Pula Advisors
- Company typePrivate
- Founded2015
- HeadquartersMollis, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
Pula Advisors firmographics
Firmographics- Name
- Pula Advisors
- Legal name
- Pula GmbH
- Website
- https://pula-advisors.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pula Advisors industry classification
Industry- Product category
- Agricultural Insurance
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Risk Management & Insurance Advisory (AFACAJAD)
- akta.pro secondary industries
- Crop & Farm Property Insurance (FSAJACAK), Product Sustainability & LCA/EPD (Eco-design, PCF) (EUAHAJAF)
Keywords
Where Pula Advisors is headquartered
LocationHeadquarters
- HQ city
- Mollis
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Pula Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premium Revenue: Collection of insurance premiums from embedded insurance products sold to smallholder farmers through government programs, microfinance institutions, and agricultural input suppliers. Premiums are collected at the point of sale when farmers purchase seeds, fertilizer, or other inputs that include bundled insurance coverage.
- Embedded Insurance Programs: Revenue generated by embedding insurance into government input distribution programs and agricultural credit facilities. Works with ministries of agriculture and development finance institutions to include insurance as a component of subsidized input programs.
- Data Services: Agricultural data and analytics services including crop monitoring, yield forecasting, and climate risk assessment provided to governments, development organizations, and financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Embedded insurance products bundled with agricultural inputs and credit |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Pula Advisors product offering
Product offeringCore offering
Pula designs and delivers index-based agricultural insurance and climate-risk data products for smallholder farmers across Africa and Asia. Its core products include Area Yield Index Insurance (AYII) and Hybrid Livestock Insurance, delivered through embedded distribution via government subsidy programs, microfinance credit facilities, licensed local insurers, and agritech platforms. The firm also provides geospatial data services, climate risk analytics, and regulatory compliance tooling (e.g., EUDR) to governments, development organizations, and agribusinesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Area Yield Index Insurance (AYII) Index-based crop insurance that uses historical benchmark yields, satellite data, and statistical modelling to trigger timely payouts when area yields fall below thresholds, enabling smallholder farmers to invest confidently and build resilience against climate risk without traditional field loss assessment.
- Hybrid Livestock Insurance Insurance for pastoralist communities that blends index-based triggers with indemnity-based coverage to deliver cost-effective protection across the full spectrum of livestock risks, reduce operational costs, and accelerate payouts.
- European Union Deforestation Regulation (EUDR) Compliance Compliance service for agribusinesses and exporters targeting EU markets, leveraging farmer registration data and traceability tools to support inclusive and sustainable sourcing, supply chain mapping, and EUDR requirements.
- Agricultural Data Services Geospatial and analytics solutions covering farm-level productivity, crop health, and climate resilience. Provides crop monitoring, yield forecasting, climate risk assessment, and impact evaluations to governments, organizations, and industry players.
- Public-Private Partnership Advisory Strategic policy advice, regulatory guidance, and market intelligence to governments and development partners to strengthen agricultural risk management, enhance financial inclusion and gender equality, and build resilient climate-smart farming systems.
- Human-Wildlife Conflict Insurance (Kenya) Insurance product piloted in Kenya that protects households against losses caused by human-wildlife conflict, administered on behalf of the Government of Kenya across six priority counties.
Quantifiable outcome
- 21+ million smallholder farmers covered across 12+ countries
- +2 more outcomes
Companies that use Pula Advisors
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Pula Advisors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pula Advisors partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Nyala Insurance S.C.coreEthiopian insurance company that distributes Pula's index-based crop and livestock insurance products to smallholder farmers across Ethiopia.
- Oromia InsurancecoreRegional insurance provider in Ethiopia distributing agricultural insurance products to farmers in Oromia region.
- Abay Insurance S.C.coreEthiopian insurance company partner distributing index-based agricultural insurance products.
- Ethiopian Insurance Corporation (EIC)coreState-owned Ethiopian insurer providing agricultural insurance coverage through Pula's platform.
- Africa Insurance CompanycoreAfrican insurance company distributing agricultural insurance products through Pula's platform.
- Leadway AssurancecoreNigerian insurance company implementing agricultural insurance programs for smallholder farmers in Nigeria.
- Presidential Food Systems Coordination Unit (PFSCU)corePresidential coordination body working with Pula on national food systems integration and agricultural insurance programs.
- Kenya Ministry of Agriculture and Livestock DevelopmentcoreKenyan government ministry partnering with Pula to embed agricultural insurance into national programs for smallholder farmers.
- Bayer FoundationcoreBayer Foundation supports agricultural innovation and partners with Pula on farmer protection programs and insurance product development.
- Lemonade FoundationminorLemonade Foundation supports insurtech innovations for social good and partners with Pula on agricultural insurance development.
- Sompo LabminorSompo Lab, the innovation arm of Sompo Holdings, explores agricultural insurance technology solutions through partnership with Pula.
- Pula FoundationminorPula's foundation arm supports social impact initiatives and farmer protection programs.
- FNDA BeninminorFonds National de Développement Agricole in Benin partnering on national agricultural insurance programs.
- World Food ProgrammecoreWFP partners with Pula on agricultural resilience programs, integrating insurance into food security initiatives.
- Ministry of Agriculture EthiopiacoreEthiopian Ministry of Agriculture partners with Pula to deliver index-based insurance to smallholder farmers through national programs.
- Ministry of Finance EthiopiacoreEthiopian Ministry of Finance supports agricultural insurance programs and subsidy schemes integrated with Pula's platform.
