TheWMarketplace
The WMarketplace is a Seattle-based training and accelerator platform that delivers ecommerce and export education programs to women-owned small businesses and government economic development organizations, globally. Co-founded by Kate Isler and Susan Gates in 2020, it has served over 1,000 women entrepreneurs through accelerator cohorts, export training, and the Ukraine Conference Series.
- Company typePrivate
- Founded2020
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TheWMarketplace does
The WMarketplace, Inc. is a Seattle-based private company, founded in 2020, that operates a training and accelerator platform focused on women-owned businesses. Its stated mission is to serve as an economic engine for women by equipping entrepreneurs with the digital literacy, ecommerce, and international business skills needed to compete in the online marketplace. Core offerings include the WMarketplace Accelerator, ecommerce accelerator cohorts, US and Canada export training programs, in-person workshops, market assessments, and a Ukraine Conference Series. The company has stated it has empowered over 1,000 women-owned businesses through these initiatives.
The business runs a professional services revenue model, monetizing through accelerator enrollment, export training programs, and consulting engagements. Pricing is not publicly disclosed; participants apply through an online portal or are reached via partnerships with government and economic development organizations. Distribution is partner-led: the US Commercial Service awarded recognition to the company on May 22, 2024, and collaborations with AmCham Ukraine, the SBA, and Buy Women Owned extend reach. SBA WOSB certification enables access to federal contract set-asides for women-owned businesses. The company is co-led by Kate Isler (Co-founder and CEO) and Susan Gates (Co-founder and CMO).
The underlying technology stack is not disclosed. The public presence is a Wix-hosted website with standard content marketing, email, and social channels (Instagram, Facebook, Twitter/X, LinkedIn, YouTube, TikTok). There is no proprietary software platform, mobile app, API, or SDK, meaning the company's defensible assets are its specialized curriculum, alumni network, and institutional partnerships rather than technology.
TheWMarketplace firmographics
Firmographics- Name
- TheWMarketplace
- Legal name
- The WMarketplace, Inc.
- Website
- https://thewmarketplace.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The WMarketplace is a Seattle-based training and accelerator platform that delivers ecommerce and export education programs to women-owned small businesses and government economic development organizations, globally. Co-founded by Kate Isler and Susan Gates in 2020, it has served over 1,000 women entrepreneurs through accelerator cohorts, export training, and the Ukraine Conference Series.
- Ownership category
- akta.pro rank
TheWMarketplace industry classification
Industry- Product category
- Women's Entrepreneurship Training and Ecommerce Education
- NAICS
- Professional and Management Development Training (611430), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI)
- akta.pro secondary industries
- Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK), Learning Experience Marketplaces (Workshops, Mentorships, Projects) (EDAFAIAL)
Keywords
Where TheWMarketplace is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
TheWMarketplace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Programs: Revenue generated through ecommerce accelerator programs, export training, and in-person workshops for women entrepreneurs. Programs are designed to drive global economic and entrepreneurship development.
- Consulting Services: Consulting services for small businesses through their training programs, supporting growth of women-owned enterprises globally.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
TheWMarketplace product offering
Product offeringCore offering
The WMarketplace, Inc. delivers training programs, accelerators, and consulting services focused on women entrepreneurs and women-owned businesses. Its core offerings include an ecommerce accelerator, export training (US and Canada markets), in-person workshops, and a Ukraine conference series that build digital literacy, international business skills, and market readiness for participants in the global ecommerce landscape.
Product overview
The WMarketplace Inc. operates as a multi-program accelerator and training platform focused on women's economic empowerment in the digital economy. The core offering is the WMarketplace Accelerator, supplemented by specialized programs including Ecommerce Accelerators, ECOM EXPORT, Export Training, CA Export Training, and In-Person Workshops. Additional programs include the Ukraine Conference Series. Services provided encompass digital economy access training, export training, and market assessments. The platform integrates digital literacy and international business skills development to equip women entrepreneurs for competitive ecommerce marketplaces globally.
Differentiator
Problem solved
Functional benefit
Products and services
- WMarketplace Accelerator An accelerator program that helps women-owned businesses succeed in the digital economy through ecommerce skills training, export capabilities, and market access. Designed for women entrepreneurs with a digital presence seeking to scale.
- ECOM EXPORT A program that helps women-owned businesses enter international markets through ecommerce export strategies.
- Export Training Training program teaching international business skills and export procedures for women entrepreneurs entering the US market.
- CA Export Training Export training program specifically tailored for women-owned businesses targeting the Canadian market.
- In-Person Workshops Hands-on workshop format providing direct training and mentorship for women entrepreneurs, delivered face-to-face.
- Ukraine Conference Series Conference series supporting Ukrainian women entrepreneurs with ecommerce and export training, delivered virtually and in-person in English and Ukrainian.
- Accessing the Digital Economy Foundational service helping women entrepreneurs establish and grow their digital presence and online business capabilities.
