Goods Unite Us
Goods Unite Us operates a consumer mobile app and website that lets individuals research the political donation histories of over 7,000 companies and 800 politicians, enabling values-aligned purchasing decisions via a freemium model with a $3.99/month premium subscription.
- Company typePrivate
- Founded2018
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Goods Unite Us does
Goods Unite Us is a Madison, Wisconsin-based private company that operates a consumer mobile application (iOS and Android) and companion website enabling individuals to research the political donation behavior of brands and politicians before making purchasing decisions. The core technology is a proprietary database tracking political contributions from over 7,000 companies and 800 politicians across 16 policy issues, presented through party lean scores, issue scorecards, Campaign Finance Reform (CFR) ratings, and alternative brand recommendations. The platform also includes a self-assessment quiz that calculates a user's overall purchasing impact on politics, and as of 2026, Politician Voting Report Cards that link federal representatives to their corporate funders.
Goods Unite Us firmographics
Firmographics- Name
- Goods Unite Us
- Legal name
- Goods Unite Us, Inc.
- Website
- https://goodsuniteus.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goods Unite Us operates a consumer mobile app and website that lets individuals research the political donation histories of over 7,000 companies and 800 politicians, enabling values-aligned purchasing decisions via a freemium model with a $3.99/month premium subscription.
- Ownership category
- akta.pro rank
Goods Unite Us industry classification
Industry- Product category
- Consumer Activism Platform
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- E-commerce & Digital Membership Clubs (CRAEADAF)
Keywords
Where Goods Unite Us is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goods Unite Us business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Monthly subscription providing ad-free experience and full access to all app features
- Merchandise Sales: Online store selling branded merchandise through Shopify
- Data Licensing: Subscription access to political ratings data for third parties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic brand lookup and ratings |
| Subscription | Monthly | Premium subscription at $3.99/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Goods Unite Us product offering
Product offeringCore offering
Goods Unite Us operates a consumer mobile application (iOS and Android) and companion website that aggregates corporate and individual political donation data for over 7,000 companies and 800 politicians. Users can look up the political leanings of brands, view issue-based scorecards, take a Rate Yourself quiz that estimates their own indirect political spending impact, access politician Voting Report Cards, and receive alternative brand recommendations that better align with their values. The premium tier removes ads and unlocks full feature access for $3.99 per month.
Product overview
Goods Unite Us is a consumer-focused platform providing transparency around corporate political donations. The core offering consists of a mobile app (iOS and Android) and website that allow users to look up the political leanings of brands and companies based on campaign contribution data. Users can search over 7,000 companies and 800 politicians across 16 issues. The platform includes a self-rating quiz that calculates users' own purchasing habits' political impact, a Campaign Finance Reform Score, and politician Voting Report Cards. A premium ad-free subscription is available for $3.99/month.
Differentiator
Problem solved
Functional benefit
Brands
- IndexAlign: A platform or feature related to political spending alignment for investments
- DEMZ ETF
Products and services
- Goods Unite Us Mobile App Consumer mobile application (iOS and Android) that provides political donation data for 7,000+ brands and 800+ politicians, allowing users to see company political leanings based on campaign contributions and make value-aligned purchasing decisions.
- Goods Unite Us Website Web-based companion platform providing the same political donation database, brand profiles, politician information, and self-rating tool as the mobile app, accessible via browser.
- Political Spending Index Ongoing research project that measures how much companies and their senior executives contribute to each political party compared with 1,500+ peer companies, using the Goods Unite Us dataset.
- IndexAlign Related platform for aligning investment decisions with political values, providing tools to track and screen portfolio holdings based on political contribution data.
- Branded Merchandise Store Shopify-powered online store selling branded apparel and accessories related to the Goods Unite Us mission, serving as a supplementary revenue and brand-awareness channel.
Quantifiable outcome
- Average consumer indirectly contributes 3x more to political campaigns through everyday purchases than through direct donations
- +1 more outcomes
Companies that use Goods Unite Us
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Goods Unite Us technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goods Unite Us partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Various Partners for DEMZ ETFflagshipLaunched the Democratic Large-Cap Core Fund (ticker: DEMZ) on NASDAQ in 2020 with partners. The fund only includes companies that contribute 75% or more to Democrats, allowing investors to align investments with political values.
