Performativ
Performativ is a Copenhagen-based wealth-management technology company that provides a cloud-native, AI-native operating system unifying portfolio management, compliance, trading, and client engagement for European wealth managers, asset managers, private banks, and multi-family offices, supporting €100B+ in client AUM across 1,500+ advisors.
- Company typePrivate
- Founded2020
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Performativ does
Performativ is a Copenhagen-based wealth-management technology company founded in 2020 that provides a cloud-native, AI-native operating system consolidating portfolio management, compliance, reporting, trading, fee management, and client engagement into a single platform for European wealth organizations. The platform is differentiated by a native Model Context Protocol (MCP) server, an AgentKit Builder built on OpenAI AgentKit, multi-custodian data aggregation across more than 35 European custodians (including ABN Amro, UBS, Saxo Bank, Julius Bär, Nordea, and Goldman Sachs), a proprietary Fee Scripting Language, a FIX gateway for institutional execution, and purpose-built modules such as CenterStage (AI-powered data integration for banks and custodians), DORAedge (Digital Operational Resilience Act compliance), and a white-labeled client portal with native iOS and Android apps. The system supports €100B+ in client assets under management across 1,500+ advisors, holds ISO 27001 certification, and operates under 100% EU data residency with 300+ granular role-based permissions.
The company generates revenue through an enterprise SaaS subscription model with quote-based pricing tied to firm size, advisor count, AUM, and modules selected. Go-to-market is a consultative field-sales motion organized by region — Nordics, Benelux, and DACH — targeting independent wealth managers, asset managers, private banks, multi-family offices, investment advisors, and larger financial institutions. The company has raised approximately €5.5 million in seed funding (November 2023, led by FinTech Collective) and $14 million in Series A funding (April 2026, led by Deutsche Börse Group with participation from Rabo Investments, FinTech Collective, EIFO, and Jacob Dahl), and operates with around 50 employees across four European countries.
Performativ's named customers are predominantly mid-market wealth firms (Valuedge, TOBA Advice, Roemer Kamp & Partners, Aktiv Invest Partner), and its strategic focus is shifting upmarket toward private banks and larger financial institutions. The partnership ecosystem includes more than 35 custodian integrations, technology partners covering ESG, identity verification, and regulatory reporting (Equro, FINGREENAI, Mesh ID, Quantfolio, Qvonto), and participation in the OpenWealth Association, positioning the platform as an emerging horizontal wealth-management operating system for the European market.
Performativ firmographics
Firmographics- Name
- Performativ
- Legal name
- Performativ ApS
- Website
- https://performativ.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Performativ is a Copenhagen-based wealth-management technology company that provides a cloud-native, AI-native operating system unifying portfolio management, compliance, trading, and client engagement for European wealth managers, asset managers, private banks, and multi-family offices, supporting €100B+ in client AUM across 1,500+ advisors.
- Ownership category
- akta.pro rank
Performativ industry classification
Industry- Product category
- Wealth Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industries
- Model Hosting, Serving & Inference Platforms (HDAAACAB), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
Keywords
Where Performativ is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Performativ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Performativ operates as a cloud-native SaaS platform providing wealth management software on a subscription basis. The platform is offered as an all-in-one operating system with pricing based on the scope of services, number of advisors, and client assets under management. The company targets enterprise wealth firms, asset managers, financial institutions, and multi-family offices.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Performativ product offering
Product offeringCore offering
Performativ provides a cloud-native, AI-native operating system that unifies portfolio management, compliance, reporting, trading, and client engagement for wealth management firms, asset managers, financial institutions, and multi-family offices across Europe. The platform consolidates multi-custodian data into a single structured data model and embeds AI agents, compliance controls, and trading infrastructure into a single SaaS solution. Supplementary modules include CenterStage (AI-powered data integration), Custom AI Agents and AgentKit Builder, and DORAedge (DORA compliance management).
Product overview
Performativ provides an AI-native operating system for wealth management delivered as a cloud-native SaaS platform. The core offering, the Performativ Wealth Management Platform, unifies portfolio management, trading, compliance, reporting, and client experience into a single system. This core platform is supplemented by specialized modules including CenterStage (AI-powered data integration for banks and custodians), Custom AI Agents and AgentKit Builder (for deploying compliant AI agents), DORAedge (DORA compliance management), and feature modules for Portfolio Management, Trading & Execution, Compliance, Fee Management, Client Portal, Advisor Portal, and a Plugin Store for extensibility.
Differentiator
Problem solved
Functional benefit
Brands
- CenterStage: AI-powered data integration platform for banks and custodians, built as a financial data custodian runtime for modern institutions.
Products and services
- Performativ Wealth Management Platform Cloud-native, AI-native operating system for wealth management that unifies portfolio management, reporting, compliance, and client experience in a single platform. Consolidates portfolio data, operational governance, and digital client engagement across multi-entity structures, custodians, and jurisdictions. Targets wealth managers, asset managers, financial institutions, and multi-family offices.
- CenterStage AI-powered financial data integration platform serving as a custodian runtime for banks, custodians, and large wealth institutions. Combines iPaaS capabilities, adaptive data pipelines, and governed lakehouse architecture to transform fragmented integrations into governed, continuously improving data pipelines with embedded governance and AI-guided onboarding.
- Custom AI Agents and AgentKit Builder Custom AI agents built on Performativ's MCP architecture and OpenAI AgentKit foundation, enabling financial institutions to deploy compliant AI agents within their operations with regulatory oversight and auditability. Includes the AgentKit Builder development toolkit for rapid experimentation and production-grade agent deployment while keeping tenant data and regulatory compliance protected.
- DORAedge Platform enabling financial institutions to manage Digital Operational Resilience Act (DORA) compliance in a structured and continuous way. Provides centralized governance and oversight, ICT risk and third-party management, and incident management and reporting.
