YETI Coolers

What YETI Coolers does

YETI Holdings, Inc. (NYSE: YETI) is a publicly traded Austin, Texas-based designer, manufacturer, and marketer of premium outdoor lifestyle products founded in 2006. The company operates two reportable segments, Coolers & Equipment (Tundra hard coolers, Hopper soft coolers, Roadie wheeled coolers, Daytrip, LoadOut buckets, GoBox hard cases) and Drinkware (Rambler bottles, tumblers, mugs, jugs, Colster can coolers, plus the plastic Silo/Yonder line). Core technology centers on rotomolded cooler construction, double-wall vacuum insulation, 18/8 stainless steel drinkware, and proprietary coatings including DuraCoat, DuraSip ceramic lining, MagSlider lids, and No Sweat exteriors, all backed by lifetime warranties. In recent years YETI has extended into bags (Camino, Palo, Panga, Crossroads), pet (Boomer dog beds), cookware (Carbon Steel, Butter Pat Industries), and technical backpacks (MYSTERY RANCH), while operating a corporate sales program for B2B branded merchandise and an officially licensed sports Fan Shop (NFL, MLB, NBA, NHL, MLS, NCAA, Oracle Red Bull Racing) distributed through a partnership with Fanatics.

Revenue is generated through a multi-channel model: direct-to-consumer via YETI.com (with free shipping, laser customization, AI Ranger gear guide) and 26+ company-owned retail stores in the US and Calgary, complemented by wholesale distribution through outdoor and sporting goods retailers plus marketplace platforms (Amazon). YETI sells at premium price points (drinkware $25-$300, hard coolers $165-$550, soft coolers $65-$250, bags $75-$380) supported by strong brand equity rather than price competition. The company serves outdoor enthusiasts, sports fans, active lifestyle consumers, pet owners, and corporate buyers, with FY2025 net sales of $1,868.5M (up 2% YoY), Q2 2026 revenue of $483.9M (up 9% YoY), gross margins sustained at 57-59%, and an international growth engine that delivered 19-25% YoY growth across recent quarters while expanding into China and Korea in H2 2026.

Name

YETI Coolers

Legal name

YETI COOLERS, LLC

Website

https://yeti.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

YETI Holdings is a publicly traded Austin-based designer and retailer of premium rotomolded coolers, insulated drinkware, bags, and outdoor lifestyle gear, selling direct via YETI.com and 26+ owned stores plus wholesale, with FY2025 revenue of approximately $1.87 billion.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Outdoor coolers
• Insulated drinkware
• Soft coolers
• Hard coolers
• Outdoor lifestyle products

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Direct-to-Consumer: YETI generates primary revenue through direct sales via YETI.com with free shipping on all orders, featuring product customization options and an AI-powered shopping assistant. DTC sales reached $265.9 million in Q2 2026, representing 7% year-over-year growth.
2. Product Sales - Wholesale: Wholesale channel sales to retail partners and dealers, including sporting goods stores, outdoor recreation retailers, and department stores. Wholesale revenue was $218.0 million in Q2 2026, growing 10% year-over-year.
3. Corporate Sales Program: B2B corporate bulk ordering program offering product customization with volume pricing. Targets corporate gifting, employee rewards, and hospitality industry. Average timelines of 15-20 business days for custom orders.
4. Retail Store Operations: Company-owned retail stores across the US (26+ locations) and one international location in Calgary, Alberta. Stores offer full product assortment, customization services, and warranty support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

YETI designs, manufactures, and sells premium outdoor lifestyle products including rotomolded hard coolers (Tundra, Roadie), soft coolers (Hopper, Daytrip), double-wall vacuum-insulated stainless steel drinkware (Rambler), plastic hydration (Silo/Yonder), bags and backpacks (Camino, Panga, Crossroads), cargo and storage (LoadOut buckets, GoBox hard cases), dog accessories, cookware, and officially licensed sports team merchandise. The company sells directly through YETI.com and 26+ company-owned retail stores, distributes through wholesale dealers and Amazon, and runs a Corporate Sales program for B2B bulk custom orders.

