TheraB Medical
TheraB Medical is a Michigan-based medical device company that developed SnugLit, a wearable LED phototherapy swaddle for treating neonatal jaundice in infants in hospital and home settings. The company received FDA 510(k) clearance in January 2026 and was acquired by Natus Sensory in February 2026.
- Company typePrivate
- Founded2017
- HeadquartersEast Lansing, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What TheraB Medical does
TheraB Medical Products, Inc. is a Michigan-based medical device company that developed SnugLit, a single-product wearable phototherapy swaddle for the treatment of neonatal jaundice in infants. The device uses LED-based light therapy delivered through a swaddle form factor that provides full-body coverage without requiring infant eye protection, addressing the mobility and caregiver-separation limitations of conventional stationary overhead phototherapy units. The product was designed in accordance with American Academy of Pediatrics (AAP) guidelines for neonatal jaundice management and received FDA 510(k) clearance in January 2026.
TheraB's commercial model is hardware sales of the SnugLit device to hospitals, neonatal intensive care units (NICUs), pediatric hospitals, and — post-clearance — home healthcare settings. The go-to-market is enterprise field sales targeting healthcare providers, with pricing not publicly disclosed. The company maintained a small team (1–10 employees) and had not yet generated meaningful commercial revenue at the time of its acquisition by Natus Sensory, a global newborn care company within the ARCHIMED portfolio, on February 11, 2026. Following the acquisition, SnugLit is distributed through Natus Sensory's established global healthcare provider sales network.
The company was venture-backed across multiple tranches from 2015 through 2024, drawing on a mix of university-affiliated investors (Michigan Rise, Red Cedar Ventures), healthcare-focused angels (Healthcare Equity Angels, Gulf South Angels), and seed-stage VCs (Suncoast Ventures, Smartgate VC, Baker Bridge Capital, Triple S Ventures, Foster Lane Investments, Expert Dojo, SteelSky Ventures, Pipeline Angels). Clinical and product credibility was anchored through partnerships with Cortex Design (industrial design and manufacturing), Stanford School of Medicine's Maternal and Child Health Research Institute, and University Hospitals Cleveland, alongside clinical advisors including Dr. David K. Stevenson and Dr. Meera Sankar of Stanford.
TheraB Medical firmographics
Firmographics- Name
- TheraB Medical
- Legal name
- TheraB Medical Products, Inc.
- Website
- https://therabmedical.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- TheraB Medical is a Michigan-based medical device company that developed SnugLit, a wearable LED phototherapy swaddle for treating neonatal jaundice in infants in hospital and home settings. The company received FDA 510(k) clearance in January 2026 and was acquired by Natus Sensory in February 2026.
- Ownership category
- akta.pro rank
TheraB Medical industry classification
Industry- Product category
- Neonatal Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Neonatal Intensive Care & Special Care Nurseries (NICU/SCN) (HLAFAJAE)
Keywords
Where TheraB Medical is headquartered
LocationHeadquarters
- HQ city
- East Lansing
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TheraB Medical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SnugLit Device Sales: One-time hardware sales of the SnugLit wearable phototherapy device to hospitals and healthcare providers for neonatal jaundice treatment. The product received FDA 510(k) clearance in January 2026.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
TheraB Medical product offering
Product offeringCore offering
TheraB Medical develops and manufactures SnugLit, a wearable infant swaddle phototherapy device that delivers full-body LED light therapy for the treatment of neonatal jaundice. The device is sold to hospitals, NICUs, and pediatric care providers as an FDA 510(k)-cleared medical device designed per AAP guidelines, enabling portable treatment that supports parent-infant bonding and eliminates the need for eye protection during therapy.
Product overview
TheraB Medical is a single-product medical device company focused on wearable phototherapy technology for neonatal jaundice treatment. The company's flagship and only product is SnugLit, a wearable infant swaddle that delivers full-body phototherapy. SnugLit was developed to modernize traditional jaundice treatment by providing a portable, parent-friendly alternative to stationary phototherapy equipment that limits mobility and caregiver interaction. The device received FDA 510(k) clearance in January 2026 and was subsequently acquired by Natus Sensory in February 2026 to expand global access to the technology.
Differentiator
Problem solved
Functional benefit
Products and services
- SnugLit Wearable Phototherapy Swaddle SnugLit is a wearable phototherapy device designed as an infant swaddle that delivers full-body LED light therapy for the treatment of neonatal jaundice. The device eliminates the need for eye protection required by traditional phototherapy equipment and enables continuous therapy while supporting parent-infant bonding, breastfeeding, and mobility. FDA 510(k)-cleared for use in both hospital and home healthcare settings, designed in accordance with AAP guidelines.
Quantifiable outcome
- FDA 510(k) clearance achieved January 2026
- +1 more outcomes
Companies that use TheraB Medical
Customer profileSegments2 records
Ideal customer profiles2 records
TheraB Medical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TheraB Medical partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- University Hospitals ClevelandcoreCollaboration with University Hospitals Ventures focusing on successful commercialization of SnugLit. Includes usability studies, clinical feedback, and future clinical studies. Led by UH clinicians Katherine Griswold, MD, and Claudia Hoyen, MD.
