Catch Co.
Catch Co. is a Chicago-based fishing brand and content platform founded in 2012 that sells curated Mystery Tackle Box subscriptions directly to individual fishing enthusiasts, expanded in 2021 by acquiring fly-fishing brand Recur Outdoors.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Catch Co. firmographics
Firmographics- Name
- Catch Co.
- Legal name
- Catch Co.
- Website
- https://catchco.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Catch Co. is a Chicago-based fishing brand and content platform founded in 2012 that sells curated Mystery Tackle Box subscriptions directly to individual fishing enthusiasts, expanded in 2021 by acquiring fly-fishing brand Recur Outdoors.
- Ownership category
- akta.pro rank
Catch Co. industry classification
Industry- Product category
- Fishing Tackle Subscription Retail
- NAICS
- Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Fishing & Tackle Retail (CRAMABAL)
- akta.pro secondary industries
- General Fishing Tackle & Bait Retail (CRAMALAA), Fly Fishing Specialty Retail (CRAMALAD)
Keywords
Where Catch Co. is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catch Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Mystery Tackle Box Subscriptions: Subscription-based recurring revenue from curated fishing tackle boxes delivered to customers on a recurring basis. The company experienced strong growth with revenue nearly doubling in 2020 and continued momentum into 2021.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Catch Co. product offering
Product offeringCore offering
Catch Co. operates a fishing brand and content platform that curates and ships fishing tackle and gear directly to consumers, primarily through the Mystery Tackle Box subscription service. The company acquired Recur Outdoors in 2021 to extend its offerings into fly-fishing products and subscriptions, and supports subscribers with fishing-related content and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Mystery Tackle Box: Monthly subscription box service featuring fishing tackle and gear.
Products and services
- Mystery Tackle Box A recurring subscription box service that delivers curated fishing tackle and gear to individual fishing enthusiasts on a recurring basis, supported by an associated fishing content platform.
- Recur Outdoors Boston-based fly-fishing products and subscriptions brand acquired by Catch Co. to extend the company's fly-fishing product and content offerings to consumers.
Companies that use Catch Co.
Customer profileSegments1 record
Ideal customer profiles2 records
Catch Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Catch Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Recur OutdoorscoreCatch Co. acquired Recur Outdoors, a Boston-based startup specializing in fly-fishing products and subscriptions. The acquisition aims to expand Catch Co.'s product and content offerings in the fishing industry, specifically strengthening the company's position in the fly-fishing segment. Terms of the deal were not disclosed.
Scale indicators3 records
Catch Co. competitors and assessment
Company assessmentOthers
- YETI Holdings: Premium outdoor lifestyle brand with a content-driven D2C approach in outdoor recreation. Comparable as a brand + community model in adjacent outdoor categories, useful as a benchmark for outdoor D2C brand-building.
Broad incumbents
- Rapala: Established fishing tackle manufacturer specializing in lures and fishing gear. Comparable as a major tackle brand competing for angler attention and shelf/digital space.
- DICK'S Sporting Goods: Large-format sporting goods retailer with significant fishing tackle assortment. Broad incumbent that competes for the same fishing enthusiast customer through both store and online channels.
- Shimano: Global fishing tackle and gear manufacturer with extensive product lines across rods, reels, and lures. Competitor at the product/brand level via tackle offerings stocked across retail channels.
- Cabela's: Major outdoor recreation and fishing tackle retailer (now part of Bass Pro). Competes broadly with Catch Co. on fishing gear discovery, content, and angler loyalty programs.
- Bass Pro Shops: The dominant US outdoor recreation retailer with deep fishing tackle assortments and brand partnerships. Broad incumbent competing for the same angler wallet through multi-category retail.
- Academy Sports + Outdoors: US sporting goods and outdoor retailer carrying fishing tackle and gear, providing a multi-category alternative for the same fishing enthusiast customer base.
Direct peers
- Lucky Tackle Box: A direct subscription-based fishing tackle box competitor offering curated monthly tackle boxes to anglers via e-commerce, matching Catch Co.'s Mystery Tackle Box model and target customer.
- Tackle Box (The Original Tackle Box): Subscription fishing tackle box service delivering curated gear to subscribers, directly comparable to Mystery Tackle Box in product format, customer segment, and D2C distribution.
Emerging players
- Googan Squad: An emerging fishing lifestyle brand and content platform selling tackle and apparel direct-to-consumer. Comparable to Catch Co. in combining content/community with e-commerce fishing products.
Market position
Customer concentration
Catch Co. social profiles
Digital presenceCatch Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catch Co. leadership team
Management profileNumber of profiles
Profiles6 records
Catch Co. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Catch Co. funding detail
Funding detailFunding overview
Funding rounds13 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catch Co. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catch Co.
What does Catch Co. do?
Catch Co. operates a fishing brand and content platform that curates and ships fishing tackle and gear directly to consumers, primarily through the Mystery Tackle Box subscription service. The company acquired Recur Outdoors in 2021 to extend its offerings into fly-fishing products and subscriptions, and supports subscribers with fishing-related content and community engagement.
Is Catch Co. a public or private company?
Catch Co. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Catch Co. founded?
Catch Co. was founded in 2012. It employs 51 to 100 people.
Where is Catch Co. based?
Catch Co. is headquartered in Chicago, United States, in the North America region.
How does Catch Co. make money?
One revenue line is on record: mystery Tackle Box Subscriptions.
Who are Catch Co.'s main competitors?
YETI Holdings is listed as an others. Broad incumbents are Rapala, DICK'S Sporting Goods, Shimano, Cabela's, Bass Pro Shops and Academy Sports + Outdoors. Direct peers are Lucky Tackle Box and Tackle Box (The Original Tackle Box). Googan Squad is listed as an emerging player.
Does Catch Co. have an API?
No public API is recorded for Catch Co..
What industry is Catch Co. in?
Catch Co.'s product category is Fishing Tackle Subscription Retail. Its primary akta.pro industry code is CRAMABAL, Fishing & Tackle Retail, with a secondary code of CRAMALAA, General Fishing Tackle & Bait Retail. Its NAICS code is 44525 and its SIC code is 900.