SunRoof
SunRoof designs, manufactures, and installs 2-in-1 building-integrated solar roofs that replace traditional roofing while generating electricity, serving homeowners, property developers, architects, and commercial building owners across Europe and the US.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SunRoof does
SunRoof is a Swedish-founded, Poland-operating Building-Integrated Photovoltaic (BIPV) company founded in 2013 by brothers Lech and Karol Kaniuk. It designs, manufactures, and installs 2-in-1 solar roofs that combine structural protection, thermal insulation, and electricity generation in a single frameless glass-glass monocrystalline photovoltaic system certified to BRoof (t1) fire safety standards. The portfolio has expanded to include photovoltaic facades, SunPorts solar carports, the My.SunRoof Home Energy Management System (HEMS) app, and the SunRoof Care aftercare service. Pricing is bespoke and quote-based, starting at 450 PLN per square meter in Poland, with each roof individually engineered.
The company sells through a hybrid go-to-market combining direct field sales (with regional heads for Poland and CEE), architect and developer specification partnerships, and a product-led online calculator (calculator.sunroof.se/pl) that generates leads for homeowners. Target customers include single-family homeowners (primary segment), property developers, architectural studios, and owners of commercial and public buildings. Revenue is generated primarily through hardware sales and installation services, with a planned transition into recurring revenue via the My.SunRoof platform, ecosystem product upsells (batteries, EV chargers), and a planned energy marketplace built on the 2020 Redlogger acquisition.
SunRoof has installed over 1,000 solar roofs across Sweden, Poland, Germany, Switzerland, Norway, Spain, and the US as of April 2023, and has raised over €35 million from European climate-tech investors including Klima Energy Transition Fund, World Fund, Nordic Alpha Partners, and Legal & General Capital. The company employs 51-100 people, operates R&D and logistics centers in Poland (Łódź and Gdańsk) with headquarters in Sweden, and in November 2024 transitioned leadership to a new CEO, Michael Jakal, supported by Toon Bouten (ex-Tado CEO) as Advisory Board Chairman.
SunRoof firmographics
Firmographics- Name
- SunRoof
- Legal name
- SunRoof Technology Sp. z o.o.
- Website
- https://sunroof.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SunRoof designs, manufactures, and installs 2-in-1 building-integrated solar roofs that replace traditional roofing while generating electricity, serving homeowners, property developers, architects, and commercial building owners across Europe and the US.
- Ownership category
- akta.pro rank
SunRoof industry classification
Industry- Product category
- Building-Integrated Solar Roofing
- NAICS
- Roofing Contractors (23816), Solar Electric Power Generation (221114)
- SIC
- Asphalt Paving & Roofing Materials (2950), Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
- akta.pro secondary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where SunRoof is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
SunRoof business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Solar Roof Sales and Installation: SunRoof designs, manufactures, and installs bespoke 2-in-1 solar roofs for single-family homes, developers, commercial buildings, and public structures. Each roof is individually designed and priced based on size, shape, energy capacity requirements, and materials. Pricing includes comprehensive services from roofing and scaffolding to electrical work and aftercare. This is the primary revenue stream.
- Energy Marketplace and Surplus Energy Sales: Following the acquisition of Redlogger, SunRoof is building an energy marketplace platform enabling customers to sell surplus energy generated by their solar roofs. The platform will compete with Tesla's Autobidder. Revenue model involves transaction fees or commission on energy trades.
- My.SunRoof App and Digital Platform: Digital platform for energy management, construction progress tracking, and ecosystem product upsells (energy storage, EV chargers). The platform generates insights that facilitate sales of complementary products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Per square meter pricing in Poland |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SunRoof product offering
Product offeringCore offering
SunRoof designs, manufactures, and installs building-integrated 2-in-1 solar roofs and PV facades that replace conventional roofing materials while generating electricity through frameless glass-glass monocrystalline photovoltaic modules. The offering is sold as a complete end-to-end project including roof structure, scaffolding, electrical installation, commissioning, DSO registration, and aftercare, and is connected to the My.SunRoof cloud HEMS app for real-time energy management.
