What Bitsmedia does

Bitsmedia Pte Ltd is a Singapore-headquartered mobile applications company founded in 2009 that builds digital products for the global Muslim community, with its flagship Muslim Pro app reaching 180M+ cumulative downloads, 4.7M+ daily active users, and 190+ countries, offering prayer-time calculations, Qibla direction, Quran recitation and reading in 20+ languages, charitable-giving connectivity, and personal reflection journaling. The company has expanded the platform into a multi-product ecosystem that includes Qalbox, a subscription video-on-demand service launched in 2022 for faith-based films, documentaries, tafsir, and hadith studies; Ummah Pro, a moderated global community; AiDeen, a generative-AI chatbot for contextual Quran understanding; Amanah Pro, an Islamic Banking-as-a-Service platform launched in 2026 with Maybank Indonesia for Hajj/Umrah financial services; and a Muslim Pro Store. Underlying technology combines a mobile-first, low-bandwidth-optimized stack with location-based prayer-calculation algorithms, multimodal AI features (text, audio, video), and embedded financial-services integration via the Audax-powered iBaaS layer.

Bitsmedia operates primarily a product-led growth model: core Muslim Pro features are free globally, with revenue generated from premium feature upgrades, Qalbox subscriptions, charitable-giving transaction fees, embedded financial services through Amanah Pro, and in-app commerce via the Muslim Pro Store. Distribution runs through Apple App Store and Google Play globally, augmented by B2B partnerships such as the Maybank Indonesia iBaaS integration and content collaborations with production houses like Creative Stew. The company is privately held and venture-backed, having raised a US$20 million Series A in December 2023 led by Gobi Partners with CMIA Capital Partners and Bintang Capital Partners, and achieved B Corp certification in 2025. Headcount is reported at 51–100 employees across offices in Singapore and operating teams in regions including Bangladesh and Southeast Asia.

Name

Bitsmedia

Legal name

Bitsmedia Pte Ltd

Website

https://bitsmedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Bitsmedia Pte Ltd develops Muslim Pro, the world's leading Muslim lifestyle app with 180M+ downloads and 4.7M+ daily active users across 190+ countries, offering prayer tools, Quran access, Qalbox video streaming, community features, and Islamic banking integration via Amanah Pro.

Ownership category

akta.pro rank

Product category

Muslim Lifestyle Mobile Applications

NAICS

Software Publishers (51321), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Islamic Broadcasting (MPABALAG)

akta.pro secondary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Muslim lifestyle apps
• Faith-based mobile applications
• Prayer time tools
• Islamic video streaming
• Quran digital resources

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Muslim Pro Freemium Model: Muslim Pro operates on a freemium model where core features including prayer times, Quran recitation, Qibla direction, and Islamic content in over 20 languages remain free and accessible to all users regardless of geography, income, or internet connectivity. Premium features and enhanced functionality drive monetization from users who opt for upgrades.
2. Qalbox Subscription Video-on-Demand: Qalbox is a global subscription video-on-demand (SVoD) entertainment streaming service providing curated films, series, documentaries, Quranic recitations, tafsir, hadith studies, Arabic lessons, and expert-led discussions. Users pay subscription fees to access faith-based content celebrating diverse global Muslim identities and cultures.
3. Charitable Giving Transaction Fees: Muslim Pro connects users to verified charitable initiatives, facilitating donations and contributions with transparency. Transaction fees may be generated from processing charitable giving through the platform.
4. Islamic Banking-as-a-Service (Amanah Pro): Through the Amanah Pro partnership with Maybank Indonesia, Muslim Pro enables Islamic banking services within its platform, potentially generating revenue through financial service integration and transaction processing for Hajj and Umrah preparation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bitsmedia develops and publishes the Muslim Pro mobile application, the world's leading Muslim lifestyle app with over 180 million downloads across 190+ countries, providing essential faith tools such as prayer times, Quran recitation, Qibla direction, and Islamic content in 20+ languages on a freemium model. The company also operates Qalbox, a subscription video-on-demand streaming service for faith-based content, an in-app Muslim Pro Store, and Amanah Pro, an Islamic Banking-as-a-Service platform jointly developed with Maybank Indonesia.

Product overview

Bitsmedia operates a multi-product platform ecosystem centered on serving the global Muslim community. The core offering consists of Muslim Pro, the world's leading Muslim lifestyle mobile application with over 180 million downloads, providing essential faith tools including prayer times, Quran resources, Qibla direction, and charitable giving features across 190+ markets. Within Muslim Pro, Bitsmedia offers Qalbox (a subscription video streaming service with faith-based content), Ummah Pro (a moderated global community), the AiDeen AI chatbot for Quranic knowledge assistance, and Amanah Pro (an Islamic banking integration with Maybank Indonesia for Hajj/Umrah financial services). The platform operates on a freemium model ensuring core features remain free and accessible to all users regardless of geography or income, with additional premium offerings available through the Muslim Pro Store.

