King Insurance
King Insurance (King Risk Partners) is a privately held, PE-backed full-service insurance brokerage founded in 1974 in Gainesville, Florida, serving individuals and businesses across 67 office locations in the Eastern, Southeastern, and increasingly Midwestern US through 500+ staff.
- Company typePrivate
- Founded1974
- HeadquartersGainesville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What King Insurance does
King Insurance, doing business as King Risk Partners, is a privately held, full-service independent insurance brokerage founded in 1974 by Malcolm C. King, Sr. and headquartered in Gainesville, Florida. The company serves both individual and business clients through 500+ staff distributed across 67 office locations spanning the Eastern Seaboard from New Hampshire to Florida, with a stated intent to expand into the Midwest. Its product portfolio spans core personal lines (auto, home, life), commercial lines (business insurance, employee benefits), and specialty products (aviation, recreational vehicles, surety bonds, and industry-specific programs across 40+ verticals), supported by appointments with hundreds of insurance carriers, some held since the 1970s.
The business operates on a commission-based brokerage model in which King places client coverage with carrier partners and earns recurring commissions, with pricing determined per quote based on risk, carrier, and coverage. Distribution is sales-led and relationship-driven, executed through physical local offices, phone-based service, and a website/quote-request funnel. Growth is primarily inorganic: King Risk Partners pursues an aggressive acquisition strategy, completing multiple deals per month under private equity sponsorship from BHMS Investments and, since April 2025, Lightyear Capital, integrating agencies while retaining their local brands and service teams. The company is led by CEO Scott Popilek (appointed October 2025) with founder-family member Malcolm 'Chad' King serving as Chairman, and has been recognized by the IIABA as a Best Practices agency for seven consecutive years (2016-2021) and ranked 51st among US insurance brokers.
King Insurance firmographics
Firmographics- Name
- King Insurance
- Legal name
- King Risk Partners
- Website
- https://king-insurance.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- King Insurance (King Risk Partners) is a privately held, PE-backed full-service insurance brokerage founded in 1974 in Gainesville, Florida, serving individuals and businesses across 67 office locations in the Eastern, Southeastern, and increasingly Midwestern US through 500+ staff.
- Ownership category
- akta.pro rank
King Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where King Insurance is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices66 records
Markets served
King Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: King Risk Partners operates as an independent insurance agency/broker, earning commissions from insurance carriers for placing business. They are appointed with hundreds of insurance carriers, some since the 1970s.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance products are priced based on individual risk assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
King Insurance product offering
Product offeringCore offering
King Insurance (operating as King Risk Partners) is an independent insurance brokerage that places personal and commercial coverage with hundreds of insurance carriers. Core offerings include business insurance, employee benefits, auto, home, life, aviation, recreational vehicle, and surety bond products, supplemented by industry-specific programs. Services are delivered through 67+ local offices across the Eastern and Southeastern United States with personalized agent support.
Product overview
King Risk Partners is an independent insurance brokerage offering a comprehensive portfolio of insurance products and risk management solutions. The company operates as a multi-product insurance agency with core offerings in personal insurance (auto, home, life), commercial insurance (business insurance, employee benefits), and specialty lines (aviation, recreational vehicles, surety bonds). The product architecture consists of core insurance products supplemented by industry-specific programs and add-on services. With access to hundreds of insurance carriers, the company provides customized coverage solutions tailored to individual and business needs across the Eastern and Southeastern United States. The company has pursued an aggressive acquisition strategy, integrating acquired agencies into its portfolio while maintaining local service cultures.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Commercial insurance coverage including property, casualty, liability, and industry-specific programs for businesses of all sizes.
- Employee Benefits Group health insurance, disability insurance, life insurance, dental and vision coverage for employees of small-to-mid-sized businesses.
- Auto Insurance Personal and commercial auto insurance coverage including liability, collision, comprehensive, and supplemental offerings like roadside assistance and accident forgiveness.
- Home Insurance Homeowners insurance policies protecting against property damage, liability, and loss of personal belongings, with coverage for various property types.
- Life Insurance Individual life insurance, whole life, variable universal life, mortgage protection, long-term care, and key person insurance policies.
- Aviation Insurance Specialized insurance coverage for aircraft owners, operators, and aviation businesses including helicopters, drones/UAVs, and commercial aviation operations.
- Recreational Vehicles Insurance Insurance coverage for RVs, motorcycles, boats, ATVs, golf carts, motorhomes, and travel trailers.
- Surety Bonds Contract bonds (bid, payment, performance, subdivision, supply, site improvement) and commercial bonds (license, permit, fidelity, fiduciary, public official) for businesses.
- Additional Insurance Services Supplementary insurance products including flood insurance, identity theft, jewelry insurance, personal umbrella, pet insurance, travel insurance, overseas insurance, and cell phone insurance.
- Industry-Specific Insurance Programs Tailored insurance programs for specific industries including construction, healthcare, manufacturing, restaurant, retail, religious institutions, automotive dealers, and over 40 other sectors.
Quantifiable outcome
- Recognized as Best Practices agency for seven consecutive years (2016-2021)
- +1 more outcomes
Companies that use King Insurance
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
King Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
King Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hundreds of Insurance CarrierscoreKing Risk Partners is appointed with hundreds of insurance carriers, some since the 1970s. This provides access to competitive products across personal and commercial lines.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
King Insurance competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
King Insurance social profiles
Digital presenceKing Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Insurance leadership team
Management profileNumber of profiles
Profiles9 records
King Insurance subsidiaries and ownership
Company hierarchySubsidiaries19 records
King Insurance funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Insurance M&A and investment
M&A and investmentM&A57 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Insurance
What does King Insurance do?
King Insurance (operating as King Risk Partners) is an independent insurance brokerage that places personal and commercial coverage with hundreds of insurance carriers. Core offerings include business insurance, employee benefits, auto, home, life, aviation, recreational vehicle, and surety bond products, supplemented by industry-specific programs. Services are delivered through 67+ local offices across the Eastern and Southeastern United States with personalized agent support.
Is King Insurance a public or private company?
King Insurance is a private company. It is classified as private equity controlled and is currently operating.
When was King Insurance founded?
King Insurance was founded in 1974. It employs 101 to 250 people.
Where is King Insurance based?
King Insurance is headquartered in Gainesville, United States, in the North America region.
How does King Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Does King Insurance have an API?
No public API is recorded for King Insurance.
What industry is King Insurance in?
King Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.