AppTech Payments
AppTech Payments Corp. (NASDAQ: APCX) is a Carlsbad, California-based fintech company operating the FinZeo Banking-as-a-Service platform for credit unions, community banks, and fintech companies, with revenue driven primarily by transaction processing and subscription fees following its 2025 InfinitusPay acquisition.
- Company typePublic
- Founded2022
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AppTech Payments does
AppTech Payments Corp. (NASDAQ: APCX) is a Carlsbad, California-based fintech company that operates a Banking-as-a-Service (BaaS) and payment processing platform serving credit unions, community banks, and fintech companies. The company was founded in 2009, completed its Nasdaq listing in January 2022 following a reverse stock split, and has 11-50 employees. AppTech has pursued an acquisition-driven growth strategy, completing three material acquisitions: Hothand Inc. (2022) for a portfolio of twelve geolocation-based mobile patents, Alliance Partners LLC/FinZeo (October 2023) for its core payment technology and API platform, and InfinitusPay (October 31, 2025) for a digital payment and BaaS platform.
The company's core technology is the FinZeo platform, a cloud-native, API-driven Banking-as-a-Service offering that enables financial institutions to deliver digital banking, payment processing, and embedded financial solutions. InfinitusPay extends this with a digital payment platform that has processed over $450 million in transactional volume since acquisition. The technology stack combines issuer processing capabilities with API integration for embedded finance. Revenue is generated through transaction processing fees (InfinitusPay's $450M+ transactional volume) and subscription/service fees for platform access by financial institutions. Distribution occurs primarily through direct B2B enterprise sales to credit unions and banks, and through the strategic partnership with InstaCash Inc. for mobile-to-mobile payments.
Full-year 2025 revenue reached $1.4 million, up from $278K in 2024, driven primarily by the InfinitusPay acquisition. The company signed an agreement to provide FinZeo platform services to a credit union network with over 2,000 locations. Despite strong top-line growth, AppTech continues to operate at a loss, posting an operating loss of $1.3 million in Q4 2025 with a loss per share of $0.23. Capital structure includes multiple post-IPO equity raises totaling $26.5M+ since 2022, and the company maintains a market capitalization of approximately $14.8-18 million. Leadership includes CEO Thomas DeRosa, Executive Chairman Albert L. Lord, and COO Anthony Shall, with employment contracts extended through 2027.
AppTech Payments firmographics
Firmographics- Name
- AppTech Payments
- Legal name
- AppTech Payments Corp.
- Website
- https://apptechcorp.com
- Company type
- Public
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AppTech Payments Corp. (NASDAQ: APCX) is a Carlsbad, California-based fintech company operating the FinZeo Banking-as-a-Service platform for credit unions, community banks, and fintech companies, with revenue driven primarily by transaction processing and subscription fees following its 2025 InfinitusPay acquisition.
- Ownership category
- akta.pro rank
AppTech Payments industry classification
Industry- Product category
- Payment Processing / Banking-as-a-Service
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where AppTech Payments is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AppTech Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Payment Processing Services: AppTech generates revenue through transaction processing fees from payment services. Since joining AppTech, Infinitus Pay has processed over $450 million in transactional volume, driving increased revenues from new initiatives and acquisitions.
- Platform-as-a-Service Subscriptions: The company provides FinZeo platform services to credit unions and financial institutions on a subscription or service fee basis, with platform integration and ongoing service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform subscription for financial institutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
AppTech Payments product offering
Product offeringCore offering
AppTech Payments operates a Banking-as-a-Service (BaaS) platform branded FinZeo that delivers payment processing, digital banking, and embedded finance infrastructure to financial institutions and fintech partners. Through its InfinitusPay subsidiary, the company provides merchant and account payment processing services, while its FinZeo platform enables partner banks, credit unions, and fintechs to deploy white-label digital banking and payment capabilities via API integration.
Product overview
AppTech Payments operates as a fintech company offering a unified platform approach centered on its FinZeo payment technology platform and Banking-as-a-Service infrastructure. The product portfolio includes the FinZeo platform (core payment processing and banking-as-a-service), InfinitusPay (acquired digital payment platform), and the Hothand patent portfolio (geolocation-based mobile advertising patents). These products work together to provide embedded financial solutions, digital commerce capabilities, and mobile payment services through API-driven integration.
Differentiator
Problem solved
Functional benefit
Brands
- FinZeo: A payment processing and banking-as-a-service platform providing embedded financial solutions
Products and services
- FinZeo Banking-as-a-Service Platform White-label Banking-as-a-Service platform that enables credit unions, community banks, and fintech partners to deploy digital banking, payment processing, and embedded finance capabilities via API integration. Target customers are US credit unions, community banks, and fintech/embedded-finance partners.
- InfinitusPay Payment Processing Payment processing service offering merchant and account-level payment processing rails to financial institutions and fintech partners. Acquired and launched as a product line within AppTech's BaaS stack, targeting the same institutional and fintech buyer base as FinZeo.