Differentiator

Problem solved

Functional benefit

Brands

• Muslim Pro: World's leading Muslim lifestyle app providing prayer times, Quran recitation, Qibla direction, and Islamic content in over 20 languages with over 180 million downloads
• Qalbox
• Ummah Pro
• Amanah Pro

Products and services

• Muslim Pro The world's most popular Muslim lifestyle mobile application with over 180 million downloads across 190+ markets, providing essential faith tools including prayer times, Quran recitation, Qibla direction, and Islamic content in 20+ languages on a freemium model.
• Qalbox A global subscription video-on-demand (SVoD) entertainment streaming service celebrating diverse global Muslim identities and cultures through films, series, documentaries, Quranic recitations, tafsir, hadith studies, Arabic lessons, and expert-led discussions, available within the Muslim Pro app.
• Amanah Pro A digital Islamic Banking-as-a-Service (iBaaS) platform launched in partnership with Maybank Indonesia, enabling Muslim Pro users in Indonesia to access Sharia-compliant financial services for Hajj and Umrah preparation.
• Muslim Pro Store A digital store integrated within Muslim Pro offering additional features, content, or services to enhance the Muslim lifestyle experience.

Quantifiable outcome

• Over 180 million application downloads globally
• +4 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, key and supporting.

• PT Bank Maybank Indonesia Tbk.coreTechnology or Integration · 6 May 2026Maybank Indonesia and Muslim Pro collaborated to launch Amanah Pro, the first Islamic Banking-as-a-Service (iBaaS) platform in Indonesia. The platform enables millions of Muslim Pro users to access Sharia-compliant financial services for Hajj and Umrah preparation without visiting bank branches, powered by Audax technology.
• Creative StewkeyStrategic or Co-development Partner · 7 April 2026Creative Stew, an award-winning Malaysian production house, collaborated with Qalbox by Muslim Pro to produce the Light in Transit micro-drama series, a 10-episode production starring Sharifah Husna and Juliana Evans.
• Smart Qurban InternationalkeyStrategic or Co-development Partner · 9 October 2025Smart Qurban International serves as the trusted logistics provider for humanitarian aid distribution in the Hope for Palestine campaign, ensuring transparent and timely delivery of food packs, hygiene kits, and essentials to Palestinian families in Gaza and displaced persons.
• AudaxsupportingTechnology or IntegrationAudax technology powers the Amanah Pro iBaaS platform, enabling rapid integration of Islamic financial services within the Muslim Pro ecosystem for Maybank Indonesia's Sharia banking services.
• Shezad Rokerya (The Interlink Group)supportingOthersChairman of The Interlink Group serves on Bitsmedia's Advisory Board, providing independent perspective, strategic guidance, and domain expertise to support growth and governance standards.
• Maruj Majed (The Lawrie Group)supportingOthersSenior Business Advisor at The Lawrie Group serves on Bitsmedia's Advisory Board, providing strategic guidance across technology and Muslim ecosystem domains.
• Tan Sri Dr. Jemilah MahmoodsupportingOthersFormer Special Advisor on Public Health to the Prime Minister of Malaysia serves on Bitsmedia's Advisory Board, providing domain expertise in public health and humanitarian contexts.
• Mudassar Ahmed (Unitas Communications)supportingOthersManaging Partner of Unitas Communications serves on Bitsmedia's Advisory Board, providing strategic communications and domain expertise.
• Restu FoundationkeyStrategic or Co-development PartnerRestu Foundation collaborated with Muslim Pro on content development, including The Olive Tree That Remembered documentary featured during Ramadan 2026 on Qalbox.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IslamicFinder: Developer of the Athan prayer times app and one of the most established Muslim lifestyle apps globally. Directly competes with Muslim Pro on prayer times, Qibla, and Islamic calendar features.
• Quran.com: Leading online Quran platform offering translations, recitations, and tafsir across web and mobile. Directly comparable to Muslim Pro's Quran recitation, reading, and AiDeen AI chatbot functionality.
• Bayyinah TV (Bayyinah Institute): Faith-based video streaming service delivering Islamic educational content from Bayyinah Institute. Closely comparable to Qalbox's SVoD offering of Quranic recitations, tafsir, and Arabic lessons.
• Prayer Now (Mosque Finder & Prayer Times): Muslim prayer times app with mosque finder and Qibla features. Directly competes with Muslim Pro in the same product category with similar freemium mobile app delivery.
• Muslim Mate (Prayer Times & Qibla): Mobile prayer times and Qibla app targeting Muslim users globally. Closely comparable to Muslim Pro's core utility features with overlapping freemium monetisation approach.

Emerging players

• TarteeleQuran: Quran learning and recitation app offering tajweed-focused features. Overlaps with Muslim Pro's Quran engagement features and AiDeen AI chatbot, though with a more specialised learning focus.

Broad incumbents

• YouTube: Global video streaming platform hosting massive Islamic content libraries including Quran recitations, lectures, and faith-based programming. Competes with Qalbox for attention and creator partnerships.
• Spotify: Global audio streaming platform hosting extensive Quran recitation and Islamic podcast libraries. Competes with Muslim Pro's audio Quran recitations and Qalbox's audio tafsir/hadith content for user listening time.

Regional players

• Shahid (MBC Group): Leading Arabic-language streaming platform serving Middle East and North Africa. Competes with Qalbox in the Muslim entertainment streaming category across the GCC and North Africa - Bitsmedia's stated expansion markets.

Others

• Audax: Technology provider powering the Amanah Pro iBaaS platform. While not a direct competitor, Audax is a key enabling infrastructure partner whose competing or alternative banking-as-a-service offerings could influence Bitsmedia's Islamic fintech expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bitsmedia
• LinkedInlinkedin.com/company/bitsmedia-pte-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitsmedia