Squeeze
Squeeze is a Boca Raton-based licensed insurance agency and mortgage broker operating a free direct-to-consumer comparison platform that aggregates 80+ carriers across auto, home, life, boat, motorcycle, mortgage, and cell-phone recurring bills, earning commissions on each customer placement and expanded into the UK via its 2023 Youtility acquisition.
- Company typePrivate
- Founded2015
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Squeeze does
Squeeze, LLC is a Boca Raton, Florida-based licensed insurance agency and financial services aggregator founded in 2015. The company operates a direct-to-consumer comparison platform that shops 80+ insurance carriers across auto, home, life, boat, and motorcycle lines on behalf of individual US consumers, with average customer savings of $876 on auto and $883 on home. Its core technology layers three trademarked proprietary features on top of the comparison engine: Cruise Control, which automatically reshops policies 30 days before each renewal and emails new quotes; SWITCH, which assists with policy transition and cancellation of the prior carrier; and ClearRate, a transparent mortgage pricing module that breaks down all closing costs. Squeeze is licensed as an insurance agency in 48 US states (plus DC) and holds mortgage broker licensure through its wholly-owned subsidiary Gulfstream Mortgage Service, LLC (NMLS #2661510).
Squeeze monetizes exclusively through affiliate/referral commissions — insurance carrier commissions, mortgage origination compensation, and cell phone plan referral fees — and charges consumers nothing. The platform combines product-led growth (self-serve quotes delivered in 6–7 minutes, with pre-approval in under 2 minutes for mortgages) with inside sales (licensed agents reachable by phone at 877-377-8339 for cross-sell and conversion). Distribution is digital-first: SEO-optimized product pages, a knowledge center blog, organic social across Facebook/LinkedIn/Instagram/Pinterest/X, referral programs, and email-driven renewal reshopping. The customer base is horizontal — US homeowners, vehicle owners, and individuals seeking savings on recurring household bills — with no enterprise anchor clients.
In September 2023, Squeeze acquired Youtility, a UK-based subscription management startup, marking its first international move and a strategic pivot toward embedded home finance and forthcoming UK banking services. The company is privately held, led by founder and CEO Elias Janetis (with Alli Webb as co-founder/advisor), has raised approximately $19M across five funding rounds, and operates with 11–50 employees from its headquarters at 1489 W Palmetto Park Rd, Boca Raton.
Squeeze firmographics
Firmographics- Name
- Squeeze
- Legal name
- Squeeze, LLC
- Website
- https://squeeze.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Squeeze is a Boca Raton-based licensed insurance agency and mortgage broker operating a free direct-to-consumer comparison platform that aggregates 80+ carriers across auto, home, life, boat, motorcycle, mortgage, and cell-phone recurring bills, earning commissions on each customer placement and expanded into the UK via its 2023 Youtility acquisition.
- Ownership category
- akta.pro rank
Squeeze industry classification
Industry- Product category
- Insurance Comparison and Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines (FSALALAC)
Keywords
Where Squeeze is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squeeze business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance Commission Revenue: Squeeze LLC is a licensed insurance agency. As the agent, they earn a commission from the insurance companies they work with. No fees charged to consumers.
- Mortgage Broker Services: Operates as a mortgage broker (Gulfstream Mortgage Service, LLC, NMLS #2661510) helping consumers compare mortgage rates from multiple lenders and earn compensation from originating loans
- Cell Phone Plan Referrals: Compares cell phone plans and refers customers to carriers, earning referral fees from participating providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Term Life Insurance |
| Freemium | Pay-as-you-go | Insurance Comparison Service |
| Other | Pay-as-you-go | Mortgage Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Squeeze product offering
Product offeringCore offering
Squeeze operates a free, direct-to-consumer digital comparison platform that aggregates quotes from 80+ insurance carriers and multiple mortgage lenders for individual consumers. As a licensed insurance agency and mortgage broker, the company earns commissions from carriers and lenders while offering policy comparison, automated annual reshopping (Cruise Control™), policy-switching assistance (SWITCH™), and transparent mortgage pricing (ClearRate™) to help consumers reduce auto, home, life, boat, and motorcycle insurance costs, as well as mortgage and cell phone bills.