- Market Assessments Targeted market analysis and assessment services to help women-owned businesses identify and evaluate market opportunities for ecommerce and export.
Quantifiable outcome
- Empowered over 1000 women-owned businesses
Companies that use TheWMarketplace
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
TheWMarketplace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TheWMarketplace partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- US Commercial ServicecoreThe US Commercial Service awarded recognition to The WMarketplace Inc. on May 22, 2024, indicating a collaborative relationship supporting trade missions and international business development for women entrepreneurs. US Commercial Service supports US companies export goods and services globally.
- AmCham UkrainecoreAmCham Ukraine partnered with The WMarketplace to support Anzy Home's market entry into the US market. The collaboration provided case study evidence of the program's effectiveness in helping women-owned businesses access international markets.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
TheWMarketplace competitors and assessment
Company assessmentDirect peers
- Tory Burch Foundation: Foundation offering education, resources, and community programs to women entrepreneurs. Direct peer in the women-business economic empowerment space, with comparable training and accelerator-adjacent offerings.
- Hello Alice: Digital platform supporting small business owners — and specifically women-owned businesses — with training, mentorship, and grant opportunities. Direct peer: shares the women-entrepreneur support mission and accelerator-style programming.
- SCORE: Non-profit network providing mentoring, training, and resources to small business owners, heavily backed by the SBA. Direct peer in delivering structured training and consulting to SMBs, with similar institutional/government partnership channels.
- America's SBDC (Small Business Development Centers): Federally-funded network offering no-cost training, consulting, and accelerator-like programs to small businesses. Direct peer competing for the same women-owned SMB audience via government-funded channels.
- NAWBO (National Association of Women Business Owners): Member organization advocating for and supporting women business owners through education, networking, and resources. Direct peer in the women-owned business support category, with comparable training and community programming.
Broad incumbents
- Goldman Sachs 10,000 Small Businesses: Large, well-funded accelerator and education program for small businesses, including women-owned. Broad incumbent with deeper resources and broader curriculum that competes for the same SMB training wallet.
- Coursera: Global online learning marketplace with thousands of business, technology, and entrepreneurship courses. Broad incumbent representing the productized, scalable end-state that WMarketplace's curriculum could eventually compete with or partner into.
- Udemy: Mass-market online course marketplace with extensive business and ecommerce content. Broad incumbent demonstrating the economics of productized training — relevant as a comparable for any future digital-content monetization of WMarketplace's curriculum.
Emerging players
- Springboard: Online training provider focused on tech and data skills, with a notable women-in-tech audience. Emerging peer demonstrating how mission-aligned training can be productized into scalable, cohort-based offerings — a model relevant to WMarketplace.
- Dreamers // Doers: Community and resource platform for women entrepreneurs and leaders. Emerging peer in the women-business community category, with comparable audience overlap and content/community-led GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TheWMarketplace social profiles
Digital presenceTheWMarketplace compliance and trust
Trust signalCompliance2 records
TheWMarketplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheWMarketplace leadership team
Management profileNumber of profiles
Profiles2 records
TheWMarketplace funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheWMarketplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheWMarketplace
What does TheWMarketplace do?
The WMarketplace, Inc. delivers training programs, accelerators, and consulting services focused on women entrepreneurs and women-owned businesses. Its core offerings include an ecommerce accelerator, export training (US and Canada markets), in-person workshops, and a Ukraine conference series that build digital literacy, international business skills, and market readiness for participants in the global ecommerce landscape.
Is TheWMarketplace a public or private company?
TheWMarketplace is a private company. It is classified as venture growth investor backed and is currently operating.
When was TheWMarketplace founded?
TheWMarketplace was founded in 2020. It employs 1 to 10 people.
Where is TheWMarketplace based?
TheWMarketplace is headquartered in Seattle, United States, in the North America region.
How does TheWMarketplace make money?
Two revenue lines are on record. Training Programs are the primary driver. The others are consulting Services.
Who are TheWMarketplace's main competitors?
Direct peers on record are Tory Burch Foundation, Hello Alice, SCORE, America's SBDC (Small Business Development Centers) and NAWBO (National Association of Women Business Owners). Broad incumbents are Goldman Sachs 10,000 Small Businesses, Coursera and Udemy. Emerging players are Springboard and Dreamers // Doers.
Does TheWMarketplace have an API?
No public API is recorded for TheWMarketplace.
What industry is TheWMarketplace in?
TheWMarketplace's product category is Women's Entrepreneurship Training and Ecommerce Education. Its primary akta.pro industry code is EDANAGAI, Professional & Career Skills Tutoring Platforms (Coding, Data, Business), with a secondary code of EDAFAIAK, Skills & Microlearning Marketplaces (Bite-Sized Lessons). Its NAICS code is 611430 and its SIC code is 8200.