Kalki Fashion

What Kalki Fashion does

Kalki Fashion is a Mumbai-based premium ethnic wear retailer founded in 2007 by Shravan Gupta and now led by his three sons Saurabh, Shishir, and Nishit Gupta. The company designs, sources, and sells bridal, festive, and occasion wear for women, men, and children across categories including sarees, lehengas, salwar kameez, Indo-western wear, menswear, kidswear, jewellery, and accessories, blending traditional Indian craftsmanship (zari, zardozi, cutdana, Banarasi, Lucknowi techniques) with modern retail formats such as pre-draped and instant sarees. Sub-brands include LUXE, Mushk Couture, Zehn Couture, Inara Couture, and Trousseau, alongside limited-edition collaborations with celebrity stylist Rhea Kapoor and Grammy-nominated artist Raja Kumari.

The business operates an omnichannel model combining 15+ owned flagship retail stores across major Indian cities (Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad, Surat, Jaipur, Vadodara, Ludhiana, Indore) with a Shopify-based D2C e-commerce platform shipping to 200+ countries. The technology stack includes personalization, AI-powered recommendations, image search, video shopping, and mobile apps on iOS and Android, complemented by WhatsApp Business for customer communication. Revenue is generated through one-time unit-priced product sales via D2C and retail, plus professional services revenue from bridal consultations and KALKI Express alteration services in the US, UK, and Australia.

The company has styled more than 100,000 clients and was reported to have reached approximately ₹500 crore in revenue with ~50% year-over-year growth. In April 2025, Kalki secured ₹225 crore (~$26.4 million) in private equity from Lighthouse Funds (with The Rainmaker Group as exclusive advisor) to fund domestic and international retail expansion, digital infrastructure, supply chain enhancements, and product innovation. International expansion to Dubai, Singapore, and London is planned for 2026, supported by a coordinated trademark filing strategy across the UK (granted), Australia, Canada, UAE, and US (pending).

Name

Kalki Fashion

Legal name

KALKI Fashion Privat Limited

Website

https://in.kalkifashion.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kalki Fashion is a Mumbai-headquartered, family-run premium Indian ethnic wear brand founded in 2007, selling bridal, festive, and occasion wear across sarees, lehengas, menswear, and accessories via 15+ Indian flagship stores and a D2C platform shipping to 200+ countries.

Ownership category

akta.pro rank

Product category

Ethnic Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

Keywords

• Ethnic fashion retail
• Bridal couture wear
• Occasion wear D2C
• Indian festive fashion
• Wedding ethnic clothing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. D2C E-commerce Sales: Direct-to-consumer online sales through owned Shopify e-commerce platform (kalkifashion.com and in.kalkifashion.com) shipping to 200+ countries with free shipping over $299 internationally and free shipping within India. The platform offers personalized shopping, video consultations, and seamless checkout.
2. Flagship Retail Store Sales: Revenue from owned flagship retail stores across India featuring experiential shopping with private bridal suites and couture lounges. Currently operates 15+ stores across major Indian cities including Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad, Surat, Jaipur, Vadodara, Ludhiana, Indore.
3. Bridal Consultation Services: Personal bridal consultation and styling appointments, both virtual via video call and in-store, generating revenue through premium styling services and wedding dress curation.
4. Custom Fitting & Alteration Services: KALKI Express alteration service providing custom fitting and tailored alterations, particularly in US, UK, and Australia markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Kalki Fashion is a premium Indian ethnic wear brand designing, sourcing, and retailing bridal couture, festive occasion wear, menswear, kids' wear, and ethnic accessories (jewellery, clutches, footwear) directly to consumers. The company operates an omnichannel model with 15+ owned flagship stores across major Indian cities and a global D2C e-commerce platform shipping to 200+ countries, supported by video shopping, bridal consultations, and alteration services in key international markets.

Product overview

Kalki Fashion is an Indian ethnic fashion D2C brand and omnichannel retailer offering occasion wear, bridal couture, and traditional Indian clothing for women, men, and children. The product portfolio is organized around core categories (Sarees, Salwar Kameez, Lehengas, Indo Western, Menswear, Kids Wear) and premium collections/sub-brands (LUXE, Bridal Wear). The brand operates through a D2C e-commerce platform and physical flagship stores across India, complemented by mobile applications. Recent collections include KALKI x Rhea Kapoor collaboration, Mushk Couture, The Atelier Couture, Bride & Baraat, Inara Couture, and Trousseau Line. The company positions itself at the intersection of traditional craftsmanship (zari, zardozi, cutdana embroidery) and modern retail innovation.

Differentiator

Problem solved

Functional benefit

Brands

• KALKI x Rhea Kapoor: Limited-edition occasion wear collaboration with celebrity stylist Rhea Kapoor featuring Banarasi edit, Metallic series, and Printed series.
• Kalki x Raja Kumari
• Zehn Couture
• Mushk Couture
• Trousseau

Products and services

• Sarees Extensive collection of traditional Indian sarees including embroidered, instant pre-draped, printed, plain, bridal, woven, organza, Kanjivaram, sequin, satin, and tissue varieties, catering to festive, wedding, and party occasions for women.
• Salwar Kameez / Suits Traditional women's ethnic suits including Anarkali, Palazzo, Sharara, Kurta Sets with Dupatta, Dhoti suits, and Pakistani suits for various occasions and styles (Chikankari, Bandhani, printed, classic).
• Lehengas Bridal and festive lehenga collection including embroidered, traditional, printed, and fusion styles with shopper segments for bride, bridesmaid, bride's mother, and wedding guests across ceremonies like engagement, haldi, mehendi, sangeet, wedding, and reception.
• Indo Western / Fusion Wear Contemporary fusion wear including jumpsuits, crop top pant sets, crop top skirt sets, co-ord sets, and kaftans blending traditional and western aesthetics for women.
• Menswear / Men's Ethnic Wear Complete men's ethnic collection featuring sherwani suits, kurta jacket sets, kurta sets, Indo-Western menswear, tuxedo suits, Jodhpuri suits, and occasion-specific wear for weddings, haldi, mehendi, sangeet, and cocktail events.
• Bridal Wear Premium bridal couture including heavily embellished lehengas, bridal gowns, bridal sarees, and complete wedding attire for brides featuring traditional techniques like zari, zardozi, and cutdana work.
• Kids Wear Children's ethnic fashion including lehenga sets, anarkali gowns, crop tops with skirts, kurta pajama sets, and sherwani sets for boys and girls for festive and wedding occasions.
• Jewellery Indian ethnic jewellery including earrings, necklace sets, bangles/bracelets, rings, and maangtikkas/head accessories to complement bridal and festive outfits.
• Blouses Saree blouses and cholis in various styles including embroidered, plain, bridal, velvet, raw silk, sequin, and satin finishes.
• Accessories Ethnic accessories including clutches, potlis, handbags, and footwear for women and men for festive and wedding occasions.
• LUXE Premium Collection Premium luxury collection featuring exclusive occasion wear and high-end bridal couture pieces.
• KALKI x Rhea Kapoor Collection Limited-edition occasion wear collaboration collection with celebrity stylist Rhea Kapoor featuring three series (Banarasi edit, Metallic series, Printed series) with silhouettes including sarees, draped skirts, kaftans, bandhgala jackets, and modular separates designed for modern women, available via made-to-order.
• The Atelier Couture Collection Designer couture collection featuring bespoke bridal and occasion wear with intricate craftsmanship.
• Trousseau Collection Wedding trousseau collection featuring The Bandhani Chronicles (tie-dye), The Cocktail Kitsch (classic silhouettes with signature embroideries), and The Perennial Classics (Lucknowi, Banarasi, Kashmiri sarees).
• KALKI Fashion Mobile App Mobile application for iOS (App Store) and Android (Google Play) enabling shopping across sarees, suits, lehengas, and accessories with personalized recommendations and video shopping features.
• Bridal Consultation & Video Shopping Services Personal bridal consultation and styling appointments provided both virtually via video call and in-store, offering wedding dress curation and remote personalized shopping experiences for brides and wedding customers.
• KALKI Express Alteration Service Tailored alteration service offering swift expert custom fitting and alterations, particularly in US, UK, and Australia markets, supporting international customers with custom fitting of ethnic wear purchases.