Product overview
Squeeze is a US-based fintech platform operating a multi-category comparison marketplace for recurring household bills. The core offering is a price comparison and switching service for insurance products (auto, home, life, boat, motorcycle) and mortgages (home purchase, refinance), supplemented by cell phone plan comparison. The platform operates on a comparison-shopping model with automatic annual reshopping features (Cruise Control) to ensure customers maintain optimal rates. The architecture is a unified consumer-facing portal with multiple product verticals integrated through shared account management and cross-selling capabilities. Squeeze also expanded into the UK market through the September 2023 acquisition of Youtility, a subscription management startup, positioning for embedded home finance services and future banking launches.
Differentiator
Problem solved
Functional benefit
Brands
- Squeeze SWITCH: Service that helps customers switch to lower-rate insurance policies and assists with canceling old policies
- Squeeze Cruise Control
- Squeeze Mortgage ClearRate
Products and services
- Auto Insurance Comparison-shopping platform for auto insurance that pulls quotes from 40+ trusted insurers (including Progressive, Kemper, Mercury, SafeCo, Bristol West, Travelers) to find savings. Squeeze is the licensed agent, automatically reshops coverage before each annual renewal, and assists with policy switching via SWITCH™. Available in 48 US states.
- Home Insurance Homeowners insurance comparison service that shops 40+ home insurers (including SafeCo, Kemper, Openly, Travelers, UPC Insurance, Heritage Insurance, Hippo, and Citizens). Provides automatic annual reshopping before policy renewal and assists with switching.
- Life Insurance Term life insurance comparison service offering policies starting as low as $5 per month. Most policies do not require a physician visit, and quotes can be obtained in as little as 3 minutes.
- Boat Insurance Boat insurance comparison service that covers boats, motors, and trailers. Policies include property damage liability, bodily injury liability, wreckage removal, and fuel spill coverage.
- Motorcycle Insurance Motorcycle insurance comparison service offering liability coverage, comprehensive coverage, collision coverage, uninsured/underinsured motorist coverage, roadside assistance, and safety apparel coverage.
- Home Purchase (Mortgage) Mortgage home purchase loan service offered through subsidiary Gulfstream Mortgage Service, LLC (NMLS #2661510). Provides pre-approval in minutes with transparent ClearRate™ pricing, competitive interest rates, and closing costs. Multiple loan types available including Conventional, FHA, VA, Jumbo, USDA, and specialized loans.
- Mortgage Refinance Mortgage refinance service through Gulfstream Mortgage Service, LLC that helps homeowners lower current rates and monthly payments. Offers standard refinance and cash-out refinance options, with refinance completion possible in as little as 14 days.
- Cell Phone Plans Cell phone plan comparison service that compares individual and family plans across major carriers (AT&T, Verizon, T-Mobile, Sprint) and MVNOs (Mint Mobile, Cricket Wireless, Metro by T-Mobile). Squeeze earns referral fees from participating carriers.
Quantifiable outcome
- Average auto insurance customer saves $876
- +4 more outcomes
Companies that use Squeeze
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Squeeze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Squeeze partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- YoutilitycoreSqueeze acquired Youtility, a UK-based subscription management startup, in September 2023. The acquisition aims to leverage Squeeze's data analytics and B2C experience to expand Youtility's services in the UK. Post-acquisition, Youtility plans to launch new banking services in 2024 and continue enhancing consumer financial management. The combined entity aims to help bank and fintech clients offer consumers an integrated way to manage household finances.
- SafeCo Insurance, Kemper, Openly, Travelers, UPC Insurance, Heritage Insurance, Hippo, CitizenscoreHome insurance carriers available through the Squeeze platform. Squeeze serves as a licensed insurance agency that earns commission from these carriers when customers purchase policies through the platform.
- Progressive, Kemper, Mercury, SafeCo, Bristol West, TravelerscoreAuto insurance carriers available through the Squeeze platform. Squeeze serves as a licensed insurance agency that earns commission from these insurance companies when customers purchase policies through the platform.
