Honest Networks

What Honest Networks does

Honest Networks, operating under the DBA 'Honest Internet,' is a private fiber-to-the-premises internet service provider founded in 2018 and headquartered at 15 Maiden Lane, Suite 1101, New York, NY. The company delivers gigabit-speed symmetrical internet — measured at approximately 980 Mbps wired upload and download with wireless ranging 200–800 Mbps — over its own fiber optic network, targeting >99.99% uptime and a stated goal of 1 millisecond latency. Its product portfolio consists of three tiers: HomeGigabit (residential service at $50/month with no contracts and no hidden fees), BusinessGigabit (commercial service starting at $200/month for 1 Gbps), and Premier Connectivity (enterprise-grade 1–10 Gbps plans with ultra-low latency, proactive monitoring, route optimization, and SLA availability). The company explicitly positions itself as 100% net neutral, with no bandwidth throttling and no prioritization of affiliated services, and maintains an Ookla Netindex ranking in the top 1% of national speeds.

The company operates a hybrid go-to-market model. For residential service, it uses a B2B2C distribution approach: Honest signs access agreements with building owners and property managers — deploying fiber to the building at zero cost to the owner — then acquires individual residents through a self-serve website with address-eligibility checks, online sign-up, and a concierge install option. For business customers, a dedicated enterprise field-sales team handles formal quotes and ongoing account management. Marketing channels include the honest.net website, organic social on Instagram, Facebook, and LinkedIn, press coverage in the Wall Street Journal, CNET, and Fierce Telecom, and a referral/case-study engine featuring named building partners such as Broome Partners and Otto Building. Pricing is fully transparent: no contracts, no promotional pricing traps, no forced bundles, and no data selling; revenue is generated through monthly recurring subscriptions plus optional $5/month router rental.

Honest Networks is led by founder and CEO Landon Tucker and operates with 51–100 employees across functions including Network Engineering, NOC, Sales, Construction, and Finance. In August 2021 the company closed a $100 million growth investment led by Newlight Partners, with participation from BoxGroup, Fifth Wall, HOF Capital, and Quiet Capital, intended to fund fiber network expansion in the NYC metro and Mid-Atlantic regions. The company is privately held as Honest Networks, LLC., has no disclosed parent, and serves residential multi-dwelling unit residents and business customers primarily in New York and the Mid-Atlantic.

Name

Honest Networks

Legal name

Honest Networks, LLC.

Website

https://honest.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Honest Networks is a private fiber ISP serving residential multi-dwelling units and businesses across NYC metro and Mid-Atlantic. Through a B2B2C building-owner partnership model, it sells no-contract, net-neutral HomeGigabit ($50/mo) and BusinessGigabit up to 10 Gbps ($200+/mo).

Ownership category

akta.pro rank

Product category

Fiber Internet Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), Neutral-Host Fiber & Shared Access Network Operators (HDAIACAJ)

Keywords

• Fiber internet services
• Residential broadband
• Business internet
• Gigabit connectivity
• Internet service provider

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Internet Subscription: Monthly recurring subscription at $50/month for HomeGigabit service delivering up to 1,000 Mbps. Revenue recognized monthly in advance. No contracts required.
2. Business Internet Subscription: Monthly recurring subscription starting at $200/month for 1 Gbps business service, with Premier Connectivity plans up to 10 Gbps for enterprise customers. Includes one static IP, taxes and fees included, no contracts.
3. Equipment Rental: Router rental at $5/month for customers who do not bring their own approved equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Honest Networks provides fiber-to-the-building internet services to residential and business customers, primarily within multi-dwelling units in the NYC metropolitan area and Mid-Atlantic region. Its core offerings are HomeGigabit residential service at $50/month for up to 1,000 Mbps and BusinessGigabit commercial service starting at $200/month for 1 Gbps, with Premier Connectivity enterprise plans up to 10 Gbps. All plans are sold with no contracts, no hidden fees, no promotional pricing traps, and a 100% net-neutral commitment with no bandwidth throttling.