- Digital Banking Platform Digital banking infrastructure delivered through the FinZeo platform that allows partner banks, credit unions, and fintechs to provide digital account, card, and banking experiences to their end customers under their own brand.
Quantifiable outcome
- Infinitus Pay has processed over $450 million in transactional volume since joining AppTech
- +2 more outcomes
Companies that use AppTech Payments
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
AppTech Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
AppTech Payments partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InstaCash Inc.strategicAppTech Payments and InstaCash Inc. formed a partnership in June 2023 to launch a mobile-to-mobile payment system with digital banking services, aiming to expand ecommerce reach and deliver innovative financial solutions to the market.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
AppTech Payments competitors and assessment
Company assessmentDirect peers
- Treasury Prime: Treasury Prime provides a Banking-as-a-Service platform that enables banks, fintechs, and brands to embed banking and payment products via APIs. Directly comparable to AppTech's FinZeo BaaS offering and credit-union/bank target segment.
- Unit: Unit is an embedded banking platform offering bank accounts, cards, lending, and payments APIs to fintechs and brands. Comparable to AppTech on the embedded-finance/BaaS axis and target customer profile of digital-first financial services companies.
- Modern Treasury: Modern Treasury provides payment operations infrastructure including bank integrations, money movement, and reconciliation APIs. Comparable to AppTech's payment-processing and BaaS infrastructure for financial institutions and fintechs.
- Finix: Finix offers payment infrastructure and embedded payments software, including a PayFac-in-a-Box model for businesses that want to monetize payments. Comparable to AppTech's Payment Facilitator trajectory and embedded-payments approach.
- Synctera: Synctera provides a Banking-as-a-Service platform pairing sponsor banks with fintechs for embedded checking, savings, and card products. Comparable BaaS platform competing for the same bank-and-fintech customer base as AppTech/FinZeo.
- Dwolla: Dwolla provides an API platform for ACH payments and bank account verification, often used by fintechs and FIs. Comparable to AppTech's payment-processing API and digital banking infrastructure offerings.
Broad incumbents
- Galileo Financial Technologies: Galileo (a SoFi company) is a large-scale payments and BaaS processor powering card issuing, digital banking, and account infrastructure for many fintechs. A broader incumbent than AppTech but addresses the same embedded-banking and payment-processing use cases.
- Marqeta: Marqeta provides modern card issuing and payment processing APIs, focused on physical and virtual card programs. Comparable to AppTech on the payments/processing axis, though Marqeta is a much larger, publicly traded incumbent.
- Stripe (Issuing / Treasury / Connect): Stripe offers embedded finance products (Issuing, Treasury, Connect) alongside its payments platform, serving both merchants and fintechs. Overlaps with AppTech on embedded payments and digital banking but at vastly greater scale and breadth.
- Fiserv: Fiserv is a large incumbent financial technology provider offering bank core processing, digital banking, and payment solutions to credit unions and community banks—directly competing for AppTech's primary FI customer segment with broader, established products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AppTech Payments social profiles
Digital presenceAppTech Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppTech Payments leadership team
Management profileNumber of profiles
Profiles6 records
AppTech Payments subsidiaries and ownership
Company hierarchySubsidiaries4 records
AppTech Payments funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppTech Payments M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppTech Payments
What does AppTech Payments do?
AppTech Payments operates a Banking-as-a-Service (BaaS) platform branded FinZeo that delivers payment processing, digital banking, and embedded finance infrastructure to financial institutions and fintech partners. Through its InfinitusPay subsidiary, the company provides merchant and account payment processing services, while its FinZeo platform enables partner banks, credit unions, and fintechs to deploy white-label digital banking and payment capabilities via API integration.
Is AppTech Payments a public or private company?
AppTech Payments is a public company. It is classified as public and is currently operating.
When was AppTech Payments founded?
AppTech Payments was founded in 2022. It employs 11 to 50 people.
Where is AppTech Payments based?
AppTech Payments is headquartered in Carlsbad, United States, in the North America region.
How does AppTech Payments make money?
Two revenue lines are on record. Payment Processing Services are the primary driver. The others are platform-as-a-Service Subscriptions.
Who are AppTech Payments's main competitors?
Direct peers on record are Treasury Prime, Unit, Modern Treasury, Finix, Synctera and Dwolla. Broad incumbents are Galileo Financial Technologies, Marqeta, Stripe (Issuing / Treasury / Connect) and Fiserv.
Does AppTech Payments have an API?
Yes. AppTech Payments offers API access through its FinZeo platform. The FinZeo platform and API were integrated into AppTech's offerings following the acquisition of Alliance Partners, LLC in October 2023. The API enables payment and banking technology capabilities, facilitating integration for customers and supporting the company's Payment Facilitator model.
What industry is AppTech Payments in?
AppTech Payments's product category is Payment Processing / Banking-as-a-Service. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement, with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522320 and its SIC code is 6099.