- Gulfstream Mortgage ServicecoreGulfstream Mortgage Service, LLC (NMLS #2661510) is the mortgage arm of Squeeze, enabling the company to offer home loans, refinancing, and mortgage services under the Squeeze brand with transparent ClearRate™ pricing.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Squeeze competitors and assessment
Company assessmentDirect peers
- Policygenius: Policygenius is a direct competitor operating as an online insurance marketplace comparing life, home, auto, disability and other personal lines from multiple carriers. It targets the same US consumer shopping for better insurance rates via a digital-first experience.
- The Zebra: The Zebra is a leading insurance comparison marketplace focused on auto and home insurance, aggregating quotes from dozens of carriers. It competes head-to-head with Squeeze in the same DTC price-comparison category with a comparable carrier network model.
- Gabi: Gabi (acquired by Experian) is an auto and home insurance comparison platform that aggregates quotes from partner carriers and helps consumers switch. It overlaps directly with Squeeze's core auto/home insurance comparison offering and shopper base.
- LendingTree: LendingTree operates a multi-product comparison marketplace including mortgages, insurance, and other financial products. Squeeze's mortgage broker (Gulfstream) and insurance comparison business directly overlap with LendingTree's lending and insurance verticals.
- SmartFinancial: SmartFinancial is an insurance comparison platform that aggregates auto, home, and other personal lines quotes from multiple carriers. It is a direct competitor in the same digital insurance comparison category serving US consumers.
Broad incumbents
- NerdWallet: NerdWallet is a broader consumer finance comparison platform covering credit cards, banking, mortgages, insurance, and investing. It competes with Squeeze in insurance and mortgage comparison but operates as a much larger, content-led incumbent with diversified product verticals.
- Credible: Credible operates a multi-lender marketplace for student loans, mortgages, personal loans, and other financial products. Its mortgage comparison business overlaps with Squeeze Mortgage's home loan and refinance offerings.
- Bankrate: Bankrate is a long-established financial comparison and content publisher covering mortgages, insurance, banking, and credit cards. It competes with Squeeze in both mortgage and insurance verticals as a larger, brand-driven incumbent.
- Lemonade: Lemonade is a digitally-native insurance carrier using an AI-driven direct-to-consumer model for renters, home, auto, and pet insurance. It is a broader incumbent that competes indirectly with Squeeze by disintermediating comparison marketplaces via direct carrier branding.
- Hippo Insurance: Hippo is a digital homeowners insurance carrier and one of the home insurance partners listed in Squeeze's carrier network. As an insurance carrier with embedded smart-home data, it represents a partial overlap with Squeeze's home insurance comparison offering from the supply side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Squeeze social profiles
Digital presenceSqueeze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squeeze leadership team
Management profileNumber of profiles
Profiles2 records
Squeeze subsidiaries and ownership
Company hierarchySubsidiaries1 record
Squeeze funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squeeze M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squeeze
What does Squeeze do?
Squeeze operates a free, direct-to-consumer digital comparison platform that aggregates quotes from 80+ insurance carriers and multiple mortgage lenders for individual consumers. As a licensed insurance agency and mortgage broker, the company earns commissions from carriers and lenders while offering policy comparison, automated annual reshopping (Cruise Control™), policy-switching assistance (SWITCH™), and transparent mortgage pricing (ClearRate™) to help consumers reduce auto, home, life, boat, and motorcycle insurance costs, as well as mortgage and cell phone bills.
Is Squeeze a public or private company?
Squeeze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squeeze founded?
Squeeze was founded in 2015. It employs 1 to 10 people.
Where is Squeeze based?
Squeeze is headquartered in Boca Raton, United States, in the North America region.
How does Squeeze make money?
Three revenue lines are on record. Insurance Commission Revenue is the primary driver. The others are mortgage Broker Services and cell Phone Plan Referrals.
Who are Squeeze's main competitors?
Direct peers on record are Policygenius, The Zebra, Gabi, LendingTree and SmartFinancial. Broad incumbents are NerdWallet, Credible, Bankrate, Lemonade and Hippo Insurance.
Does Squeeze have an API?
No public API is recorded for Squeeze.
What industry is Squeeze in?
Squeeze's product category is Insurance Comparison and Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSALALAC, Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines. Its NAICS code is 52421 and its SIC code is 6411.