Museum of Ice Cream

What Museum of Ice Cream does

Museum of Ice Cream (MOIC), operated by 1AND8, Inc., is a privately held experiential entertainment company founded in 2016 and headquartered in New York City. The company operates self-guided interactive museums centered on ice cream culture, with each location offering 14 or more themed immersive playscapes (Sprinkle Pool, Hall of Freezers, Banana Jungle, Hall of Freezers, locally themed rooms such as NYC's longest indoor slide and Chicago's Speakeasy) plus unlimited ice cream tastings. The NYC SoHo flagship spans 25,000 square feet across three floors. Six locations are operating or imminent — New York, Chicago, Miami, Boston, Singapore, and Las Vegas (opening July 2026 at AREA15) — with three additional flagships announced for Los Angeles, Orlando, and Shanghai, supporting a company projection of approximately 2 million annual guests.

The underlying technology stack is conventional for an experiential-retail and DTC business: ticketing is delivered through the Peek platform (tickets.museumoficecream.com and a Singapore-specific subdomain) with QR-code mobile entry, e-commerce merchandise runs on Shopify, Google Analytics tracks site behavior, an SMS platform handles transactional and promotional messaging, and Tripleseat manages private-event bookings. A multilingual QR-code translation system supports the Singapore location in nine languages. There is no proprietary AI or ML component described; the differentiated technical assets are physical — notably the iconic antimicrobial biodegradable Sprinkle Pool (nearly 100 million proprietary sprinkles produced) and its dedicated antibacterial shower cleaning system.

Revenue is generated through a tiered ticketing model (General Admission from $24, Flex from $37, VIP from $51-$68 depending on location), supplemented by on-site F&B (cafes, speakeasies, themed diners), retail merchandise sold through the museum shops and Shopify store, gift cards redeemable across all venues, and private event hosting including full museum buyouts managed through Tripleseat. Distribution is exclusively direct-to-consumer through the company's own websites and physical locations. Customer segments span families with children, couples, friend groups, and corporate/private-event clients. Corporate structure comprises 1AND8, Inc. (US) and 1AND8 Singapore Pte Ltd (Singapore).

Name

Museum of Ice Cream

Legal name

1AND8, Inc.

Website

https://museumoficecream.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Museum of Ice Cream is a private experiential entertainment company operating self-guided immersive ice cream museums across six US cities and Singapore, with planned flagships in Las Vegas, Los Angeles, Orlando, and Shanghai. It serves families, couples, and private-event clients through tiered ticket sales, on-site F&B, and branded retail.

Ownership category

akta.pro rank

Product category

Experiential Entertainment

NAICS

Museums (712110), Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Experiential entertainment
• Interactive museum
• Immersive attractions
• Ticketed experiences
• Private event hosting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from timed-entry tickets to experiential museum locations. Tiered pricing with General Admission, Flex Ticket, and VIP options. Tickets sold exclusively online with advance reservation required.
2. Food & Beverage: Revenue from unlimited ice cream included with admission, specialty cocktails, mocktails, cafe items, and exclusive desserts like the ice cream hotdog and location-specific treats (Ice-a-Bagel in NYC, Chicago Hot Dog in Chicago).
3. Retail Merchandise: Scoop shop selling unique MOIC-branded products including apparel, accessories, and collectibles. Also includes product collaborations like home fragrance line with Hotel Collection.
4. Private Events & Buyouts: Revenue from hosting private events including birthday parties, corporate events, team building, fundraisers, holiday parties, and full museum buyouts. Additional fees for VIP tables, dedicated guides, and catering coordination.
5. Gift Cards: Gift cards sold for all locations (Austin, Chicago, Miami, NYC, Singapore, Boston) redeemable online for ticket purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Museum of Ice Cream operates a portfolio of self-guided, immersive interactive museums centered on ice cream and play. Each location features 14+ themed installations (including the iconic Sprinkle Pool), unlimited ice cream tastings, and locally-themed rooms across flagship venues in the US and Singapore. Revenue is generated through timed-entry admission tickets, on-site food and beverage, retail merchandise, gift cards, and private event hosting.

Product overview

Museum of Ice Cream is an experiential entertainment company operating a portfolio of immersive, self-guided interactive museums centered on ice cream and play. The core product is a ticket-based museum experience featuring 14+ themed playscapes per location with unlimited ice cream tastings, the iconic Sprinkle Pool, and interactive installations. The company operates physical locations across seven cities (New York City, Chicago, Miami, Boston, Las Vegas, Singapore, and Shanghai in expansion) and generates revenue through multiple channels: admission tickets (General Admission, Flex, and VIP tiers), on-site food and beverage (cafes, speakeasies, diners), retail merchandise and gift cards, and private event hosting (birthdays, corporate events, team building, buyouts). The Las Vegas flagship is the largest location with 15 attractions and the world's largest ice cream buffet. The brand extends beyond physical locations through product collaborations (e.g., Hotel Collection home fragrances) and event partnerships. All locations feature accessibility accommodations, dietary options (vegan, dairy-free), and wheelchair accessibility.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2 million annual guests projected across all locations
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and minor.

