OpenLaw
OpenLaw is a two-sided legal marketplace connecting individuals seeking legal help with vetted attorneys through an AI-powered platform. It offers Lexi AI assistance, direct booking, attorney matching, and qualified leads, serving solo practitioners, small law firms, and legal consumers across the United States.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What OpenLaw does
OpenLaw, Inc. is a two-sided legal marketplace that connects individuals and businesses seeking legal help with a vetted network of attorneys, primarily solo practitioners and small law firms (typically 1–20 attorneys). Founded in 2023 and headquartered in San Francisco with a corporate office in Miami Lakes, Florida, the platform operates at openlaw.com and spans 26+ practice areas including personal injury, family law, criminal defense, immigration, and bankruptcy. As of the latest available data the platform lists 450+ attorneys, claims 350,000+ users, and reports 20,000+ weekly attorney-client connections.
The core product combines an attorney marketplace with Lexi AI, an AI assistant that answers legal questions, drafts and reviews documents, and recommends attorneys based on practice area, county, ratings, and experience. Lexi is exposed both as a consumer-facing chatbot on OpenLaw and as a separate B2B platform at lexi.law for law firms. Supporting features include Direct Booking (calendar-integrated consultation scheduling), Unified Docket Search (aggregating court records from multiple counties), 1-click e-signature contracts with mobile payments via DocuSeal, an Automated Booking Assistant, a Coverage Network for overflow hearings/pleadings, and OAuth-based login with Google and Microsoft. AI capabilities span generative AI (document drafting), knowledge retrieval (legal Q&A), recommendation (attorney matching), and process automation (AI auto-send proposals). The AI Paralegal product is currently in invite-only waitlist.
OpenLaw's commercial model is freemium on the attorney side: directory listings and basic practice tools (booking, docket search, contracts, coverage, Book From Google) are free, while the primary monetization comes from Qualified Leads (pay-per-engagement on pre-qualified cases), Premium Subscription Features (visibility, analytics, AI scheduling), and marketplace transaction processing (a cut of retainer and invoice payments processed through the platform). Clients use the marketplace free and pay attorneys directly. GTM is product-led with self-serve onboarding complemented by inside-sales phone/text support (844-705-4448) for attorney conversion. Investors include Techstars (lead accelerator), Flint Capital, Wisdom Ventures, Mindful, TLTF, Everywhere Ventures, Gaingels, Slauson & Co., SQII Ventures, and The LegalTech Fund, with $3.5 million disclosed in a July 2025 round.
OpenLaw firmographics
Firmographics- Name
- OpenLaw
- Legal name
- OpenLaw, Inc.
- Website
- https://openlaw.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenLaw is a two-sided legal marketplace connecting individuals seeking legal help with vetted attorneys through an AI-powered platform. It offers Lexi AI assistance, direct booking, attorney matching, and qualified leads, serving solo practitioners, small law firms, and legal consumers across the United States.
- Ownership category
- akta.pro rank
Where OpenLaw is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OpenLaw business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Qualified Leads (Pay-per-engagement): Attorneys pay only when prospects engage with them - real cases with prospects who are ready to hire. This is the primary paid product for attorneys.
- Premium Subscription Features: Advanced features like premium client visibility, analytics, and AI scheduling require paid subscription. Basic directory listing and essential practice tools are free.
- Platform Transaction Processing: OpenLaw processes payments between attorneys and clients, taking a cut from processing fees. Attorneys agree to process all retainers, invoices, and amounts on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Directory Listing |
| Transaction based/ take rate | Pay-as-you-go | OpenLaw Qualified Leads (Paid) |
| Subscription | Monthly | AI Paralegal (Waitlist) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
OpenLaw product offering
Product offeringCore offering
OpenLaw operates a two-sided legal marketplace that connects individuals and businesses seeking legal help with vetted attorneys across 26+ practice areas. The platform uses Lexi AI to answer legal questions, draft and review documents, and pair clients with attorneys based on specialty, experience, location, and availability. Attorneys receive qualified leads, automated booking, docket search, contract e-signature, and mobile payment tools to grow their practices.
