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Nogin

Full company profile

uuid0000swo

Namestring
Nogin
Legal namestring
Nogin Inc
Websiteurl
nogin.com
Company typeenum
Public
Founded yearint
2010
Short descriptiontext

Nogin is a publicly traded commerce-as-a-service company that provides an AI-positioned eCommerce platform and full-spectrum outsourced commerce services to consumer and lifestyle brands across multiple U.S. retail sectors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersTustin, United States
HQ citystring
Tustin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
commerce as a service, AI-driven eCommerce platform, D2C brand enablement, outsourced eCommerce operations, consumer brand retail technology
Industry1 code
1Apparel, Footwear & Accessories Omnichannel
CodeCRAFAEAAPrimaryYes
NAICS code2 codes
  • Clothing and Clothing Accessories Retailers45811
  • General Merchandise Retailers455
SIC code2 codes
  • Retail-Nonstore Retailers5960
  • Retail-Apparel & Accessory Stores5600
Product category
Commerce-as-a-Service / D2C eCommerce Platform
Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Nogin provides commerce-as-a-service solutions to consumer and lifestyle brands, combining an AI-driven eCommerce platform with full-spectrum outsourced services that span the entire eCommerce lifecycle. Its portfolio also includes the acquired online women's fashion retailer ModCloth, which serves both as a flagship showcase of the platform and as an owned retail brand.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1AI-driven eCommerce Platform
CategoryCore platform
Description

A commerce-as-a-service platform providing AI-powered eCommerce capabilities to consumer and lifestyle brands across multiple retail sectors.

2Full-Spectrum eCommerce Services
CategoryManaged services
Description

Comprehensive managed eCommerce services delivered alongside the AI platform to support consumer and lifestyle brands across multiple retail sectors.

3ModCloth (Acquired Brand)
CategoryAcquired brand
Description

An online women's fashion retailer wholly owned by Nogin, focused on female empowerment and inclusivity in fashion.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Peers10 records
1Adobe Commerce (Magento)
TypeBroad incumbent
Description

Adobe Commerce is the Magento-based enterprise commerce offering sold alongside Adobe Experience Cloud. It overlaps with Nogin's omnichannel commerce capabilities but is positioned at larger brand customers with broader Adobe stack adoption.

2Oracle Commerce
TypeBroad incumbent
Description

Oracle Commerce is an enterprise commerce solution within Oracle's broader CX suite. It competes for large brand commerce workloads that overlap with the upper end of Nogin's customer profile.

3BigCommerce
TypeDirect peer
Description

BigCommerce provides a SaaS e-commerce platform targeting mid-market and enterprise brands. It competes head-to-head with Nogin in offering commerce technology and services to consumer and lifestyle brands.

4Shopify
TypeDirect peer
Description

Shopify is the leading multi-vertical commerce platform serving D2C and omnichannel brands globally. It directly competes with Nogin's commerce-as-a-service value proposition, particularly for brands seeking outsourced infrastructure.

5Kibo Commerce
TypeDirect peer
Description

Kibo Commerce offers a unified commerce platform with OMS, eCommerce, and personalization for mid-market brands. It is a direct comparable to Nogin in serving consumer brands with outsourced commerce capabilities.

6Squarespace
TypeEmerging player
Description

Squarespace offers website building with integrated commerce capabilities targeting creators and small brands. It addresses the lower end of the market that Nogin's brand-focused platform also aspires to serve.

7commercetools
TypeDirect peer
Description

commercetools provides a headless commerce platform used by global brands and retailers. It overlaps with Nogin's platform offering for brands seeking modern, API-driven commerce infrastructure.

8GoDaddy
TypeBroad incumbent
Description

GoDaddy offers commerce and website solutions primarily to SMBs and solopreneurs. It competes more broadly in the small-business commerce enablement space that surrounds Nogin's brand customer base.

9Wix
TypeBroad incumbent
Description

Wix provides website building and commerce tools primarily to SMBs. While focused on smaller merchants than Nogin's brand customers, the underlying commerce platform competes for similar D2C enablement spend.

10Salesforce Commerce Cloud
TypeBroad incumbent
Description

Salesforce Commerce Cloud is an enterprise commerce platform sold as part of Salesforce's broader CRM and marketing cloud portfolio. It overlaps with Nogin's platform capabilities but targets larger enterprises and offers a much broader suite.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Nogin

Commerce-as-a-Service / D2C eCommerce Platformnogin.com

Nogin is a publicly traded commerce-as-a-service company that provides an AI-positioned eCommerce platform and full-spectrum outsourced commerce services to consumer and lifestyle brands across multiple U.S. retail sectors.

