BrioHR
BrioHR is a modular cloud-based HRMS and payroll SaaS founded in 2018, serving over 1,000 SMEs across Malaysia, Indonesia, Singapore and ASEAN with localized statutory compliance and AI-enabled features such as OCR expense scanning.
- Company typePrivate
- Founded2018
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrioHR does
BrioHR is a cloud-based Human Resource Management System (HRMS) and payroll platform founded in 2018 and headquartered in Kuala Lumpur, Malaysia, with a Singapore-registered entity (BrioHR Pte Ltd). It provides an all-in-one, modular SaaS solution spanning the full employee lifecycle — payroll, leave and time-off, time & attendance, expense claims, performance management, recruitment/ATS, onboarding, training, pulse surveys and reporting/analytics — and serves more than 1,000 SME clients ranging from 10 to 3,000+ employees across Malaysia, Indonesia, Singapore and the wider ASEAN region, spanning at least 16 verticals from F&B and healthcare to manufacturing, government, finance and e-commerce.
The platform is built on a microservices architecture with REST APIs and hosted on cloud infrastructure delivering 99.9% uptime across three or more availability zones with a 1-minute recovery point objective. It is ISO 27001, PDPA and GDPR certified and supports localized statutory compliance for Malaysia (LHDN, EPF, SOCSO, EIS, HRDC, PSG, MDEC), Singapore (CPF, IRAS) and Indonesia (DJP). AI capabilities are embedded as features rather than as the core architecture: computer-vision OCR for expense receipt scanning, facial recognition for clock-in/out, multi-geolocation attendance verification and predictive turnover analytics. A disclosed 10 million-token monthly usage cap suggests reliance on third-party AI providers for these workloads.
BrioHR generates revenue primarily through modular per-user SaaS subscriptions billed monthly or annually, supplemented by managed payroll outsourcing services and HRDC-claimable training in Malaysia. Distribution combines a product-led growth self-serve model on web and mobile apps (iOS, Android, Huawei AppGallery) with a direct enterprise sales motion and a network of dozens of local channel partners in Malaysia. The company has raised approximately $7.8M in disclosed funding across seed and venture rounds, most recently a $6.5M (S$8.7M) Series A in May 2025 led by Openspace Ventures with participation from Taiwania Hive Ventures, with stated use of funds for AI development and Singapore-led Southeast Asia expansion.
BrioHR firmographics
Firmographics- Name
- BrioHR
- Legal name
- BrioHR Pte Ltd
- Website
- https://briohr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrioHR is a modular cloud-based HRMS and payroll SaaS founded in 2018, serving over 1,000 SMEs across Malaysia, Indonesia, Singapore and ASEAN with localized statutory compliance and AI-enabled features such as OCR expense scanning.
- Ownership category
- akta.pro rank
BrioHR industry classification
Industry- Product category
- Cloud HRMS and Payroll Software
- NAICS
- Payroll Services (541214), Professional Employer Organizations (56133)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)
Keywords
Where BrioHR is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
BrioHR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-User/Module): BrioHR charges subscription fees based on the number of active users and the specific modules subscribed. Billing follows monthly, quarterly, bi-annual, or annual cycles. The modular approach allows customers to choose and pay for only the modules they need, with the ability to add or remove modules over time.
- Payroll Outsourcing Services: Managed payroll services provided as an additional service beyond the core software platform, with additional charges applying.
- HRDC-Claimable Training: HRDC-claimable training services for eligible organizations in Malaysia, provided as an additional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Modular SaaS pricing with customizable feature packages |
| Subscription | Annual | Enterprise tier for larger organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
BrioHR product offering
Product offeringCore offering
BrioHR sells a modular, cloud-based all-in-one HRMS and payroll platform for SMEs, covering the full employee lifecycle including recruitment and ATS, onboarding, digital employee file, leave and time-off, expense claims with OCR, payroll with multi-country statutory compliance, time and attendance with facial recognition and geolocation, performance management, training, pulse surveys, and HR reporting and analytics. Customers subscribe per active user per module on monthly or annual cycles, and may add managed payroll outsourcing and HRDC-claimable training services on top of the software.
