SHOWFIELDS
SHOWFIELDS is a New York-based experiential retail company founded in 2017, self-described as "The most interesting store in the world." It operates physical retail showcase spaces, led by co-founders Tal Zvi Nathanel (CEO) and Amir Zwickel (CRO), and has raised approximately $11.25M+ in venture funding.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
SHOWFIELDS firmographics
Firmographics- Name
- SHOWFIELDS
- Website
- https://showfields.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SHOWFIELDS is a New York-based experiential retail company founded in 2017, self-described as "The most interesting store in the world." It operates physical retail showcase spaces, led by co-founders Tal Zvi Nathanel (CEO) and Amir Zwickel (CRO), and has raised approximately $11.25M+ in venture funding.
- Ownership category
- akta.pro rank
SHOWFIELDS industry classification
Industry- Product category
- Concept Retail Store
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where SHOWFIELDS is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SHOWFIELDS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
SHOWFIELDS product offering
Product offeringCore offering
SHOWFIELDS operates a curated retail experience store that showcases and sells products from a rotating selection of interesting brands. The company positions itself as "the most interesting store in the world," providing physical retail space where consumers can discover new products and brands in a unique, experiential shopping environment.
Differentiator
Problem solved
Functional benefit
Products and services
- SHOWFIELDS Retail Experience Store
Companies that use SHOWFIELDS
Customer profileIdeal customer profiles2 records
SHOWFIELDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SHOWFIELDS competitors and assessment
Company assessmentDirect peers
- Neighborhood Goods: Operated a rotating-brand physical retail concept in Plano, TX that mirrored SHOWFIELDS' model of featuring emerging DTC brands in a curated storefront. Highly comparable product, target customer, and revenue model; serves as the most direct historical comparable.
- STORY: Founded by Rachel Shechtman in NYC, STORY was a concept store that reinvented itself every few weeks with new brand and theme partnerships. Closest analog to SHOWFIELDS in terms of NYC location, rotating-curation model, and brand-discovery positioning.
- b8ta: Retail-as-a-service concept that showcases third-party (primarily tech) brands in physical showrooms with data-driven merchandising. Directly comparable in offering partners curated physical retail with embedded retail-tech; the closest operating analog to SHOWFIELDS today.
- Bulletin: Wholesale marketplace and physical retail concept featuring emerging female-founded brands; previously operated a NYC showroom. Comparable in serving the same emerging-brand-discovery use case for both consumers and brand partners.
Broad incumbents
- Macy's: Legacy US department store operating curated brand experiences (including "The Market at Macy's" and STORY@Macy's partnerships) that overlap with SHOWFIELDS' concept of curating emerging brands inside a flagship. Larger incumbent with broader assortment, but competes for the same brand-partner marketing budgets.
- Nordstrom: Established US department store with a multi-format strategy (full-line, Nordstrom Local, pop-ups) that increasingly partners with emerging DTC brands for in-store presence. Comparable as a large incumbent competing for brand-partner retail spend that SHOWFIELDS also targets.
- Hudson Yards: Large mixed-use NYC development whose retail floor includes curated brand experiences and concept stores similar in spirit to SHOWFIELDS. Comparable as a venue competing for the same experiential-retail tenant mix and consumer foot traffic.
Emerging players
- Showfields at The Wharf / Other Pop-up Retail Operators: Pop-up and short-term retail operators (e.g., Appear Here, The Folklore) that lease flexible retail space to consumer brands for limited runs. Comparable in offering brands short-term physical retail activations, though focused on wholesale space rather than curated showcase.
- The Wing: Membership-based physical space concept that combined community, retail, and curated brand presence. Comparable in pioneering the design-forward, experience-driven physical retail concept in NYC that SHOWFIELDS also embodies.
- Warby Parker (physical retail): DTC-born brand that built an extensive physical retail footprint to drive brand discovery and conversion. Comparable as an example of a DTC brand that graduated from concept-store presence to scaled own-retail — relevant to the brand-partner audience SHOWFIELDS courts.
Market position
Customer concentration
SHOWFIELDS social profiles
Digital presenceSHOWFIELDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHOWFIELDS leadership team
Management profileNumber of profiles
Profiles2 records
SHOWFIELDS funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHOWFIELDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHOWFIELDS
What does SHOWFIELDS do?
SHOWFIELDS operates a curated retail experience store that showcases and sells products from a rotating selection of interesting brands. The company positions itself as "the most interesting store in the world," providing physical retail space where consumers can discover new products and brands in a unique, experiential shopping environment.
When was SHOWFIELDS founded?
SHOWFIELDS was founded in 2017. It employs 1 to 10 people.
Where is SHOWFIELDS based?
SHOWFIELDS is headquartered in New York, United States, in the North America region.
Who are SHOWFIELDS's main competitors?
Direct peers on record are Neighborhood Goods, STORY, b8ta and Bulletin. Broad incumbents are Macy's, Nordstrom and Hudson Yards. Emerging players are Showfields at The Wharf / Other Pop-up Retail Operators, The Wing and Warby Parker (physical retail).
Does SHOWFIELDS have an API?
No public API is recorded for SHOWFIELDS.
What industry is SHOWFIELDS in?
SHOWFIELDS's product category is Concept Retail Store. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its NAICS code is 455219 and its SIC code is 5940.