Product overview

YETI Coolers is an outdoor lifestyle brand offering a comprehensive portfolio of durable consumer products organized into two primary business segments: Coolers & Equipment and Drinkware. The core product lines include the Tundra® hard coolers and Hopper® soft coolers for temperature-controlled storage, alongside the Rambler® insulated drinkware line (bottles, tumblers, mugs, jugs) and the Silo/Yonder® plastic drinkware collection. The bags category spans Camino® totes, Palo™ and Panga® backpacks, and Crossroads® luggage for travel and outdoor use. Additional products include LoadOut® buckets and GoBox® hard cases for storage, Boomer™ dog beds, carbon steel cookware, and apparel. YETI also operates a Fan Shop with officially licensed sports team merchandise (NFL, MLB, NBA, NHL, MLS, Collegiate) and offers customization services via laser-marking for personalization. The company sells directly to consumers through YETI.com, retail stores, and wholesale partners, with a B2B Corporate Sales program for bulk orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Rambler® Drinkware Insulated drinkware line including bottles, tumblers, mugs, and jugs featuring double-wall vacuum insulation, 18/8 stainless steel construction, and leakproof designs for outdoor and daily use.
• Tundra® Hard Coolers Premium hard-sided coolers with rotomolded construction for superior ice retention and durability in outdoor conditions.
• Hopper® Soft Coolers Soft-sided cooler bags including backpack coolers, tote coolers, and flip-top cube coolers with waterproof linings and ColdCell Flex insulation.
• Roadie® Wheeled Coolers Wheeled hard coolers designed for transportability while maintaining ice retention performance; priced up to $550 for extra-large wheeled models.
• Daytrip® Soft Coolers Insulated lunch bags and soft coolers designed for everyday use, featuring ColdCell Flex insulation and waterproof linings to prevent soggy contents.
• Camino® Bags Tote bags and carryall bags with zipper closures and laptop sleeves for commuting and everyday use.
• Palo™ Active Backpack Backpacks featuring RipZip quick-access functionality for easy gear organization and retrieval.
• Panga® Waterproof Backpack Waterproof backpacks designed for downpours and water environments, priced at $325.
• LoadOut® Buckets Durable HDPE plastic buckets with functional design elements like tie-down slots released in 2017.
• GoBox® Hard Cases Rugged gear cases and storage containers for protecting equipment in outdoor conditions.
• Boomer™ Dog Bowls and Beds Pet bowls (priced $50-$65) and pet beds with durable covers and waterproof bases designed for indoor and outdoor use.
• Silo™ / Yonder® Plastic Drinkware Plastic drinkware line including the Yonder collection with Helimix technology for mixing powdered beverages.
• Crossroads® Luggage Travel bags and luggage designed for outdoor adventurers including carry-on and checked luggage options.
• Trailhead® Field Chair Outdoor folding chairs designed for comfort in remote outdoor environments.
• Carbon Steel Cookware Cast iron and carbon steel cookware including pans, skillets, and griddles for outdoor and kitchen use.
• Colster® Can Coolers Insulated can coolers that keep canned beverages cold.
• Tank® Beverage Tub Large beverage serving containers for keeping drinks cold at gatherings and events.
• Rambler® Beverage Bucket Insulated beverage serving buckets for holding drinks on ice at parties and events.
• Customization Program Laser-marking customization service allowing customers to add text, monograms, artwork, logos, or AI-generated designs to drinkware and selected products.
• Corporate Sales Program B2B bulk ordering program for businesses to purchase branded YETI products for corporate gifting, employee rewards, and client appreciation. Custom orders run 15-20 business days with volume pricing.
• YETI Rescues Resale Certified pre-owned and like-new YETI products sold through Archive Resale partnership.
• Fan Shop (Licensed Sports Merchandise) Officially licensed sports team merchandise including NFL, MLB, NBA, NHL, MLS, Collegiate, and Oracle Red Bull Racing branded coolers, drinkware, and bags.

