The Long Drink Company
The Long Drink Company is a New York-based ready-to-drink canned cocktail brand selling Finnish-style gin-based sparkling cocktails across nine SKUs to U.S. adult consumers via D2C e-commerce, third-party delivery, and retail. The brand was named the world's fastest growing spirits brand of 2023 and is being acquired by Mark Anthony Group for $325 million.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Long Drink Company does
The Long Drink Company is a New York-based, privately held ready-to-drink canned cocktail brand that commercializes a Finnish-origin gin-based sparkling cocktail format under the brands The Finnish Long Drink and Long Drink. The company was founded in 2018 following the brand's 2018 launch into the U.S. market, where it scaled to become the sixth-largest spirit-based RTD brand in the country with 3.3 million 9-liter case equivalents sold and near-20% year-over-year volume growth. The product portfolio comprises nine SKUs across Traditional Citrus, Strong Citrus, Pineapple, Raspberry, Peach, Cranberry, and a Zero Sugar line (Pineapple, Peach, Citrus), all built on the same lightly-carbonated, gin-based cocktail platform. The core technical proposition is the adaptation of the classic Finnish long drink — historically tied to the 1952 Helsinki Summer Games — into a canned, real-liquor format positioned as a premium alternative to flavored malt beverages and hard seltzers.
The company operates a multi-channel distribution model combining direct-to-consumer e-commerce through thelongdrink.com with on-demand delivery partnerships (DoorDash, Instacart, GoPuff) and broad U.S. retail distribution. Pricing is not publicly disclosed; revenue is generated through one-time product purchases across both D2C and third-party retail/wholesale channels. The target customer is the 21+ adult consumer seeking a premium, spirits-based RTD option for occasions including home leisure, beach, and outdoor activities. Celebrity endorsement from actor Miles Teller (investor since 2019) and Jay-Z's Marcy Venture Partners (significant investment in May 2024) provide material brand visibility, while earlier growth capital came from Neuberger Berman and Ruttenberg Gordon Investments ($25M in 2021).
The company is currently operating under a definitive agreement to be acquired by Mark Anthony Group — owner of White Claw Hard Seltzer and Mike's Hard Lemonade — for USD 325 million, with the transaction announced in April 2026. The acquisition is intended to leverage Mark Anthony's North American beverage infrastructure to accelerate distribution while preserving The Finnish Long Drink's brand identity, and follows prior funding rounds totaling approximately $41.4M plus undisclosed angel and venture capital from notable cultural investors.
The Long Drink Company firmographics
Firmographics- Name
- The Long Drink Company
- Legal name
- The Finnish Long Drink
- Website
- https://thelongdrink.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Long Drink Company is a New York-based ready-to-drink canned cocktail brand selling Finnish-style gin-based sparkling cocktails across nine SKUs to U.S. adult consumers via D2C e-commerce, third-party delivery, and retail. The brand was named the world's fastest growing spirits brand of 2023 and is being acquired by Mark Anthony Group for $325 million.
- Ownership category
- akta.pro rank
The Long Drink Company industry classification
Industry- Product category
- Ready-to-Drink Canned Cocktails
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
Keywords
Where The Long Drink Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Long Drink Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer online sales via the company's e-commerce storefront (thelongdrink.com), as well as third-party retail and delivery channel sales of canned ready-to-drink cocktail products across multiple flavor variants.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Long Drink Company product offering
Product offeringCore offering
The Long Drink Company manufactures and sells canned gin-based sparkling cocktails under "The Finnish Long Drink" brand, in a lightly-carbonated, real-liquor format inspired by the traditional Finnish long drink recipe that dates to the 1952 Summer Games in Helsinki. The portfolio spans nine flavor variants — Traditional Citrus, Strong Citrus, Pineapple, Raspberry, Peach, Cranberry, and three Zero Sugar options (Pineapple, Peach, Citrus) — sold directly to consumers via the company's own e-commerce site, through third-party delivery platforms (DoorDash, Instacart, GoPuff), and via broad U.S. retail wholesale distribution.
Product overview
The Finnish Long Drink is a ready-to-drink canned cocktail brand offering gin-based sparkling beverages. The product portfolio consists of the core Traditional Citrus and Strong Citrus variants, supplemented by fruit-flavored variants (Pineapple, Raspberry, Peach, Cranberry) and a Zero Sugar line (Zero Sugar Citrus, Zero Sugar Pineapple, Zero Sugar Peach). The brand launched in the United States in 2018 and was acquired by Mark Anthony Group in 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Citrus
Quantifiable outcome
- Over 700% growth since last funding round
- +3 more outcomes
Companies that use The Long Drink Company
Customer profileSegments1 record
Ideal customer profiles1 record
The Long Drink Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Long Drink Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mark Anthony GroupflagshipMark Anthony Group, parent company of White Claw Hard Seltzer and Mike's Hard Lemonade, announced plans to acquire The Finnish Long Drink to expand its ready-to-drink beverage portfolio in North America. The acquisition leverages Mark Anthony's experience in building and scaling beverage brands while maintaining The Finnish Long Drink's brand identity. The deal gives Mark Anthony a premium, spirits-based RTD offering to complement its existing flavored malt beverage portfolio.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Long Drink Company competitors and assessment
Company assessmentBroad incumbents
- Vizzy Hard Seltzer: Vizzy is a hard seltzer brand featuring antioxidant Vitamin C — a broader RTD competitor occupying similar mainstream retail shelf positions targeting health-conscious adult drinkers.
