Beyond

What Beyond does

Beyond Meat, Inc. (NASDAQ: BYND), founded in 2009 by Ethan Brown and headquartered in El Segundo, California, is a public food processing company producing plant-based meat alternatives. The company's product line spans burgers (Beyond Burger, Beyond Stack Burger), ground beef alternatives (Beyond Beef), sausages (Beyond Sausage, Beyond Breakfast Sausage, Beyond Sun Sausage), chicken products (Beyond Chicken Pieces, Beyond Chicken Nuggets), steak (Beyond Steak, Beyond Steak Filet), and meatballs (Beyond Meatballs). Products are formulated primarily from pea protein along with yellow peas, red lentils, faba beans, and avocado oil, using proprietary processing to achieve meat-like texture and cooking properties. In January 2026, the company expanded beyond meat alternatives into functional beverages with the launch of Beyond Immerse, a sparkling protein drink line containing plant protein, fiber, antioxidants, and electrolytes.

Beyond distributes through retail grocery (100,000+ stores including Kroger, Sprouts, Whole Foods, Wegmans, and H-E-B), foodservice operators, direct-to-consumer e-commerce, and—via an April 2026 agreement with Big Geyser—26,000+ non-alcoholic beverage outlets in the New York metro area. Revenue is generated almost entirely through one-time product sales; the company has never achieved profitability since its 2019 IPO at $25 per share. FY2025 revenue was $275.5 million (down 15.6% YoY from $326.5M), with operating losses of $333 million and gross margin compressed to 2.8% from 33.5% at IPO. The company holds numerous third-party certifications, including Clean Label Project certifications across 20+ products (the first ready-to-drink protein beverage certified under this program), American Heart Association Heart-Check, and qualification as a Climate Solution under the ERI framework (88% less GHG emissions, 97% less land use, 92% less water consumption versus U.S. beef patty).

The company is undergoing a structural turnaround. In October 2025, Beyond completed a major debt restructuring, exchanging over 97% of $1.15 billion in 2027 convertible notes for 2030 notes plus approximately 318 million new shares, while raising approximately $149 million in cash through an ATM program. The balance sheet carries $415.7 million in outstanding debt against $217.5 million in cash. Stock has declined approximately 99% from its 2019 IPO high (~$234.90) to below $1, triggering a Nasdaq delisting notice with a compliance deadline of August 31, 2026. The company is pursuing production consolidation, inventory reduction, and a full exit from China operations while launching new product lines and reformulating with avocado oil to address prior operational and pricing challenges.

Name

Beyond

Legal name

Beyond Meat, Inc.

Website

https://beyondmeat.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond Meat is a public plant-based protein producer of burgers, sausages, chicken, steak, and meatballs, now expanding into functional protein beverages, sold through retail grocery, foodservice, and DTC channels.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013), Beverages (2080)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)

Keywords

• Plant-based meat alternatives
• Plant protein products
• Functional protein beverages
• Meat substitute manufacturing
• Plant-based frozen foods

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain

Revenue model

1. Retail Product Sales: Beyond Meat generates revenue primarily from selling plant-based meat products through retail grocery stores. Products include Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Chicken Pieces, Beyond Steak, Beyond Meatballs, and Beyond Breakfast Sausage. Revenue has declined significantly from $465 million in 2021 to $275.5 million in 2025.
2. Foodservice/Restaurant Sales: Beyond Meat supplies its plant-based protein products to restaurants and foodservice operators. The company has had partnerships with major chains including McDonald's (McPlant partnership, discontinued by 2024) and continues to serve independent restaurants and regional chains.
3. Direct-to-Consumer Sales: Beyond sells products directly to consumers through its e-commerce website, including Beyond Steak Filet which became the top-selling item on the DTC site before retail expansion.
4. Functional Beverage Sales: Beyond Immerse line of sparkling protein drinks launched in 2026, marking entry into the $35 billion protein beverage market. Initial launch in New York metro area through Big Geyser distribution, targeting health-conscious consumers and GLP-1 drug users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beyond Meat manufactures and sells plant-based meat alternative products designed to replicate the taste, texture, and cooking experience of conventional animal meat. The core product portfolio includes plant-based burgers (Beyond Burger), ground beef (Beyond Beef), sausages (Beyond Sausage, Beyond Breakfast Sausage, Beyond Sun Sausage), chicken (Beyond Chicken Pieces, Beyond Chicken Nuggets), steak (Beyond Steak, Beyond Steak Filet), and meatballs. In 2026, the company expanded into functional beverages with Beyond Immerse, a sparkling protein drink line. Products are made from plant proteins such as pea protein, yellow peas, red lentils, and faba beans, with avocado oil and clean-label ingredient formulations.

Product overview

Beyond (Beyond The Plant Protein Company) offers a portfolio of plant-based protein products designed as alternatives to conventional animal meat. The product line includes core meat-alternative categories: burgers (Beyond Burger, Beyond Stack Burger), ground beef (Beyond Beef, Beyond Ground), sausages (Beyond Sausage, Beyond Sun Sausage, Beyond Breakfast Sausage), chicken products (Beyond Chicken Pieces, Beyond Chicken Nuggets), steak products (Beyond Steak, Beyond Steak Filet), and meatballs (Beyond Meatballs). In 2026, the company strategically diversified beyond meat alternatives into functional beverages with the launch of Beyond Immerse, a sparkling protein drink line containing plant protein, fiber, antioxidants, and electrolytes. Products are formulated with simple, non-GMO plant ingredients sourced from yellow peas, red lentils, faba beans, and avocado oil, with no GMOs, 0mg cholesterol, and no added hormones or antibiotics. Protein content ranges from 7-21g per serving across the product line.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Immerse: Functional sparkling protein beverage line containing plant protein, fiber, antioxidants, and electrolytes. First ready-to-drink protein beverage to earn Clean Label Project Verification.
• Beyond Burger
• Beyond Beef
• Beyond Chicken
• Beyond Sausage
• Beyond Steak
• Beyond Breakfast Sausage
• Beyond Meatballs
• Beyond Sun Sausage
• Beyond Test Kitchen