Product overview
SunRoof offers a comprehensive ecosystem of building-integrated solar products anchored by its flagship 2-in-1 Solar Roof system that integrates photovoltaic technology directly into roofing materials, replacing traditional roofs while generating clean electricity. The ecosystem is unified through the My.SunRoof digital platform and mobile app, which serves as a Home Energy Management System (HEMS) connecting with inverters, battery storage, EV chargers, heat pumps, and smart home devices for real-time energy monitoring and optimization. Supporting products include Photovoltaic Facades for building exteriors and SunPorts solar carports. The portfolio also includes an Online Calculator tool for cost estimation and the acquired Redlogger energy logging software that underpins the company's digital infrastructure and planned energy marketplace. The comprehensive SunRoof Care service provides installation, monitoring, and maintenance support.
Differentiator
Problem solved
Functional benefit
Brands
- My.SunRoof: Home Energy Management System (HEMS) app that connects home energy systems, optimizes usage, and monitors solar production in real time.
- SunPort
Products and services
- SunRoof 2-in-1 Solar Roof Integrated BIPV roofing system that combines structural roof protection, thermal insulation, and photovoltaic electricity generation in a single product for homeowners, developers, architects, and commercial building owners. Replaces traditional roofing materials with frameless glass-glass monocrystalline 400W PV modules available in multiple colors.
- SunRoof Photovoltaic Facade Building-integrated photovoltaic facade system that turns building exteriors into energy-generating surfaces using highly durable, weather-resistant monocrystalline glass-glass solar panels. Provides aesthetic design options for architects and developers seeking eco-friendly building envelopes.
- SunPorts Solar Carport Photovoltaic shelter solution for carports and outdoor structures that provides covered parking while generating solar energy, offered as an alternative for customers with flat roofs or those seeking additional solar capacity.
- SunRoof Care Service Comprehensive aftercare service package including 24/7 monitoring of installations, swift individual module replacement in case of malfunction, application-based faulty panel identification, annual roof inspections, AC/DC security installation, inverter installation, and registration with the local Distribution System Operator.
- My.SunRoof Home Energy Management System (HEMS) App
Quantifiable outcome
- Solar roof generates 19,000 kWh/year for a 218 m2 installation in Łódź, Poland
- +8 more outcomes
Companies that use SunRoof
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
SunRoof technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature7 records
SunRoof partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Toon Bouten (Advisory Board Chairman)coreFormer CEO of Tado (European smart thermostat company) joins as Chairman of SunRoof's Advisory Board. Brings extensive experience in scaling climate tech companies and international growth. Currently also Chairman at Vilisto.
- Bartłomiej Solner (Head of Sales & Growth Poland)coreFormer Columbus Energy sales leader joins SunRoof Poland as Head of Sales & Growth, bringing over 20 years of experience in advanced technology and sustainable energy.
- BIMobjectminorOwner of the largest parametric objects platform. Partnered with SunRoof for the 'Design of the Future' international architectural competition, providing a platform for architects to design with SunRoof products.
- Grenton Smart Home SystemminorSmart home technology partner for the 'Design of the Future' architectural competition. Competition required participants to use both BIMobject and Grenton Smart Home System in their SunRoof designs.
- RedloggercoreSwedish company developing renewable energy supporting software, acquired by SunRoof. Redlogger (Renewable Energy Data Logger) logs green energy generation and consumption, reports to the Swedish Energy Agency for grid compensation, and serves as the infrastructure for SunRoof's energy marketplace platform. Key Redlogger staff became SunRoof partners through share-based acquisition.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
SunRoof competitors and assessment
Company assessmentBroad incumbents
- Solarcentury: Solarcentury is a UK-based established solar EPC and product company (now part of Statkraft) operating across utility-scale, commercial, and residential solar. It overlaps with SunRoof in residential and commercial solar installations and is comparable as a European solar platform with a BIPV product line.
- SolarEdge: SolarEdge is a major residential and commercial solar inverter and energy optimization provider with a HEMS product (mySolarEdge). It is comparable to SunRoof as a residential solar ecosystem player integrating inverters, storage, and EV chargers under a software platform.