- Smirnoff Ice / Smirnoff Seltzer: Smirnoff is a globally established RTD alcohol brand (Smirnoff Ice, Smirnoff Seltzer) — competes in the same mass-market RTD space with broader vodka-based positioning and significantly larger international distribution.
- White Claw Hard Seltzer: White Claw is the market-leading hard seltzer and now a sister brand within Mark Anthony Group — a broad incumbent that defines the RTD category and whose distribution platform The Finnish Long Drink will leverage post-acquisition.
- Truly Hard Seltzer: Truly is one of the two leading U.S. hard seltzer brands — competes with The Finnish Long Drink for the same adult RTD occasion and shelf space, though positioned as a flavored malt beverage rather than spirit-based.
- Topo Chico Hard Seltzer: Topo Chico Hard Seltzer is a tequila-based hard seltzer from Molson Coors — competes in the premium RTD/alcohol seltzer space and represents the broader competitive threat of alternative base-spirit positioning.
- Mike's Hard Lemonade: Mike's Hard Lemonade is a long-established RTD alcoholic beverage brand under the same Mark Anthony Group parent — a sibling brand that will share distribution, retail relationships, and corporate strategy going forward.
Direct peers
- High Noon Sun Sips: High Noon is a premium, spirits-based RTD hard seltzer (vodka-based, real liquor, lightly sparkling) — the most direct head-to-head competitor to The Finnish Long Drink in the spirit-based canned cocktail segment, targeting the same adult consumers seeking "real liquor" alternatives to FMBs.
- BeatBox Beverages: BeatBox produces high-ABV RTD cocktails in pouch/can formats targeting the same party/social occasion consumer — directly comparable in format, growth trajectory, and millennial/Gen-Z consumer targeting.
- Cutwater Spirits: Cutwater is a leading premium canned cocktail brand producing spirit-based RTDs (spirits, cocktails, mixers) — directly comparable to The Finnish Long Drink in product format, premium positioning, and target use occasions (home, outdoor leisure).
- On The Rocks Cocktails: On The Rocks is a premium RTD cocktail brand offering bottled/canned cocktails made with real spirits — comparable in premium spirits-based positioning, occasion targeting, and bar/restaurant channel strategy.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Long Drink Company social profiles
Digital presenceThe Long Drink Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Long Drink Company leadership team
Management profileNumber of profiles
Profiles9 records
The Long Drink Company funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Long Drink Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Long Drink Company
What does The Long Drink Company do?
The Long Drink Company manufactures and sells canned gin-based sparkling cocktails under "The Finnish Long Drink" brand, in a lightly-carbonated, real-liquor format inspired by the traditional Finnish long drink recipe that dates to the 1952 Summer Games in Helsinki. The portfolio spans nine flavor variants — Traditional Citrus, Strong Citrus, Pineapple, Raspberry, Peach, Cranberry, and three Zero Sugar options (Pineapple, Peach, Citrus) — sold directly to consumers via the company's own e-commerce site, through third-party delivery platforms (DoorDash, Instacart, GoPuff), and via broad U.S. retail wholesale distribution.
Is The Long Drink Company a public or private company?
The Long Drink Company is a private company. It is classified as corporate owned and is currently operating.
When was The Long Drink Company founded?
The Long Drink Company was founded in 2018. It employs 101 to 250 people.
Where is The Long Drink Company based?
The Long Drink Company is headquartered in New York, United States, in the North America region.
How does The Long Drink Company make money?
One revenue line is on record: direct Product Sales.
Who are The Long Drink Company's main competitors?
Broad incumbents on record are Vizzy Hard Seltzer, Smirnoff Ice / Smirnoff Seltzer, White Claw Hard Seltzer, Truly Hard Seltzer, Topo Chico Hard Seltzer and Mike's Hard Lemonade. Direct peers are High Noon Sun Sips, BeatBox Beverages, Cutwater Spirits and On The Rocks Cocktails.
Does The Long Drink Company have an API?
No public API is recorded for The Long Drink Company.
What industry is The Long Drink Company in?
The Long Drink Company's product category is Ready-to-Drink Canned Cocktails. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.