What Farmer Connect does

Farmer Connect is a Switzerland-based agtech company, founded in 2019 and headquartered in Vernier, that operates a blockchain-based traceability platform targeting the coffee supply chain. Its core product enables provenance tracking, ethical-sourcing verification, and supply-chain transparency from smallholder farmer to end buyer, addressing coffee-industry stakeholders seeking to demonstrate regulatory compliance and sustainability credentials.

The company's technology stack is centered on distributed-ledger traceability — recording chain-of-custody and origin data in an immutable format — rather than disclosed AI/ML components. Farmer Connect serves a single primary vertical (coffee) through a horizontal segmentation approach, going to market with anchor partnerships in the trading and distribution layer of the industry. Its two disclosed equity partners are ITOCHU Corporation (lead investor, a Japanese diversified trading house) and Sucafina (one of the world's largest green coffee traders), both of which are likely to function as distribution channels and reference customers.

The company operates with an 11-50 employee team and is privately held. Pricing is not publicly disclosed, consistent with enterprise B2B SaaS norms in agtech. Its strategic positioning aligns with the EU Deforestation Regulation (EUDR), which is mandating due-diligence and traceability for coffee and other commodities imported into the EU — a regulatory tailwind that broadens the addressable market from voluntary sustainability buyers to all EU-bound importers. The blockchain coffee traceability market in which Farmer Connect competes is projected to grow from $1.8 billion in 2025 to $9.6 billion by 2034.

Name

Farmer Connect

Legal name

Farmer Connect

Website

https://farmerconnect.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmer Connect operates a blockchain-based traceability platform for the coffee supply chain, connecting smallholder farmers to the agricultural value chain to deliver provenance verification, ethical-sourcing compliance, and EUDR due-diligence support to coffee traders, roasters, and brands.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ)

akta.pro secondary industry

Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ)

Keywords

• Supply chain traceability
• Blockchain traceability
• Agricultural compliance
• Farm data management
• Coffee traceability

Headquarters

HQ city

Vernier

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Farmer Connect operates a blockchain-based traceability platform that connects smallholder farmers digitally to the agriculture supply chain, with a primary focus on the coffee industry. The platform provides supply chain transparency and traceability, enabling verification of ethical and sustainable sourcing practices and supporting compliance with emerging regulations such as the EU Deforestation Regulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Blockchain-based Coffee Supply Chain Traceability Platform A blockchain-powered traceability platform that provides transparency and traceability across the coffee supply chain, enabling stakeholders to verify ethical sourcing claims, support compliance with regulations such as the EU Deforestation Regulation, and digitally connect smallholder farmers to the global agriculture supply chain.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bext360: Bext360 is a blockchain-based supply chain traceability platform focused on coffee and agricultural commodities. It is explicitly named alongside Farmer Connect as a key competitor in blockchain coffee traceability, sharing the same target market of coffee value chain stakeholders seeking ethical sourcing verification.
• Agridence: Agridence is an EUDR and supply chain compliance platform offering first-mile data capture, geospatial risk assessment, and end-to-end traceability for agri-commodities including coffee. It addresses the same regulatory pain points (EUDR compliance) and serves similar coffee-industry customers.
• FoodLogiQ (by Trustwell): FoodLogiQ provides supply chain traceability, supplier management, and food safety compliance software. It serves food and beverage companies needing lot-level traceability and supplier verification, overlapping with Farmer Connect's functionality for coffee industry buyers.

Broad incumbents

• IBM Food Trust: IBM Food Trust is a blockchain-based food traceability network built on Hyperledger. As a large enterprise incumbent offering broad food and beverage traceability capabilities, it competes with Farmer Connect in the same coffee traceability space but serves multiple commodities and benefits from IBM's enterprise sales force.
• SAP Blockchain Business Solutions: SAP offers blockchain-based supply chain traceability capabilities integrated into its broader ERP and SCM portfolio. Named as a direct competitor in blockchain coffee traceability, it brings enterprise scale and existing customer relationships that small startups cannot match.
• VeChain: VeChain is a public blockchain platform with supply chain traceability applications across food, luxury goods, and logistics. It competes with Farmer Connect in the broader blockchain traceability space but offers a generalized platform rather than coffee-specific workflows.
• Oracle Blockchain Platform: Oracle offers enterprise blockchain solutions including supply chain traceability applications, integrated with its cloud and ERP stack. Named as a competitor in blockchain coffee traceability, it leverages existing enterprise relationships in food and beverage.
• Microsoft Azure Blockchain Service: Microsoft provides blockchain infrastructure and supply chain solutions through Azure, enabling traceability applications for food and agriculture. Named as a competitor in blockchain coffee traceability, it competes through enterprise cloud relationships and developer ecosystem reach.

Emerging players

• Circulor: Circulor provides blockchain-based supply chain traceability and provenance tracking for raw materials including metals, minerals, and increasingly agricultural commodities. It competes in the same blockchain traceability category and serves similar compliance-driven enterprise customers.
• Provenance (blockchain traceability): Provenance is a blockchain-based supply chain transparency platform helping brands verify sustainability claims and trace product origins. It overlaps with Farmer Connect's mission of verifying ethical sourcing claims and serving consumer-facing brands with transparency needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/farmerconnectSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmer Connect