Quantifiable outcome

• 9% year-over-year revenue growth in Q2 2026 to $483.9 million
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Wieden+Kennedy PortlandcoreStrategic or Co-development Partner · 26 May 2026Creative agency partnership for YETI's first major brand campaign. W+K developed the creative concept replacing YETI's logo name with four-letter words (Hike, Surf, Golf, Fish, Hunt, Snow) to broaden brand identity. Campaign spans digital, out-of-home, and sporting events including FIFA World Cup 2026 and PGA Championship.
• The North FaceminorGTM or Marketing Partner · 27 February 2026Sponsor of the Mellow Film Tour, an indie climbing film series. The North Face provides brand visibility to outdoor lifestyle consumers through event sponsorship. YETI is a co-sponsor providing products and brand presence at the event series.
• Adidas TerrexminorGTM or Marketing Partner · 27 February 2026Sponsor of the Mellow Film Tour climbing film series. Adidas Terrex provides outdoor apparel sponsorship for the event, with YETI as co-sponsor providing product integration and brand presence. Both brands target the outdoor recreation consumer demographic.
• FanaticscoreChannel Partner/ Reseller/ Distributor · 7 August 2025Strategic partnership for sports merchandise distribution. Fanatics, a leading sports licensed merchandise distributor, handles logistics and distribution for YETI's officially licensed NFL, MLB, NBA, NHL, and MLS team products. This partnership leverages Fanatics' expertise in sports retail while expanding YETI's reach in the licensed merchandise segment.
• Uncharted Supply Co.minorStrategic or Co-development Partner · 5 October 2024Collaboration to create The Overlander, an all-in-one emergency preparedness kit. Uncharted Supply Co. contributed expertise in survival gear while YETI provided the GoBox case. Product launched October 2024 with preorders available. Represents product co-development partnership for specialized outdoor gear.
• MYSTERY RANCHcoreOthers · 31 January 2024Acquisition of MYSTERY RANCH, a designer and manufacturer of durable outdoor backpacks and gear based in Bozeman, Montana. The acquisition aims to leverage MYSTERY RANCH's reputation and product innovation in load-bearing equipment and outdoor gear. Mystery Ranch experienced rapid growth especially since COVID-19 pandemic and continues operating from its existing location.
• Oracle Red Bull RacingflagshipStrategic or Co-development PartnerOfficial partnership with Formula 1 racing team Oracle Red Bull Racing. YETI provides Tundra Hard Coolers for team equipment cooling and hospitality use. Co-branded products are sold through YETI's Fan Shop. This is a flagship partnership featuring dedicated product lines and prominent brand visibility at F1 events including the FIFA World Cup 2026.
• Fairmont AustinminorStrategic or Co-development PartnerCorporate customer utilizing YETI products for guest and employee gifting. Fairmont Austin purchases custom YETI products branded with both Fairmont and YETI logos as hospitality amenity for hotel guests. Represents a reference customer for YETI's corporate sales program.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Orca Coolers: Orca is a Nashville-based rotomolded cooler brand competing head-to-head with YETI Tundra at comparable premium price points with similar ice retention performance and customization.
• Pelican Products: Pelican is a premium roto-molded cooler and protective case manufacturer competing in the high-end cooler category with similar durability positioning and outdoor/industrial customer base.
• Hydro Flask (Helen of Troy): Hydro Flask is a premium insulated drinkware and hydration brand owned by Helen of Troy, directly competing with YETI Rambler tumblers, bottles, and food flasks across outdoor and lifestyle channels.
• Igloo Products: Igloo is a heritage cooler brand competing across hard and soft coolers, including a premium PLAYMATE and ECOCOOL line. Directly comparable cooler manufacturer with broader price-point coverage.
• RTIC Outdoors: RTIC is a direct-to-consumer value competitor offering rotomolded coolers and stainless steel drinkware at price points typically 30-50% below YETI. Closest direct competitor in the premium cooler category.
• CamelBak (Helen of Troy): CamelBak is a leading hydration brand (water bottles, hydration packs) owned by Helen of Troy, directly competing with YETI's Yonder, Rambler, and Panga hydration and backpack lines.
• Stanley (PMI Worldwide): Stanley is a leading insulated drinkware brand (Quencher tumblers) competing directly with YETI's Rambler line. Both target active lifestyle consumers with premium stainless steel vacuum-insulated drinkware at similar price points.

Broad incumbents

• The Coleman Company: Coleman is the global cooler market leader with 16% market share and a broad outdoor recreation portfolio. Competes with YETI across hard coolers, soft coolers, and outdoor gear at more accessible price points.
• Thermos LLC: Thermos is a legacy insulated drinkware and food container manufacturer with broad distribution across mass and specialty channels, overlapping with YETI's tumbler and food storage categories.

Emerging players

• Owala (Trovel Brands): Owala is a fast-growing emerging premium water bottle brand competing in the active-lifestyle hydration segment with YETI Rambler and Yonder at slightly lower price points, gaining traction with younger consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yeticoolers
• Facebookfacebook.com/YetiCoolers
• LinkedInlinkedin.com/company/680248

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YETI Coolers