What PervasID does

PervasID Ltd is a Cambridge, UK-based technology company founded in 2011 as a University of Cambridge spinout, developing passive (battery-free) Ultra-High Frequency (UHF) RFID reader systems for real-time inventory and asset tracking. The company commercialises patented distributed antenna architecture (DAS) and advanced signal processing originally developed during the founder Dr Sabesan Sithamparanathan's PhD research, with its flagship TrackMaster product line delivering near-100% inventory read accuracy and 1-meter location precision across coverage areas of up to 4,500 sq ft per single ceiling-mounted reader — materially exceeding the 90-95% accuracy and 2-metre range typical of competing fixed RFID systems. The portfolio includes the original TrackMaster, TrackMaster 2X, TrackMaster 3X, and the Ranger Series, all using Power over Ethernet (PoE) installation and integrating via APIs with customer ERP, inventory, and omnichannel platforms.

PervasID serves enterprise customers across four primary verticals: large-format retail (apparel, fashion, and general merchandise), aerospace manufacturing and MRO (via Stanley Black & Decker's CribMaster for FOD and tool tracking), NHS hospital trusts (surgical instrument and medical device tracking), and industrial/manufacturing environments. The product uses edge AI for signal processing, anomaly detection, 'money mapping' merchandising optimisation, and automated replenishment, with claimed outcomes of 5-10% sales uplift, 10-30% shrink reduction, 15-25% labour productivity improvement, and up to 50% reduction in omnichannel order picking time, with customer ROI typically achieved within 6-12 months.

The company operates a hybrid go-to-market combining direct enterprise field sales with a strategic distribution partnership with SML — the world's principal supplier of RFID tags — which embeds TrackMaster within SML's Clarity enterprise software platform for global retail rollout. Revenue is generated through hardware sales of reader systems, software subscriptions for AI-powered analytics, and professional services for installation and integration. PervasID has raised over $10 million in cumulative funding since 2011, with a £3.25 million round led by Parkwalk Advisors in November 2024 and a £200,000 follow-on from Maven Cognition in April 2025; the company is deployed in 40+ countries and has received multiple industry recognitions including the Queen's Award for Enterprise: Innovation (2024) and a Retail Technology Innovation Awards finalist placement at RTS 2026.

Name

PervasID

Legal name

PervasID Ltd

Website

https://pervasid.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PervasID Ltd is a Cambridge, UK-based technology company that develops passive UHF RFID reader systems for real-time inventory tracking in retail, healthcare, aerospace, and industrial environments. Its patented TrackMaster product line delivers near-100% accuracy with 1-meter location precision across global enterprise deployments.

Ownership category

akta.pro rank

Product category

RFID Inventory Tracking Systems

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)

Keywords

• Passive RFID readers
• RFID inventory tracking
• Real-time asset tracking
• Ceiling-mounted RFID systems
• Retail inventory visibility

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. RFID Hardware Sales: Sale of fixed passive RFID reader systems (TrackMaster, TrackMaster 2X, TrackMaster 3X, Ranger Series) and associated antenna equipment. Hardware is sold as capital equipment with installation, priced per reader unit. A single TrackMaster 3X reader covers up to 4,500 sq ft, reducing total hardware requirements compared to competing solutions.
2. Software Subscriptions and Data Analytics: AI-powered data analytics software and inventory intelligence platform sold as an integrated component of the TrackMaster system. Enhanced AI-powered data interface provides inventory analytics, shopper behaviour insights, and real-time operational alerts. Sold as part of overall solution with the hardware.
3. Professional Services: Installation, integration, and ongoing support services for TrackMaster deployments. Integration via APIs with existing inventory, merchandising and omnichannel platforms. Deployment and configuration services for enterprise retail customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

PervasID develops and sells fixed, ceiling-mounted passive (battery-free) UHF RFID reader systems under its TrackMaster and Ranger Series product lines. The systems deliver near-100% inventory accuracy and real-time, item-level location visibility across retail stores, healthcare facilities, and industrial environments. The flagship TrackMaster 3X covers up to 4,500 sq ft with a single reader and integrates with inventory, merchandising, ERP, and omnichannel platforms via API.

