AI or Not
AI or Not is an AI detection company providing API and web tools that verify whether images, text, audio, and video were generated by AI models, serving media organizations, enterprise compliance teams, and individual users with usage-based and freemium pricing.
- Company typePrivate
- Founded2023
- HeadquartersAlameda, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AI or Not does
AI or Not is a private AI detection company founded in 2023 and headquartered in Alameda, California, operating as AIorNot, INC. The company provides a multi-modal AI detection platform covering images, text, audio, video, and deepfakes, offered through a unified API (api.aiornot.com) and a set of free web tools. Detection is powered by proprietary, continually updated models trained on outputs from diffusion, GAN, and transformer generative architectures, with model-level attribution that identifies which generative system (Stable Diffusion, Midjourney, DALL-E, Flux, ChatGPT, etc.) produced the content, alongside confidence scores and granular JSON responses. Domain-specialized capabilities include deepfake medical imaging detection (95% overall accuracy and 100% detection of AI-generated X-rays in an independent Mount Sinai Radiology benchmark) and synthetic identity document detection (used in a 2026 audit showing 92% of leading AI image models can bypass safety filters to generate fake government IDs).
The company monetizes primarily through usage-based API pricing ($5 per million words for text detection) with custom enterprise contracts and a freemium entry point. The free, no-ad, no-data-stored detection tool drives product-led growth, with 500K+ registered users and 6M+ cumulative checks serving as the top-of-funnel conversion layer to paid API usage. A 'Request Demo' motion and named enterprise customers including The New York Times, Fox, The Wall Street Journal, Forbes, Hitachi, and Fanvue indicate an emerging enterprise sales channel in media, compliance, and identity verification. The company also operates the AI Image Tracker, a free public database of 1,204+ known synthetic images with reverse image search, functioning as both an incident monitoring tool and a marketing asset. Total disclosed funding is $5,655,000 from a December 2024 round led by Foundation Capital with GTMfund and Plug and Play, and the company has 1–10 employees.
AI or Not firmographics
Firmographics- Name
- AI or Not
- Legal name
- AIorNot, INC.
- Website
- https://aiornot.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AI or Not is an AI detection company providing API and web tools that verify whether images, text, audio, and video were generated by AI models, serving media organizations, enterprise compliance teams, and individual users with usage-based and freemium pricing.
- Ownership category
- akta.pro rank
AI or Not industry classification
Industry- Product category
- AI Content Detection Software
- akta.pro primary industry
- Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK)
- akta.pro secondary industries
- Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Safety, Alignment & Content Moderation (Guardrails, Red Teaming) (HDAAACAI)
Keywords
Where AI or Not is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Markets served
AI or Not business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Usage-Based Pricing: Pay-per-use model where customers are charged based on volume of content checked. $5 per million words for text detection. Scales with usage through pay-as-you-go billing with no monthly minimums.
- Enterprise API Subscriptions: Enterprise customers likely have negotiated pricing arrangements for high-volume API usage beyond individual pay-per-use, with dedicated support and custom rate agreements.
- Free Tier: Free AI detection tool for text provides no-ad, no-data-stored entry-level detection to drive user acquisition. No direct revenue from free tier; serves as conversion funnel to paid API usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free AI Detector - Entry-level tool with no ads or data storage |
| Usage-based | Pay-as-you-go | API Usage-Based - $5 per million words for text detection |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
AI or Not product offering
Product offeringCore offering
AI or Not operates an AI detection platform that verifies whether images, audio clips, video, and text were created with or tampered by generative-AI models, returning verdicts, confidence scores, and model-specific attribution through a unified API and web tools. The platform covers images (PNG/JPG/WEBP/GIF), audio (MP3), video (MP4), and text (DOC/DOCX/TXT) with claimed 98.9% accuracy, and is supplemented by a free AI Image Tracker database of 1,200+ known synthetic media incidents.
Product overview
AI or Not is an AI detection company offering a unified platform with multiple detection tools for identifying AI-generated and deepfake content across images, text, audio, and video. The core product portfolio includes: the AI Detection Platform (central engine powering all tools), AI Image Detector (free web tool and API), AI Text Detection (free checker and API for ChatGPT/Claude detection), AI Audio Checker, AI Video Checker, and Deepfake Detector. A complementary free tool, the AI Image Tracker, provides a searchable database of over 1,200 known synthetic media incidents. All products share a unified detection engine supporting multiple modalities with stated 98.9% accuracy, available via both free web interfaces and paid API access at $5 per million words for text.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Detection API REST API enabling developers to programmatically verify whether images, audio clips, videos, or text were created with or tampered by generative-AI models; returns verdict, confidence scores, and model-specific attribution in a single call. Priced at $5 per million words for text detection with pay-as-you-go billing.
- AI Image Detector Free web tool and API endpoint that analyzes images to detect AI-generated content and deepfakes, identifying the specific generative model used (Stable Diffusion, Midjourney, DALL-E, ChatGPT, Flux) with confidence scores.