Quantifiable outcome
- €100B+ client AUM managed on platform
- +4 more outcomes
Companies that use Performativ
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Performativ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability9 records
Feature10 records
Performativ partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Custodian Network PartnerscorePerformativ has established direct integrations with over 35 custodians and banking partners across Europe including ABN Amro, Avanza, Banque Cantonale de Genève, Centevo, Danske Bank, Goldman Sachs, Interactive Brokers, Julius Bär, Nordea, Nordnet, Nykredit, Rabobank, Saxo Bank, UBS, Van Lanschot Kempen, and VP Bank. These integrations enable automated data ingestion, reconciliation, and trading connectivity.
- Data & Technology PartnerscoreStrategic technology partnerships including Equro (Nordic equity management), FINGREENAI (ESG data insights), Mesh ID (digital identity verification), Quantfolio (digital investment advisory), and Qvonto (regulatory reporting automation). These partners enhance security, insight, and automation across Performativ workflows.
- Industry Associations & PlatformsminorPartnerships with Simple (family office knowledge platform), The Wealth Mosaic (wealth management marketplace), and VV&A (Dutch association for financial professionals) to align Performativ with industry standards and innovations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Performativ competitors and assessment
Company assessmentBroad incumbents
- Temenos: Temenos is a global banking software vendor serving retail, corporate, and wealth management institutions with a broad core banking and digital platform portfolio. Its wealth capabilities overlap with Performativ at large financial institutions, but its primary focus is core banking rather than the mid-market wealth specialist niche Performativ targets.
- SEI Investments: SEI provides investment management, wealth management, and investment processing technology to financial institutions globally. Its investment processing and advisor platform overlaps with Performativ's portfolio management, compliance, and reporting modules, though SEI is a much larger diversified firm.
- Finastra: Finastra is a large financial software provider offering solutions across retail, corporate, and wealth management to global banks. Its wealth and investment management suite (e.g., FusionInvest) overlaps with Performativ's portfolio and trading functionality, but as part of a much broader banking portfolio.
- Avaloq: Avaloq (acquired by NEC) is a Switzerland-based provider of banking and wealth management software to large private banks and financial institutions. It is a broad incumbent with overlapping wealth platform capabilities but a much wider banking and core-system portfolio than Performativ's wealth-focused offering.
Direct peers
- Addepar: Addepar provides portfolio management, analytics, and reporting software to family offices, RIAs, and large wealth managers globally. It shares Performativ's data aggregation thesis and unified wealth operating system positioning, with a similar focus on multi-custodian aggregation and serving sophisticated wealth enterprises.
- FNZ: FNZ is a global wealth management platform serving banks, insurers, and wealth managers with end-to-end platform capabilities spanning custody, portfolio management, and client servicing. It is the closest direct competitor to Performativ in the European mid-market and enterprise wealth segment, with overlapping target customers and a comparable integrated platform play.
- Envestnet: Envestnet provides wealth management technology, data, and analytics to advisors and financial institutions across portfolio management, reporting, and compliance. It is a direct peer on platform functionality for wealth enterprises, though with a primarily US-centric footprint compared to Performativ's European focus.
- InvestCloud: InvestCloud delivers a cloud-native wealth management platform across portfolio management, reporting, and digital client experience for global financial institutions. It overlaps directly with Performativ on cloud-native architecture, multi-custodian aggregation, and enterprise wealth platform positioning.
Emerging players
- Backstop Solutions: Backstop Solutions (now part of SS&C) provides workflow, CRM, and reporting software for hedge funds, endowments, and institutional investors. It overlaps with Performativ on portfolio reporting and operational workflows for institutional asset owners but is focused on a narrower institutional sub-segment.
- Advisor360°: Advisor360° is a wealth management technology platform offering unified investment, insurance, and reporting workflows to enterprise wealth firms. It is an emerging player with a similar horizontal SaaS play but a smaller footprint than Performativ and a more North American customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Performativ social profiles
Digital presencePerformativ compliance and trust
Trust signalCompliance1 record
Performativ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performativ leadership team
Management profileNumber of profiles
Profiles9 records
Performativ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performativ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performativ
What does Performativ do?
Performativ provides a cloud-native, AI-native operating system that unifies portfolio management, compliance, reporting, trading, and client engagement for wealth management firms, asset managers, financial institutions, and multi-family offices across Europe. The platform consolidates multi-custodian data into a single structured data model and embeds AI agents, compliance controls, and trading infrastructure into a single SaaS solution. Supplementary modules include CenterStage (AI-powered data integration), Custom AI Agents and AgentKit Builder, and DORAedge (DORA compliance management).
Is Performativ a public or private company?
Performativ is a private company. It is classified as venture growth investor backed and is currently operating.
When was Performativ founded?
Performativ was founded in 2020. It employs 51 to 100 people.
Where is Performativ based?
Performativ is headquartered in Copenhagen, Denmark, in the Europe region.
How does Performativ make money?
One revenue line is on record: saaS Platform Subscription.
Who are Performativ's main competitors?
Broad incumbents on record are Temenos, SEI Investments, Finastra and Avaloq. Direct peers are Addepar, FNZ, Envestnet and InvestCloud. Emerging players are Backstop Solutions and Advisor360°.
Does Performativ have an API?
Yes. Performativ offers open, documented APIs for building custom integrations and workflows. The platform provides an API-first architecture with a scalable API infrastructure enabling connectivity and extensibility. Custom integrations can be built using the open API and integration framework. Developer documentation is at www.performativ.com/partners-integrations.
What industry is Performativ in?
Performativ's product category is Wealth Management Software. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of HDAAACAB, Model Hosting, Serving & Inference Platforms. Its NAICS code is 513210 and its SIC code is 7372.