Quantifiable outcome

• Revenue grew approximately 50% year-over-year to Rs 500 crore
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Rhea KapoorflagshipStrategic or Co-development Partner · 20 May 2026Celebrity stylist and producer Rhea Kapoor collaboration to launch limited-edition occasion wear collection 'KALKI x Rhea Kapoor'. Collection spans three series: Banarasi edit in gold and ivory, Metallic series in black/beige/silver, and Printed series in pink/green/peach. Features silhouettes including sarees, draped skirts, kaftans, bandhgala jackets, and modular separates designed for modern women.
• Raja KumaricoreStrategic or Co-development PartnerKALKI x Raja Kumari collaboration featuring the Grammy-nominated artist and songwriter in an exclusive designer collection.
• Sharvari WaghminorGTM or Marketing PartnerBollywood celebrity inaugurated KALKI's Delhi Pitampura store on July 4, 2024, serving as brand ambassador for the store launch.
• Namrata Pahwa (IP Law Expert)minorImplementation/ SI/ Consulting PartnerIP law expert collaboration for trademark protection strategy across diverse international jurisdictions including UK, Australia, Canada, UAE, and US.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Sabyasachi: India's leading bridal couture designer brand, operating across bridal lehengas, sarees, and occasion wear. Directly comparable to Kalki on bridal/occasion wear category, premium positioning, and omnichannel retail plus D2C, though Sabyasachi sits at the ultra-premium/celebrity tier and sets the upper benchmark for the category.
• Manish Malhotra: Celebrity designer-led Indian bridal and occasion wear brand with high brand cachet. Competes with Kalki across bridal couture, festive wear, and men's ethnic wear, with comparable D2C and flagship store distribution.
• Anita Dongre: Indian bridal and occasion wear brand with a portfolio spanning bridal couture, lehengas, and sustainable ethnic wear. Closely comparable to Kalki on mid-premium bridal positioning, omnichannel model, and women's-led bridal assortment, with overlapping target customer.
• Tarun Tahiliani: Indian couture designer offering bridal, occasion wear, and Indo-Western fusion. Comparable to Kalki on bridal couture category, premium price points, and physical-plus-digital distribution strategy, with similar focus on craftsmanship-led collections.
• Pernia's Pop-Up Shop: Online multi-designer platform for Indian bridal and occasion wear. Directly comparable to Kalki on bridal e-commerce, premium occasion wear assortment, and serving NRI/diaspora customers globally, though operating as a marketplace versus Kalki's owned brand model.
• Aza Fashions: Multi-designer Indian bridal and couture retailer with physical stores in Mumbai and Delhi plus online. Comparable to Kalki on bridal couture assortment, premium positioning, and tier-1 city flagship store model, with overlapping designer brand portfolio.

Broad incumbents

• Manyavar: Largest organised Indian ethnic wear brand, originally menswear-led (sherwanis, kurtas) but now expanding into women's bridal and occasion wear. Comparable to Kalki on occasion wear category, omnichannel scale, and wedding season demand, though positioned more mass-premium than Kalki's couture-led assortment.
• FabIndia: Iconic Indian ethnic wear and home retail chain with broad assortment across women's, men's, and kids. Same Lighthouse Funds sponsor as Kalki, comparable on Indian ethnic wear category and large-format retail store model, though more accessible price points and less bridal-heavy.

Emerging players

• Nykaa Fashion: Indian online fashion destination operated by FSNE Commerce, with growing ethnic wear and bridal assortment. Comparable to Kalki on D2C Indian ethnic wear, omnichannel distribution, and serving aspirational/wedding shoppers, though broader assortment and less bridal-specialised.
• Torani: Indian heritage-inspired occasion wear and prêt couture brand with focus on storytelling, handcraft, and contemporary Indian wear. Comparable to Kalki on occasion wear category, premium positioning, and designer-led collections with growing NRI/diaspora distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kalkifashion
• YouTubeyoutube.com/kalkifashion
• Facebookfacebook.com/kalkifashion
• Instagraminstagram.com/kalkifashion
• Pinterestpinterest.com/kalkifashion
• LinkedInlinkedin.com/company/kalkifashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalki Fashion