- AI Text Detection Free AI checker tool and API that detects whether text was written by ChatGPT, Claude, or Meta's LLaMa using NLP-based pattern analysis; supports DOC, DOCX, and TXT formats.
- AI Audio Checker Tool for detecting AI-generated or synthetic audio and speech, supporting MP3 format analysis for deepfake audio detection scenarios.
- AI Video Checker Tool for detecting AI-generated or deepfake video content, supporting MP4 format analysis via API.
- Deepfake Detector Specialized detector for identifying deepfake content including manipulated faces and synthetic media across images and video.
- AI Image Tracker Free searchable database of over 1,200 known AI-generated and deepfake images with reverse image search capability, browsable by subject, category, and tag.
Quantifiable outcome
- 97.14% accuracy on AI image detection in independent Originality.ai study, outperforming Illuminarty (70.95%) and Maybe AI Art Detector (53.81%)
- +3 more outcomes
Companies that use AI or Not
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
AI or Not technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
AI or Not partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
AI or Not competitors and assessment
Company assessmentDirect peers
- Sensity AI: Deepfake detection and AI-generated content forensics company. Comparable to AI or Not's deepfake and synthetic identity detection capabilities.
- GPTZero: Leading AI text detection service used by educators and enterprises. Closely comparable to AI or Not's text-detection API and shared PLG funnel strategy.
- Hive: AI-generated content detection API covering images, text, and audio with model attribution. Closely comparable API-first detection offering for platforms and enterprises.
- Reality Defender: Deepfake and synthetic media detection platform targeting enterprises, governments, and media. Direct competitor in audio, image, and video deepfake detection.
- Copyleaks: AI content detection and plagiarism platform offering API-based text and (recently) image AI detection. Competes head-to-head with AI or Not for enterprise and education contracts.
- Deepware Scanner: Deepfake video and audio detection scanner targeting media, forensic, and security use cases. Comparable to AI or Not's deepfake detector across video and audio modalities.
- Originality.ai: AI content detection platform for text and images, including the third-party study that benchmarked AI or Not's image detector. Directly comparable as an API-first AI-detection product serving publishers and enterprises.
- Illuminarty: AI image detection tool that was benchmarked against AI or Not (70.95% vs 97.14% accuracy). Direct competitor in AI image detection with similar PLG positioning.
Emerging players
- Truepic: Content authenticity and provenance platform using cryptographic signing/C2PA for verified imagery. Adjacent to AI or Not: same trust-and-safety problem space, but emphasizes provenance over post-hoc detection.
- Optic: AI-generated image detection and content authenticity tooling for creators and platforms. Emerging competitor with overlapping image-detection capabilities to AI or Not.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AI or Not social profiles
Digital presenceAI or Not financial estimates
Financial estimateRevenue estimate
Valuation estimate
AI or Not leadership team
Management profileNumber of profiles
Profiles1 record
AI or Not funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AI or Not M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AI or Not
What does AI or Not do?
AI or Not operates an AI detection platform that verifies whether images, audio clips, video, and text were created with or tampered by generative-AI models, returning verdicts, confidence scores, and model-specific attribution through a unified API and web tools. The platform covers images (PNG/JPG/WEBP/GIF), audio (MP3), video (MP4), and text (DOC/DOCX/TXT) with claimed 98.9% accuracy, and is supplemented by a free AI Image Tracker database of 1,200+ known synthetic media incidents.
Is AI or Not a public or private company?
AI or Not is a private company. It is classified as venture growth investor backed and is currently operating.
When was AI or Not founded?
AI or Not was founded in 2023. It employs 1 to 10 people.
Where is AI or Not based?
AI or Not is headquartered in Alameda, United States, in the North America region.
How does AI or Not make money?
Three revenue lines are on record. API Usage-Based Pricing is the primary driver. The others are enterprise API Subscriptions and free Tier.
Who are AI or Not's main competitors?
Direct peers on record are Sensity AI, GPTZero, Hive, Reality Defender, Copyleaks, Deepware Scanner, Originality.ai and Illuminarty. Emerging players are Truepic and Optic.
Does AI or Not have an API?
Yes. The AI or Not API allows developers to automatically verify whether images, audio clips, or videos were created with or tampered by generative-AI models. The API returns a clear verdict plus confidence scores and model-specific insights in a single call. Features include state-of-the-art accuracy powered by continually updated detectors trained on the latest generative models (diffusion, GAN, transformers), privacy-first processing where uploaded media are deleted immediately after inference, and granular JSON responses including flags for AI detection as well as per-modality-specific features. Text detection API pricing is $5 per million words. Developer documentation is at docs.aiornot.com.
What industry is AI or Not in?
AI or Not's product category is AI Content Detection Software. Its primary akta.pro industry code is HDAAAKAK, Content Authenticity, Watermarking & Deepfake Detection, with a secondary code of HDAAAKAL, Audit, Explainability & Accountability Tooling (traceability, reporting).