King Insurance

What King Insurance does

King Insurance, doing business as King Risk Partners, is a privately held, full-service independent insurance brokerage founded in 1974 by Malcolm C. King, Sr. and headquartered in Gainesville, Florida. The company serves both individual and business clients through 500+ staff distributed across 67 office locations spanning the Eastern Seaboard from New Hampshire to Florida, with a stated intent to expand into the Midwest. Its product portfolio spans core personal lines (auto, home, life), commercial lines (business insurance, employee benefits), and specialty products (aviation, recreational vehicles, surety bonds, and industry-specific programs across 40+ verticals), supported by appointments with hundreds of insurance carriers, some held since the 1970s.

The business operates on a commission-based brokerage model in which King places client coverage with carrier partners and earns recurring commissions, with pricing determined per quote based on risk, carrier, and coverage. Distribution is sales-led and relationship-driven, executed through physical local offices, phone-based service, and a website/quote-request funnel. Growth is primarily inorganic: King Risk Partners pursues an aggressive acquisition strategy, completing multiple deals per month under private equity sponsorship from BHMS Investments and, since April 2025, Lightyear Capital, integrating agencies while retaining their local brands and service teams. The company is led by CEO Scott Popilek (appointed October 2025) with founder-family member Malcolm 'Chad' King serving as Chairman, and has been recognized by the IIABA as a Best Practices agency for seven consecutive years (2016-2021) and ranked 51st among US insurance brokers.

Name

King Insurance

Legal name

King Risk Partners

Website

https://king-insurance.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

King Insurance (King Risk Partners) is a privately held, PE-backed full-service insurance brokerage founded in 1974 in Gainesville, Florida, serving individuals and businesses across 67 office locations in the Eastern, Southeastern, and increasingly Midwestern US through 500+ staff.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Personal insurance products
• Employee benefits plans
• Property casualty insurance
• Risk management services

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices66 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: King Risk Partners operates as an independent insurance agency/broker, earning commissions from insurance carriers for placing business. They are appointed with hundreds of insurance carriers, some since the 1970s.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

King Insurance (operating as King Risk Partners) is an independent insurance brokerage that places personal and commercial coverage with hundreds of insurance carriers. Core offerings include business insurance, employee benefits, auto, home, life, aviation, recreational vehicle, and surety bond products, supplemented by industry-specific programs. Services are delivered through 67+ local offices across the Eastern and Southeastern United States with personalized agent support.

Product overview

King Risk Partners is an independent insurance brokerage offering a comprehensive portfolio of insurance products and risk management solutions. The company operates as a multi-product insurance agency with core offerings in personal insurance (auto, home, life), commercial insurance (business insurance, employee benefits), and specialty lines (aviation, recreational vehicles, surety bonds). The product architecture consists of core insurance products supplemented by industry-specific programs and add-on services. With access to hundreds of insurance carriers, the company provides customized coverage solutions tailored to individual and business needs across the Eastern and Southeastern United States. The company has pursued an aggressive acquisition strategy, integrating acquired agencies into its portfolio while maintaining local service cultures.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance coverage including property, casualty, liability, and industry-specific programs for businesses of all sizes.
• Employee Benefits Group health insurance, disability insurance, life insurance, dental and vision coverage for employees of small-to-mid-sized businesses.
• Auto Insurance Personal and commercial auto insurance coverage including liability, collision, comprehensive, and supplemental offerings like roadside assistance and accident forgiveness.
• Home Insurance Homeowners insurance policies protecting against property damage, liability, and loss of personal belongings, with coverage for various property types.
• Life Insurance Individual life insurance, whole life, variable universal life, mortgage protection, long-term care, and key person insurance policies.
• Aviation Insurance Specialized insurance coverage for aircraft owners, operators, and aviation businesses including helicopters, drones/UAVs, and commercial aviation operations.
• Recreational Vehicles Insurance Insurance coverage for RVs, motorcycles, boats, ATVs, golf carts, motorhomes, and travel trailers.
• Surety Bonds Contract bonds (bid, payment, performance, subdivision, supply, site improvement) and commercial bonds (license, permit, fidelity, fiduciary, public official) for businesses.
• Additional Insurance Services Supplementary insurance products including flood insurance, identity theft, jewelry insurance, personal umbrella, pet insurance, travel insurance, overseas insurance, and cell phone insurance.
• Industry-Specific Insurance Programs Tailored insurance programs for specific industries including construction, healthcare, manufacturing, restaurant, retail, religious institutions, automotive dealers, and over 40 other sectors.

Quantifiable outcome

• Recognized as Best Practices agency for seven consecutive years (2016-2021)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Hundreds of Insurance CarrierscoreOthersKing Risk Partners is appointed with hundreds of insurance carriers, some since the 1970s. This provides access to competitive products across personal and commercial lines.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/king-insurance
• Xx.com/KingInsuranceFL

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries19 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A57 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Insurance