NakedPoppy
NakedPoppy is a San Francisco-based direct-to-consumer clean beauty e-commerce company, founded in 2017, that curates better-for-you beauty brands and tailors product recommendations to individual consumers.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
NakedPoppy firmographics
Firmographics- Name
- NakedPoppy
- Legal name
- NakedPoppy, Inc.
- Website
- https://nakedpoppy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NakedPoppy is a San Francisco-based direct-to-consumer clean beauty e-commerce company, founded in 2017, that curates better-for-you beauty brands and tailors product recommendations to individual consumers.
- Ownership category
- akta.pro rank
NakedPoppy industry classification
Industry- Product category
- Clean Beauty E-Commerce
- NAICS
- Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
Keywords
Where NakedPoppy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
NakedPoppy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain
NakedPoppy product offering
Product offeringCore offering
NakedPoppy is a clean beauty company that curates better-for-you beauty brands and tailors product selections to individual customers. The company aggregates vetted clean beauty products from multiple third-party brands and personalizes the offering based on each customer's preferences and needs.
Differentiator
Problem solved
Functional benefit
Companies that use NakedPoppy
Customer profileIdeal customer profiles1 record
NakedPoppy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NakedPoppy partnerships and signals
Strategic signalScale indicators1 record
NakedPoppy competitors and assessment
Company assessmentDirect peers
- Follain: Follain is a clean beauty retailer curating non-toxic brands with a strong standards-based selection. Comparable to NakedPoppy as a multi-brand clean beauty curator targeting ingredient-conscious consumers.
- The Detox Market: The Detox Market is a clean beauty marketplace curating non-toxic skincare, makeup, and wellness brands across DTC and physical retail. It is a close comparable to NakedPoppy's curation model and clean-beauty positioning.
- Credo Beauty: Credo Beauty is a multi-brand clean beauty retailer with a strict ingredient standard and curated assortment of vetted brands. It directly competes with NakedPoppy's positioning of curating 'better-for-you' beauty, with comparable retail/DTC distribution and standards-based merchandising.
- Beautycounter: Beautycounter is a clean beauty brand and direct-selling company with its own product line plus curated third-party offerings. Comparable to NakedPoppy as a clean beauty brand that competes for the same ingredient-conscious consumer, though via a different go-to-market model.
Broad incumbents
- Goop: Goop operates a beauty and wellness storefront curating clean and prestige brands alongside its own label. Comparable to NakedPoppy in the clean/wellness curation space, though with broader lifestyle positioning and owned-brand leverage.
- Sephora: Sephora operates the 'Clean at Sephora' program, a large-scale curated assortment of clean-formulated brands. Although broader than NakedPoppy, its curated clean standard and personalization features directly overlap with the same target customer and value proposition.
- Ulta Beauty: Ulta's 'Conscious Beauty' program curates clean and ingredient-conscious brands across skincare, makeup, and wellness. Comparable to NakedPoppy as a broader incumbent entering the curated clean beauty space with significant scale advantages.
Emerging players
- Saie Beauty: Saie is a clean beauty brand with emphasis on sustainable, ingredient-conscious formulations across skincare and makeup. Comparable to NakedPoppy in addressing the same clean-beauty consumer segment, with overlapping brand partners and merchandising standards.
- Mented Cosmetics: Mented is a clean, vegan beauty brand operating in color cosmetics. Comparable to NakedPoppy as a clean beauty brand likely present in similar curated assortments, with overlap on target consumer and ingredient standards.
- W3LL People: W3LL People is a clean color cosmetics brand with a focused assortment in the clean beauty category. Comparable to NakedPoppy as a clean-positioned beauty player targeting ingredient-conscious consumers, though as a single brand rather than curator.
Market position
Customer concentration
NakedPoppy social profiles
Digital presenceNakedPoppy financial estimates
Financial estimateRevenue estimate
Valuation estimate
NakedPoppy leadership team
Management profileNumber of profiles
Profiles3 records
NakedPoppy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NakedPoppy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NakedPoppy
What does NakedPoppy do?
NakedPoppy is a clean beauty company that curates better-for-you beauty brands and tailors product selections to individual customers. The company aggregates vetted clean beauty products from multiple third-party brands and personalizes the offering based on each customer's preferences and needs.
Is NakedPoppy a public or private company?
NakedPoppy is a private company. It is classified as venture growth investor backed and is currently operating.
When was NakedPoppy founded?
NakedPoppy was founded in 2017. It employs 11 to 50 people.
Where is NakedPoppy based?
NakedPoppy is headquartered in San Francisco, United States, in the North America region.
Who are NakedPoppy's main competitors?
Direct peers on record are Follain, The Detox Market, Credo Beauty and Beautycounter. Broad incumbents are Goop, Sephora and Ulta Beauty. Emerging players are Saie Beauty, Mented Cosmetics and W3LL People.
Does NakedPoppy have an API?
No public API is recorded for NakedPoppy.
What industry is NakedPoppy in?
NakedPoppy's product category is Clean Beauty E-Commerce. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 456 and its SIC code is 2844.