- Hanwha Qcells: Hanwha Qcells is one of the world's largest solar module manufacturers and an integrated residential/commercial solar installer. It overlaps with SunRoof in supplying PV modules for residential installations and is comparable as a vertically integrated solar provider competing in the same downstream markets.
- Maxeon Solar Technologies: Maxeon (spun out of SunPower) designs and manufactures premium back-contact solar cells and modules, including integrated shingle-style products such as SunPower Equinox. It is comparable to SunRoof in targeting premium residential BIPV with aesthetic and high-efficiency differentiation.
- Enphase Energy: Enphase is the leading microinverter and home energy management platform (Enphase IQ) that integrates with solar, batteries, and EV chargers. Its HEMS offering overlaps directly with SunRoof's My.SunRoof app and is comparable as an incumbent in the residential solar software and monitoring layer.
Direct peers
- SunTegra Solar: SunTegra manufactures integrated solar shingles and tiles designed to install like conventional roofing while generating electricity. It is a niche US-based BIPV player with overlapping target customers (homeowners replacing roofs) and product architecture (integrated PV roofing).
- Tesla (Solar Roof): Tesla's Solar Roof is the highest-profile building-integrated photovoltaic roof product on the market, combining glass tiles with PV cells in a 2-in-1 roof system. It is SunRoof's most direct competitor and the company explicitly references competing with Tesla in its funding announcements.
- CertainTeed (Solstice Shingle): CertainTeed's Solstice Solar Shingle is a building-integrated PV roofing product from one of North America's largest roofing manufacturers. It competes with SunRoof in the integrated solar roof category with similar aesthetic-integration and energy-generation value proposition.
- GAF Energy: GAF Energy (a Standard Industries subsidiary) makes Timberline Solar, a nailable solar roof shingle that integrates PV into a traditional roofing system. It targets the same roof-replacement customer and is backed by North America's largest roofing manufacturer, giving it unmatched distribution reach.
- SolTech Energy Sweden: SolTech Energy is a Swedish solar energy company selling building-integrated solar roofing and façade solutions across Scandinavia and Europe. It is the closest geographic and product-market peer to SunRoof in Northern Europe.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SunRoof social profiles
Digital presenceSunRoof compliance and trust
Trust signalCompliance1 record
SunRoof financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunRoof leadership team
Management profileNumber of profiles
Profiles10 records
SunRoof subsidiaries and ownership
Company hierarchySubsidiaries1 record
SunRoof funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunRoof M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunRoof
What does SunRoof do?
SunRoof designs, manufactures, and installs building-integrated 2-in-1 solar roofs and PV facades that replace conventional roofing materials while generating electricity through frameless glass-glass monocrystalline photovoltaic modules. The offering is sold as a complete end-to-end project including roof structure, scaffolding, electrical installation, commissioning, DSO registration, and aftercare, and is connected to the My.SunRoof cloud HEMS app for real-time energy management.
Is SunRoof a public or private company?
SunRoof is a private company. It is classified as venture growth investor backed and is currently operating.
When was SunRoof founded?
SunRoof was founded in 2013. It employs 51 to 100 people.
Where is SunRoof based?
SunRoof is headquartered in Stockholm, Sweden, in the Europe region.
How does SunRoof make money?
Three revenue lines are on record. Solar Roof Sales and Installation is the primary driver. The others are energy Marketplace and Surplus Energy Sales and my.SunRoof App and Digital Platform.
Who are SunRoof's main competitors?
Broad incumbents on record are Solarcentury, SolarEdge, Hanwha Qcells, Maxeon Solar Technologies and Enphase Energy. Direct peers are SunTegra Solar, Tesla (Solar Roof), CertainTeed (Solstice Shingle), GAF Energy and SolTech Energy Sweden.
Does SunRoof have an API?
No public API is recorded for SunRoof.
What industry is SunRoof in?
SunRoof's product category is Building-Integrated Solar Roofing. Its primary akta.pro industry code is IMADAFAO, Solar Roofing & Roof-Mounted PV Systems, with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 23816 and its SIC code is 2950.