Products and services

• Beyond Burger Flagship plant-based burger patty made with pea protein and avocado oil, designed to replicate beef in taste, texture, and cooking properties. Features 21g protein, 2g saturated fat, and 0mg cholesterol per patty. For flexitarian, vegetarian, and vegan consumers seeking meat-like burger experience.
• Beyond Beef Plant-based ground beef alternative made with avocado oil, designed for versatile meal preparation including tacos, pasta, and protein bowls. Contains 21g protein per 4oz serving. For home cooks and foodservice operators seeking ground meat substitute.
• Beyond Sausage

Quantifiable outcome

• 88% less greenhouse gas emissions, 97% less land use, 92% less water consumption compared to U.S. beef patty (Beyond Burger IV LCA)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Karen CarneyminorGTM or Marketing Partner · 11 May 2026UK brand ambassador partnership with former footballer and TV pundit Karen Carney, launching May 11, 2026. Campaign promotes plant-based products including Beyond Burger, Beyond Steak Pieces, and Beyond Sausage through seasonal recipe content, BBQ inspiration, and football match-day promotions leading up to summer football tournament.
• Big GeysercoreChannel Partner/ Reseller/ Distributor · 16 April 2026Major non-alcoholic beverage distributor partnership for Beyond Immerse sparkling protein beverages across 26,000+ retail and foodservice outlets in the New York metro area. This is Beyond Meat's first major beverage distribution agreement, enabling retail expansion for the new functional beverage line launched in January 2026.
• Roquette FrèrescoreOthers · 28 March 2026Multi-year pea protein supply agreement covering 2026-2027, committing approximately $23.5 million representing about 8.5% of trailing twelve-month revenue. Roquette is a key supplier for Beyond Meat's primary ingredient, securing supply chain amid challenging market conditions.
• EinrideminorStrategic or Co-development Partner · 28 July 2022Freight technology partnership to provide digital, electric transportation solutions for Beyond Meat's U.S. operations. Initial phase includes deployment of five Einride connected electric trucks with charging infrastructure, targeting to scale across all U.S. operations over five years. Expected to reduce CO2e emissions while reducing operational costs and increasing transportation capacity.
• U.S. Army Combat Capabilities Development Command – Soldier Center (DEVCOM-SC)minorOthersThe U.S. Army published a Sources Sought notice seeking innovative research on alternative proteins for field rations, specifically excluding cell-cultured or insect proteins and emphasizing domestic sourcing under Berry Amendment requirements. Beyond Meat's stock surged 21.91% following the announcement, though no formal partnership was established.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Impossible Foods: Impossible Foods is Beyond Meat's closest direct competitor, producing plant-based beef, chicken, sausage and pork analogues for retail and foodservice. Comparable end-to-end branded plant-protein manufacturer targeting flexitarian consumers with similar technology and distribution model.
• MorningStar Farms (Kellanova): Long-established plant-based protein brand owned by Kellanova, offering frozen veggie burgers, chicken alternatives, and meat analogues. Direct competitor in retail frozen aisles with comparable product breadth but backed by a CPG parent's distribution scale.
• Lightlife (Maple Leaf Foods): Plant-based meat brand (burgers, sausage, tempeh, hot dogs) owned by Maple Leaf Foods. Competes head-to-head with Beyond in the refrigerated plant-based meat category across North American grocery.
• Gardein (Conagra Brands): Plant-based brand owned by Conagra offering meatless chick'n, beefless grounds, fishless fillets, and meatball alternatives. Direct retail competitor with the distribution advantage of a major CPG parent.
• Quorn Foods: Mycoprotein-based meat analogue brand offering frozen meatless products including chicken-style cutlets, grounds, and sausages. Comparable to Beyond in targeting meat-eaters seeking substitution, with a distinct fermentation-based technology platform.
• Daring Foods: Plant-based chicken specialist offering breaded and unbreaded chicken analogues in retail and foodservice. Emerging direct competitor in the same Beyond Chicken Pieces category, focused exclusively on poultry alternatives.
• Tofurky (The Tofurky Company): Pioneer plant-based brand offering deli slices, sausages, tempeh, and holiday roasts. Smaller-scale competitor with similar product categories but focused more on vegan/vegetarian consumers than Beyond's flexitarian positioning.

Broad incumbents

• Tyson Foods: Largest U.S. meat producer with a plant-based product line (Tyson Plant-based, Raised & Rooted). Incumbent competitor that uses conventional-meat distribution and pricing power to pressure plant-based alternatives.
• Maple Leaf Foods: Major North American meat company that owns Lightlife and Field Roast plant-based brands while also producing conventional meats. Provides a model of integrated protein company with both plant-based and conventional offerings.

Emerging players

• Nowadays: Emerging plant-based meat company producing chick'n and beef analogues using a proprietary ingredient platform. Smaller and more recent entrant with overlapping product categories but a more limited retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BeyondMeat
• Facebookfacebook.com/beyondmeat
• Instagraminstagram.com/beyondmeat
• Xx.com/beyondmeat
• LinkedInlinkedin.com/company/beyond-meat

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds16 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond