GAF Energy

What GAF Energy does

GAF Energy is a US-based building-integrated photovoltaics (BIPV) company and wholly-owned subsidiary of Standard Industries, founded circa 2017 to bring solar generation into conventional roofing. The company designs, manufactures, and sells the Timberline Solar™ product line — headlined by the Timberline Solar Energy Shingle (ES), the world's first nailable solar shingle that installs using standard roofing tools and forms part of the roof's primary water-shedding layer, and the second-generation ES2 producing 57W per unit. Manufacturing has been consolidated at a 250MW annual-capacity facility in Georgetown, Texas following the December 2025 closure of the company's former San Jose, California R&D and production site.

GAF Energy generates revenue predominantly through hardware sales of Timberline Solar systems distributed exclusively through certified roofing contractors — leveraging Standard Industries' position as the largest roofing company in North America to bypass the specialized solar installer model. Ancillary revenue comes from contractor training and certification programs. End customers are residential homeowners making roof-replacement decisions, with particular traction in high-energy-cost markets (Hawaii, California, Florida) and hurricane-prone regions. The company holds state contractor licenses across 27+ US states.

The company markets directly to homeowners through content marketing, PR in outlets like Forbes, Bloomberg, CNBC, and a feature on THIS OLD HOUSE, targeting the 'when you need a new roof, go solar' decision point. R&D collaboration with Sandia National Labs and recognition including CES 2022 Best of Innovation and Fast Company World Changing Ideas Award validate its technical positioning.

Name

GAF Energy

Legal name

GAF Energy LLC

Website

https://gaf.energy

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

GAF Energy is a US-based building-integrated photovoltaics company that designs and manufactures the Timberline Solar nailable solar shingle, sold exclusively through certified roofing contractors to residential homeowners replacing their roofs with integrated solar.

Ownership category

akta.pro rank

Product category

Residential Solar Roofing

NAICS

Solar Electric Power Generation (221114)

SIC

Asphalt Paving & Roofing Materials (2950), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

akta.pro secondary industry

Next-Gen Photovoltaics R&D (Perovskite, Tandem, Organic, BIPV Materials) (EUAMAOAA)

Keywords

• Solar roofing shingles
• Building-integrated photovoltaics
• Roof-integrated solar systems
• Solar roof tiles
• Residential solar roofing

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Timberline Solar Roof Sales: GAF Energy generates revenue through the sale of its Timberline Solar integrated roofing system. The system is sold through a network of roofing contractors who install the product for homeowners. Revenue is generated from the hardware (solar shingles, panels, flashing, perimeter shields) as well as the roofing integration components.
2. Contractor Training and Certification: GAF Energy provides training and certification programs for roofing contractors who install their products. This creates a trained installer network while generating additional revenue streams through training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

GAF Energy designs, manufactures, and sells the Timberline Solar roof-integrated photovoltaic (BIPV) system, anchored by the world's first nailable solar shingle. The product combines roof protection and solar power generation in a single integrated layer, and is sold exclusively through a network of trained and certified roofing contractors across more than 20 U.S. states.

Product overview

GAF Energy offers a unified product line centered on the Timberline Solar™ roof system, the company's flagship building-integrated photovoltaic (BIPV) solar roofing solution. The system consists of the Timberline Solar™ Energy Shingle (ES) as the core component—the world's first nailable solar shingle—and its second-generation variant, the Timberline Solar ES2 with improved power output of 57W per unit. These products directly integrate solar technology into traditional roofing materials and processes, providing dual roof-solar functionality in a single seamless system. All products are manufactured domestically in the USA at facilities in San Jose, California and Georgetown, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Timberline Solar: The company's flagship solar roofing product line featuring integrated solar shingles that install like traditional roofing materials.
• Timberline Solar ES2

Products and services

• Timberline Solar Energy Shingle (ES) World's first nailable solar shingle that integrates directly into traditional roofing processes and materials, providing BIPV functionality that combines roof protection with solar energy generation. Assembled at GAF Energy's U.S. manufacturing facilities and installed by certified roofing contractors for homeowners needing roof replacement.
• Timberline Solar Roof System Complete roof-integrated solar system that protects like a roof and installs like a traditional roof. Includes solar shingles, robust flashing, and a sleek black perimeter shield to reduce leak risk and animal intrusion. Directly integrates solar technology into the roof's primary water-shedding layer.
• Timberline Solar ES2 Second-generation nailable solar shingle delivering 57W of power output per unit, offering improved performance over the original Timberline Solar ES while retaining the same integrated roof-replacement installation process for residential customers.

Quantifiable outcome

• 57W power output per Timberline Solar ES2 unit
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Sandia National LabscoreStrategic or Co-development PartnerGAF Energy partnered with Sandia National Labs on solar roofing technology development. This partnership provides scientific validation and technical expertise for product development, supporting GAF Energy's innovation in building-integrated photovoltaics.
• Standard IndustriesflagshipOthersStandard Industries is the parent company of GAF Energy. As the world's largest roofing company, Standard Industries provides GAF Energy with distribution advantages, brand credibility, and operational scale. GAF Energy is a Standard Industries company with mission to bring energy to every roof.
• THIS OLD HOUSEcoreGTM or Marketing PartnerGAF Energy's roof-integrated solar was featured on the Emmy-winning home-improvement series THIS OLD HOUSE. The episode followed the remodel of a 129-year-old Cape Ann shingle-style house in Manchester, Massachusetts featuring a GAF Energy integrated solar roof, demonstrating product flexibility and attractiveness to a national audience of homeowners.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Tesla Energy (Tesla Solar Roof): Tesla's Solar Roof is the most prominent direct competitor to GAF Energy's Timberline Solar. Both offer integrated solar roof systems targeting U.S. residential homeowners at the re-roof moment; GAF Energy claims to have outpaced Tesla in solar roof installations.
• Luma Solar: Luma Solar produces solar roof shingles and integrated BIPV systems targeting U.S. residential customers. It is a smaller, more focused direct competitor in the same nailable solar shingle category as GAF Energy's Timberline Solar.
• SolarCity (legacy / Tesla Energy ops): SolarCity, now part of Tesla Energy, pioneered the residential solar-as-roof concept and established the category GAF Energy now leads with Timberline Solar. It remains a direct comparison point for go-to-market and customer adoption.

Broad incumbents

• CertainTeed (Saint-Gobain): CertainTeed, a Saint-Gobain subsidiary, is a major North American roofing manufacturer with a solar roofing product line (Solstice). It competes in the same integrated solar roofing category as GAF Energy but as part of a much broader building products portfolio.
• Sunrun: Sunrun is the largest U.S. residential solar installer, offering traditional rooftop PV systems (lease, PPA, cash) that compete with GAF Energy for the same homeowner solar dollars, though via a different technology model.
• SunPower: SunPower designs and sells high-efficiency residential and commercial solar panels, and historically offered integrated roof solutions. It competes for the same U.S. residential solar customer with a different (panel-rather-than-shingle) approach.
• Maxeon Solar Technologies: Maxeon (spun out from SunPower) manufactures high-efficiency back-contact solar cells and panels used in residential rooftop and shingle-style applications. It supplies the underlying cell technology for many BIPV products.
• Hanwha Qcells: Hanwha Qcells is one of the largest global solar panel manufacturers and offers residential rooftop solutions in the U.S. It competes on panel efficiency, price, and warranty against integrated BIPV systems like Timberline Solar.

Others

• Enphase Energy: Enphase is the leading U.S. residential MLPE (microinverter) supplier, a core electrical component in any rooftop solar system including GAF Energy's Timberline Solar. It is an adjacent ecosystem enabler rather than a direct competitor.

Emerging players

• Apollo Power: Apollo Power is an early-stage company developing flexible thin-film solar roofing products. It overlaps with GAF Energy in the BIPV category but with a differentiated lightweight technology and smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gaf-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAF Energy