Nogin firmographics

Firmographics
Name
Nogin
Legal name
Nogin Inc
Website
https://nogin.com
Company type
Public
Founded year
2010
Operating status
Operating
Headcount range
101–250 employees
Short description
Nogin is a publicly traded commerce-as-a-service company that provides an AI-positioned eCommerce platform and full-spectrum outsourced commerce services to consumer and lifestyle brands across multiple U.S. retail sectors.
Ownership category
akta.pro rank

Nogin industry classification

Industry
Product category
Commerce-as-a-Service / D2C eCommerce Platform
NAICS
Clothing and Clothing Accessories Retailers (45811), General Merchandise Retailers (455)
SIC
Retail-Nonstore Retailers (5960), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry
Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

  • Commerce as a service
  • AI-driven eCommerce platform
  • D2C brand enablement
  • Outsourced eCommerce operations
  • Consumer brand retail technology

Where Nogin is headquartered

Location

Headquarters

HQ city
Tustin
HQ country
United States
HQ region
North America

Markets served

Nogin business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Nogin product offering

Product offering

Core offering

Nogin provides commerce-as-a-service solutions to consumer and lifestyle brands, combining an AI-driven eCommerce platform with full-spectrum outsourced services that span the entire eCommerce lifecycle. Its portfolio also includes the acquired online women's fashion retailer ModCloth, which serves both as a flagship showcase of the platform and as an owned retail brand.

Differentiator

Problem solved

Functional benefit

Products and services

  • AI-driven eCommerce Platform A commerce-as-a-service platform providing AI-powered eCommerce capabilities to consumer and lifestyle brands across multiple retail sectors.
  • Full-Spectrum eCommerce Services Comprehensive managed eCommerce services delivered alongside the AI platform to support consumer and lifestyle brands across multiple retail sectors.
  • ModCloth (Acquired Brand) An online women's fashion retailer wholly owned by Nogin, focused on female empowerment and inclusivity in fashion.

Companies that use Nogin

Customer profile

Segments1 record

Ideal customer profiles1 record

Nogin technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Nogin partnerships and signals

Strategic signal

Scale indicators2 records

Nogin competitors and assessment

Company assessment

Broad incumbents

  • Adobe Commerce (Magento): Adobe Commerce is the Magento-based enterprise commerce offering sold alongside Adobe Experience Cloud. It overlaps with Nogin's omnichannel commerce capabilities but is positioned at larger brand customers with broader Adobe stack adoption.
  • Oracle Commerce: Oracle Commerce is an enterprise commerce solution within Oracle's broader CX suite. It competes for large brand commerce workloads that overlap with the upper end of Nogin's customer profile.
  • GoDaddy: GoDaddy offers commerce and website solutions primarily to SMBs and solopreneurs. It competes more broadly in the small-business commerce enablement space that surrounds Nogin's brand customer base.
  • Wix: Wix provides website building and commerce tools primarily to SMBs. While focused on smaller merchants than Nogin's brand customers, the underlying commerce platform competes for similar D2C enablement spend.
  • Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform sold as part of Salesforce's broader CRM and marketing cloud portfolio. It overlaps with Nogin's platform capabilities but targets larger enterprises and offers a much broader suite.

Direct peers

  • BigCommerce: BigCommerce provides a SaaS e-commerce platform targeting mid-market and enterprise brands. It competes head-to-head with Nogin in offering commerce technology and services to consumer and lifestyle brands.
  • Shopify: Shopify is the leading multi-vertical commerce platform serving D2C and omnichannel brands globally. It directly competes with Nogin's commerce-as-a-service value proposition, particularly for brands seeking outsourced infrastructure.
  • Kibo Commerce: Kibo Commerce offers a unified commerce platform with OMS, eCommerce, and personalization for mid-market brands. It is a direct comparable to Nogin in serving consumer brands with outsourced commerce capabilities.
  • commercetools: commercetools provides a headless commerce platform used by global brands and retailers. It overlaps with Nogin's platform offering for brands seeking modern, API-driven commerce infrastructure.

Emerging players

  • Squarespace: Squarespace offers website building with integrated commerce capabilities targeting creators and small brands. It addresses the lower end of the market that Nogin's brand-focused platform also aspires to serve.

Market position

Customer concentration

Nogin social profiles

Digital presence

Nogin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nogin leadership team

Management profile

Number of profiles

Profiles4 records

Nogin subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Nogin funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nogin M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nogin

What does Nogin do?

Nogin provides commerce-as-a-service solutions to consumer and lifestyle brands, combining an AI-driven eCommerce platform with full-spectrum outsourced services that span the entire eCommerce lifecycle. Its portfolio also includes the acquired online women's fashion retailer ModCloth, which serves both as a flagship showcase of the platform and as an owned retail brand.

Is Nogin a public or private company?