Product overview

PervasID's product portfolio centres on its TrackMaster line of fixed, ceiling-mounted passive RFID reader systems, complemented by the Ranger Series product line. The TrackMaster family has evolved through three major generations: the original TrackMaster (launched March 2025) covering up to 120m² per reader, TrackMaster 2X (March 2025) extending to 240m² with AI-powered analytics, and TrackMaster 3X (March 2026) as the current flagship delivering one-meter location precision across up to 4,500 sq. ft. with a single reader and AI-driven operational automation. The Ranger Series serves as an additional product line for industrial and healthcare environments. All products use passive (battery-free) UHF RFID tags and integrate via API with third-party inventory, merchandising, and omnichannel platforms including SML Clarity enterprise software.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackMaster TrackMaster is PervasID's flagship ceiling-mounted passive RFID reader system that delivers >98% inventory accuracy and real-time item-level visibility across retail environments, eliminating the need for manual handheld scanning. A single reader covers up to 120m² (1,300 ft²) of densely packed area. Designed for retail, healthcare, and industrial operators.
• TrackMaster 2X TrackMaster 2X is an advanced passive RFID reader delivering 2-meter location accuracy with single reader coverage of up to 240m² (2,600 sq ft) in densely packed environments. It features a new antenna architecture that reduces equipment and installation costs, an AI-powered data interface for inventory analytics, and seamless API integration. Delivers 99%+ stock accuracy within minutes.
• TrackMaster 3X TrackMaster 3X is PervasID's next-generation AI-powered passive RFID platform delivering near-100% item accuracy and one-meter location precision across complex retail environments. Using patented distributed antenna technology, advanced signal processing, and AI-driven analytics, a single overhead reader covers up to 4,500 sq. ft. with dead zones reduced from ~20% to less than 1%. Features AI-driven analytics including 'money mapping', real-time replenishment triggers, shrinkage anomaly detection, and omnichannel picking guidance. FCC, CE, and Asia-compliant; deployed in 40+ countries.
• Ranger Series

Quantifiable outcome

• 5-10% sales uplift driven by improved product availability, reduced markdowns, and enhanced omnichannel fulfilment
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• SMLcoreTechnology or Integration · 1 October 2023Exclusive strategic partnership with SML, the world's principal supplier of RFID tags, for distribution of TrackMaster through SML's Clarity™ enterprise software platform. PervasID's TrackMaster is integrated with SML's RFID tag offerings and Clarity™ software, enabling bundled sales to SML's global retail customer base. System rolling out with major retailers worldwide through this partnership since October 2023.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Impinj: Impinj is the leading provider of UHF RFID tags and reader chips, serving retail, supply chain, and industrial customers globally. Directly comparable to PervasID as a UHF RFID technology platform serving enterprise retail inventory applications, though Impinj has a more mature global footprint.
• Nedap: Nedap is a Dutch technology company offering RFID-based retail inventory management solutions (iD Cloud) serving fashion and apparel retailers globally. Directly comparable to PervasID as a specialist RFID retail inventory platform with similar customer base and use cases.
• Mojix: Mojix provides item-level RFID inventory tracking and supply chain visibility solutions using fixed readers and cloud analytics. Directly comparable to PervasID's fixed-reader + AI analytics architecture for retail inventory intelligence.
• FEIG Electronics: FEIG Electronics is a German manufacturer of UHF RFID readers and antennas for retail, logistics, and industrial applications. Comparable to PervasID as a specialist RFID hardware provider serving similar enterprise and industrial customers.
• Alien Technology: Alien Technology manufactures UHF RFID tags and readers for retail, supply chain, and industrial applications. Comparable to PervasID as a UHF RFID technology provider serving enterprise inventory and asset tracking use cases.

Broad incumbents

• Zebra Technologies: Zebra Technologies is a large enterprise asset intelligence and RFID solutions provider with deep retail and supply chain penetration. Offers fixed and handheld RFID readers, RFID tags, and software for inventory and asset tracking, overlapping with PervasID's TrackMaster use cases.
• Avery Dennison: Avery Dennison is a global leader in RFID tag manufacturing and also offers RFID-based inventory intelligence solutions for retail. Competitively adjacent to PervasID through its atma.io connected product cloud and retail RFID offerings.
• Sensormatic Solutions (Johnson Controls): Sensormatic Solutions is a major retail loss prevention and inventory intelligence provider offering RFID-based source tagging and inventory visibility solutions. Directly comparable as a retail RFID inventory tracking solution provider serving large-format apparel retailers.
• Checkpoint Systems: Checkpoint Systems provides RFID, EAS, and inventory management solutions for retail. Its OMNIA platform offers item-level RFID inventory visibility for apparel and general merchandise retailers, competing directly with PervasID's TrackMaster proposition.

Others

• SML Group: SML is the world's largest supplier of RFID tags and operates the Clarity™ enterprise software platform. PervasID's exclusive distribution partner but also a potential competitor as SML could bundle alternative RFID readers within its Clarity platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pervasid
• Facebookfacebook.com/PervasID
• YouTubeyoutube.com/channel/UCzRcV-TvVBwVjBYb63SScRw
• Instagraminstagram.com/pervasid
• Xx.com/PervasID

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PervasID