• The Original Rainbow ConeflagshipStrategic or Co-development Partner · 8 June 2026Multi-week collaboration at Museum of Ice Cream Chicago (July 18-August 3, 2026) featuring an immersive exhibition and Michigan Avenue public activation celebrating The Original Rainbow Cone's 100th anniversary. Also includes season-long partnership with Chicago White Sox offering fans free cones when the team scores in the fourth inning.
• Mathnasium Learning CentersminorStrategic or Co-development Partner · 24 February 2026Pi Day celebration partnership from March 11-16, 2026 at locations in New York, Boston, Chicago, and Miami. Featured interactive math challenges, a Pi Day sweepstakes, and special treats to promote math education and curiosity.
• Hotel CollectionminorOEM/ Whitelabel/ Licensing Partner · 30 December 2025Collaboration to launch exclusive line of home fragrance products including Cloud Studio Pro Diffuser, Daydream Pro-Pod Oils, and Daydream Candle. Available exclusively on Hotel Collection website starting December 10, 2025. Partnership combines Hotel Collection's scenting technology with Museum of Ice Cream's experiential brand aesthetic.
• Boston University School of Hospitality AdministrationminorStrategic or Co-development PartnerStudents partnered with Museum of Ice Cream Boston to apply customer experience management principles in a real-world setting. Addressed operational issues including wait times, guest interaction, and space utilization, providing actionable recommendations to improve the museum experience.
• Edge at Hudson YardsflagshipStrategic or Co-development PartnerPinkmas holiday collaboration extending the beloved NYC Pinkmas celebration 100 stories into the New York skyline at Edge NYC. First-of-its-kind partnership bringing holiday magic to new heights.
• Chicago White SoxminorGTM or Marketing PartnerSeason-long partnership with Chicago White Sox as part of Original Rainbow Cone's 100th anniversary celebration. Offers fans free cones when the team scores in the fourth inning.
• Bella OhmminorImplementation/ SI/ Consulting PartnerCreative design and management support for Hotel Collection collaboration, facilitating the home fragrance product line development and launch.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Meow Wolf: Large-format immersive art experiences with permanent locations in Santa Fe, Las Vegas, Denver, and Grapevine. Direct peer in experiential self-guided museums, with broader art and narrative scope.
• Color Factory: Immersive, Instagram-first self-guided museum experience with multiple US cities. Closest direct peer: similar ticket-based format, themed rooms, photo moments, and adult/couple/family positioning.
• ARTECHOUSE: Digital and technology-driven immersive art experiences with locations in NYC, DC, Miami, and Houston. Comparable ticket-based immersive museum format with rotating exhibitions.
• Van Gogh Immersive Experience (Exhibits Development Group): Large-scale immersive art experiences featuring Van Gogh and other artists. Direct competitor for share of immersive museum ticket spend in major cities.
• Museum of Illusions: Chain of interactive illusion museums across global cities. Direct peer in the experiential/self-guided museum category targeting tourist and family segments.

Emerging players

• SweetEscape: Multi-room themed experiential venues with dessert/food themes; a smaller-scale emerging player in the food-themed immersive category.
• Wondrium / Wonder (formerly Candytopia): Experiential concept by the Candytopia founders, featuring indoor amusement and immersive food-themed attractions. Emerging player in the same Instagram-driven experiential category.

Regional players

• Edge at Hudson Yards: Immersive observation deck and event venue at Hudson Yards NYC. Noted as a partnership collaborator (Pinkmas 2025) but operates adjacent experiential ticketing in the same NY market.

Broad incumbents

• Hershey's Chocolate World: Long-running brand-themed immersive chocolate and food experience. Larger incumbent operating flagship visitor attractions in Hershey, NYC, and Las Vegas (Miracle Mile).
• National Geographic Encounter: Ocean Odyssey: Operated immersive nature/education themed attractions in NYC under the National Geographic brand. Broader incumbent with brand-licensed themed immersive content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/museumoficecream
• Instagraminstagram.com/museumoficecream
• TikToktiktok.com/@museumoficecream
• Pinterestpinterest.com/museumoficecream
• Xx.com/musoficecream

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Ice Cream