- CommonAllycorePartnership with CommonAlly to create Democracy Defenders initiative videos explaining what a Democracy Defender is and why they matter. Created fun, shareable video content for the initiative.
- ChangerootsminorCross-promotional relationship with Changeroots, a political app focused on rooting out toxic partisanship. Companies support each other's apps to their respective user bases.
- IndexAlignminorRelated product/service for aligning investments with values, mentioned as a related offering from Goods Unite Us.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Goods Unite Us competitors and assessment
Company assessmentDirect peers
- OpenSecrets: Center for Responsive Politics–run platform that tracks money in U.S. politics and corporate political donations. Directly comparable as it aggregates the same underlying FEC donation data that Goods Unite Us packages into a consumer app.
- Buycott: Mobile app that lets consumers scan barcodes and boycott or buycott brands based on ethics, politics, and causes. Closest conceptual peer to Goods Unite Us in terms of consumer-facing values-based shopping decisioning.
- GoodGuide: Consumer app scoring products and brands on health, environmental, and social criteria. Same product playbook (consumer transparency app over a curated database) but applied to ESG rather than political donations.
- Yuka: Consumer mobile app that scores food and cosmetics products on health/environmental impact via barcode scanning. Highly comparable freemium app model and database-driven transparency product, though focused on health/environmental rather than political data.
Emerging players
- InfluenceMap: Nonprofit that maps corporate influence on climate and energy policy. Comparable in tracking how corporate spending maps to political/regulatory outcomes, but primarily B2B and focused on climate rather than broad consumer politics.
- LittleSis: Public database of powerful people and corporate affiliations, run by the Public Accountability Project. Comparable in mission (transparency around corporate-political power) but B2B/research-oriented rather than consumer-facing.
- BuyBlue: Values-based shopping directory aimed at progressive consumers, explicitly mentioned in Goods Unite Us customer reviews as a predecessor. Comparable mission but lighter on political donation data and tooling.
Regional players
- Ethical Consumer: UK-based values-based consumer research and ratings organization with a similar mission of helping consumers align purchasing with ethics/politics. Comparable concept but primarily serves UK consumers and editorial/research format rather than mobile app.
Others
- ProPublica: Investigative journalism outlet with extensive reporting and databases on money in U.S. politics. Comparable subject matter and dataset orientation, but operates as journalism rather than a consumer decisioning app.
- Changeroots: Civic-engagement app focused on reducing toxic partisanship; existing cross-promotion partner of Goods Unite Us. Comparable as a politically-themed consumer app, but solves a different problem (conversation vs. shopping decisions).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Goods Unite Us social profiles
Digital presenceGoods Unite Us financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goods Unite Us leadership team
Management profileNumber of profiles
Profiles5 records
Goods Unite Us subsidiaries and ownership
Company hierarchySubsidiaries1 record
Goods Unite Us funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goods Unite Us M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goods Unite Us
What does Goods Unite Us do?
Goods Unite Us operates a consumer mobile application (iOS and Android) and companion website that aggregates corporate and individual political donation data for over 7,000 companies and 800 politicians. Users can look up the political leanings of brands, view issue-based scorecards, take a Rate Yourself quiz that estimates their own indirect political spending impact, access politician Voting Report Cards, and receive alternative brand recommendations that better align with their values. The premium tier removes ads and unlocks full feature access for $3.99 per month.
Is Goods Unite Us a public or private company?
Goods Unite Us is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goods Unite Us founded?
Goods Unite Us was founded in 2018. It employs 1 to 10 people.
Where is Goods Unite Us based?
Goods Unite Us is headquartered in Madison, United States, in the North America region.
How does Goods Unite Us make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are merchandise Sales and data Licensing.
Who are Goods Unite Us's main competitors?
Direct peers on record are OpenSecrets, Buycott, GoodGuide and Yuka. Emerging players are InfluenceMap, LittleSis and BuyBlue. Ethical Consumer is listed as a regional player. Others are ProPublica and Changeroots.
Does Goods Unite Us have an API?
No public API is recorded for Goods Unite Us.
What industry is Goods Unite Us in?
Goods Unite Us's product category is Consumer Activism Platform. Its primary akta.pro industry code is CRAEADAF, E-commerce & Digital Membership Clubs. Its NAICS code is 458110 and its SIC code is 5600.