Nogin is a public company. It is classified as public and is currently operating.

When was Nogin founded?

Nogin was founded in 2010. It employs 101 to 250 people.

Where is Nogin based?

Nogin is headquartered in Tustin, United States, in the North America region.

Who are Nogin's main competitors?

Broad incumbents on record are Adobe Commerce (Magento), Oracle Commerce, GoDaddy, Wix and Salesforce Commerce Cloud. Direct peers are BigCommerce, Shopify, Kibo Commerce and commercetools. Squarespace is listed as an emerging player.

Does Nogin have an API?

No public API is recorded for Nogin.

What industry is Nogin in?

Nogin's product category is Commerce-as-a-Service / D2C eCommerce Platform. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 45811 and its SIC code is 5960.

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Live signals
GlobeNewswireKickBallz® to Leverage Nogin’s Enterprise-Class Ecommerce Technology and End-to-End Services to Launch New D2C Sales ChannelKickBallz, a caffeinated gum brand, selected Nogin's Intelligent Commerce technology and end-to-end services to launch its D2C and marketplace channels. The partnership covers online storefront, inventory, marketing, and Amazon operations. Nogin manages these operations to support KickBallz's growth across multiple sales channels.GlobeNewswireRujo Boots Steps into a New Era of Ecommerce with Nogin’s Fully Managed SolutionNogin partnered with Rujo Boots to manage its ecommerce operations, redesigning its Shopify Plus platform. The partnership drove a 54% year-over-year increase in conversion rates, over 40% growth in D2C sales, and a 25% reduction in advertising expenses as a percentage of sales.GlobeNewswireMetabolic Partners with Nogin to Enhance Digital Presence and Operational EfficiencyNogin partnered with Metabolic to migrate its custom e-commerce site to Nogin's Intelligent Commerce platform, completing the transition in two months with no up-front costs. The move reduced operational expenses and freed Metabolic to focus on product innovation. Nogin's technology automatically updates with new features, eliminating the need for future replatforming.GlobeNewswirePooof! Partners with Nogin to Transform Direct-to-Consumer Sales for Dissolving Teeth-Whitening StripsPooof! selected Nogin's Intelligent Commerce technology to launch its direct-to-consumer business. The dissolving teeth-whitening strips offer 37% better whitening over 10 days than a leading competitor. Nogin will manage the online store, inventory, and multichannel expansion.GlobeNewswireNogin Announces Confirmation of Restructuring PlanNogin's Chapter 11 plan was confirmed by the U.S. Bankruptcy Court for the District of Delaware, clearing the path for its financial restructuring. The reorganized equity will be acquired by a B. Riley-sponsored entity, with the transaction expected to close in mid-April. The plan is supported by an ad hoc group representing over 90% of senior notes and the creditors' committee.GlobeNewswireNogin Initiates Strategic Financial Restructuring; Operations to Continue UninterruptedNogin filed Chapter 11 bankruptcy with a stalking horse bid and DIP financing from B. Riley Financial. The company secured over $27 million in bookings year-to-date and will continue operations without interruption. It expects to return to profitability in the next fiscal year.GlobeNewswireNogin Announces Compliance with Nasdaq Listing Rule Regarding Form 10-Q Filing after Receiving Nasdaq Notice Regarding Late Form 10-Q FilingNogin received a Nasdaq notice on Nov. 16, 2023, stating it failed to timely file its Form 10-Q for the period ended Sept. 30, 2023. The company filed the report earlier that day and received a letter confirming compliance with Nasdaq Listing Rule 5250(c)(1). The Form 10-Q is available at www.sec.gov.NoginHeadless Commerce: Part 1—The Evolving State of E-CommerceNogin and Coresight Research have launched a three-part report series on headless commerce, examining commerce-as-a-service trends in the US. The first installment draws on an October 2021 Coresight survey of US e-commerce leaders, covering pandemic impacts, infrastructure evolution, platform satisfaction, and obstacles to adopting CaaS solutions. The report is sponsored by Nogin.GlobeNewswireRumpl Partners with Nogin To Supercharge D2C GrowthRumpl, a technical blanket maker, partnered with Nogin to use its Intelligent Commerce technology for D2C growth. The agreement includes AI-powered customer segmentation and algorithmic merchandising, plus marketing services to reach more customers cost-effectively.GlobeNewswireDenovo Brands Selects Nogin’s Commerce-as-a-Service Solution to Accelerate D2C Growth for KijaroDenovo Brands selected Nogin's Commerce-as-a-Service to support Kijaro's direct-to-consumer business. The partnership provides enterprise-level ecommerce features including customer data platform, AI segmentation, and merchandising. Nogin will optimize Kijaro's online sales of NFL-branded chairs.