NTT Datamajor si/channel partner — andy westbrook (director, cloud transformation & finops) publicly endorses greenpixie's ai methodology.Listed as a 'trusted partner' on Greenpixie's homepage and cited in the AI Energy Calculator as a partner whose Director of Cloud Transformation & FinOps endorses Greenpixie's AI sustainability methodology.
- Xebiatrusted consulting/si partner — listed on homepage logo strip.Listed as a 'trusted partner' on Greenpixie's homepage logo strip alongside Mastercard, Flexera, NTT Data, NHS, Apptio, FinOps Foundation, University of Oxford and DSIT.
- Apptiotrusted finops tooling partner — listed on homepage logo strip.Listed as a 'trusted partner' on Greenpixie's homepage logo strip; Apptio is a FinOps tool that Greenpixie customers can integrate with via the GPX Data API.
- University of Oxfordstrategic academic partner — contributed to methodology and continues to support greenpixie's research mission.Greenpixie's methodology has been contributed to by leading academics and universities including the University of Oxford; Oxford is also listed as a trusted partner on the homepage logo strip.
- Department for Science, Innovation and Technology (DSIT)uk government partner — dsit has supported greenpixie's mission since 2021.Greenpixie has been supported by world-leading academics, universities and the UK government, with DSIT listed as a 'trusted partner' on the homepage logo strip.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Greenpixie competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights3 records
Customer concentration
Greenpixie social profiles
Digital presenceGreenpixie compliance and trust
Trust signalCompliance4 records
Greenpixie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenpixie leadership team
Management profileNumber of profiles
Profiles3 records
Greenpixie funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenpixie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenpixie
What does Greenpixie do?
Greenpixie provides cloud sustainability data solutions centered on its GPX Data platform, which measures and reports the carbon emissions of enterprise cloud workloads. The company complements this with an AI Energy & Sustainability Calculator for cloud usage estimation and the GreenOps Academy training and certification program for sustainability and engineering teams.
Is Greenpixie a public or private company?
Greenpixie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greenpixie founded?
Greenpixie was founded in 2021. It employs 11 to 50 people.
Where is Greenpixie based?
Greenpixie is headquartered in London, United Kingdom, in the Europe region.
How does Greenpixie make money?
Four revenue lines are on record. SaaS data subscription (GPX Data) is the primary driver. The others are embedded / OEM licensing into FinOps platforms, integration / co-development partnerships (e.g., InfraCarbon) and training & certification (GreenOps Academy).
Does Greenpixie have an API?
Yes. Greenpixie offers a public-facing API that allows developers to automate cloud and AI emissions data and plug it directly into FinOps and BI workflows. The API returns line-item-level emissions data enriched with carbon, energy, water, and cost metrics per cloud SKU/instance/region. Sample payload fields include sku, instance_type, region, pricing_unit, kwh_per_pricing_unit, total_tonnes_co2e_per_pricing_unit, total_water_litres_per_pricing_unit, and line_item_usage_type. Data is refreshed hourly and is ISO 14064-aligned.
What industry is Greenpixie in?
Greenpixie's product category is Cloud Sustainability Software. Its primary akta.pro industry code is HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC). Its NAICS code is 54151 and its SIC code is 7370.