Product overview
BrioHR is a cloud-based all-in-one HRMS (Human Resource Management System) and payroll platform designed for SMEs in Southeast Asia. The platform operates as a unified system with integrated modules covering the entire employee lifecycle: from talent attraction (Recruitment & ATS, Job Board, Employee Onboarding) through core HR operations (Digital Employee File, Leave & Time-off, Expense Claims, Payroll, Time & Attendance, Timesheets, Shift Planning) to talent development and engagement (Performance Management, Training System, Pulse Surveys, Reporting & Analytics). The platform is built on microservices architecture with REST APIs, supporting 99.9% uptime across 3+ availability zones. It serves 1,000+ clients across Malaysia, Indonesia, Singapore, and ASEAN regions, with localized compliance for Malaysian (LHDN, HRDC, EPF, SOCSO, EIS), Singaporean (CPF, IRAS), and Indonesian payroll requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll Software Comprehensive payroll management module that automates multi-country salary calculations, statutory contributions (EPF, SOCSO, EIS in Malaysia; CPF in Singapore), tax deductions, and Zakat, designed for SMEs that need accurate, compliant payroll processing.
- Time and Attendance Employee time tracking module with web, mobile, and Timetec TC10 hardware clock-in/out, geolocation enforcement, facial recognition, shift planning, roster management, and overtime calculation for SMEs.
- Leave and Time-off Leave management module handling annual, medical, hospitalization, unpaid, replacement, and half-day leave, with carry-forward balances and configurable approval workflows.
- Expense Claims Employee expense claim module with ScanReceipt OCR auto-filling, claim categorization, approval workflows, reimbursement processing, and Xero integration for finance teams.
- Performance Management Performance appraisal module supporting main appraisal cycles and ad-hoc reviews, with OKR/objective tracking, 360 feedback, competency frameworks, and self-appraisal workflows for HR teams and managers.
- Recruitment and ATS Applicant tracking module covering job posting, candidate management, screening, interview scheduling, hiring workflow, and recruitment analytics for SME hiring teams.
- Employee Onboarding Onboarding module for new hires that streamlines document collection, profile setup, training assignment, and automated task completion tracking to get new employees productive faster.
- Digital Employee File Centralized employee record module storing personal information, employment history, documents, and organizational chart, with custom document folders and profile change request workflows.
- Training System Training management module for creating and managing training events, catalogs, and budgets, with multiple budget centers, trainee enrollment, and HRDC-claimable training tracking.
- Timesheets Timesheet module for tracking work hours of regular and shift-based employees, with approval workflows and synchronization to payroll.
- Pulse Surveys Employee engagement survey tool for gathering real-time feedback on workplace culture, satisfaction, and organizational health.
- Reporting and Analytics HR analytics and reporting module generating insights on employee turnover, payroll variance, leave balances, expense claims, and performance metrics, with customizable report formats and export options.
- Job Board Internal job board module for posting vacancies and managing internal mobility, integrated with the Recruitment and ATS module for seamless candidate tracking.
- Shift Planning
Quantifiable outcome
- 60% less time on onboarding employees
- +6 more outcomes
Companies that use BrioHR
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
BrioHR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
BrioHR partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
BrioHR competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
BrioHR social profiles
Digital presenceBrioHR compliance and trust
Trust signalCompliance4 records
BrioHR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrioHR leadership team
Management profileNumber of profiles
Profiles2 records
BrioHR funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrioHR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrioHR
What does BrioHR do?
BrioHR sells a modular, cloud-based all-in-one HRMS and payroll platform for SMEs, covering the full employee lifecycle including recruitment and ATS, onboarding, digital employee file, leave and time-off, expense claims with OCR, payroll with multi-country statutory compliance, time and attendance with facial recognition and geolocation, performance management, training, pulse surveys, and HR reporting and analytics. Customers subscribe per active user per module on monthly or annual cycles, and may add managed payroll outsourcing and HRDC-claimable training services on top of the software.
Is BrioHR a public or private company?
BrioHR is a private company. It is classified as venture growth investor backed and is currently operating.
When was BrioHR founded?
BrioHR was founded in 2018. It employs 11 to 50 people.
Where is BrioHR based?
BrioHR is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does BrioHR make money?
Three revenue lines are on record. SaaS Subscription (Per-User/Module) is the primary driver. The others are payroll Outsourcing Services and HRDC-Claimable Training.
Does BrioHR have an API?
Yes. BrioHR provides a public REST API for external system integration. The API base URL is https://static.api.briohr.com. It supports HTTP/HTTPS protocols with JSON/CSV request and response formats, using API Key authentication (Basic auth header). Integration requires IP whitelisting. Key API endpoints include: Employee Details API (export employee main information), Leave Records API (who-is-away data, leave summaries), Claim Report API (export claims, import claim status), Payroll Report API (company payroll reports with country/payroll center filtering), Time Log API (import clock-in/clock-out data, export time log reports), and Recruitment Report API (export recruitment data with filtering options). Available for clients via support team activation. Developer documentation is at support.briohr.com/knowledge/api-integrations.
What industry is BrioHR in?
BrioHR's product category is Cloud HRMS and Payroll Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 541214 and its SIC code is 7372.