Product overview
OpenLaw is a two-sided legal marketplace built around a core platform that connects clients seeking legal help with vetted attorneys. The platform is differentiated by Lexi AI, an AI assistant that answers legal questions, drafts and reviews documents, and pairs clients with suitable attorneys. Clients use the Attorney Marketplace to compare attorneys side by side and book consultations directly via the Direct Booking feature. For attorneys, OpenLaw offers a suite of practice management tools: OpenLaw Qualified Leads (paid lead generation), AI Paralegal (AI-assisted research and document prep, on waitlist), Automated Booking Assistant, Unified Docket Search, Enable Book From Google, Coverage Network, Directory listing, and 1-click contract signing with mobile payments. The platform is not a law firm and does not provide legal advice.
Differentiator
Problem solved
Functional benefit
Brands
- Lexi: AI assistant for attorneys that answers legal questions, drafts documents, and reviews them for errors.
Quantifiable outcome
- Save up to 70% on legal fees
- +3 more outcomes
Companies that use OpenLaw
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
OpenLaw technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
OpenLaw partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
OpenLaw competitors and assessment
Company assessmentBroad incumbents
- Nolo:
- FindLaw: FindLaw, owned by Thomson Reuters, is an established legal directory and information site that connects consumers with attorneys through SEO-driven practice area pages and attorney profiles—a much larger, incumbent version of OpenLaw's directory business.
- Martindale-Hubbell: Martindale-Hubbell is a century-old attorney directory and peer-review rating service, now part of the same group as Avvo. It serves as a broad incumbent comparable to OpenLaw's attorney directory and ratings component.
- Lawyers.com: Lawyers.com is a consumer-facing attorney directory operated by Martindale-Avvo. It targets the same "find a lawyer" consumer intent that OpenLaw captures, making it a direct incumbent competitor in the directory space.
- Clio: Clio is a leading cloud-based legal practice management platform serving solo and small law firms with case management, billing, and client intake tools. It is comparable to OpenLaw's attorney-facing automation suite (booking, contracts, payments) and serves the same SMB attorney segment.
Direct peers
- Avvo: Avvo is a leading online legal directory and Q&A platform connecting consumers with attorneys via ratings, reviews, and attorney profiles. It is the most direct competitor to OpenLaw's attorney matching and directory marketplace model.
- LegalZoom: LegalZoom is a large online legal services platform offering document preparation, attorney matching, and subscription legal plans to consumers and small businesses. It overlaps with OpenLaw on consumer-facing legal access and AI-assisted document workflows.
- UpCounsel: UpCounsel is a marketplace connecting businesses with vetted attorneys for projects and ongoing legal work. While its focus skews more business/SMB than OpenLaw's consumer orientation, the two-sided marketplace model and target users (attorneys acquiring clients) are highly comparable.
Emerging players
- Justia: Justia is a legal information portal offering free case law, codes, and attorney directories with strong SEO. It overlaps with OpenLaw in consumer-facing attorney search and legal information, and competes for the same organic search demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenLaw social profiles
Digital presenceOpenLaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenLaw leadership team
Management profileNumber of profiles
Profiles5 records
OpenLaw funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenLaw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenLaw
What does OpenLaw do?
OpenLaw operates a two-sided legal marketplace that connects individuals and businesses seeking legal help with vetted attorneys across 26+ practice areas. The platform uses Lexi AI to answer legal questions, draft and review documents, and pair clients with attorneys based on specialty, experience, location, and availability. Attorneys receive qualified leads, automated booking, docket search, contract e-signature, and mobile payment tools to grow their practices.
Is OpenLaw a public or private company?
OpenLaw is a private company. It is classified as venture growth investor backed and is currently operating.
When was OpenLaw founded?
OpenLaw was founded in 2023. It employs 11 to 50 people.
Where is OpenLaw based?
OpenLaw is headquartered in San Francisco, United States, in the North America region.
How does OpenLaw make money?
Three revenue lines are on record. Qualified Leads (Pay-per-engagement) is the primary driver. The others are premium Subscription Features and platform Transaction Processing.
Who are OpenLaw's main competitors?
Broad incumbents on record are Nolo, FindLaw, Martindale-Hubbell, Lawyers.com and Clio. Direct peers are Avvo, LegalZoom and UpCounsel. Justia is listed as an emerging player.
Does OpenLaw have an API?
No public API is recorded for OpenLaw.