- National Bank of EthiopiacoreCentral bank of Ethiopia providing regulatory support and oversight for agricultural insurance programs.
- Association of Ethiopian InsurersminorIndustry association supporting insurance sector development and regulatory coordination for agricultural insurance products.
- ISF AdvisorsminorAdvisory firm specializing in agriculture and food systems providing strategic consulting and market intelligence.
- ZSIC General InsurancecoreZambian state-owned insurance company distributing agricultural index insurance products to smallholder farmers.
- Professional Insurance Corporation Zambia PLC (PICZ)coreZambian insurance company partner providing agricultural insurance coverage through Pula's platform.
- Madison General InsurancecoreInsurance partner in Zambia distributing agricultural insurance products.
- Feed the Future RESINAcoreUSAID-funded resilience program partnering with Pula on agricultural insurance and climate adaptation initiatives.
- AB EntheosminorOrganization supporting agricultural entrepreneurship partnering on insurance and farmer programs.
- Minet KenyacoreInsurance broker and consultancy implementing agricultural insurance programs for smallholder farmers in Kenya.
- COP Resilience HubminorClimate resilience hub at COP conferences partnering on agricultural climate adaptation and insurance initiatives.
- Apollo AgriculturecoreAgritech company providing credit and inputs to smallholder farmers with embedded insurance from Pula.
- aBi - Agricultural Business InitiativecoreAgricultural business initiative in Uganda supporting value chain development and financial inclusion with insurance integration.
- Africa Climate and Energy Nexus (AfCEN)minorClimate and energy initiative partnering on agricultural resilience and climate adaptation.
- EnabelminorBelgian development agency supporting agricultural insurance and development programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pula Advisors competitors and assessment
Company assessmentDirect peers
- ACRE Africa: ACRE Africa is a direct competitor offering index-based crop and livestock insurance to smallholder farmers across East Africa, using a similar embedded distribution model via insurers, aggregators, and mobile platforms.
- WorldCover: WorldCover (now operating as a climate insurance platform) provides parametric crop insurance to smallholder farmers in Africa and emerging markets, sharing Pula's focus on satellite/weather-indexed triggers and partnerships with local insurers.
- aWhere: aWhere provides agricultural data, weather analytics, and crop intelligence to agribusinesses, governments, and insurers, overlapping with Pula's Data Services line and serving the same index-insurance underwriting customer base.
- Blue Marble Microinsurance: Blue Marble Microinsurance builds embedded microinsurance products for emerging-market consumers, including agricultural and climate covers, overlapping with Pula's mission and distribution approach through local partners.
Emerging players
- OKO Finance: OKO Finance delivers mobile-based crop and climate insurance to smallholder farmers across West and East Africa, often embedded with input distributors and mobile money operators, directly overlapping Pula's customer base and distribution approach.
- IBISA Network: IBISA operates a blockchain-based mutual risk-sharing platform for index-based agricultural insurance, offering an alternative technological approach to the smallholder climate insurance space where Pula operates.
- Etherisc: Etherisc is a decentralized insurance protocol building parametric crop and livestock insurance products on blockchain; it is also a listed technology partner of Pula, making it a comparable insurtech protocol peer.
- Apollo Agriculture: Apollo Agriculture provides credit, inputs, and insurance to smallholder African farmers. As a listed partner of Pula and a comparable embedded-distribution agritech, it represents an adjacent business model converging on the same farmer base.
- CropIn: CropIn provides farm management, traceability, and predictive analytics for agribusiness and insurers, partially overlapping with Pula's data services and farmer-registration capabilities across emerging markets.
Broad incumbents
- Swiss Re: Swiss Re is a leading global reinsurer active in agricultural and climate insurance in Africa and Asia. It provides reinsurance capacity that underpins the parametric and index-based products offered by Pula and its partner insurers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pula Advisors social profiles
Digital presencePula Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pula Advisors leadership team
Management profileNumber of profiles
Profiles3 records
Pula Advisors funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pula Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pula Advisors
What does Pula Advisors do?
Pula designs and delivers index-based agricultural insurance and climate-risk data products for smallholder farmers across Africa and Asia. Its core products include Area Yield Index Insurance (AYII) and Hybrid Livestock Insurance, delivered through embedded distribution via government subsidy programs, microfinance credit facilities, licensed local insurers, and agritech platforms. The firm also provides geospatial data services, climate risk analytics, and regulatory compliance tooling (e.g., EUDR) to governments, development organizations, and agribusinesses.
Is Pula Advisors a public or private company?
Pula Advisors is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pula Advisors founded?
Pula Advisors was founded in 2015. It employs 101 to 250 people.
Where is Pula Advisors based?
Pula Advisors is headquartered in Mollis, Switzerland, in the Europe region.
How does Pula Advisors make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are embedded Insurance Programs and data Services.
Who are Pula Advisors's main competitors?
Direct peers on record are ACRE Africa, WorldCover, aWhere and Blue Marble Microinsurance. Emerging players are OKO Finance, IBISA Network, Etherisc, Apollo Agriculture and CropIn. Swiss Re is listed as a broad incumbent.
Does Pula Advisors have an API?
No public API is recorded for Pula Advisors.
What industry is Pula Advisors in?
Pula Advisors's product category is Agricultural Insurance. Its primary akta.pro industry code is AFACAJAD, Farm Risk Management & Insurance Advisory, with a secondary code of FSAJACAK, Crop & Farm Property Insurance. Its NAICS code is 11521 and its SIC code is 700.