The Long Drink Company

What The Long Drink Company does

The Long Drink Company is a New York-based, privately held ready-to-drink canned cocktail brand that commercializes a Finnish-origin gin-based sparkling cocktail format under the brands The Finnish Long Drink and Long Drink. The company was founded in 2018 following the brand's 2018 launch into the U.S. market, where it scaled to become the sixth-largest spirit-based RTD brand in the country with 3.3 million 9-liter case equivalents sold and near-20% year-over-year volume growth. The product portfolio comprises nine SKUs across Traditional Citrus, Strong Citrus, Pineapple, Raspberry, Peach, Cranberry, and a Zero Sugar line (Pineapple, Peach, Citrus), all built on the same lightly-carbonated, gin-based cocktail platform. The core technical proposition is the adaptation of the classic Finnish long drink — historically tied to the 1952 Helsinki Summer Games — into a canned, real-liquor format positioned as a premium alternative to flavored malt beverages and hard seltzers.

The company operates a multi-channel distribution model combining direct-to-consumer e-commerce through thelongdrink.com with on-demand delivery partnerships (DoorDash, Instacart, GoPuff) and broad U.S. retail distribution. Pricing is not publicly disclosed; revenue is generated through one-time product purchases across both D2C and third-party retail/wholesale channels. The target customer is the 21+ adult consumer seeking a premium, spirits-based RTD option for occasions including home leisure, beach, and outdoor activities. Celebrity endorsement from actor Miles Teller (investor since 2019) and Jay-Z's Marcy Venture Partners (significant investment in May 2024) provide material brand visibility, while earlier growth capital came from Neuberger Berman and Ruttenberg Gordon Investments ($25M in 2021).

The company is currently operating under a definitive agreement to be acquired by Mark Anthony Group — owner of White Claw Hard Seltzer and Mike's Hard Lemonade — for USD 325 million, with the transaction announced in April 2026. The acquisition is intended to leverage Mark Anthony's North American beverage infrastructure to accelerate distribution while preserving The Finnish Long Drink's brand identity, and follows prior funding rounds totaling approximately $41.4M plus undisclosed angel and venture capital from notable cultural investors.

Name

The Long Drink Company

Legal name

The Finnish Long Drink

Website

https://thelongdrink.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

The Long Drink Company is a New York-based ready-to-drink canned cocktail brand selling Finnish-style gin-based sparkling cocktails across nine SKUs to U.S. adult consumers via D2C e-commerce, third-party delivery, and retail. The brand was named the world's fastest growing spirits brand of 2023 and is being acquired by Mark Anthony Group for $325 million.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Canned Cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Ready-to-drink cocktails
• Canned alcoholic beverages
• Spirit-based RTDs
• Gin sparkling cocktails
• Premium canned cocktails

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer online sales via the company's e-commerce storefront (thelongdrink.com), as well as third-party retail and delivery channel sales of canned ready-to-drink cocktail products across multiple flavor variants.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Long Drink Company manufactures and sells canned gin-based sparkling cocktails under "The Finnish Long Drink" brand, in a lightly-carbonated, real-liquor format inspired by the traditional Finnish long drink recipe that dates to the 1952 Summer Games in Helsinki. The portfolio spans nine flavor variants — Traditional Citrus, Strong Citrus, Pineapple, Raspberry, Peach, Cranberry, and three Zero Sugar options (Pineapple, Peach, Citrus) — sold directly to consumers via the company's own e-commerce site, through third-party delivery platforms (DoorDash, Instacart, GoPuff), and via broad U.S. retail wholesale distribution.

Product overview

The Finnish Long Drink is a ready-to-drink canned cocktail brand offering gin-based sparkling beverages. The product portfolio consists of the core Traditional Citrus and Strong Citrus variants, supplemented by fruit-flavored variants (Pineapple, Raspberry, Peach, Cranberry) and a Zero Sugar line (Zero Sugar Citrus, Zero Sugar Pineapple, Zero Sugar Peach). The brand launched in the United States in 2018 and was acquired by Mark Anthony Group in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Citrus

Quantifiable outcome

• Over 700% growth since last funding round
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mark Anthony GroupflagshipStrategic or Co-development Partner · 14 April 2026Mark Anthony Group, parent company of White Claw Hard Seltzer and Mike's Hard Lemonade, announced plans to acquire The Finnish Long Drink to expand its ready-to-drink beverage portfolio in North America. The acquisition leverages Mark Anthony's experience in building and scaling beverage brands while maintaining The Finnish Long Drink's brand identity. The deal gives Mark Anthony a premium, spirits-based RTD offering to complement its existing flavored malt beverage portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vizzy Hard Seltzer: Vizzy is a hard seltzer brand featuring antioxidant Vitamin C — a broader RTD competitor occupying similar mainstream retail shelf positions targeting health-conscious adult drinkers.
• Smirnoff Ice / Smirnoff Seltzer: Smirnoff is a globally established RTD alcohol brand (Smirnoff Ice, Smirnoff Seltzer) — competes in the same mass-market RTD space with broader vodka-based positioning and significantly larger international distribution.
• White Claw Hard Seltzer: White Claw is the market-leading hard seltzer and now a sister brand within Mark Anthony Group — a broad incumbent that defines the RTD category and whose distribution platform The Finnish Long Drink will leverage post-acquisition.
• Truly Hard Seltzer: Truly is one of the two leading U.S. hard seltzer brands — competes with The Finnish Long Drink for the same adult RTD occasion and shelf space, though positioned as a flavored malt beverage rather than spirit-based.
• Topo Chico Hard Seltzer: Topo Chico Hard Seltzer is a tequila-based hard seltzer from Molson Coors — competes in the premium RTD/alcohol seltzer space and represents the broader competitive threat of alternative base-spirit positioning.
• Mike's Hard Lemonade: Mike's Hard Lemonade is a long-established RTD alcoholic beverage brand under the same Mark Anthony Group parent — a sibling brand that will share distribution, retail relationships, and corporate strategy going forward.

Direct peers

• High Noon Sun Sips: High Noon is a premium, spirits-based RTD hard seltzer (vodka-based, real liquor, lightly sparkling) — the most direct head-to-head competitor to The Finnish Long Drink in the spirit-based canned cocktail segment, targeting the same adult consumers seeking "real liquor" alternatives to FMBs.
• BeatBox Beverages: BeatBox produces high-ABV RTD cocktails in pouch/can formats targeting the same party/social occasion consumer — directly comparable in format, growth trajectory, and millennial/Gen-Z consumer targeting.
• Cutwater Spirits: Cutwater is a leading premium canned cocktail brand producing spirit-based RTDs (spirits, cocktails, mixers) — directly comparable to The Finnish Long Drink in product format, premium positioning, and target use occasions (home, outdoor leisure).
• On The Rocks Cocktails: On The Rocks is a premium RTD cocktail brand offering bottled/canned cocktails made with real spirits — comparable in premium spirits-based positioning, occasion targeting, and bar/restaurant channel strategy.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thelongdrink

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Long Drink Company