- Stanford University School of MedicinecoreClinical research collaboration with Stanford School of Medicine's Maternal and Child Health Research Institute (MCHRI) to investigate the impact of SnugLit through collaborative research and facility-based pilots. Dr. David K. Stevenson, renowned neonatologist and Stanford professor, joined as Clinical Advisor.
- Cortex DesigncoreStrategic product development partnership with Cortex Design, an award-winning industrial design, engineering, and manufacturing firm based in Toronto, Canada. The partnership aimed to accelerate innovation and commercialization of SnugLit, combining TheraB's neonatal care expertise with Cortex Design's expertise in translating ideas into user-centric medical devices.
- Natus SensorycoreAcquired TheraB Medical in February 2026 to expand access to SnugLit device and support Natus Sensory's mission to provide comprehensive, family-centered newborn care globally.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
TheraB Medical competitors and assessment
Company assessmentBroad incumbents
- Natus Medical Incorporated: Natus Medical is the parent of Natus Sensory (which acquired TheraB in February 2026) and a global leader in newborn care, neurology, and sensory diagnostics. Natus sells a competing newborn phototherapy line, making it both parent and the most direct competitive incumbent in the same category.
- GE Healthcare: GE Healthcare offers the Giraffe line of neonatal phototherapy devices and is a dominant supplier of NICU equipment globally. TheraB competes with GE's stationary LED phototherapy units on the same hospital procurement budgets.
- Drägerwerk: Dräger is a major neonatal care equipment manufacturer offering phototherapy units, incubators, and warming devices. Competes head-to-head with SnugLit in NICU purchasing decisions for jaundice treatment devices.
- Philips (Philips Maternal & Neonatal Care): Philips provides neonatal phototherapy through its maternal and neonatal care portfolio alongside broader NICU and monitoring solutions. A large incumbent competing for hospital phototherapy budgets.
- Masimo: Masimo is a global leader in patient monitoring and has expanded into neonatal care with jaundice measurement (transcutaneous bilirubinometry) and related newborn care products. Broad incumbent with overlapping NICU presence.
Direct peers
- Atom Medical: Atom Medical (Japan) is a specialized neonatal and perinatal equipment manufacturer with a focused phototherapy product line. Closest direct competitor in product category, though smaller in global hospital share than GE or Dräger.
- Inspiration Healthcare: UK-based Inspiration Healthcare specializes in neonatal intensive care equipment, including phototherapy devices. A specialized direct competitor in the neonatal phototherapy category with overlapping hospital customer base.
Emerging players
- Owlet Baby Care: Owlet develops wearable infant monitoring technology (smart socks, connected devices) for newborn health. Adjacent in the wearable infant technology category, focused on home/parent use rather than hospital phototherapy.
- Medela: Medela is a global leader in breastfeeding and neonatal care products, with growing presence in NICU solutions. Adjacent peer with overlapping hospital and home neonatal care customer relationships.
Regional players
- Utah Medical Products: Utah Medical Products manufactures specialty neonatal devices and supplies, including products used in NICU and delivery settings. Smaller, focused peer in neonatal medical devices, primarily serving US hospital markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TheraB Medical social profiles
Digital presenceTheraB Medical compliance and trust
Trust signalCompliance1 record
TheraB Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheraB Medical leadership team
Management profileNumber of profiles
Profiles8 records
TheraB Medical funding detail
Funding detailFunding overview
Funding rounds11 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheraB Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheraB Medical
What does TheraB Medical do?
TheraB Medical develops and manufactures SnugLit, a wearable infant swaddle phototherapy device that delivers full-body LED light therapy for the treatment of neonatal jaundice. The device is sold to hospitals, NICUs, and pediatric care providers as an FDA 510(k)-cleared medical device designed per AAP guidelines, enabling portable treatment that supports parent-infant bonding and eliminates the need for eye protection during therapy.
Is TheraB Medical a public or private company?
TheraB Medical is a private company. It is classified as corporate owned and is currently acquired.
When was TheraB Medical founded?
TheraB Medical was founded in 2017. It employs 1 to 10 people.
Where is TheraB Medical based?
TheraB Medical is headquartered in East Lansing, United States, in the North America region.
How does TheraB Medical make money?
One revenue line is on record: snugLit Device Sales.
Who are TheraB Medical's main competitors?
Broad incumbents on record are Natus Medical Incorporated, GE Healthcare, Drägerwerk, Philips (Philips Maternal & Neonatal Care) and Masimo. Direct peers are Atom Medical and Inspiration Healthcare. Emerging players are Owlet Baby Care and Medela. Utah Medical Products is listed as a regional player.
Does TheraB Medical have an API?
No public API is recorded for TheraB Medical.
What industry is TheraB Medical in?
TheraB Medical's product category is Neonatal Medical Devices. Its primary akta.pro industry code is HLAFAJAE, Neonatal Intensive Care & Special Care Nurseries (NICU/SCN). Its NAICS code is 339113 and its SIC code is 3841.