Product overview

Honest Networks is an internet service provider offering residential and business internet services through a fiber-backed network. Their residential product (HomeGigabit) provides gigabit-speed internet at $50/month with no contracts, while their business offerings (BusinessGigabit and Premier Connectivity) deliver speeds up to 10 Gbps for enterprise customers. The company positions itself on network reliability (>99.99% uptime), transparent pricing, and net neutrality principles.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeGigabit Residential fiber internet service delivering up to 1,000 Mbps symmetrical upload and download for residents (primarily in multi-dwelling units), priced at a flat $50/month with no contracts and no hidden fees.
• BusinessGigabit Commercial fiber internet service for small, medium, and large businesses, offering symmetrical bandwidth starting at 1 Gbps from $200/month and scaling up to 10,000 Mbps, including one static IP, taxes and fees included, and no contracts.
• Premier Connectivity High-capacity enterprise connectivity offering delivering 1 to 10 Gbps symmetrical service with ultra-low latency, proactive network monitoring, route optimization, and SLA-backed support including a 15-minute response time for commercial customers.

Quantifiable outcome

• ~980 Mbps consistently delivered (vs. 140 Mbps fiber average, 96 Mbps cable average, 15 Mbps DSL average)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metronet: Metronet was a regional fiber-to-the-home ISP serving residential and business customers across the Midwestern and Southern US, recently acquired by AT&T. Metronet's MDU and suburban fiber expansion model is structurally analogous to Honest's fiber buildout approach.
• Sonic: Sonic is a California-based fiber ISP with a similar 'customer-first' brand and price-led positioning (notably $50/month gigabit), competing against Comcast and AT&T in underserved markets. Sonic's playbook of transparent pricing and net neutrality mirrors Honest's value proposition closely.
• Starry: Starry was a direct peer competing as a multi-dwelling-unit-focused residential broadband provider using fixed wireless technology, targeting the same building-owner-led GTM in major US metros. Both companies competed for the same MDU access agreements and tenant base in NYC and other urban markets.
• Ting Internet: Ting Internet is a fiber ISP with a comparable customer-experience-led brand position, transparent pricing, and gigabit-focused residential offering across select US cities. Ting shares Honest's emphasis on community-level fiber builds and customer-friendly positioning versus incumbents.
• Pilot Fiber: Pilot Fiber is a NYC-based fiber ISP offering gigabit residential and business service to MDU buildings, directly overlapping Honest's core geography, customer base (building owners and residents), and product set (symmetric gigabit with business tiers).

Broad incumbents

• Verizon Fios: Verizon Fios is the incumbent fiber provider across the NYC metro area, offering gigabit residential and business service over its own deep fiber footprint. Fios is Honest's primary direct competitor in NYC MDUs and has substantially greater scale, marketing budget, and existing building access.
• Astound Broadband: Astound Broadband is a regional cable and fiber provider operating across multiple US markets including the Northeast, delivering residential and business broadband over HFC and fiber infrastructure. Astound competes for the same NYC and Mid-Atlantic building-level broadband contracts.
• Spectrum (Charter Communications): Spectrum is the dominant cable internet provider across the NYC metro and Mid-Atlantic, offering gigabit service over its HFC network with aggressive promotional pricing. Spectrum is Honest's primary cable incumbent competitor for residential and small-business subscribers in the same buildings.
• Optimum (Altice USA): Optimum is Altice USA's cable broadband brand serving the NYC metro and surrounding markets, including parts of the Mid-Atlantic. Optimum competes for the same building-level access agreements and residential subscribers Honest targets, often through aggressive introductory pricing.

Regional players

• Frontier Fiber: Frontier Communications is expanding fiber-to-the-home service across its regional footprint including portions of the Mid-Atlantic. Frontier's fiber expansion into Mid-Atlantic cities overlaps with Honest's stated expansion geography and competes for both residential and small-business customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Honest-Internet-114801583638321
• LinkedInlinkedin.com/company/honest-networks
• Instagraminstagram.com/honest.internet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Networks